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Updated on: October 5, 2022

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Adobe Marketo Engage

Make the complex buyer journey simple

(5,177 Ratings) Write Review

What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.

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Adobe Marketo Engage Awards

Adobe Marketo Engage Features Show All Features

Marketing Automation Features

Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

Adobe Marketo Engage Technical details

Support	Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	San Jose, CA / +1 877-270-6586
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Official Website	https://business.adobe.com/products/marketo/adobe-marketo.html
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Category	Marketing Automation Software

Adobe Marketo Engage Pricing

Pricing ModelQuotation Based

Select

Custom

Essential marketing automation and measurement.

Features

Users : 25
API calls / day : 50K / day
Lead and account database
Custom data objects and fields : 10 objects / 2M records
Native CRM integration (SFDC & MSD)
Audience segmentation and targeting
Advanced dynamic content
Advanced personalization
Custom user roles and permissions
Campaign and journey automation
Intelligent cross-channel nurturing
Scoring, routing, and alerts
Email marketing
Social marketing
Event and webinar marketing
Landing pages and forms
Marketing calendar
Search engine optimization
Paid media targeting
Campaign reporting and insights
Attribution and ROI dashboards
Secure domains
Website retargeting (Available)
Target account management (Available)
Website personalization (Available)
Predictive content (Available)
Predictive audiences (Available)
Advanced journey analytics (Available)
Email deliverability (Available)
Sandbox (Available)
Premium multi-touch attribution (Tier 1) (Available)

Prime

Custom

Lead- and account-based marketing with journey analytics and AI personalization.

Features

Users : 25
API calls / day : 50K / day
Lead and account database
Custom data objects and fields : 10 objects / 2M records
Native CRM integration (SFDC & MSD)
Audience segmentation and targeting
Advanced dynamic content
Advanced personalization
Custom user roles and permissions
Campaign and journey automation
Intelligent cross-channel nurturing
Scoring, routing, and alerts
Email marketing
Social marketing
Event and webinar marketing
Landing pages and forms
Marketing calendar
Search engine optimization
Paid media targeting
Campaign reporting and insights
Attribution and ROI dashboards
Secure domains
Website retargeting
Target account management
Website personalization
Predictive content
Predictive audiences
Advanced journey analytics
Email deliverability (Available)
Sandbox (Available)
Premium multi-touch attribution (Tier 1) (Available)
Workspaces and partitions (Available)
Advanced BI analytics (Available)

Ultimate

Custom

The most powerful marketing automation with premium attribution.

Features

Users : 25
API calls / day : 50K / day
Lead and account database
Custom data objects and fields : 10 objects / 2M records
Native CRM integration (SFDC & MSD)
Audience segmentation and targeting
Advanced dynamic content
Advanced personalization
Custom user roles and permissions
Campaign and journey automation
Intelligent cross-channel nurturing
Scoring, routing, and alerts
Email marketing
Social marketing
Event and webinar marketing
Landing pages and forms
Marketing calendar
Search engine optimization
Paid media targeting
Campaign reporting and insights
Attribution and ROI dashboards
Secure domains
Website retargeting
Target account management
Website personalization
Predictive content
Predictive audiences
Advanced journey analytics
Email deliverability
Sandbox
Premium multi-touch attribution (Tier 1)
Workspaces and partitions (Available)
Advanced BI analytics (Available)

Enterprise

Custom

Achieve the highest degree of scale and flexibility.

The software offers Enterprise pricing plan on basis of request.

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Disclaimer: The pricing details were last updated on 21/02/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Marketo Engage pricing.

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Adobe Marketo Engage Reviews

OVERALL RATING

4.1

Based on 5,177 Rating(s)

Rating Distribution

Excellent

49.6 %
Very Good

39 %
Average

7.1 %
Poor

3 %
Terrible

1.7 %

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Videos on Adobe Marketo Engage

Marketo Product Webinar: Web Personalization

Adobe Marketo Engage Screenshots

Database Management

Adobe Marketo Engage FAQs

Q. What is Adobe Marketo Engage used for?

Adobe Marketo Engage is Marketing Automation Software. Adobe Marketo Engage offers the following functionalities:

Website Visitor Tracking
Lead Nurturing
Lead Management
Landing Pages
Email Drip Campaigns
Channel Management
Campaign Segmentation
Analytics (ROI Tracking)
Multivariate Testing
Lead Scoring

Learn more about Adobe Marketo Engage features.

Q. What are the top alternatives for Adobe Marketo Engage?

Here`s a list of the best alternatives for Adobe Marketo Engage:

Q. Does Adobe Marketo Engage provide API?

Yes, Adobe Marketo Engage provides API.

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