Email Marketing for Success
A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process. To succeed in Email Marketing, you need to know who you are talking to, what they want to hear, and when they want to hear it. You need to be able to target specific groups with their specific wants and to be sure of the effectiveness of each email.
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2017 Global Email Benchmark Report
The 2017 Global Email Benchmark Report focuses on the changes that we’ve seen in 6 different email metrics including: Monthly Send Rate, Gender Ratios, Mobile Ratios, Open and Click rate, Unique open rate, and Unique click rate, Click to open rate. The report has tracked these metrics for the top 25 industries that send email through SendGrid, including popular industries like eCommerce, Health/Fitness, and Travel/Hospitality.
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Integrating Email Marketing with CRM
Sales teams depend on CRM (Customer Relationship Management) software to manage their company’s interaction with leads, prospects and potential customers. This book explores with Why Zoho CRM with Zoho Campaigns?, Automatic Updates with Opt-in/Opt-out Preferences, Track Email Subscribers Activity from CRM.
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Transactional Email: Essential to the Cloud Economy
SparkPost surveyed more than 1,800 SaaS, e-commerce, and other software businesses to assess how they’re using transactional messages and other email notifications. Eight key findings reveal that transactional email is essential—but many businesses struggle with implementation, governance, and deliverability.
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The Deliverability Success Guide: 10 Steps To Seamless Inbox Delivery
This whitepaper that described ways to improve your inbox delivery. It provides with an information of 10 steps that are absolutely essential to your deliverability success.
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Email Marketing and Marketing Automation Excellence 2018
This Report completely listed with Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages.
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The Product Manager’s Guide to Email
The email experts at SparkPost created this guide to email notifications and other app-generated email messages to help teams building fast-growing services make the most of email in their products. It’s vital reading for product management and development teams and anyone else looking for effective ways to engage customers and build a growing app.
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