Kochava

About Kochava

Kochava software is a Unified Audience Platform used to gain insights with data-driven marketing across connected devices. Monitor the business workflows with user retention & LTV with dynamic audience activation, predictive churn modeling, and push notifications. Engage your customers with deep linking and the Mobile App Attribution tool used to measure the performance of campaigns. Collaborate with your team to automate tasks in minutes. Marketers, Small and Medium companies make use of the software.

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Pricing

Free Trial Available
Starts at $100.00. Offers Free-forever plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

94%
Reviews

90%
Momentum

68%
Popularity

86%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)
Desktop App (Windows, Mac)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep)

Kochava Features

Show Feature Explanation

Show Missing Features

Mobile Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

94%

Push Notifications

Allows you to send messages that pops-up on user's mobile device

Revenue Tracking

Tracks the revenue of income in your application

Retention Tracking

Tracks the user retention rate

Cohort Analysis

Identifies relationship between characteristics of users and their behaviours

A/B Testing

Compares two versions of your website to see which one performs better

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Event Tracking

Identifies the important events happening in your application

Kochava Pricing

Free Trial

Available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

Free Free

Features

Consent Management
IdentityLink™ (Cross Device)
Dynamic / Deferred Deep Linking
Reengagement
A/B/n Testing
Partner Integrations (All)
Owned Media
Basic Attribution
Smart Session Tracking
Cross-Device
In-App Revenue
SDK Traffic Authentication
Global Fraud Blacklist
90-Day Data Retention
SDK Integration
Free Analytics
Free Reporting
Integrated Partner Postbacks
Support Ticket
SLA Response Time
User Permissioning & Audit
Media Planning

Enterprise $100.00 $100.00 per month

Features

Consent Management
IdentityLink™ (Cross Device)
Dynamic Audience Activation
Audience Insights
Dynamic / Deferred Deep Linking
SmartLinks
Vanity Universal Links/App Links
Landing Pages
QR Codes
Reengagement
A/B/n Testing
Predictive Churn Modeling
Dynamic Audience Activation
Uninstall Tracking
Partner Integrations (All)
Owned Media
Basic Attribution
Smart Session Tracking
Cross-Device
In-App Revenue
Ad Revenue
Media Cost
SDK Traffic Authentication
Global Fraud Blacklist
Fraud Dashboard
Traffic Verification Rules
Customizable Fraud Blacklist
180-Day Data Retention
SDK & S2S Integration
Enterprise Analytics
Enterprise Reporting
Customizable Postbacks
API Access
Historical Traffic Import
Query
Client Success Team
SLA Response Time
User Permissioning & Audit
Media Planning
Alerting
Power Editor

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 04/09/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Kochava Pricing

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Kochava Reviews

User Rating

4.3/5 (Based on 181 Ratings)

Rating Distribution

Excellent
48.1%
Very Good
38.1%
Average
9.9%
Poor
2.8%
Terrible
1.1%

User Sentiments

Excellent Customer Service, Robust Mobile Attribution, Easy to Use Interface, Extensive Integrations

Convoluted Setup Process, OutDated User Interface, Inconsistent Data Accuracy, Limited Reporting Functionality

Do You Use Kochava?

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Review Summary

Overall, reviewers acknowledge Kochava's robust measurement and attribution capabilities, praising its accurate data and customizable dashboards. They also appreciate the user-friendly interface and the quick implementation process. However, some users express concerns regarding the pricing structure, finding it relatively expensive compared to competitors. Additionally, a few reviewers mention occasional glitches and bugs, suggesting the need for improved stability and reliability.

Pros

Detailed customer analytics and reporting: Offers robust insights into customer behavior, engagement, and preferences.
Seamless integration with various data sources: Connects with numerous marketing platforms and ad networks, enabling comprehensive data analysis.
Advanced attribution modeling: Provides accurate measurement of marketing campaign effectiveness and ROI.
Robust audience segmentation and targeting: Allows marketers to create highly targeted segments and deliver personalized campaigns.

Cons

Steep learning curve: The platform's complexity may require a significant investment in training and onboarding.
Limited selfservice capabilities: Some users may find the platform's interface less intuitive and require assistance from customer support.
Potential data privacy concerns: The platform's extensive data collection may raise concerns regarding user privacy and data security.
High cost: The platform's pricing may be prohibitive for some businesses, particularly small and mediumsized enterprises.