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About Looker

Looker is a business intelligence and data visualization platform that aims to provide everyone with access to useful data in a unified view in an easy-to-understand format through its centralized platform. Looker’s pre-built applications and blocks can help your company get up and running quicker by speeding up the process of customization. Looker’s LookML data modeling language gives data analysts a way to define business metrics, as well as find correlations between data and tables. Looker’s data visualization features lets you build more beautiful ways to display your data, that can be understand by both data scientists and business users alike. Its reports and dashboards let you drill down into key metrics so you can get a better understanding of what is happening, and apply this across your business to make improvements to operations. You can also share these data visualizations from any device.

Screenshots & Videos

Business Intelligence
Building LookML Dashboards
Creating a LookML Dashboard File
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)
  • Desktop App (Windows)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Business Hours, Online

Looker Awards

Looker Features

Business Intelligence Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Trend Indicators

Helps you in understanding the present situation and where your business is heading so that you can make decisions accordingly.

Strategic Planning

Defining future strategy or direction based on well-detailed reports and forecasts.

Profitability Analysis

Forecasting the profitability of any particular proposal or optimizing the profitability of an existing project

Key Performance Indicators

Evaluating and measuring the performance of the business which will help you make informed decisions and correcting past mistakes

Data Analysis

Helps in analyzing stored raw data and converting them into useful reports


A digital insight of reports and other workings on a single screen


Setting up standards and targets for your team and team members, so that they are performing at their best

Ad hoc Reports

Creates impromptu reports as and when the occasion requires

Ad hoc Query

Helps in answering a query as and when it arises

Ad hoc Analysis

A statistical model, analytical report or any other type of data summary particularly designed to answer a single, specific business question.

Looker Pricing

Free Trial


Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Disclaimer: The pricing details were last updated on 18/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Looker Pricing.

Looker Alternatives

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Looker Reviews

User Rating

4.6/5 (Based on 1,242 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


Do You Use Looker?

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Review Summary

Overall, Looker receives positive feedback for its user-friendly interface, robust data visualization capabilities, and ability to connect to a wide range of data sources. Praised for its ease of use and ability to empower business users with self-service analytics, Looker is seen as a valuable tool for data exploration and insights generation. However, some users mention challenges with performance and scalability, particularly when working with large datasets. Additionally, a few reviewers express concerns regarding the cost and complexity of implementation.


  • Advanced data visualization: Create visually impactful and interactive dashboards and reports for easy data exploration and storytelling.
  • Powerful data integration: Seamlessly connect to various data sources, including cloudbased applications, relational databases, and spreadsheets, enabling comprehensive data analysis.
  • Userfriendly interface: Intuitive draganddrop functionality and a modern user interface make it easy for users with varying technical skills to access and analyze data.
  • Realtime data analysis: Gain insights from live data streams and make informed decisions based on the most uptodate information.


  • Limited customization options: Some users may find the customization options for dashboards and reports to be limited compared to other BI tools.
  • Learning curve for complex analyses: While the basic features are easy to use, advanced analytics and data modeling may require a steeper learning curve for nontechnical users.
  • Potential performance challenges: With large datasets and complex queries, performance issues may arise, requiring careful optimization and resource allocation.
  • Cost considerations: Looker's pricing model may be a consideration for organizations with limited budgets or those requiring extensive usage.

Looker User Reviews

AI-Generated from the text of User Reviews

Videos on Looker

Looker Screenshots

Looker FAQs

What is Looker used for?

Looker is Business Intelligence Software. Looker offers the following functionalities:

  • Trend Indicators
  • Strategic Planning
  • Profitability Analysis
  • Key Performance Indicators
  • Data Analysis
  • Dashboard
  • Benchmarking
  • Ad hoc Reports
  • Ad hoc Query
  • Ad hoc Analysis

Learn more about Looker features.

What are the top alternatives for Looker?

Does Looker provide API?

Yes, Looker provides API.

Looker Contact

Vendor Details

Santa Cruz, California

Contact Details


Social Media Handles

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Looker Integrations


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