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About Emma

Emma is an Email Marketing platform to enhance sales in business. A unique platform to create and send emails with advanced functions such as personalization, segmentation, and automation that is accessible to your team. It has A/B Content Testing to make your content simple, and precise, create landing pages for your email with drag and drop editor. A dashboard is available that helps to enhance your customer's experience and brand loyalty. The software has hundreds of pre-built apps and integrations, and used by 50000 teams plan, deliver, and optimize targeted email campaigns.

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Screenshots & Videos

Email Analytics
Archive Pop-up
Emma Overview
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Business Hours, Online

Emma Awards

Emma Features

Email Marketing Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

Free Stock Photos

Provides a library of free stock photos for commercial use

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer


Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions
Emma Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

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Disclaimer: The pricing details were last updated on 29/03/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Emma Pricing.

Emma Alternatives

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Emma Reviews

User Rating

4.3/5 (Based on 351 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

Excellent Customer Support, Ease of Use, Email Marketing Automation, Effective Email Templates

Limited Customization Options, Occasional Software Glitches, Slow Platform Performance, Tedious List Management

Do You Use Emma?

Write a Review

Review Summary

Overall, users find Emma's email marketing capabilities, automation features, and ease of use to be its key strengths. They appreciate the user-friendly interface, drag-and-drop editor, and customizable templates. The platform's ability to segment customer lists, track campaign performance, and generate reports is also well-received. However, some users have reported occasional technical glitches, limited integration options, and a lack of advanced features compared to some competitors. They also suggest improvements in customer support and documentation.


  • Userfriendly interface: Easy to learn and navigate, even for nontechnical users.
  • Allinone marketing solution: Includes email marketing, automation, social media marketing, and analytics.
  • Integrates with leading business applications: Allows for seamless data sharing and streamlined workflows.


  • Limited reporting and analytics: Some users may find the reporting capabilities to be lacking in depth and customization.
  • Customer support can be slow: Some users have reported difficulty getting timely responses from customer support.
  • Expensive for some businesses: May not be suitable for small businesses or those with limited budgets.

Emma Reviews

AI-Generated from the text of User Reviews

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Emma FAQs

What is Emma used for?

Emma is Email Marketing Software. Emma offers the following functionalities:

  • Instagram Ads
  • Facebook Ads
  • Abandoned Cart Email
  • Mobile App
  • Delivery by Time Zone
  • Send Time Optimization
  • Sign Up Forms
  • Free Stock Photos
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Contact List Import
  • Click Map
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Multivariate Testing
  • Contact Management

Learn more about Emma features.

What are the top alternatives for Emma?

Does Emma provide API?

Yes, Emma provides API.

Emma Contact

Vendor Details

Nashville, Tennessee Founded : 2019

Contact Details

+1 615-292-5888

Social Media Handles

Grid Report for Emma



Texas AM
Liberty Tax
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Emma Integrations


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