Home/Social Media Management Software/Downloads/The Social Business Report 2018Updated on: February 27, 2024

The Social Business Report 2018

by Hootsuite

In March 2018, Hootsuite commissioned a global survey of social media decision makers from large financial services organizations. The study found that 38 percent of organizations have implemented social initiatives in at least four areas of the business. Yet along with new opportunities, growing adoption of social media across organizations introduces new challenges.

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What's Inside

Table of contents

How social media is driving strategy in financial services
Adoption of social media in finance: key initiatives
Business value of social media
Integration of social media with business-critical technology

Challenges for financial services organizations adopting social media
Social media strategies and data are siloed by department
Skills, budget, and resource gaps are barriers to success

Three areas of focus for social media success in financial services
1. Activate advisors and executives on social to drive revenue and build trust
2. Consolidate platforms to expand social across the organization
3. Integrate social with critical business applications to prove return on investment

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