Home/Glossary/Conversion TrackingUpdated on: November 29, 2023

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What is Conversion Tracking?

Conversion tracking refers to the ability to link site interactions to metrics on who has interacted with your campaigns. You can calculate how often your ads contribute to real-world results, such as phone orders, bookings, and more, by tracking conversions.

Software with Conversion Tracking

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
Google Analytics 98 4.5
Matomo 94 4.3
Clicky 91 4.4
Mixpanel 91 4.2
Kissmetrics 90 4
Woopra 89 4.2
Indicative 88 4.4
Oribi 88 4.1
Plausible Analytics 88 NA
Hitsteps 87 4.4

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