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About Adobe Analytics

Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with.

Screenshots & Videos

Analytics Config Report
Analytics Catalog Install
Analytics PDP
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Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Online

Adobe Analytics Features

A/B Testing

Compares two versions of your website to see which one performs better

Performance Metrics

Helps in measuring the performance, activities, and behavior of the employees/students individually or collectively as a team

Social Media Metrics

Users can measure and improve social media marketing performance


A digital insight of reports and other workings on a single screen

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Conversion Tracking

Enables user to track customer conversion rate

Adobe Analytics Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot

Disclaimer: The pricing details were last updated on 08/12/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Analytics Pricing.

Adobe Analytics Alternatives

View All Adobe Analytics Alternatives

Adobe Analytics Reviews

User Rating

4.3/5 (Based on 1,536 Ratings)

Ratings Distribution

  • Excellent

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  • Average

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Adobe Analytics User Reviews

Videos on Adobe Analytics

Adobe Analytics Screenshots

Adobe Analytics FAQs

What is Adobe Analytics used for?

Adobe Analytics offers the following functionalities:

  • A/B Testing
  • Performance Metrics
  • Social Media Metrics
  • Dashboard
  • Analytics (ROI Tracking)
  • Conversion Tracking

Learn more about Adobe Analytics features.

Does Adobe Analytics provide API?

Yes, Adobe Analytics provides API.

Adobe Analytics Contact

Vendor Details

Not available

Contact Details

Not available

Social Media Handles


Ben And Jerrys
The Home Depot
Software AG


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