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Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others.
| Support | 24/7 (Live rep) Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Contact | Royal Liver Building, Liverpool - L3 1HU / 0800 464 0454 | |
| Deployment | SaaS/Web/Cloud | Category | Marketing Automation Software Call Center Software Web Analytics Software |
Disclaimer: The pricing details were last updated on 13/03/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
The staff and easy-to-use reliable software
Nothing, we are happy with the software.
Highly recommend
Successfully monitoring campaign and ad group performance, assisting with assessing ROI, improved understanding of customer journey and pages that lead to the most conversions.
Before speaking with Ruler Analytics we were losing valuable tracking data that was effecting marketing efforts and assessing ROI. Ruler were quick to help and ensured a smooth transition from our previous tracking software and met all of our requirements.
They are very responsive and are happy to help with anything within the software and even provide recommendations where necessary.
Highly recommend.
Ruler Analytics is an easy-to-use visitor-level analytics software that enables account managers and clients to get the full picture of their customer journey and identify what does or doesn't work for a given marketing channel, through the call and conversion metrics in their keyword feature, to ensure you are getting the most out of your marketing efforts.
It can be difficult to track how performance has improved over a given time period within the interface due to the lack of a date range comparison feature.
Very useful to use alongside Google Analytics and AdWords, especially if you have implemented UTM tagging and imported the call tracking conversions back into Google Analytics.
As an account manager it can be difficult to articulate the true value of the work you have done to clients, as tracking which traffic sources are generating phone enquiries can often prove problematic. However, Ruler has provided a practical and fully-integrated solution to this problem whilst identifying high value leads that might have slipped through the cracks.
Ruler touches on areas of analytics that Google does not. A huge benefit myself and clients have had is the "Companies" section of Ruler. The ease of implementing call tracking on most platforms.
It can sometime be difficult to get Ruler installed on certain website platforms.
Definitely worth digital marketing agencies getting installed on their customers sites. Also a very powerful tool for businesses who operate B2B marketing.
The biggest business problem solving benefits we are getting at the moment are proving our worth to customers. The added tracking helps us show customers exactly how much of a benefit their adwords campaign is to them.
