Adobe Analytics

About Adobe Analytics

Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Online

Adobe Analytics Features

Show Feature Explanation

Performance Metrics

Helps in measuring the performance, activities, and behavior of the employees/students individually or collectively as a team

Social Media Metrics

Users can measure and improve social media marketing performance

A/B Testing

Compares two versions of your website to see which one performs better

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Conversion Tracking

Enables user to track customer conversion rate

Dashboard

A digital insight of reports and other workings on a single screen

Adobe Analytics Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Select Custom

Features

Ad hoc analysis with Analysis Workspace
Rules-based attribution
Offline data integration: 3
Additional predictive tools: Optional
Algorithmic attribution: Optional

Prime Custom

Features

Ad hoc analysis with Analysis Workspace
Rules-based attribution
Offline data integration: 15
Advanced segmentation with Segment IQ
Anomaly detection
Contribution analysis: 10 Tokens (Runs)
Additional predictive tools: Optional
Algorithmic attribution: Optional

Ultimate Custom

Features

Ad hoc analysis with Analysis Workspace
Rules-based attribution
Offline data integration: 200
Advanced segmentation with Segment IQ
Anomaly detection
Contribution analysis: 20 Tokens (Runs)
Additional predictive tools: Optional
Algorithmic attribution: Optional

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 08/12/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Analytics Pricing.

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Adobe Analytics Reviews

User Rating

4.3/5 (Based on 1,248 Ratings)

Rating Distribution

Excellent
44.8%
Very Good
42.6%
Average
9.9%
Poor
1.8%
Terrible
0.8%

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Review Summary

User reviews of Adobe Analytics highlight its powerful features for in-depth data analysis, robust reporting, and customizable dashboards. Users appreciate its real-time data tracking capabilities and integration with other Adobe products, enabling them to gain valuable insights into customer behavior and marketing campaign performance. However, some users express concerns about the high cost, steep learning curve, and limited integration with third-party platforms. While Adobe Analytics is a valuable tool for larger organizations, its complexity may pose challenges for smaller businesses or those lacking technical expertise.

Pros

Adobe Analytics provides robust tracking capabilities, allowing you to collect a wide range of user interaction data from your website and app.
Adobe Analytics offers detailed reporting and indepth analysis of website and application performance.
Customizable dashboards allow you to tailor reports and insights to specific business needs.

Cons

It does not integrate well with other platforms and can be slow at times, which could be frustrating for users accustomed to GA.
Adobe Analytics is a subscriptionbased platform with a high cost, making it potentially unaffordable for small businesses with limited budgets.
Setting up and understanding Adobe Analytics can be complex, requiring technical expertise, which could be a barrier for those who are new to analytics.

Adobe Analytics Reviews

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