Home/Glossary/Social Media Management Software/Brand TrackingUpdated on: February 27, 2024

Contents

What is Brand Tracking?

Brand tracking refers to the marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. More and more, marketing teams are building campaigns that are focused on emphasizing unique brand attributes, rather than just products.

Software with Brand Tracking

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
Buffer 98 4.1
Later 97 4.2
Hootsuite 97 3.6
Crowdfire 95 3.4
SocialPilot 95 3.8
Sprout Social 94 3.9
Sprinklr 94 3.9
AgoraPulse 94 4.6
Statusbrew 93 4.8
Zoho Social 93 4.7

Related Features

View all features