Web analytics software is mandatory for all companies in order to analyze the performance of their websites. Incorporating this application helps you to identify your customer behavior. It allows you to gather important data based on which you can make data-driven decisions. Using this software, you can analyze your website visitors and can measure website traffic. In addition, you can identify visitors interactions on your website and use its advanced tools you can even find out where your customer clicking on your web page. Analyzing all these will help you to improve your customer engagement, sales, and customer conversion rate.
Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers... read more
Heap is a product analytics tool that captures all web, mobile, and cloud interactions such as clicks, submits, transactions, emails, and more. It does so retroactively and enables the user to analyze data without writing any code. The tool eliminates any delays in waiting for behavioral data along... read more
It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard... read more
An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly.... read more
Hitsteps is a great tool for businesses to boost their website performance. It acts as an all-one toolbox of handy capabilities such as Web Analytics, Live Chat, Page Analysis, and Uptime Monitor. Hitsteps Analytics functions as a powerful real-time visitor management service that enables users to... read more
Piwik Pro tracks user behavior even in the most secure areas while being privacy-compliant, available on-premises and also in the cloud. It also managed GDPR consent. Piwik Pro Analytics Suite has renowned capabilities to manage tags that deploy custom triggers without IT support, run on-site... read more
It is a powerful business intelligence platform that helps you to turn your insights into sales. It allows you to implement email campaigns in order to increase sales and engagement. Using email campaigns, you can deliver automated emails to your customers and also you can segment customers to send... read more
Indicative is a platform to monitor customer analytics to optimize conversion. Segment customers to maximize engagement by analyzing clicks and behavior. Monitor your team's performance via Dashboard. The software integrates with Segment, WordPress, Firebase, and more. Marketers, Product Managers,... read more
Visitor Analytics is a website analytics tool that empowers website owners and digital marketers to increase their visibility into the browsing behavior of website visitors. It offers in-depth analysis of websites while also keeping the results GDPR-compliant. With the help of a dedicated... read more
Oribi actively captures data about website visitors and converts them into intuitive and simple reports. The tool provides users with a dedicated dashboard and allows the tracking of individual website visitors in a way that taps into data heads such as where the visitor came from, the landing page... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
 |
98 | 4.5 |
 |
86 | 4.3 |
 |
85 | 4.1 |
 |
80 | 4 |
 |
77 | 4.3 |
 |
77 | 4.6 |
 |
77 | 4.4 |
 |
71 | 4.5 |
 |
67 | 4.8 |
 |
66 | NA |
Here we listed major factors that have to be considered before purchasing a web analytics software.
Brand24, Kissmetrics and Slemma are best in terms of performance.
Smartlook is best in terms of customer support as it provides in-app support in just a single click.
Mixpanel is the best software with all essential features and is very much suitable for small businesses.
Bitrix24 has the ability to generate reports and infographics. It can also export those reports as PDF files.
Yes. Matoma is an entirely free web analytics software.
Yes. GetSocial is compatible with both PC and mobile device.
Unamo software has collaboration support.
