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Home/CRM Software/Downloads/Analytics in CRMUpdated on: December 6, 2023

Analytics in CRM

by EVRY

The purpose of this paper is to explore how analytics in CRM can help banks drive customer satisfaction and business value by taking data-driven actions. The focus area of this whitepaper is meeting the customers in the right context for sales, marketing, and customer service.

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What's Inside

Table of contents

1. INTRODUCTION
1.1 Abstract
1.2 Purpose
1.4 Methodology

2. EXPECTATIONS AND CHALLENGES
2.1 Customer expectations
2.2 Customer Insights
2.3 Opportunities for Banks
2.4 The Banks’ Challenges

3. OVERCOMING CHALLENGES
3.1 Evolution of Analytics

4. ANALYTICAL CRM IN BANKING
4.1 What can Analytics do for CRM
4.2 Operationalizing Insights

5. TAKE AWAY

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