What is User Interaction Tracking?

Customer interaction tracking is the process of collecting data about customer experiences at all levels of a company. A customer interaction tracking system not only keeps track of consumers who have purchased a product or service but also of potential customers and how they communicate with sales organizations in the future.

Software with User Interaction Tracking

PRODUCT NAME	SW SCORE (OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
Google Analytics	98	4.6
Matomo	94	4.3
Clicky	91	4.5
Mixpanel	91	4.2
Kissmetrics	90	4
Woopra	89	4.2
Indicative	88	4.4
Oribi	88	4.1
Plausible Analytics	88	NA
Hitsteps	87	4.4

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Alert Notifications

Alert notifications are actionable and content-rich push notifications sent by a software. These notifications can be for anything from new leads to cases that have been ignored or discount requests.

Campaign Management

Campaign management means identifying the strategies you will use to support your business goals, then designing, planning, testing, and monitoring the campaign, and analyzing the results along the way.

Conversion Tracking

Conversion tracking refers to the ability to link site interactions to metrics on who has interacted with your campaigns. You can calculate how often your ads contribute to real-world results, such as phone orders, bookings, and more, by tracking conversions.

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