Web analytics software is mandatory for all companies in order to analyze the performance of their websites. Incorporating this application helps you to identify your customer behavior. It allows you to gather important data based on which you can make data-driven decisions. Using this software, you can analyze your website visitors and can measure website traffic. In addition, you can identify visitors interactions on your website and use its advanced tools you can even find out where your customer clicking on your web page. Analyzing all these will help you to improve your customer engagement, sales, and customer conversion rate.
Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers... read more
It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard... read more
An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly.... read more
Oribi actively captures data about website visitors and converts them into intuitive and simple reports. The tool provides users with a dedicated dashboard and allows the tracking of individual website visitors in a way that taps into data heads such as where the visitor came from, the landing page... read more
It is a powerful business intelligence platform that helps you to turn your insights into sales. It allows you to implement email campaigns in order to increase sales and engagement. Using email campaigns, you can deliver automated emails to your customers and also you can segment customers to send... read more
Hitsteps is a great tool for businesses to boost their website performance. It acts as an all-one toolbox of handy capabilities such as Web Analytics, Live Chat, Page Analysis, and Uptime Monitor. Hitsteps Analytics functions as a powerful real-time visitor management service that enables users to... read more
Indicative is a platform to monitor customer analytics to optimize conversion. Segment customers to maximize engagement by analyzing clicks and behavior. Monitor your team's performance via Dashboard. The software integrates with Segment, WordPress, Firebase, and more. Marketers, Product Managers,... read more
Woopra software is a platform used to gain insights with customer journey with full historical data. The software offers a visual interface to segments users based on interactions, feature, subscription changes by location, campaign performance by source and much more. Measure the key metrics and... read more
Plausible is an open-source website analytics tool to gain insights on one single page. Set custom events or page URLs to identify trends that matter. Measure the traffic with automated email reports and can share your stats privately by generating a shared link to your clients in minutes.... read more
Piwik Pro tracks user behavior even in the most secure areas while being privacy-compliant, available on-premises and also in the cloud. It also managed GDPR consent. Piwik Pro Analytics Suite has renowned capabilities to manage tags that deploy custom triggers without IT support, run on-site... read more
Here we listed major factors that have to be considered before purchasing a web analytics software.