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About Oracle Eloqua

Oracle Eloqua is a marketing automation solution that helps companies to create and run marketing campaigns. The solution assists users to create more marketing and sales activities as well as easily managing B2B marketing campaigns. This marketing automation solution offers amazing features like advanced lead scoring, campaign design, integrated sales tools and real-time firmographic data. Oracle Eloqua makes it easy for users to create, personalise, launch and manage their marketing campaigns easily using its automation capabilities. The solution enables users to analyse customer engagements and move them to different campaigns that match better with their interests. With Oracle Eloqua, companies can send SMS messages to send customers even reminders, invitations and important product updates. This marketing automation solution comes with a Program Canvas that can help them to automate repetitive tasks. Users can even assess historical data to determine the best time for sending emails when most people can open them.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Online

Oracle Eloqua Features

Marketing Automation Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Oracle Eloqua Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Disclaimer: The pricing details were last updated on 02/12/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Oracle Eloqua Pricing.

Oracle Eloqua Alternatives

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Oracle Eloqua Reviews

User Rating

4.1/5 (Based on 599 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


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Review Summary

Oracle Eloqua garners praise for its robust marketing automation capabilities, ease of use, and the ability to generate high-quality leads. Users appreciate its intuitive interface, comprehensive reporting and analytics, and seamless integration with other Oracle products. However, some reviewers express concerns about its cost, the complexity of certain features, and occasional technical issues. Overall, Oracle Eloqua is a powerful marketing automation platform suitable for businesses seeking advanced features and seamless integration within the Oracle ecosystem.


  • Streamlined marketing automation: Centralized platform for campaign management, lead generation, and customer engagement.
  • Robust analytics and reporting: Indepth insights into campaign performance, customer behavior, and sales trends.
  • Seamless integrations: Integrates with various CRMs, email marketing tools, and social media platforms.


  • Steep learning curve: Complex interface and numerous features may require extensive training and onboarding.
  • Can be costly: Pricing may be prohibitive for small businesses or those with limited budgets.
  • Limited customization options: Prebuilt templates and limited customization options may not cater to unique business needs.

Oracle Eloqua User Reviews

AI-Generated from the text of User Reviews

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Oracle Eloqua FAQs

What is Oracle Eloqua used for?

Oracle Eloqua is Marketing Automation Software. Oracle Eloqua offers the following functionalities:

  • Website Visitor Tracking
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Lead Scoring

Learn more about Oracle Eloqua features.

Does Oracle Eloqua provide API?

Yes, Oracle Eloqua provides API.

Oracle Eloqua Contact

Vendor Details

Redwood Shores, California

Contact Details

Not available

Social Media Handles

Not available

Grid Report for Oracle Eloqua



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