Adjust is Mobile Analytics Software. Adjust offers the following functionalities:
- Funnel Analysis
- A/B Testing
- Cohort Analysis
- Retention Tracking
- Revenue Tracking
- Event Tracking
Learn more about Adjust features.
It is a mobile measurement company that gives you better customer insights. It has attribution feature using which you can track all marketing channels to measure your campaigns. Comprehensive in-app analytics tool of this software will help you to discover user behaviours and KPIs in real-time. You can retarget and discover new users and can control your audience segments by using audience builder feature. In addition, it has fraud prevention suite to prevent mobile ad fraud in real-time. This software has highly customizable dashboard which combines the data gathered from multiple platforms and campaigns into a single tool.
| Support | Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | Berlin, Germany - 10405 | |
| Deployment | SaaS/Web/Cloud Mobile - Android Mobile - iOS | Category | Mobile Analytics Software |
Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Adjust is Mobile Analytics Software. Adjust offers the following functionalities:
Learn more about Adjust features.
Yes, Adjust provides API.
Good product iteration and constant feedback loop with Account Managers and reps. Knowledgable product people and well trained staff are a very quick email reply away.
As a larger player in the mmp space Adjust will be slow with attribution customization because their product features/changes affect thousands of mobile first companies in many different verticals. Even though product iteration/customization is slow you can believe it is done with checking many many different corner cases that likely the advertiser has not thought through
Consider what paid media channels and corner cases of attribution you might have to deal with in an MMP.
This is the first step of distributing/measuring a large amount of capital to the mobile ads ecosystem. Because of the ever changing nature of mobile marketing mmps have to be tightly integrated with the strategy and execution of your marking spend.
I appreciate having the peace of mind of knowing where our new Members are coming from. This is key to helping our team scale acquisition. Additionally, the support we get from the Adjust team is amazing. We always feel taken care of no matter how big or small the request is and informed about industry shifts.
I wish there was more functionality around data visualization within the Adjust dashboard. However, that is just a nice-to-have.
Adjust is helping us solve attribution and is a vital part of our Growth Stack. With the help of Adjust we were able to complete an internal attribution project that allows us to combine our digital efforts and offline efforts into one model. As a company that has a physical and digital product this has given us a better understanding of the channels we need to leverage to further optimize our performance marketing program.
- easy to use and easy set-up process
- a lot of great (tracking) features which work for larger companies as well, e.g. deferred deep linking or real-time callbacks
- especially satisfied with the technical account management
- first mover in fraud prevention
- data privacy is given
- it's sometimes a bit tricky to build tracking URLs. For instance, if you have a complex internal tracking structure or certain internal requirements (deep link generator is not very useful in this case)
- dashboard design and functionality seems sometimes a bit outdated
- install attribution
- connector to internal tracking and reporting systems
- basic reports
- fraud prevention
- data hub / connector to enable app retargeting
1. It's easy to analyze cohorted and non-cohorted campaign performance. 2. The fraud Prevention Suite also saves a lot of time for advertisers to prevent potential fraud. 3. The customized Adjust KPI Service makes work more efficient. 3. Campaign performance view is customizable (e.g. Performance can be viewed by date, tracker, country, platform), which makes campaign optimization more accurate. 4. We can custom attribution on different granular levels of the campaigns - like network level, campaign level.
I cannot think of anything I do not like from Adjust.
Fraud Prevention Suite is recommended.
Custom views on data provided by Adjust makes campaign optimization more accurate, for example, we can breakdown the data by date, network, platform, country. Also we benefit from the Fraud Prevention Suite. Moreover, Account Management service from Adjust is really good, the Account Managers always provide very detailed and useful feedback.
Being able to track metrics at a very granular level is amazing for a user acquisition manager.
Not much, Adjust has been a great tool for us.
Adjust allows us to make smarter decisions as UA managers.
As for the tool, I really like the resources available to make it easier to configure campaigns for apps, such as the deeplink generator, the tools to run tests, etc. In addition, a positive point of Adjust is the customer support that is very fast and efficient.
More customizable data visualization panels are still missing.
Currently, Adjust helps me a lot with the correct tracking of app campaigns. I can do everything very simply and quickly without the help of a developer.
As we work in finance, our security requirements are extremely high. Adjust is the only MMP who managed to provide an open-source SDK while also protecting their data cryptographically to prevent spoofing of devices. They also were extremely open to discussing security protocols with us and provided an extremely thorough rundown of their security measures upon request. They also provided information about their GDPR and CCPA stance which is compatible with our own.
No problems, as long as they stay transparent about how their SDK works and what it reads we will be fine.
We are running mobile advertising for user acquisition and next year we will start doing retention marketing also. Adjust is a great platform for this.
The audience segmentation tool because it's super easy to use, and since they have integrations with any advertising platform we need sharing lists of users is seamless.
Admin and reporting are intuitive and made on-boarding our whole team to use the platform quick and painless. The team at Adjust are knowledgeable and helpful and helped us with everything from setting up to any questions and ideas we've needed help with
We are not using all of their features, some require some training to make proper use of, but we have no complaints regarding the features we've used so far, and any issues we've come across they've helped us resolve with their great service.
We found Adjust having excellent sales and service, and think it's worth asking for a demo to see if your needs will be met by their products. They have a great team and a lot of industry knowledge so it's great to discuss with them and make a plan that best suits your business.
One benefit that we have found was pinpointing users that generate ROI for us. This is truly is great and really helped us focus our efforts correctly. We've had no major problems with Adjust to date.
Their customer support was extremely helpful when getting things set up and they spent time showing us which features of the product to leverage for better insights into our marketing campaigns
There’s nothing that I don’t like about their product
We’re a pretty small company so we’re using Adjust data for all of our marketing decisions.
Liked the simplicity of building and analyzing attribution data
Not sure , honestly Adjust served me great
I rely ona Adjust to attribute the differnt Installs and purchases to the different media sources
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com
