What are the best aspects of this product?
It is user friendly and customer centered which means inexperienced admins can get started right away in running and managing their marketing projects. The agency feature allows you to manage all units from a single platform and provide them with the right tools to reach their target audiences. You can help each unit to customize their strategies for better targeting of customers. It helps produce real-time reports based data collected from the marketing campaigns for ease of analysis. The automation feature eliminates the need for guesswork when you are ending customized messages to your customers.
What aspects are problematic or could work better?
The tools in the agency feature are not up to date with the current era and thus we are left to sort out those solutions by ourselves. Although they may include those solutions in future upgrades of the tool, it is still an issue in our end, especially in data integration.
What specific problems in your company were solved by this product?
Since we are an institution of higher learning, prospects (students) can receive custom emails without having to stretch our already stretched resources. The units can manage those emails with minimum effort and resources, and thereby smooth operations.
Are you a current user of this product?