Email marketing remains a cornerstone of B2B communication strategies, offering a direct and personal way to reach clients and prospects. The right B2B email marketing software can streamline your campaigns, enhance your outreach, and ultimately drive more sales. In this article, we’ll explore the best free B2B email marketing software options in 2024. Our selection criteria include ease of use, features, integration capabilities, customer support, and scalability.

Software Name Best For Pricing URL
Mailchimp Small businesses and startups Free plan, Paid plans start at $9.99/month Mailchimp
HubSpot Growing businesses, CRM integration Free plan, Paid plans start at $50/month HubSpot
Constant Contact User-friendly email campaigns, excellent support Free trial, Paid plans start at $20/month
ActiveCampaign Advanced automation and CRM integration Free trial, Paid plans start at $15/month ActiveCampaign
GetResponse All-in-one marketing solution, webinar hosting Free plan, Paid plans start at $15/month GetResponse
AWeber User-friendly interface, extensive templates Free plan for up to 500 subscribers, Paid plans start at $19/month AWeber
Brevo (formerly Sendinblue) Multi-channel marketing, strong automation Free plan, Paid plans start at $25/month Bravo
MailerLite Affordability, strong customer support Free plan, Paid plans start at $10/month MailerLite
Omnisend Multi-channel marketing, SMS integration Free plan, Paid plans start at $16/month Omnisend
Moosend Affordable pricing, user-friendly Free plan, Paid plans start at $8/month Moosend

1. Mailchimp

Mailchimp is a popular email marketing platform known for its user-friendly interface and extensive template library. It offers advanced segmentation, A/B testing, and comprehensive analytics to optimize your email campaigns. With its powerful automation features, Mailchimp helps businesses streamline their marketing efforts. The free plan provides basic features suitable for small businesses and startups.

Top Features

  • Drag-and-Drop Email Builder: Create professional-looking emails without coding.
  • Advanced Segmentation: Target specific audience segments based on various criteria.
  • A/B Testing: Test different versions of emails to optimize performance.
  • Comprehensive Analytics: Monitor the success of your campaigns with detailed reports.
  • Marketing Automation: Automate your email workflows for better efficiency.

Pros

  • User-friendly interface.
  • Extensive template library.
  • Strong analytics and reporting tools.
  • Robust integration options.

Cons

  • Limited features in the free plan.
  • Advanced features can be expensive.

Pricing

Mailchimp offers a free plan with basic features. Paid plans start at $9.99 per month, with more advanced features available in higher-tier plans.

2. HubSpot

HubSpot offers a comprehensive email marketing solution integrated with its robust CRM. It features personalized email campaigns, detailed analytics, and powerful automation capabilities. HubSpot’s free plan is one of the most generous, making it an excellent choice for growing businesses. The platform’s seamless integration with other HubSpot tools ensures a cohesive marketing strategy.

Top Features

  • Email Personalization: Personalize your emails for each recipient.
  • CRM Integration: Seamlessly integrates with HubSpot’s CRM.
  • Detailed Analytics: Track open rates, click-through rates, and more.
  • Marketing Automation: Automate your email marketing campaigns.
  • Drag-and-Drop Editor: Easily create beautiful emails.

Pros

  • Comprehensive free plan.
  • Excellent integration with HubSpot CRM.
  • Strong automation capabilities.
  • Great customer support.

Cons

  • Can be overwhelming for beginners.
  • Paid plans are relatively expensive.

Pricing

HubSpot offers a robust free plan. Paid plans start at $50 per month, offering more advanced features and capabilities.

3. Constant Contact

Constant Contact provides an easy-to-use email marketing platform with a wide variety of customizable templates. It offers strong list management, social media integration, and detailed reporting tools. The platform is particularly noted for its excellent customer support and good deliverability rates. A free trial is available, with paid plans starting at $20 per month.

Top Features

  • Email Templates: A wide variety of customizable templates.
  • List Management: Easily manage and segment your email lists.
  • Reporting Tools: Detailed reports on email performance.
  • Social Media Integration: Integrate your email campaigns with social media platforms.
  • Event Marketing: Tools for managing and promoting events.

Pros

  • User-friendly interface.
  • Excellent customer support.
  • Good deliverability rates.
  • Strong event management tools.

Cons

  • Limited automation features in the basic plan.
  • Slightly higher pricing compared to some competitors.

Pricing

Constant Contact offers a free trial for new users. Paid plans start at $20 per month, with additional features available in higher-tier plans.

4. ActiveCampaign

ActiveCampaign is renowned for its advanced email segmentation and powerful automation builder. It integrates seamlessly with its CRM, allowing for better customer management and targeted campaigns. The platform’s comprehensive analytics and A/B testing capabilities help optimize email performance. A free trial is available, with paid plans starting at $15 per month.

Top Features

  • Email Segmentation: Advanced segmentation options for targeted campaigns.
  • Automation Builder: Powerful automation workflows.
  • CRM Integration: Integrated CRM for better customer management.
  • A/B Testing: Optimize your email content with A/B testing.
  • Detailed Analytics: Comprehensive analytics to track your email performance.

Pros

  • Strong automation features.
  • Integrated CRM.
  • Excellent customer support.
  • Flexible pricing plans.

Cons

  • It can be complex to set up.
  • The higher learning curve for beginners.

Pricing

ActiveCampaign offers a free trial. Paid plans start at $15 per month, with more advanced features available in higher-tier plans.

5. GetResponse

GetResponse is an all-in-one marketing platform offering over 500 customizable email templates. It includes advanced automation workflows, landing pages, and webinar hosting capabilities. The platform provides detailed analytics to track campaign performance and is user-friendly. GetResponse offers a free plan, with paid plans starting at $15 per month.

Top Features

  • Email Templates: Over 500 customizable email templates.
  • Marketing Automation: Advanced automation workflows.
  • Landing Pages: Create landing pages to support your campaigns.
  • Webinars: Host webinars directly from the platform.
  • Detailed Analytics: Track the performance of your campaigns.

Pros

  • All-in-one marketing platform.
  • User-friendly interface.
  • Excellent automation capabilities.
  • Strong webinar features.

Cons

  • Limited features in the free plan.
  • Some advanced features can be expensive.

Pricing

GetResponse offers a free plan with basic features. Paid plans start at $15 per month, with more advanced features available in higher-tier plans.

Also Read: How to Improve Your Healthcare Email Marketing

6. AWeber

AWeber offers a user-friendly email marketing solution with a drag-and-drop editor and strong automation features. It includes A/B testing, detailed reports, and effective list management. The platform is known for its good deliverability rates and extensive template library. A free plan is available for up to 500 subscribers, with paid plans starting at $19 per month.

Top Features

  • Drag-and-Drop Editor: Easily create professional emails.
  • Email Automation: Set up automated email sequences.
  • A/B Testing: Test different email variations.
  • Detailed Reports: Track email performance with comprehensive reports.
  • List Management: Manage and segment your email lists.

Pros

  • User-friendly interface.
  • Strong customer support.
  • Good deliverability rates.
  • Extensive template library.

Cons

  • Limited features in the free plan.
  • Pricing can be high for larger lists.

Pricing

AWeber offers a free plan for up to 500 subscribers. Paid plans start at $19 per month, with more advanced features available in higher-tier plans.

7. Brevo (formerly Sendinblue)

Brevo provides a comprehensive email marketing platform with strong automation and multi-channel marketing capabilities. It offers email campaigns, transactional emails, detailed analytics, and SMS marketing integration. The user-friendly interface and robust free plan make it a popular choice. Paid plans start at $25 per month for more advanced features.

Top Features

  • Email Campaigns: Create and send professional email campaigns.
  • Marketing Automation: Automate your email workflows.
  • Transactional Emails: Send transactional emails directly from the platform.
  • Detailed Analytics: Track the performance of your email campaigns.
  • SMS Marketing: Integrate SMS marketing with your email campaigns.

Pros

  • Comprehensive free plan.
  • Strong automation capabilities.
  • User-friendly interface.
  • Multi-channel marketing.

Cons

  • Limited phone support.
  • Some advanced features require higher-tier plans.

Pricing

Brevo offers a free plan with limited features. Paid plans start at $25 per month, with more advanced features available in higher-tier plans.

8. MailerLite

MailerLite is a user-friendly email marketing platform with a drag-and-drop editor and strong automation features. It offers landing pages, detailed reports, and A/B testing to optimize campaigns. The platform is known for its excellent customer support and affordable pricing. A free plan is available, with paid plans starting at $10 per month.

Top Features

  • Drag-and-Drop Editor: Create emails easily without coding.
  • Email Automation: Set up automated email sequences.
  • Landing Pages: Create landing pages to support your campaigns.
  • Detailed Reports: Track your email performance with comprehensive analytics.
  • A/B Testing: Optimize your email content with A/B testing.

Pros

  • User-friendly interface.
  • Strong automation capabilities.
  • Excellent customer support.
  • Affordable pricing.

Cons

  • Limited integrations.
  • Some advanced features require higher-tier plans.

Pricing

MailerLite offers a free plan with basic features. Paid plans start at $10 per month, with more advanced features available in higher-tier plans.

9. Omnisend

Omnisend offers a powerful email marketing platform with multi-channel marketing capabilities, including SMS integration. It features strong automation, detailed analytics, and advanced segmentation for targeted campaigns. The user-friendly interface and good customer support make it a reliable choice. A free plan is available, with paid plans starting at $16 per month.

Top Features

  • Email Campaigns: Create and send professional email campaigns.
  • Marketing Automation: Automate your email workflows.
  • SMS Marketing: Integrate SMS marketing with your email campaigns.
  • Detailed Analytics: Track the performance of your campaigns.
  • Segmentation: Target specific audience segments for more effective campaigns.

Pros

  • Strong multi-channel marketing capabilities.
  • User-friendly interface.
  • Comprehensive automation features.
  • Good customer support.

Cons

  • Limited features in the free plan.
  • Some advanced features require higher-tier plans.

Pricing

Omnisend offers a free plan with basic features. Paid plans start at $16 per month, with more advanced features available in higher-tier plans.

10. Moosend

Moosend provides a user-friendly email marketing solution with a drag-and-drop editor and robust automation features. It includes detailed analytics, landing pages, and A/B testing to optimize email performance. The platform is known for its excellent customer support and affordable pricing. A free plan is available, with paid plans starting at $8 per month.

Top Features

  • Drag-and-Drop Editor: Easily create professional emails.
  • Email Automation: Set up automated email sequences.
  • Detailed Analytics: Track the performance of your email campaigns.
  • Landing Pages: Create landing pages to support your campaigns.
  • A/B Testing: Optimize your email content with A/B testing.

Pros

  • User-friendly interface.
  • Strong automation capabilities.
  • Excellent customer support.
  • Affordable pricing.

Cons

  • Limited integrations.
  • Some advanced features require higher-tier plans.

Pricing

Moosend offers a free plan with basic features. Paid plans start at $8 per month, with more advanced features available in higher-tier plans.

FAQs

How do I choose the best B2B email marketing software for my business?

When choosing B2B email marketing software, consider factors like ease of use, available features, integration capabilities, customer support, and pricing. It’s also important to evaluate whether the software can scale with your business needs.

Are there any free B2B email marketing software options available?

Yes, many B2B email marketing software options offer free plans with basic features. However, for more advanced features and capabilities, you may need to upgrade to a paid plan.

Author

Saurabh is a seasoned SaaS writer with over five years of experience in the field. He holds a PMP certification, showcasing his proficiency in project management. Saurabh is an alumnus of XLRI and has collaborated with renowned publishers in the industry, contributing valuable insights and knowledge to the SaaS community