CallRail

About CallRail

Deep Dive with Clara AI

CallRail is a call tracking and marketing analytics software for those businesses that rely on new customers, quality phone calls and leads, for growth. The software includes a call tracking feature that allows users to keep track of a variety of online activities like PPC ads, social media posts, emails and keywords. It also helps businesses to gain access to the name, location and number of each lead. Also, with the lead centre feature, CallRail helps businesses to message, call and monitor all of their contacts in one place. Conversation intelligence is another feature of the software that allows users to automate call transcriptions with its AI-powered analysis. Moreover, businesses can even track web form submissions along with phone calls. CallRail also offers real-time insights that businesses need to boost growth. The areas of these insights range from ads, campaigns to keywords. At last, the software also comes equipped with a variety of tools, from customer communications to marketing analytics, that helps users to close more deals.

Screenshots & Videos

Lead Center - Interaction List screenshot

Pricing

Free Trial Available
Starts at $45.00.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

77%
Momentum

60%
Popularity

65%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

CallRail Features

Show Feature Explanation

Inbound Call Tracking Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Attribution

Track and allocate credit to touchpoints throughout the conversion journey.

Call Transcripts

Transforms call audio into easily searchable transcripts

Call Metadata

Captures caller details, time, campaign source, and device

Call Routing

Directs calls to the appropriate agent or department

Dynamic Number Insertion (DNI)

Assigns unique phone numbers to campaigns/channels to track calls.

Security and Privacy Compliance

Ensures accessibility solutions comply with GDPR, HIPAA, and SOC 2 standards.

Call Recording

Facility to record calls with a set of conditions and compliance

Analytics

Allows integration with other analytical tools or has it inbuilt

Call Monitoring

Allows you listen to all inbound and outbound calls.

Dashboard

A digital insight of reports and other workings on a single screen

CallRail Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Subscription )

Call Tracking $45.00 $45.00 per month

Find out which ads, keywords, and marketing efforts inspired your best leads to call.

Features

5 local numbers
250 local minutes
100 text messages (SMS)
Unlimited users
Offline call tracking
Online call tracking
Keyword-level attribution
Dynamic number insertion
Custom reporting
Call notifications
Email summary reports
Unlimited call recording
Call scoring
Custom call tagging
Call forwarding
IVR & menu step call routing
Wordpress & Wix plugins
Google Data Studio connector
API & Webhooks access
Google Analytics integration
Google Ads integration
GMB integration
Facebook integration
Microsoft Ads integration
Hubspot integration
Slack integration
Zapier integration

Additional Usage

$3.00 ea. local numbers
$0.05 ea. local minutes
$5.00 ea. toll-free numbers
$0.08 ea. toll-free minutes
$0.016 ea. text messages (SMS)

Add-ons

White Label: $65 billed Monthly
Advanced Callflows: $15 Monthly fee per company
Premium Integrations: $65 Monthly fee
- Access to these premium integrations: Salesforce, Marketo, Kenshoo, Optmizely X, and Google Marketing Platform

Conversation Analytics $95.00 $95.00 per month

Add Conversation Intelligence to help qualify more contacts and improve service.

Features

5 local numbers
250 local minutes
100 text messages (SMS)
10,000 call transcription minutes
Offline call tracking
Online call tracking
Dynamic number insertion (DNI)
Keyword-level attribution
Localized DNI
Out-of-the-box reporting
Email summary reports
Custom reporting engine
Call recording
CallScore
Keypad scoring
Form scoring
Text message scoring
Call transcriptions
Keyword spotting
Automated lead tagging
Call forwarding
Email notifications
Standard call flow builder
Mobile app
Custom agent setup
Advanced call flow steps: $15 per company
Integrations
- Google Analytics
- Google Ads
- Bing Ads
- Facebook
- Wordpress plugin
- AMP plugin
- Zapier
- Google Ads Mobile Click-to-Call
- Google Data Studio
- Slack
- API & webhooks
- HubSpot
- Google My Business
- Wix
- Auto-lead Data Format (ADF)
- Unbounce
- Pipeline Deals
- Mixpanel
- VWO
- Custom Cookie Capture
- Housecall Pro
- Salesforce ($65)
- Marketo ($65)
- Optimizely X ($65)
- Marin ($65)
- Kenshoo ($65)
- Kissmetrics ($65)
- Acquisio ($65)
- Google Marketing Platform ($65)

Additional Usage

$3.00 ea. local numbers
$0.05 ea. local minutes
$5.00 ea. toll-free numbers
$0.08 ea. toll-free minutes
$0.016 ea. text messages (SMS)
$0.02 ea. call transcription minutes

Marketing Analytics $95.00 $95.00 per month

Add Form Tracking to view website form submissions and call analytics side by side.

Features

5 local numbers
250 local minutes
100 text messages (SMS)
1,000 call transcription minutes
Offline call tracking
Online call tracking
Form lead tracking
Dynamic number insertion
Keyword-level attribution
Localized DNI
Multi-touch attribution modeling
Out-of-the-box reporting
Email summary reports
Custom reporting engine
Multi-touch CPL reporting
Call recording
CallScore
Keypad scoring
Form scoring
Text message scoring
Automated lead tagging
Call forwarding
Email notifications
Standard call flow builder
Mobile app
Custom agent setup
Advanced call flow steps: $15 per company
Integrations
- Google Analytics
- Google Ads
- Bing Ads
- Facebook
- Wordpress plugin
- AMP plugin
- Zapier
- Google Ads Mobile Click-to-Call
- Google Data Studio
- Slack
- API & webhooks
- HubSpot
- Google My Business
- Wix
- Auto-lead Data Format (ADF)
- Unbounce
- Pipeline Deals
- Mixpanel
- VWO
- Custom Cookie Capture
- Housecall Pro
- Google Ads Lead Forms
- Salesforce ($65)
- Marketo ($65)
- Optimizely X ($65)
- Marin ($65)
- Kenshoo ($65)
- Kissmetrics ($65)
- Acquisio ($65)
- Google Marketing Platform ($65)

Additional Usage

$3.00 ea. local numbers
$0.05 ea. local minutes
$5.00 ea. toll-free numbers
$0.08 ea. toll-free minutes
$0.02 ea. form submissions

Analytics Suite $145.00 $145.00 per month

Combine all our analytics tools to automate customer insights and prove marketing ROI.

Features

5 local numbers
250 local minutes
100 text messages (SMS)
1,000 form submissions
10,000 call transcription minutes
Offline call tracking
Online call tracking
Form lead tracking
Dynamic number insertion (DNI)
Keyword-level attribution
Localized DNI
Multi-touch attribution modeling
Out-of-the-box reporting
Email summary reports
Custom reporting engine
Multi-touch CPL reporting
Call recording
CallScore
Keypad scoring
Form scoring
Text message scoring
Call transcriptions
Keyword spotting
Automated lead tagging
Call forwarding
Email notifications
Standard call flow builder
Mobile app
Custom agent setup
Advanced call flow steps: $15 per company
Integrations
- Google Analytics
- Google Ads
- Bing Ads
- Facebook
- Wordpress plugin
- AMP plugin
- Zapier
- Google Ads Mobile Click-to-Call
- Google Data Studio
- Slack
- API & webhooks
- HubSpot
- Google My Business
- Wix
- Auto-lead Data Format (ADF)
- Unbounce
- Pipeline Deals
- Mixpanel
- VWO
- Custom Cookie Capture
- Housecall Pro
- Google Ads Lead Forms
- Salesforce ($65)
- Marketo ($65)
- Optimizely X ($65)
- Marin ($65)
- Kenshoo ($65)
- Kissmetrics ($65)
- Acquisio ($65)
- Google Marketing Platform ($65)

Additional Usage

$3.00 ea. local numbers
$0.05 ea. local minutes
$5.00 ea. toll-free numbers
$0.08 ea. toll-free minutes
$0.016 ea. text messages (SMS)
$0.02 ea. form submissions
$0.02 ea. call transcription minutes

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 08/04/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about CallRail Pricing

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CallRail Reviews

User Rating

4.6/5 (Based on 490 Ratings)

Rating Distribution

Excellent
81.4%
Very Good
10.8%
Average
1%
Poor
1.6%
Terrible
5.1%

User Sentiments

Easy to Use Interface, Excellent Call Tracking, Comprehensive Reporting, Extensive Integrations

Inconsistent Mobile App Experience, Occasional Technical Issues with Calls, Unreliable Keyword Tracking, Spam Calls on Provided Numbers

Do You Use CallRail?

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Review Summary

CallRail consistently garners positive feedback from users across various review platforms. Reviewers commend its user-friendly interface, comprehensive call tracking and analytics capabilities, and its effectiveness in improving sales performance. Many users appreciate the ease of setup and implementation, as well as the actionable insights provided by the platform. CallRail's customer support is frequently praised for its responsiveness and helpfulness. Although some users have mentioned occasional technical glitches or pricing concerns, the overall sentiment towards CallRail remains overwhelmingly positive, highlighting its position as a valuable tool for businesses seeking to optimize their marketing and sales efforts.