Home/Glossary/Social Media Management Software/Customer EngagementUpdated on: December 5, 2023

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What is Customer Engagement?

Social media engagement measures the public shares likes and comments for an online business' social media efforts. The engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.

Software with Customer Engagement

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
Buffer 98 4.1
Later 97 4.2
Hootsuite 97 3.6
SocialPilot 94 3.8
Sprinklr 93 3.9
Crowdfire 93 3
AgoraPulse 92 4.5
Statusbrew 92 4.7
eClincher 92 4.3
Zoho Social 92 4.6

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