What is Conversion Tracking?

Conversion tracking refers to the ability to link site interactions to metrics on who has interacted with your campaigns. You can calculate how often your ads contribute to real-world results, such as phone orders, bookings, and more, by tracking conversions.

Software with Conversion Tracking

PRODUCT NAME	SW SCORE (OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
Google Analytics	98	4.5
Matomo	94	4.3
Clicky	91	4.4
Mixpanel	91	4.2
Kissmetrics	90	4
Woopra	89	4.2
Indicative	88	4.4
Oribi	88	4.1
Plausible Analytics	88	NA
Hitsteps	87	4.4

Related Features

Alert Notifications

Alert notifications are actionable and content-rich push notifications sent by a software. These notifications can be for anything from new leads to cases that have been ignored or discount requests.

Campaign Management

Campaign management means identifying the strategies you will use to support your business goals, then designing, planning, testing, and monitoring the campaign, and analyzing the results along the way.

Event Tracking

Event tracking is the process of gathering information about a lead's activities when they land on your website as well as a customer's interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.

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