What is Customer Engagement?

Social media engagement measures the public shares likes and comments for an online business' social media efforts. The engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.

Software with Customer Engagement

PRODUCT NAME	SW SCORE (OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
Buffer	98	4.5
Later	97	4.4
Hootsuite	97	3.9
SocialPilot	95	4.5
Crowdfire	94	3.7
Sprout Social	94	4.3
Sprinklr	94	4.2
AgoraPulse	93	4.6
Statusbrew	93	4.9
Zoho Social	93	4.7

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Auto Publishing

The process of setting the time for your content to get published later on the social media platform is called Auto Publishing. All you have to do is set the time and write the content. It is posted when the set time comes.

Brand Tracking

Brand tracking refers to the marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. More and more, marketing teams are building campaigns that are focused on emphasizing unique brand attributes, rather than just products.

Content Management

The end-to-end process of sourcing, designing, handling, and distributing content is referred to as content management. It refers to a set of procedures and technologies that facilitate the collection, management, and transmission of knowledge in any format or medium. This information is more precisely referred to as digital content or simply content when it is stored and accessed via computers.

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