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Updated on: May 26, 2022
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Web Analytics Software

Web analytics software is mandatory for all companies in order to analyze the performance of their websites. Incorporating this application helps you to identify your customer behavior. It allows you to gather important data based on which you can make data-driven decisions. Using this software, you can analyze your website visitors and can measure website traffic. In addition, you can identify visitors interactions on your website and use its advanced tools you can even find out where your customer clicking on your web page. Analyzing all these will help you to improve your customer engagement, sales, and customer conversion rate.

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79%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

CL1CK Analytics

DYNAMIC RESPONSIBILITIES, ONE PRODUCT
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CL1CK Analytics pricing: CL1CK Analytics Offers Custom plan.

CL1CK offers AI-driven products for all your website needs – from website creation to optimisation. With CL1CK’s AI-powered insights, anyone can transform their business website into a self-improving website, and build an optimised online presence. We do all the heavy work so that you can focus... read more

Google Analytics - Web Analytics Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Analytics

An all-in-one web analytics tool.
(8,790 Ratings)

Google Analytics pricing: Google Analytics Offers Free-forever and Custom plan.

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers... read more

Matomo - Web Analytics Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Matomo

Complete analytics. 100% yours
(76 Ratings)

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard... read more

Mixpanel - Web Analytics Software
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Mixpanel

Powerful tool with enhanced funnel feature.
(923 Ratings)

Mixpanel pricing: Starts at $25.0. Offers Free-forever and Custom plan.

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly.... read more

Kissmetrics - Web Analytics Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Kissmetrics

Advanced product and marketing analytical tool
(283 Ratings)

Kissmetrics pricing: Kissmetrics Offers Custom plan.

Kissmetrics is a futuristic product and marketing analytical tool which helps in monitoring various elements related to the success and growth of an individual business. The solution helps enterprises generate impressive marketing strategies. Organisations can also enhance current marketing... read more

Woopra - Web Analytics Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Woopra

Optimise business performance with top-notch analytics and actionable reports
(206 Ratings)

Woopra pricing: Starts at $349.0. Offers Free-forever and Custom plan.

Woopra is a customer journey and product analytics software delivering end-to-end journey metrics efficiently. Its services are trusted widely by top companies like Hewlett Packard Enterprise, Redhat, Wordstream, Applovin, and more. The platform offers a variety of powerful features enabling users... read more

Oribi - Web Analytics Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Oribi

Capture Actionable Insights About Website Visitors
(14 Ratings)

Oribi pricing: Starts at $540.0.

Oribi actively captures data about website visitors and converts them into intuitive and simple reports. The tool provides users with a dedicated dashboard and allows the tracking of individual website visitors in a way that taps into data heads such as where the visitor came from, the landing page... read more

Indicative - Web Analytics Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Indicative

Indicative makes product and data analytics seamless
(83 Ratings)

Indicative pricing: Starts at $950.0. Offers Free-forever and Custom plan.

Indicative is an intuitive product analytics platform for marketers, product managers and data analysts that connects directly to the company’s data warehouse. The way Indicative connects every bit of information prevents data duplication, mismatched event counts or data errors as well. It helps... read more

Hitsteps - Web Analytics Software
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hitsteps

Real-time Website Analytics and Integrated Toolbox
(33 Ratings)

Hitsteps pricing: Starts at $4.99. Offers Free-forever plan.

Hitsteps is a great tool for businesses to boost their website performance. It acts as an all-one toolbox of handy capabilities such as Web Analytics, Live Chat, Page Analysis, and Uptime Monitor. Hitsteps Analytics functions as a powerful real-time visitor management service that enables users to... read more

Plausible Analytics - Web Analytics Software
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Plausible Analytics

A privacy-friendly, open-source website analytics tool
(2 Ratings)

Plausible Analytics pricing: Starts at $5.0.

Plausible Analytics is a compact website analytics tool built for privacy-conscious site owners. The platform offers access to a variety of valuable stats which companies can make use of to improve their end-user experience. Also, Plausible Analytics features a simple set-up and can be integrated... read more

Visitor Analytics - Web Analytics Software
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Visitor Analytics

Website Statistica and Visitor Analytics Tool
(259 Ratings)

Visitor Analytics pricing: Starts at $8.29. Offers Free-forever plan.

Visitor Analytics is a website analytics tool that empowers website owners and digital marketers to increase their visibility into the browsing behavior of website visitors. It offers in-depth analysis of websites while also keeping the results GDPR-compliant. With the help of a dedicated... read more

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List of Web Analytics Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.6
94 4.1
91 4.3
90 4.2
90 4.3
90 4.1
90 4.4
88 4.4
88 5
87 4.5

Buyer's Guide on Web Analytics Software

Here we listed major factors that have to be considered before purchasing a web analytics software.

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Download white papers and ebooks on Web Analytics Software View All Downloads

by MIT Technology Review / Google Analytics 360 Suite
How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
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by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
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