MailerLite vs Kit (formerly ConvertKit) Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailerLite

Email Marketing Software

4.7 1,116 user ratings

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kit (formerly ConvertKit)

Email Marketing Software

4.4 462 user ratings

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Overview

Description	MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan. Read more	Kit is the email-first operating system designed to help creators grow their businesses effortlessly. With tools like customizable newsletters and landing pages, Kit lets creators reach new fans, capture emails, and keep audiences engaged. Build meaningful relationships by tagging and segmenting subscribers, creating personalized emails that feel like conversations. Kit’s easy-to-use templates eliminate the need for a website, while the Creator Profile becomes a central hub for fans to explore your content and products. Collaboration is a breeze with Recommendations, where other creators can feature you in their emails to grow your list. Kit simplifies automation with a visual builder, making it easy to map out audience engagement and respond to interactions instantly. Seamlessly integrate with platforms like Squarespace and Patreon to centralize your efforts. Plus, grow your revenue with programmatic ads and brand sponsorships tailored to your audience. Kit makes growing your business simple, rewarding, and impactful. Read more
Pricing Options	Free Trial Available Starts at $9.0. Offers Free-forever and Custom plan.	Free Trial Available Starts at $25.0. Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 95% Momentum 71% Popularity 86%	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 81% Momentum 73% Popularity 88%
SaaSworthy Awards	# 4 Fastest Growing # 8 Most Popular	# 2 Fastest Growing # 7 Most Popular

Features

Total Features	24 Features	23 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 21 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - iOS	SaaS/Web/Cloud Mobile - iOS
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 1,116 user ratings	4.4/5 462 user ratings
Rating Distribution	Excellent 82.4% Very Good 13.8% Average 0.7% Poor 0.2% Terrible 2.9%	Excellent 69.3% Very Good 19% Average 3.5% Poor 2.2% Terrible 6.1%
User Sentiments	Ease of Use, Excellent Customer Support, Affordable Pricing, Comprehensive Features Account Suspension Without Warning, Technical Issues with Email Deliverability, Convoluted Account Approval Process, Limited Customization Options	Email Automation, Ease of Use, Excellent Deliverability, Helpful Customer Support Account Suspensions, Limited Design Customization, Basic Landing Page Builder, Slow Customer Support
Review Summary	Overall, users praise MailerLite for its user-friendly interface, ease of use, and affordability. They appreciate the drag-and-drop editor, customizable templates, and automation features. Many users find MailerLite a great option for beginners and small businesses due to its simplicity and cost-effectiveness. However, some users have expressed concerns about the limited features and integrations compared to more advanced email marketing platforms. Additionally, a few users have reported occasional technical glitches and issues with deliverability.	Overall, users find ConvertKit easy to use and helpful for email marketing. It is praised for its user-friendly interface, intuitive automation features, and excellent customer support. Many users appreciate the visual automation builder, which allows for the creation of complex workflows without coding. However, some users have reported occasional glitches and difficulties with the deliverability of emails. Additionally, some users have expressed a desire for more advanced features and integrations.
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Pricing

Pricing Options	Free Trial Available Starts at $9.0. Offers Free-forever and Custom plan.	Free Trial Available Starts at $25.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Growing Business $9.00 $10.00 per month Advanced $18.00 $20.00 per month Enterprise Custom	Newsletter Free Creator $25.00 $29.00 per month Creator Pro $50.00 $59.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All MailerLite Alternatives	View All Kit (formerly ConvertKit) Alternatives