Home/Marketing Automation Software/Adobe Marketo Engage
Updated on: October 5, 2022
Adobe Marketo Engage - Marketing Automation Software
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93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adobe Marketo Engage

Make the complex buyer journey simple
(5,177 Ratings) Write Review

What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.

Adobe Marketo Engage Awards

Adobe Marketo Engage Features Show All Features

Adobe Marketo Engage Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number San Jose, CA / +1 877-270-6586
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Official Website https://business.adobe.com/products/marketo/adobe-marketo.html
Category Marketing Automation Software

Adobe Marketo Engage Pricing

Pricing ModelQuotation Based
Select
Custom

Essential marketing automation and measurement.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting (Available)
  • Target account management (Available)
  • Website personalization (Available)
  • Predictive content (Available)
  • Predictive audiences (Available)
  • Advanced journey analytics (Available)
  • Email deliverability (Available)
  • Sandbox (Available)
  • Premium multi-touch attribution (Tier 1) (Available)
Prime
Custom

Lead- and account-based marketing with journey analytics and AI personalization.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting
  • Target account management
  • Website personalization
  • Predictive content
  • Predictive audiences
  • Advanced journey analytics
  • Email deliverability (Available)
  • Sandbox (Available)
  • Premium multi-touch attribution (Tier 1) (Available)
  • Workspaces and partitions (Available)
  • Advanced BI analytics (Available)
Ultimate
Custom

The most powerful marketing automation with premium attribution.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting
  • Target account management
  • Website personalization
  • Predictive content
  • Predictive audiences
  • Advanced journey analytics
  • Email deliverability
  • Sandbox
  • Premium multi-touch attribution (Tier 1)
  • Workspaces and partitions (Available)
  • Advanced BI analytics (Available)
Enterprise
Custom

Achieve the highest degree of scale and flexibility.

The software offers Enterprise pricing plan on basis of request.

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Disclaimer: The pricing details were last updated on 21/02/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Marketo Engage pricing.

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Adobe Marketo Engage Reviews

OVERALL RATING
4.1
Based on 5,177 Rating(s)
Rating Distribution
  • 49.6 %
  • 39 %
  • 7.1 %
  • 3 %
  • 1.7 %
SHARE YOUR EXPERIENCE Write a Review
Read All Reviews

Videos on Adobe Marketo Engage

Marketo Product Webinar: Web Personalization
Marketo Product Webinar: Web Personalization
Marketo's Secrets to Digital Advertising

Adobe Marketo Engage Screenshots

Database Management
New Custom Object
Draft state
Main grid
Details page
Database Management
Database Management
New Custom Object
Draft state
Main grid
Details page

Adobe Marketo Engage FAQs

Adobe Marketo Engage is Marketing Automation Software. Adobe Marketo Engage offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Learn more about Adobe Marketo Engage features.

Yes, Adobe Marketo Engage provides API.

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Customers

Fujitsu
Fujitsu
Roche
Roche
Cloudera
Cloudera
BNZ
BNZ

Adobe Marketo Engage Integration

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The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com