What do you like best?
My favorite thing about Sprout Social is the recommended posting times, which help me to improve engagement with individual posts across platforms. The scheduling features and the functionality allow me to easily manage multiple accounts across multiple platforms without confusion. The reporting feature is a huge time-saver and allows me to communicate the results of my social media efforts clearly and easily. I also really like the various educational opportunities that Sprout Social offers consistently via webinar. These keep me apprised of new or updated features and help me understand the best ways in which to use them. I also really like the content finder. This helps me to keep up a steady stream of content even during periods when we may be generating less original content. The dashboard is a great way to see how things are going at a quick glance. The publishing calendar is extremely helpful to me as I plan content, as is the newer "notes" feature, which allows me to plan out my content over a long period of time while bypassing draft posts.
What do you dislike?
Filters aren't sticky through multiple sessions, meaning I have to reselect them with every login. Additionally, I would like to be able to use Sprout Social to post multiple photos to Instagram without having to use the mobile app at the time of posting to accomplish this. This is my one biggest pet peeve about Sprout Social, as it forces me to reengage with content that has already been scheduled at inconvenient times--content that I would like to be finished with once it's scheduled (barring responses) as I am with all other types of posts. This causes me a little bit of extra stress. Generally speaking, I find the mobile app (iOS) to be fairly buggy and not very intuitive, which reduces my use of it to almost none (other than the aforementioned Instagram posts) except when I am traveling, on vacation, or cannot access my desktop computer for some other reason. One other thing that's somewhat unhelpful is that the dashboard consistently tells me that I have new messages, even if I have already cleared all of them out of the inbox. This makes this specific dashboard feature essentially useless to me, since I have to go in and manually check regardless of what the dashboard says.
Recommendations to others considering the product:
Definitely do a thorough evaluation of what Sprout Social can offer you, based on your needs. Something else may work better for you. However, if you're part of a complex organization with many accounts, Sprout Social has many solutions.
What problems are you solving with the product? What benefits have you realized?
Sprout Social actually improves my mental health by allowing me to schedule posts across multiple platforms. This allows me to disengage from work appropriately. I also really like the image resize feature, which allows me to quickly and easily crop photos to optimize them for different platforms. This is very convenient and hugely time-saving for me. Sprout Social also solves a collaboration issue for me within my organization by allowing designated individuals to submit content to me that I can then review and schedule as it aligns with our overall social media strategy. Task assignment across our larger organization is also extremely useful in achieving our response goals. I also find it very useful to be able to use this product in order to compare my organization with others.