Home/Social Media Management Software/Sprout Social
Updated on: April 15, 2021
What is Sprout Social ?
Sprout Social - Social Media Management Software : SaaSworthy.com
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Sprout Social

A complete solution for customer enagagement
(2,224 Ratings) Write Review

Sprout Social is a social tool that manages, schedules, analyzes and publish content for brands on social channels. A methodological approach to Brands and customer engagement platform. Social CRM with integrated tools and targeted customers increases the productivity and enhances teamwork. It is used commonly on all sizes of industries.

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Sprout Social Features Show All Features

Sprout Social Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Chicago, Illinois / +1 866-878-3231
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Social Media Management Software

Sprout Social Pricing

Pricing ModelFree Trial , Subscription , Quotation Based
Standard
$99 /User/Month

Features

  • 5 social profiles
  • All-in-one social inbox
  • Publish, schedule, draft and queue posts
  • Social content calendar
  • Review management
  • Profiles, keywords and locations monitoring
  • Tasking and social CRM tools
  • Group, profile and post-level reporting
  • Paid promotion tools to boost Facebook posts
  • iOS and Android mobile apps
Professional
$149 /User/Month

Features

  • 10 social profiles
  • Includes features of Standard plan, plus
  • Competitive reports for Instagram, Facebook and Twitter
  • Incoming and outgoing message content tagging
  • Custom workflows for multiple approvers and steps
  • Scheduling for optimal send times
  • Response rate and time analysis reports
  • Trend analysis for Twitter keywords and hashtags
  • Paid social reporting for Facebook, Instagram, Twitter and LinkedIn
  • Helpdesk integration
Advanced
$249 /User/Month

Features

  • Includes features of Professional plan, plus
  • Message Spike Alerts for increased message activity
  • Digital asset and content library
  • Chatbots with automation tools
  • Saved and suggested replies
  • Inbox rule builder for automated actions
  • Automated Link Tracking
  • Twitter surveys to define CSAT or NPS
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Disclaimer: The pricing details were last updated on 14/08/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Sprout Social FAQs

Sprout Social is Social Media Management Software. Sprout Social offers the following functionalities:

  • Content Management
  • Analytics (Social Media)
  • Auto Publishing
  • Brand Tracking
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Posts Scheduling
  • Social Media Monitoring

Learn more about Sprout Social features.

The pricing for Sprout Social starts at $99.00 per user per month. Sprout Social has 3 different plans:

  • Standard at $99.00 per user per month.
  • Professional at $149.00 per user per month.
  • Advanced at $249.00 per user per month.

No, Sprout Social does not offer a free plan.

Learn more about Sprout Social pricing.

Yes, Sprout Social provides API.

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Sprout Social Reviews

OVERALL RATING
3.9
Based on 2,224 Rating(s)
Rating Distribution
  • 59.2 %
  • 33.8 %
  • 4.7 %
  • 1.1 %
  • 1.1 %
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Diana R. KSource : g2crowd.com
(Reviewed on 23 November 2020)
"Great scheduling, multiple account management, & reporting"

What do you like best?

My favorite thing about Sprout Social is the recommended posting times, which help me to improve engagement with individual posts across platforms. The scheduling features and the functionality allow me to easily manage multiple accounts across multiple platforms without confusion. The reporting feature is a huge time-saver and allows me to communicate the results of my social media efforts clearly and easily. I also really like the various educational opportunities that Sprout Social offers consistently via webinar. These keep me apprised of new or updated features and help me understand the best ways in which to use them. I also really like the content finder. This helps me to keep up a steady stream of content even during periods when we may be generating less original content. The dashboard is a great way to see how things are going at a quick glance. The publishing calendar is extremely helpful to me as I plan content, as is the newer "notes" feature, which allows me to plan out my content over a long period of time while bypassing draft posts.

What do you dislike?

Filters aren't sticky through multiple sessions, meaning I have to reselect them with every login. Additionally, I would like to be able to use Sprout Social to post multiple photos to Instagram without having to use the mobile app at the time of posting to accomplish this. This is my one biggest pet peeve about Sprout Social, as it forces me to reengage with content that has already been scheduled at inconvenient times--content that I would like to be finished with once it's scheduled (barring responses) as I am with all other types of posts. This causes me a little bit of extra stress. Generally speaking, I find the mobile app (iOS) to be fairly buggy and not very intuitive, which reduces my use of it to almost none (other than the aforementioned Instagram posts) except when I am traveling, on vacation, or cannot access my desktop computer for some other reason. One other thing that's somewhat unhelpful is that the dashboard consistently tells me that I have new messages, even if I have already cleared all of them out of the inbox. This makes this specific dashboard feature essentially useless to me, since I have to go in and manually check regardless of what the dashboard says.

Recommendations to others considering the product:

Definitely do a thorough evaluation of what Sprout Social can offer you, based on your needs. Something else may work better for you. However, if you're part of a complex organization with many accounts, Sprout Social has many solutions.

What problems are you solving with the product? What benefits have you realized?

Sprout Social actually improves my mental health by allowing me to schedule posts across multiple platforms. This allows me to disengage from work appropriately. I also really like the image resize feature, which allows me to quickly and easily crop photos to optimize them for different platforms. This is very convenient and hugely time-saving for me. Sprout Social also solves a collaboration issue for me within my organization by allowing designated individuals to submit content to me that I can then review and schedule as it aligns with our overall social media strategy. Task assignment across our larger organization is also extremely useful in achieving our response goals. I also find it very useful to be able to use this product in order to compare my organization with others.

...more
Destiny DSource : g2crowd.com
(Reviewed on 20 November 2020)
"Love the platform and the people!"

What do you like best?

I love how interactive the Sprout employees are in making sure we have all the tools and resources we need. The reporting feature is also really great, detailed and helpful. I love that we can customize our reports and present the most important information to our CEO. It helps those who are not familiar with social media practices read the information with ease. I'm really interested in diving more into the listening tool as paid feature, soon, hopefully. I always use your "best time to post" suggestions as well and our posts typically do well with the suggestions. So, I think those are super helpful. Oh! The Facebook group is also SO helpful and such a great community to be part of. I love that I can continue to expand my knowledge and bounce ideas off other social media professionals.

What do you dislike?

I dislike that we don't have a "link in bio" feature for Instagram. That would truly seal the deal and we wouldn't have to use a third party service instead. Sprout would be a one-stop-shop.

Recommendations to others considering the product:

If you're considering Sprout, definitely make the decision. The platform is amazing, so resourceful and the employees are amazing. They reach out and make sure you have all the tools you need to make the best use of Sprout and are always really down to earth. They also have a Facebook community (group) that is AMAZING to learn from.

What problems are you solving with the product? What benefits have you realized?

We've improved our response time on Facebook tremendously thanks to the great notifications and ability to respond in-app. We've also realized how great the social listening tool can be and have suggested we add this to our plan (internally). The reporting feature is a great benefit to us and the customizability of it.

...more
Talissa NSource : g2crowd.com
(Reviewed on 19 November 2020)
"Sprout Social is user-friendly and robust"

What do you like best?

Intuitive system, informative and accurate

What do you dislike?

I'm not a huge fan of the current tagging report, I'd like to see more data.

Recommendations to others considering the product:

Sprout is a wonderful tool for businesses that need an easy, but in-depth out of the box solution. If you don't want to waste time setting up custom reporting, you can use their default reports and they'll typically meet your reporting needs. Programming content, editing images, previewing, and programming are a breeze. The social inbox is also easy to use. If you don't require heavy automation for your social needs, this is the perfect tool for your organization and it is very reasonably priced for the tools you get, as well as the service and support. I also love that they have Facebook groups for marketing and agency partners, this is a significant help for those moments when you need to seek outside help.

What problems are you solving with the product? What benefits have you realized?

Social scheduling

Social monitoring

Social reporting

...more
Haydn WSource : g2crowd.com
(Reviewed on 19 November 2020)
"Sprout is Excellent!"

What do you like best?

I enjoy the detailed analytics we have access to with Sprout, and each platform is broken down into engagement, audience demographics, top performing posts, and more. I also enjoy the publishing calendar. It's so easy to schedule all of my content in advance, while keeping an eye on relevant topic matters that are happening in the world around us.

What do you dislike?

I don't like the fact that the Listening tool is an additional paid feature. I wish there were parts of the tool I have access to without having to purchase an entire new plan. I also have issues from time to time with failed posts that I scheduled in advance.

Recommendations to others considering the product:

The team is incredibly easy to work with, and they always check in with me to ensure I'm getting the most I can out of Sprout for my brand. If you want to work with people who genuinely care about your social media success, no matter the industry, Sprout is an excellent choice for you. It's so user-friendly!

What problems are you solving with the product? What benefits have you realized?

I have been able to get more detailed with the reports I share with the Executive Team, and there are major benefits to the webinars Sprout hosts to keep me in the loop on all kinds of social media happenings. I also like having the ability to publish to all platforms my brand is active on at once without having to go back and forth on different individual pages.

...more
Melissa TSource : g2crowd.com
(Reviewed on 19 November 2020)
"A great social scheduling platform"

What do you like best?

Scheduling content from Sprout Social is incredibly simple, but where the platform really shines is the analytics functionality. I love using the tagging feature to compare campaigns and tactics, and the post performance reports make it super easy to see what content is working and what isn't. The Sprout Social reports have had a huge impact on our social growth.

What do you dislike?

I would like to see more video functionality when scheduling videos. It's pretty limited right now. I also wish they would implement Instagram "link in bio" functionality.

Recommendations to others considering the product:

Definitely give it a shot. You'll love it for the ease of reporting and scheduling content. Additionally, the company sends out incredibly useful webinars for members very often. It makes professional development a breeze.

What problems are you solving with the product? What benefits have you realized?

N/A

...more
Alison PSource : g2crowd.com
(Reviewed on 19 November 2020)
"Easy to use, but complex enough to get the job done"

What do you like best?

I love the UI. Sprout is much easier to understand and navigate than other products I've used.

What do you dislike?

I wish the reporting was more user-friendly, especially when you want to export into a CSV. The data just doesn't come out right. I'm having to make pivot tables and everything if I just want to compare YOY.

Recommendations to others considering the product:

I would recommend purchasing the largest plan and note that Listening and more expanded data insights are an extra fee, however that information is worth knowing. It's much simpler to understand than, say, Salesforce's option or Sprinklr. It's not overkill, but it's also not dumbed-down. It would work very well for any level of social media management experience.

What problems are you solving with the product? What benefits have you realized?

I am getting a clear picture of where our social efforts are going, and where they should be shifted due to the publishing tool and the smart inbox.

...more
Rosa I ESource : g2crowd.com
(Reviewed on 19 November 2020)
"This is a life saver!"

What do you like best?

I love that I can quickly schedule out all of the content for an entire week or even a month and not have to worry about missing a day of posting. This allows me to spend more time dedicated to other important tasks instead of posting daily.

What do you dislike?

I would love to see auto-posting to Instagram stories as a feature. It would be a time-saver if this was an available feature.

Recommendations to others considering the product:

I highly recommend this platform for social media managers. It's a must-have tool.

What problems are you solving with the product? What benefits have you realized?

As a consultant and social media manager, I have multiple clients that I'm managing content for. This platform really saves me time and effort. I love that I can cross-post across accounts as well.

...more
Rob DSource : g2crowd.com
(Reviewed on 13 November 2020)
"Sprout is an invaluable tool for our social strategy."

What do you like best?

One place to schedule and report on all our social channels. We love the workflows for approval.

What do you dislike?

I wish Sprout support more channels, especially international ones.

What problems are you solving with the product? What benefits have you realized?

Using workflows for approvals allows us to open up to other parts of the organization to our social channels. They can submit posts and we then review for brand voice and appropriateness.

...more
Lucas BSource : g2crowd.com
(Reviewed on 12 November 2020)
"Very user friendly with a lot of tools to improve your social presence"

What do you like best?

I love the reporting. being able to see real time reports and engagement rate allows me to understand how our company is doing socially and if we need to adjust our messages to meet our own metrics.

What do you dislike?

Every once in a while, I will make a post to LinkedIn with a video that schedules and appears on the calendar, but once it is deployed, the post goes away in Sprout's calendar.

Recommendations to others considering the product:

Try it. It has helped transform and analyze our companies social media.

What problems are you solving with the product? What benefits have you realized?

Able to post to multiple pages. This saves time and is easy to use.

...more
Justine HSource : g2crowd.com
(Reviewed on 12 November 2020)
"Impressive Insight in One Platform"

What do you like best?

We love using the Smart Inbox feature! It allows us to closely monitor all messages and comments in one location. And having multiple campuses and ministries, with many social channels, it's so easy to keep an eye on what our community is saying. The listening feature has been a game changer, and helps us to find trends in conversations so we can create relevant social content and marketing plans.

We have been able to increase our audience engagement tremendously using Sprout Social. While we used to only post a few times per week, now we're able to see where our audience is and at what times, for the most effective content. The publishing platform is super helpful since we have about 18+ social media outlets we are posting to each day; LOVE using the calendar view. There are so many social media channels to keep an eye on, it's nice to get a birds-eye view of what's going on each week/month. And make sure each channel isn't competing with each other.

Sprout does a lot of the analyzing work for us; so we have more time to come up with ideas and create engaging content!

What do you dislike?

The only downside would be the cost. It is expensive compared to Hootsuite etc. but if your company can swing it, it's worth every penny! It has so many more features than other platforms.

What problems are you solving with the product? What benefits have you realized?

We had difficulty engaging our audience before Sprout. With the analytics feature, we are able to break down what people engage with the most: what types of photos, carousel vs. text images, etc. We are also able to see what times are best to post for each platform... this has helped so much!

...more
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Videos on Sprout Social

Sprout Social Is Built On An Idea
Sprout Social Is Built On An Idea
Sprout Social in 30 Seconds: Social Media Engagement, Publishing

Sprout Social Screenshots

Instagram profiles
Messages
Sprout Social screenshot
Calendar
Instagram profiles
Instagram profiles
Messages
Sprout Social screenshot
Calendar

Sprout Social Slides

How to Create a Content Strategy for Your Employee Advocacy Platform
Using Social Media Analytics to Create Better Content

Articles on Sprout Social

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