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Home/Marketing Automation Software/Adobe Marketo EngageUpdated on: November 29, 2023
Adobe Marketo Engage - Marketing Automation Software
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94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adobe Marketo Engage

Make the complex buyer journey simple
(4,248 Ratings) Write Review

What is Adobe Marketo Engage and how does it work? Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.
FOLLOWERS 175,465 147,513 174,000 17,000 12,400

Adobe Marketo Engage Awards

Adobe Marketo Engage Features Show All Features

Adobe Marketo Engage Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number San Jose, CA / +1 877-270-6586
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Official Website https://business.adobe.com/products/marketo/adobe-marketo.html
Category Marketing Automation Software

Adobe Marketo Engage Pricing

Pricing ModelQuotation Based
Growth
Custom

Core marketing email, segmentation, automation and measurement.

Features

  • Users: 10
  • API calls / day: 20k Calls / Day​
  • Lead & Account Database
  • Native CRM Integration (SFDC, MSD & Veeva)​
  • Audience Segmentation & Targeting​
  • Advanced Dynamic Content
  • Advanced Personalization
  • Custom User Roles & Permissions​
  • Campaign & Journey Automation​
  • Intelligent Cross-channel Nurturing​
  • Scoring, Routing & Alerts​
  • Email Marketing
  • Social Marketing​
  • Landing Pages & Forms
  • Search Engine Optimization
  • Paid Media Targeting
  • Campaign Reporting & Insights
  • Secure Domains
  • Custom Data Objects & Fields (Available)​
  • Event & Webinar Marketing (Available)
  • Marketing Calendar (Available)
  • Attribution & ROI Dashboards (Available)
  • Predictive Content (Available)
  • Dynamic Chat (Available)
  • Target Account Management (Available)​
  • Predictive Audiences (Available)
  • Advanced Journey Analytics (Available)
  • Sandbox (Available)
  • Workspaces & Partitions (Available)
  • Marketo Measure (Available)​
Select
Custom

Essential marketing automation and measurement.

Features

  • Users: 25
  • API Calls (Daily): 50k Calls / Day
  • Includes features of Growth plan, plus
  • Custom Data Objects & Fields​: 10 Objects - 2M Records​
  • Event & Webinar Marketing
  • Marketing Calendar
  • Attribution & ROI Dashboards
  • Predictive Content: 50 Assets​
  • Dynamic Chat
  • Target Account Management (Available)​
  • Predictive Audiences (Available)
  • Advanced Journey Analytics (Available)
  • Sandbox (Available)
  • Workspaces & Partitions (Available)
  • Marketo Measure (Available)​
Prime
Custom

Lead- and account-based marketing with journey analytics and AI personalization.

Features

  • Includes features of Select plan, plus
  • Target Account Management
  • Predictive Audiences
  • Advanced Journey Analytics
  • Sandbox
  • Workspaces & Partitions
  • Marketo Measure (Available)​
Ultimate
Custom

The most powerful marketing automation with premium attribution.

Features

  • Includes features of Prime plan, plus
  • Marketo Measure​ (Discounted)
Screenshot of the Vendor Pricing Page
Adobe Marketo Engage Pricing
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Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Marketo Engage pricing.

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Adobe Marketo Engage Reviews

OVERALL RATING 4 Based on 4,248 Rating(s)
Rating Distribution
  • 49.7 %
  • 38.5 %
  • 7.1 %
  • 3 %
  • 1.7 %
SHARE YOUR EXPERIENCE Write a Review
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Videos on Adobe Marketo Engage

Marketo Product Webinar: Web Personalization
Marketo's Secrets to Digital Advertising
Marketo Product Webinar: Web Personalization
Marketo's Secrets to Digital Advertising

Adobe Marketo Engage Screenshots

Database Management
New Custom Object
Draft state
Main grid
Details page
Database Management
Database Management
New Custom Object
Draft state
Main grid
Details page

Adobe Marketo Engage FAQs

Adobe Marketo Engage is Marketing Automation Software. Adobe Marketo Engage offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Learn more about Adobe Marketo Engage features.

Yes, Adobe Marketo Engage provides API.

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Customers

Fujitsu
Fujitsu
Roche
Roche
Cloudera
Cloudera
BNZ
BNZ

Adobe Marketo Engage Integration

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