Web analytics software is mandatory for all companies in order to analyze the performance of their websites. Incorporating this application helps you to identify your customer behavior. It allows you to gather important data based on which you can make data-driven decisions. Using this software, you can analyze your website visitors and can measure website traffic. In addition, you can identify visitors interactions on your website and use its advanced tools you can even find out where your customer clicking on your web page. Analyzing all these will help you to improve your customer engagement, sales, and customer conversion rate.
Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers... read more
CleverTap will help you to build powerful mobile engagement strategies. Using this platform, you can easily collect, analyze and act on customer insights in real-time. It has funnels to identify the conversion blockers that minimizes your user conversion rate. It also has retention cohorts to... read more
Leady is a cloud-based web analytic software that can cater satisfy the web monitoring needs of any company, regardless of its size. Users can expect to avail in-depth reports on web visitors behavior. Doing web visitor segmentation based on their behavior can help you in lead generation with... read more
Countly is an Analytics platform to engage the customer in Web, Desktop and Mobile applications. It is a secure platform to process data points in the cloud and on-premises to optimize business development. Small, Medium and Large companies make use of the software.
GoSquared Software is a platform to acquire leads, build a product, close deals. Measure your marketing, generate reports on your website performance. Small, Medium and Large companies make use of the software.
An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly.... read more
Brand24 is a social media monitoring tool that will help you to increase your customer base and revenue. It has mention feed feature to identify people stating about your product in real-time using which you can take actions regarding it. Using this software, you can also identify the changes in... read more
It is an efficient web analytics tool to get an insider look about your products and services. It has visitor recording feature, which identifies your website visitors and tracks their conversations in order to collect their feedbacks. In addition, heatmap helps you to get superior UX insights and... read more
It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard... read more
It is a powerful business intelligence platform that helps you to turn your insights into sales. It allows you to implement email campaigns in order to increase sales and engagement. Using email campaigns, you can deliver automated emails to your customers and also you can segment customers to send... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
|
|
96 | 4.6 |
|
|
95 | 4.6 |
|
|
89 | 4.8 |
|
|
82 | 4.4 |
|
|
81 | 4.7 |
|
|
72 | 4.2 |
|
|
71 | 4.7 |
|
|
71 | 4.7 |
|
|
67 | 4.1 |
|
|
66 | 4.1 |
Here we listed major factors that have to be considered before purchasing a web analytics software.
Brand24, Kissmetrics and Slemma are best in terms of performance.
Smartlook is best in terms of customer support as it provides in-app support in just a single click.
Bitrix24 has the ability to generate reports and infographics. It can also export those reports as PDF files.
Yes. GetSocial is compatible with both PC and mobile device.
Yes. Matoma is an entirely free web analytics software.
Mixpanel is the best software with all essential features and is very much suitable for small businesses.
Unamo software has collaboration support.
