What do you like best?
Very user friendly. You don't need years of marketing experience to create a great campaign. Also includes lots of features: delayed sending, the ability to create specific audiences and groups, test subjects and analytics, copying past campaigns, keeps track of all errors and those who have unsubscribed, click and drag, great photo library. Also has an Insights tab so that you can continue to keep track of how all your campaigns have been doing--what has worked and what hasn't. Emma includes a lot of great features that I haven't found with other similar programs. During my time in higher education, I think that I've used every email campaign software that there is, and Emma is by far my favorite. As a whole, our company has had a lot of success with this program and will continue to use it in the future.
What do you dislike?
Sometimes the editing/moving features can be a little touchy, and I do wish I was able to reopen the campaign that has already been sent without having to copy it. When I'm working within one group, I also have to always go back and click what group I'm adding people to. I wish it automatically selected the group once I hit "save and add another". Overall, though, these aren't complaints that would deter me from the program.
Recommendations to others considering the product:
Definitely give it a try. You won't be sorry. It's a great program with a lot of great features. I've really enjoyed being able to test different subject lines. This has helped me decide what is going to be more successful in the future. I am also able to easily upload contacts from Microsoft Excel to add to my audience, then divide those into certain groups. We also have multiple people that use the program via one account, and we are easily able to keep track of our own campaigns. Emma also gives you a rating based on opens/clicks, etc., so that you can improve your future campaigns. I can say that I've definitely been able to reach new customers just by using Emma. I use it every month to reach my potential customers, and I get responses every single month. It's been the best tool during this pandemic. I recommend it to everyone in my position.
What problems are you solving with the product? What benefits have you realized?
During the pandemic, we have turned to e-marketing to fulfill our marketing and outreach needs. I have been able to successfully reach a lot of new students using this tool. I can also easily keep track of who no longer wants to receive our information and test subject lines to see which one reaches the most people/yields the most opens and clicks. Being able to track this information has been a great help.