Brand tracking refers to the marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. More and more, marketing teams are building campaigns that are focused on emphasizing unique brand attributes, rather than just products.
PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
---|---|---|
Buffer | 98 | 4.1 |
Later | 97 | 4.3 |
Hootsuite | 97 | 3.6 |
SocialPilot | 95 | 4 |
Crowdfire | 94 | 3.4 |
Sprout Social | 94 | 3.9 |
Sprinklr | 94 | 3.7 |
AgoraPulse | 93 | 4.5 |
Statusbrew | 93 | 4.8 |
Zoho Social | 93 | 4.6 |