
This whitepaper provides with Information to learn how to drive real business outcomes with social customer experience. As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks.
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This report analyzes the results of a survey of public-sector employees currently involved in social media strategy and execution within their agency. It explores issues around proving the value of social media, identifies key benefits of improving agencies’ social strategy, and shares insights from Ben Cathers, principal value consultant at Hootsuite, about best practices for planning and implementing enterprise social media management for government.
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In March 2018, Hootsuite commissioned a global survey of social media decision makers from large financial services organizations. The study found that 38 percent of organizations have implemented social initiatives in at least four areas of the business. Yet along with new opportunities, growing adoption of social media across organizations introduces new challenges.
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This White Paper explores the growing role of social media in government organizations. In this report, you’ll learn about emerging global social trends and discover the five top areas of opportunity for your government agency to drive success on social in 2018.
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