Integrating Email Marketing with CRM

A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process. To succeed in Email Marketing, you need to know who you are talking to, what they want to hear, and when they want to hear it. You need to be able to target specific groups with their specific wants and to be sure of the effectiveness of each email.

The 2017 Global Email Benchmark Report focuses on the changes that we’ve seen in 6 different email metrics including: Monthly Send Rate, Gender Ratios, Mobile Ratios, Open and Click rate, Unique open rate, and Unique click rate, Click to open rate. The report has tracked these metrics for the top 25 industries that send email through SendGrid, including popular industries like eCommerce, Health/Fitness, and Travel/Hospitality.

This whitepaper that described ways to improve your inbox delivery. It provides with an information of 10 steps that are absolutely essential to your deliverability success.

SparkPost surveyed more than 1,800 SaaS, e-commerce, and other software businesses to assess how they’re using transactional messages and other email notifications. Eight key findings reveal that transactional email is essential—but many businesses struggle with implementation, governance, and deliverability.

This Report completely listed with Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages.

The email experts at SparkPost created this guide to email notifications and other app-generated email messages to help teams building fast-growing services make the most of email in their products. It’s vital reading for product management and development teams and anyone else looking for effective ways to engage customers and build a growing app.

Project management methodologies are like roadmaps, guiding your team from project kickoff to the finish line. But what makes one approach better than another? And with so many options, how do you know which methodology is right for your project? This ebook helps you to learn the fundamentals of popular project management methodologies.

These principles serve as a blueprint for how businesses can develop a culture of excellence. This report examines the state of these principles in business today, how workers feel about them, and the barriers to implement them.

Creative teams are responsible for some of the most iconic and influential images in modern history. They give life to products, elevate brands, and create experiences that make a lasting impact on audiences around the world. This report highlights Wrike's most interesting and unexpected findings across in-house teams, agencies, managers, and individual contributors.

It’s difficult to define what a “good” project manager is these days. Every organization defines the role, and often the title, differently. Project managers are needed in many industries. As a PM, you might work on small or large teams with job duties that range from budget and timeline only to everything you can think of under the operational sun.

Ensure your projects are set up for success with this latest guide, Project Management: Planning Your Web Design Workflow — the first in a series of ebooks dedicated to helping you grow your business and manage projects more efficiently.

This ebook will guide you through all of the Key Performance Indicators (KPIs) available to help you measure the success of your strategy. Though this should give you a clear overview of Instagram analytics and KPIs, not every KPI will be relevant to you – it all depends on your overall mission, or what you want to achieve with your Instagram account.

In this comparison study, undertaken by a Global System Integrator on behalf of a large US multinational, Provar and Selenium are put to the test across many Salesforce test automation activities, including test authoring and debugging, execution, maintenance and integration capabilities, using a set of standard Salesforce test scenarios.

This Whitepaper will help you learn about moving your organization's healthcare applications to the cloud is a major move—and one that requires a lot of trust in the service you choose. When vetting your cloud software vendor or managed service provider for your healthcare or hospital environment, you cannot be too cautious, so it helps to go into your meeting with a thorough list of questions prepared.

Whether you want to enhance collaboration in your organization or document yourself on recent collaboration software trends, the enterprise collaboration space may appear daunting. Today, tens of vendors populate this space, from high-end enterprise platforms to more niche players, from broad solutions to specialized, contextualized collaboration tools.

The Zendesk User's Guide describes how to set up, manage, and customize your help desk. It is intended for Zendesk account owners and administrators, and also agents with access permissions to the administrative features of Zendesk.