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Updated on: August 23, 2019
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Ruler Analytics

Marketing Attribution Made Simple
(5 Ratings) Write Review

Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others.

Ruler Analytics Features Show All Features

Ruler Analytics Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Contact Royal Liver Building, Liverpool - L3 1HU / 0800 464 0454
Deployment SaaS/Web/Cloud Category Marketing Automation Software Call Center Software Web Analytics Software

Ruler Analytics Pricing

Pricing ModelFree Trial , Subscription
How much does Ruler Analytics cost ?
The pricing for Ruler Analytics starts at $109.0 per month. Ruler Analytics has 3 different plans such as - Call Tracking at $109.0 per month and Marketing Attribution at $109.0 per month. and Call Tracking and Marketing Attribution at $179.0 per month.
Call Tracking
$109 /Month

$109 per Month billed Annually

$125 per Month billed Monthly


  • Campaign and Keyword Call Tracking
  • Static and Offline Call Tracking
  • Dynamic Number Insertion
  • Call Recordings
  • Any Number Type - Local or Freephone
  • 50 plus Country Types Available
  • Google Adwords and Analytics Integrations
  • Visitor Level Call Identification
  • Organic Keyword Re-Provided
  • 1000 plus Integrations via Zapier
  • Missed Calls Alerts
Marketing Attribution
$109 /Month

$109 per Month billed Annually

$125 per Month billed Monthly


  • Models : First Click, Last Click, Linear, Position Based
  • Attribute : Forms, Phone Calls, Live Chat, E-Commerce
  • Integrate Revenue : Google AdWords and Analytics, Bing, Facebook, Salesforce, Microsoft Dynamics, Pipedrive, 1000 plus Other Products
Call Tracking and Marketing Attribution
$179 /Month

$179 per Month billed Annually

$199 per Month billed Monthly


  • Includes features of Call Tracking and Marketing Attribution plan, plus
  • 25 percent Discount for both products
  • Agency Rates also available
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Disclaimer: The pricing details were last updated on 13/03/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Ruler Analytics Reviews

Based on 5 Rating(s)
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Source : g2crowd.com
(Reviewed on 17 June 2018)
"Excellent transition"

What do you like best?

The staff and easy-to-use reliable software

What do you dislike?

Nothing, we are happy with the software.

Recommendations to others considering the product

Highly recommend

What business problems are you solving with the product? What benefits have you realized?

Successfully monitoring campaign and ad group performance, assisting with assessing ROI, improved understanding of customer journey and pages that lead to the most conversions.

Before speaking with Ruler Analytics we were losing valuable tracking data that was effecting marketing efforts and assessing ROI. Ruler were quick to help and ensured a smooth transition from our previous tracking software and met all of our requirements.

They are very responsive and are happy to help with anything within the software and even provide recommendations where necessary.

Highly recommend.

Source : g2crowd.com
(Reviewed on 03 February 2017)
"High Value Features and Great Customer Service"

What do you like best?

Ruler Analytics is an easy-to-use visitor-level analytics software that enables account managers and clients to get the full picture of their customer journey and identify what does or doesn't work for a given marketing channel, through the call and conversion metrics in their keyword feature, to ensure you are getting the most out of your marketing efforts.

What do you dislike?

It can be difficult to track how performance has improved over a given time period within the interface due to the lack of a date range comparison feature.

Recommendations to others considering the product

Very useful to use alongside Google Analytics and AdWords, especially if you have implemented UTM tagging and imported the call tracking conversions back into Google Analytics.

What business problems are you solving with the product? What benefits have you realized?

As an account manager it can be difficult to articulate the true value of the work you have done to clients, as tracking which traffic sources are generating phone enquiries can often prove problematic. However, Ruler has provided a practical and fully-integrated solution to this problem whilst identifying high value leads that might have slipped through the cracks.

Source : g2crowd.com
(Reviewed on 16 January 2017)
"Excellent Product And Service"

What do you like best?

Ruler touches on areas of analytics that Google does not. A huge benefit myself and clients have had is the "Companies" section of Ruler. The ease of implementing call tracking on most platforms.

What do you dislike?

It can sometime be difficult to get Ruler installed on certain website platforms.

Recommendations to others considering the product

Definitely worth digital marketing agencies getting installed on their customers sites. Also a very powerful tool for businesses who operate B2B marketing.

What business problems are you solving with the product? What benefits have you realized?

The biggest business problem solving benefits we are getting at the moment are proving our worth to customers. The added tracking helps us show customers exactly how much of a benefit their adwords campaign is to them.

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Ruler Analytics - Measure what Matters
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