Sprinklr is the best-suited software for big enterprises with social media management needs on a large scale. It enables large enterprises to provide a pleasant social media experience for their clients. With features like social media content management and audience management, it allows you to create and post engaging content for the targeted audience. Its multi-user collaboration feature helps various users in a team to work together on a project. Other features include social media monitoring tools, advanced social media analytics, posts scheduling, customer engagement, etc.
| Support | 24/7 (Live rep) Business Hours | Customer Type | Large Enterprises Medium Business |
| API | NA | Contact | New York, NY |
| Deployment | SaaS/Web/Cloud Mobile - Android Mobile - iOS | Category | Social Media Management Software |
Disclaimer: The pricing details were last updated on 09/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Assess through metrics which content is most effective. Better roi
The learning curve takes a minute. Problematic as we are un rush
Do it!!!
What content is most effective for customers? Where should we deploy more and allocate more assets.
Pros: The convenience of posting to multiple platforms
Cons: Still trying to figure out what everything does
Overall: Still learning
The ability to customize the entire system taxonomy of each client environment by using custom fields and tagging. Custom fields for tagging have a number of use cases, and can prove highly valuable as ways of filtering performance and engagement data
Unlike a few of its competitors, Sprinklr requires central administration for larger user groups in order to ensure each user is familiar with the idiosyncrasies of the customized environment. In other words, because the system is designed for specific use cases, most of the trouble-shooting falls on the individual who understands how the functionality is being used
An incredibly comprehensive social media solution for publishing, engagement, monitoring, content planning, analytics and cross-user collaboration.
Content sharing and bridging communications silos in higher education proved to be the biggest problems solved. Collaboration across users, departments and schools proved to be the biggest benefit, as the system architecture fostered conversations about content strategy and creating key performance indicators prior to embarking upon measurement and analytics reporting.
Pros: I love being able to access all of the social media platforms my company uses in one place.
Cons: I did not like the fact you had so many messages to respond to as once.
Overall: My employer has started using this platform in the last 6 months. I can say that it has changed the way we work in the social media department. We are more productive and able to help our customers who reach out on social media alot faster.
Pros: Sprinklr has great metrics and allows you to monitor engagements on posts through categorized groups. You are able to organize how you see this engagement in a variety of ways, making it possible to easily get through responses to commenters and raise problems.
Cons: Getting set up on Sprinklr can take a bit of time. It is not as clearly intuitive as some of the other publishing platforms I have used. In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.
Pros: Vast amounts of data, but packaged in a way that insight become usable.
Cons: Setup can be tricky, but staff always available to help
I really like its ability to publish to various social media platforms and track user activity and sentiment on those platforms. Viewing the data through the calendar helps to simplify our organization of the data. The tagging feature is great for organizing data into relevant groups and topics. The overall layout of Sprinklr Core is neat and makes finding and sorting data easy. I like that we can customize the layout to suit our preferences.
Some of the data regarding sentiment doesn't always match up well with the raw data we see. Though working with the Sprinklr Core support team has generally been pleasant, there are times when it's hard to get a hold of them. The search feature for posts is a bit limited and doesn't allow us the complete control that I'd like to search for older posts.
I think Sprinklr Core can be valuable for companies with a strong focus on social media engagement. It can allow you to process data more quickly and efficiently, which is especially handy when you're dealing with lots of posts and followers. When used thoughtfully, it can potentially improve sentiment for company and lead to higher conversions and customer satisfaction. It is also just a great organizational tool that can help you save time by scheduling posts to publish later.
We have used Sprinklr Core to help publish social media posts and analyze the activity from all of our social media accounts, which include Facebook, Twitter and Pinterest. It helps us to quickly receive social media data and respond and react to the data in a timely, thoughtful and well-organized fashion. Social media is a key part of our reputation management today and Sprinklr Core helps to keep us in touch in a more streamlined and organized way. We have achieved greater user engagement and improved sentiment by using Sprinklr Core.
Pros: i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually.
Cons: creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance.
Pros: The analytics capabilities are stronger than competing products in terms of exporting data and organizing dashboards. After a training session, it's not that hard to use.
Cons: Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible. I usually end up figuring out the solution for them.
Pros: This software is easy to use and easy to customize. Our team was able to develop rules in the rule engine to make our community management processes as streamlined as possible. We also established in-depth labels for outbound content which aided in reporting.
Cons: The customer service / technical support team could be hard to work with at times. Sometimes they did not understand our issue and others they took a very long time to return a response.
Overall: I'd use Sprinklr again for other clients. I hope in the future their tech support becomes a bit more developed.
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