Home/Glossary/Popular SaaS Features/Event TrackingUpdated on: February 27, 2024

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What is Event Tracking?

Event tracking is the process of gathering information about a lead's activities when they land on your website as well as a customer's interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.

Software with Event Tracking

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
Google Analytics 98 4.6
Smartlook 98 4.5
CleverTap 98 4.6
AppsFlyer 95 4.3
Matomo 94 4.3
Amplitude 93 4.5
Clicky 91 4.5
Leanplum 91 4
Mixpanel 90 4.2
Woopra 89 4.3

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