SparkPost surveyed more than 1,800 SaaS, e-commerce, and other software businesses to assess how they’re using transactional messages and other email notifications. Eight key findings reveal that transactional email is essential—but many businesses struggle with implementation, governance, and deliverability.
Table of contents
Email Is Vital to Modern Apps and Services
What Is Transactional Email?
Common Examples of Transactional and Similar Emails
How many transactional email messages do you send per month?
What is the business purpose of transactional emails?
What types of transactional emails do you send?
Recommendations for Senders
About the Data