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Updated on: November 13, 2018
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Web Analytics Software

Web analytics software is mandatory for all companies in order to analyze the performance of their websites. Incorporating this application helps you to identify your customer behavior. It allows you to gather important data based on which you can make data-driven decisions. Using this software, you can analyze your website visitors and can measure website traffic. In addition, you can identify visitors interactions on your website and use its advanced tools you can even find out where your customer clicking on your web page. Analyzing all these will help you to improve your customer engagement, sales, and customer conversion rate.

Showing 1 -10 of 20 products
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Lumio
56%
Lumio Convert visitors to Customers
★★★★★
★★★★★
( 1 Ratings)

A marketing automation platform for improving conversion and sales. It also enhances the lead generation and scoring. Track all the actions of your visitors, all the traffic converted to company profiles, to increase sales. Target sales conversations and build channels that are effective. All your... read more

I Use this ( 1 professionals Use this )
Smartlook
70%
Smartlook Next generation web and mobile app analytics.
★★★★★
★★★★★
( 76 Ratings)

It is an efficient web analytics tool to get an insider look about your products and services. It has visitor recording feature, which identifies your website visitors and tracks their conversations in order to collect their feedbacks. In addition, heatmap helps you to get superior UX insights and... read more

I Use this
Whoisvisiting
59%
Whoisvisiting An easy to use web analytics tools.
★★★★★
★★★★★
( 27 Ratings)

It is one of the best web analytics tool to convert your visitors into leads. This software has in-app support using which you can clear your technical doubts in a single click. It also has Whoisidentify add-on feature, using which you can identify the visitors of your web page as well as you can... read more

I Use this
CleverTap
96%
CleverTap Intelligent marketing platform for long-term growth.
★★★★★
★★★★★
( 36 Ratings)

CleverTap will help you to build powerful mobile engagement strategies. Using this platform, you can easily collect, analyze and act on customer insights in real-time. It has funnels to identify the conversion blockers that minimizes your user conversion rate. It also has retention cohorts to... read more

I Use this
Google Analytics
97%
Google Analytics An all-in-one web analytics tool.
★★★★★
★★★★★
( 786 Ratings)

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers... read more

I Use this
Unamo SEO
68%
Unamo SEO We help you get known
★★★★★
★★★★★
( 23 Ratings)

Unamo offers a number of tools and features that help you analyze and improve your SEO performance. The daily metrics tool gives you access to fast and accurate daily keyword rankings that organize your workflow. Unamo provides you with a platform which enables you to keep track of your data in the... read more

I Use this
Leady
67%
Leady Web analytic software solution on the cloud
★★★★★
★★★★★
( 5 Ratings)

Leady is a cloud-based web analytic software that can cater satisfy the web monitoring needs of any company, regardless of its size. Users can expect to avail in-depth reports on web visitors behavior. Doing web visitor segmentation based on their behavior can help you in lead generation with... read more

I Use this
SimilarWeb Pro
61%
SimilarWeb Pro Site traffic measuring and managing software
★★★★★
★★★★★
( 25 Ratings)

SimilarWeb Pro is a web analytic software that provides its users with useful website analysis, to help them take informed decisions. This software is an important information tool for all digital marketers as it comes with several web analytic features. SimilarWeb Pro helps users in tracking... read more

I Use this
Slemma
53%
Slemma Best web analytics tool with cross-device support.
★★★★★
★★★★★
( 31 Ratings)

It is a business intelligence platform that provides better web analytics and helps you to access all your data in one place. It delivers seamless integration and enables secure connections with almost 75 third party applications. It has robust-chart wizard that helps you to build reports from... read more

I Use this
Matomo
64%
Matomo An entirely free web analytics platform.
★★★★★
★★★★★
( 64 Ratings)

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard... read more

I Use this
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List of Web Analytics Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
56 5
70 4.7
59 4.6
96 4.6
97 4.6
68 4.6
67 4.5
61 4.3
53 4.3
64 4.1

Buyer's Guide on Web Analytics Software

Here we listed major factors that have to be considered before purchasing a web analytics software.

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Download white papers and ebooks on Web Analytics Software View All Downloads

by MIT Technology Review / Google Analytics 360 Suite
How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
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DOWNLOAD
by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
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DOWNLOAD

Questions on Web Analytics Software

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Which web analytics software delivers high performance?

J
Answered by Jasbir Vijaya | 6 months ago

Brand24, Kissmetrics and Slemma are best in terms of performance.

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Which software is best for generating reports?

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Answered by Dinesh Uddin | 6 months ago

Bitrix24 has the ability to generate reports and infographics. It can also export those reports as PDF files.

 

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Which software has the best customer support?

G
Answered by Gandhali Raje | 6 months ago

Smartlook is best in terms of customer support as it provides in-app support in just a single click.

 

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Is there any web analytics software that is compatible with mobile devices?

B
Answered by Balbir Kadam | 6 months ago

Yes. GetSocial is compatible with both PC and mobile device. 

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Is there any web analytics software available for free of cost?

G
Answered by Gopal Puri | 6 months ago

Yes. Matoma is an entirely free web analytics software.

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Is there any web analytics software that supports collaboration?

A
Answered by Abhinav Mati | 6 months ago

Unamo software has collaboration support.

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Which is the best web analytics software suitable for small business?

C
Answered by Chitta Ram | 6 months ago

Mixpanel is the best software with all essential features and is very much suitable for small businesses.

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Disclaimer
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com