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MailerLite Reviews

User Rating

4.7/5 (Based on 3,930 Ratings)

Rating Distribution

  • Excellent

    87.7%
  • Very Good

    2%
  • Average

    0.5%
  • Poor

    9.2%
  • Terrible

    0.6%

User Sentiments

Ease of Use, Excellent Customer Support, Affordable Pricing, Comprehensive Features

Account Suspension Without Warning, Technical Issues with Email Deliverability, Convoluted Account Approval Process, Limited Customization Options

Do You Use MailerLite?

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Review Summary

Overall, users praise MailerLite for its user-friendly interface, ease of use, and affordability. They appreciate the drag-and-drop editor, customizable templates, and automation features. Many users find MailerLite a great option for beginners and small businesses due to its simplicity and cost-effectiveness. However, some users have expressed concerns about the limited features and integrations compared to more advanced email marketing platforms. Additionally, a few users have reported occasional technical glitches and issues with deliverability.

Pros

  • Userfriendly interface for easy campaign creation and management.
  • Affordable pricing plans for businesses of all sizes.
  • Robust automation features for personalized email marketing.

Cons

  • Limited design templates and customization options.
  • Occasional issues with email deliverability.
  • Some advanced features may require a paid subscription.
  • Limited integrations with thirdparty apps.

AI-Generated from the text of User Reviews

Reviews
EW

Evyenia W

September 2, 2026 Source: G2.com
Easy to Use, Intuitive Email Features at Great Value
What do you like best about MailerLite?It’s very easy to use, with advanced email features and a highly intuitive interface. It also feels like a good value for what you get.What do you dislike about MailerLite?Not much to complain about. Most email software feels pretty similar, but I like how MailerLite is organized and laid out, which makes it easy to navigate.What problems is MailerLite solving and how is that benefiting you?We needed a way to manage our newsletter. Specifically, we already had an HTML design and wanted to upload it and send it to our list.
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ad

ashish d

July 29, 2026 Source: G2.com
Easy Email Marketing for Small Businesses
What do you like best about MailerLite?What I like best about MailerLite is its simple and user-friendly interface. The drag-and-drop email editor makes creating campaigns quick, and the automation features are easy to set up. I also like the built-in landing pages and signup forms, which help manage everything in one place. Overall, it's reliable, affordable, and saves me time when running email marketing campaigns.What do you dislike about MailerLite?One thing I dislike is that some advanced automation and customization options can feel limited compared to more expensive email marketing tools. Occasionally, it also takes a little time to find certain settings. Adding more integrations and advanced reporting features would make the platform even better.What problems is MailerLite solving and how is that benefiting you?MailerLite helps me manage email marketing in one place. I can create campaigns, automate follow-up emails, and grow my subscriber list without spending too much time. It has made my workflow more organized, improved engagement with my audience, and saved time compared to managing emails manually.
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MA

Muhammed A

July 25, 2026 Source: G2.com
MailerLite: Intuitive Email Campaigns with Powerful Automation and Great Value
What do you like best about MailerLite?MailerLite strikes an excellent balance between simplicity and functionality. The platform makes it easy to create professional email campaigns with its intuitive drag-and-drop editor, while powerful automation and audience segmentation features help deliver more personalized customer experiences. Campaign creation, subscriber management, and performance tracking are all centralized in a clean, user-friendly interface, reducing the time spent on routine marketing tasks. Reliable integrations, quick onboarding, and competitive pricing provide strong value, and the AI-assisted writing tools help generate email content faster while still allowing full creative control over the final message.What do you dislike about MailerLite?MailerLite is easy to use, but some advanced marketing and reporting capabilities are less comprehensive than those offered by larger enterprise platforms. As automation workflows become more complex, a few additional customization options would be helpful. While the platform offers excellent value overall, certain premium features are only available on higher-tier plans. I would also like to see deeper native integrations with more third-party business tools and continued improvements to the AI writing assistant, particularly for generating more personalized content with less manual editing.What problems is MailerLite solving and how is that benefiting you?Before using MailerLite, managing email campaigns involved separate tools for designing emails, organizing subscriber lists, and tracking performance, which made the process slower and more difficult to manage. MailerLite unified these tasks into a single platform with automation, audience segmentation, analytics, and campaign management. This has reduced the time required to launch campaigns, improved the consistency of customer communication, and increased engagement through more targeted messaging. The streamlined workflow has also minimized manual effort, provided better visibility into campaign performance, and delivered a strong return on investment by making email marketing more efficient and scalable.
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VB

Valeria B

July 6, 2026 Source: G2.com
It strikes the right balance between simplicity and automation
What do you like best about MailerLite?I've worked on enough campaigns to know that they don't always fail because of a bad idea. Sometimes they fail because they take too long to launch. For a long time, every campaign meant jumping between different tools to build landing pages, connect forms, set up automations, and prepare email sequences. By the time everything was ready, we'd already spent more time building the workflow than improving the campaign itself. That's one of the biggest reasons I like MailerLite. I can usually go from an idea to a working landing page in just a few hours. There's always room to polish the design afterward, but having the structure ready that quickly changes the whole process. I've also had a really good experience with support. We ran into a domain authentication issue that started affecting deliverability, and instead of sending us a generic help article, they walked us through the configuration step by step until everything was working properly again.What do you dislike about MailerLite?One thing I figure out pretty quickly is that automation also needs good organization. As we build more customer journeys, it's tempting to create a different workflow for every possible scenario. After a while, keeping track of which automation is doing what becomes harder than building the automations themselves.What problems is MailerLite solving and how is that benefiting you?We recently had a re-engagement campaign ready to launch, but we kept holding it back because we wanted different messaging for users who abandoned their signup, inactive customers, and people who had already made a purchase. A while ago, that would've meant a much bigger project. With MailerLite, we built separate automations for each audience, launched everything, and marketing took over from there. They kept testing subject lines, adjusting delays, and refining segments while the campaign was already live, all without needing me to step in every time they wanted to make a change. That's where MailerLite really stands out for me. Having landing pages, forms, automations, and email marketing in the same platform makes it incredibly easy to experiment, improve campaigns, and keep things moving without constantly depending on the development team.
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LS

Luciana S

May 31, 2026 Source: G2.com
Simple, Intuitive Email Marketing with Efficient Campaign Building
What do you like best about MailerLite?From the beginning, MailerLite has been so simple to use, even to members that lacks any email marketing skills What do you dislike about MailerLite?I like the intuitive and clean user interface that MailerLite has, making the email building process to be efficient Recommendations to others considering MailerLite?We use MailerLite to come up with professional campaigns content of emails and this helps us reach more customers What problems is MailerLite solving and how is that benefiting you?We never struggled with the automation process of all the workflow and this tool gave us understandable subscribers management measures
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RM

Ray M

May 7, 2026 Source: G2.com
Excellent Free Tier for New Sites Who Want To Grow Their Audience
What do you like best about MailerLite?It's free tier was always great so I'd happily recommend it to clients when they're building sites.What do you dislike about MailerLite?Although all the basics worked without subscription, a lot of branding is kept behind the pay wall, which is understandable. If you're going to use it for your business, pay and have custom branding.What problems is MailerLite solving and how is that benefiting you?Ease of setup for sure. Very easy to use too, clean UI.
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AC

Alyssa C

May 6, 2026 Source: G2.com
MailerLite: User-Friendly with Endless Customization and Integrations
What do you like best about MailerLite?MailerLite is the best marketing email platform i’ve tried. Not only is it very user friendly, but the customization options are endless and there are many integrations available.What do you dislike about MailerLite?I don’t really dislike anything about mailerliteWhat problems is MailerLite solving and how is that benefiting you?Email marketing for our new leads, existing customers, newsletter list, and reengagement
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CW

Charles W

May 1, 2026 Source: G2.com
User-Friendly Campaign Builder, Needs CRM Depth
What do you like best about MailerLite?I like MailerLite for our company email sales campaigns because sales campaigns can be easily and professionally created without having special skills. I like the most the email campaign builder, it's a life saver for us. The drag and drop feature and having the personalization fields add more value to our campaigns. The setup isn't complicated at all, and we were able to get our email campaigns running from day one.What do you dislike about MailerLite?I would love to see a deep CRM integration to make it a lot better. For example, I need a deeper sales pipeline management and an improvement in deal tracking.What problems is MailerLite solving and how is that benefiting you?MailerLite lets us create professional sales campaigns easily without special skills. The drag-and-drop feature and personalization fields enhance our campaigns, making the email campaign builder a lifesaver.
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AM

Akanksha M

April 30, 2026 Source: G2.com
Easy Campaign Management with Room for UI Improvement
What do you like best about MailerLite?I really like the HTML version in MailerLite where I can design the email right inside it. I also appreciate the feature where I can extract the open list and create a new email campaign without having to export and reload data, which makes it quick and easy. I find the segment section very useful because I don't need to export data for the people who opened my last email; it's automatically built in. Additionally, I like the ability to do multi bulk emailing, which is quite feasible. I appreciate the segment feature where I can unsubscribe inactive users, making management easier. It was also quite easy to set up MailerLite; logging in with my credentials was straightforward, and once I received a verification code via email, setting it up was no trouble at all.What do you dislike about MailerLite?MailerLite is quite slow when switching between different tasks. The user interface is also slow and could be more intuitive, as it's sometimes hard to operate due to different buttons and features that are a bit confusing. Improvements in making the user interface clearer and simpler would help.What problems is MailerLite solving and how is that benefiting you?I use MailerLite to simplify bulk emailing. Its HTML editor and inbuilt open list feature make campaign design easy. I can segment without exporting data, and unsubscribe inactive users effortlessly.
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RG

Rafael G

April 28, 2026 Source: G2.com
Ótimo Custo-Benefício porém com espaço para melhorar nas automações
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