Marketo

It's brimming with cool features and is extraordinarily incredible. The qualities are: Workflow adaptability that is unequaled by different stages. Building complex information the board, lead scoring, and hierarchical procedures is entirely attainable in Marketo. They essentially give you each capacity they can code and give their clients a chance to sort them out as they like. The commitment programs, principally implied for lead sustaining, are really top tier. It's a smidgen of an alteration from the outset, however it truly disentangles complex sustaining tracks and spares advertisers from placing prospects into numerous tracks without a moment's delay. The vision is impressive. Marketo has a reasonable, long haul vision that they ceaselessly convey on. I'd wager on them to lead the route to whatever is next in showcasing computerization, for example, AI or machine learning.

Here are some disadvantages which shouldn't be disregarded:

- Announcing of Analytics of Marketo is extremely terrible and in habit savvy rundown plans are not adaptable and it is hard to structure them. In particular it isn't inside the scope of a wide range of individuals, as its rates are tad higher.

- Its interface ought to be improved for new clients just as some product bugs ought to likewise be fixed with respect to auto-sparing.

- It is Spam Identification highlight just as email and point of arrival examination are additionally insufficient. Yet, I need to state that the serious issue with it, is in regards to its speed of stacking the application which needs a great deal of progress.

If it is the first time that you use this software it can be a bit difficult to use but if you have any dude you can contact with the support.

I am utilizing Marketo since 4 years. We use it to improve our lead age procedure and we incorporated Marketo with Salesforce. We are utilizing Marketo installed on our site to get the individual data, track the exercises done by leads and advise the business reps. We can track campaigns and lead sources to gauge adequacy of advertising exercises. We made a progression of program layouts that can be recreated to oversee occasions, online classes, bulletins or email blastings. Cloning the layouts every one of our advertisers can begin another program effectively tweaking only the subtleties, without mistakes and sparing time.

Really good app I have used it since 2018 it is really helpful

No dislike features in this marketo app it is really really awesome

I have realised a lot of benefits everyone must try this app once to realise benefits like I realise by using it

It is very intuitive and user friendly experience

Initially it was hard to incorporate and get a hold of it.

Just normal business stuff and marketing related data.

I like the revenue model cycle

To be able to controme my sales lifecycle in it

I like my scoring automation to be able to mesure real Marketing Qualify lead before I send it to my sales team

The email template are very hard to edit if you are not a webmaster

Scoring system

Revenu model cycle

Control Saleslifecycle

Reporting and email performance

Marketo is a very DIY platform that allows for building of both simple and complex campaigns

The DIY aspect can be scary to those who aren't experienced, but they do a good job of providing example templates

Marketo has made my company understand the value of email and marketing automation

Anyone with a minimum knowledge of marketing will know that inbound strategies, automation, email campaign and each and every one of the aspects that configure this activity can not be treated separately.I like it is that it has as an objective to provide companies of all types and sizes with access to modern marketing.

The cost of marketo are higher than most of its competitors.

Recommend this software to those entrepreneurs who do not have much time in the market and want to start publishing or campaigning promoting their work, it is easy and simple software you do not have to have much knowledge about marketing just a little dedication.

Compatibility problem with software that is not marketing.

Marketo has solid lifecycle and score management solutions. The score of potential customers can be tokenized to create efficient and scalable models. Activated sales alert and MQL emails allow sales to follow up with highly qualified leads. Commitment programs that allow you to easily nurture potential customers through the client's journey. Segment your audience and send dynamic content that is customized to each segmentation. Smart list logic and campaigns allow many different types of activated campaigns.

The search functionality could be much easier with keywords or creation date. I know that the platform has just been updated to search based on the URL, but it might require a bit more work to ease the task of new employees who have tons of legacy items. - The speed of the platform is sometimes frustrating. It can be excellent sometimes ... other times it becomes harder to believe, by pulling lists, approving emails and landing pages, and simply jumping from campaign to campaign. Sometimes I even have to restart or update the platform to get it moving again. - The calendar design of the campaign is not intuitive and leaves the marketing teams using a Google calendar or similar function to track the campaign sequence and results. You can use it if you spend some time on it, but it definitely could be better.

it need to get more communiocations woith others such thatbit could be have a lot to do

here usage mobile applications an their services to personal computers hav been made usage very easy to us so such that it is very easy ina way of to us

As a management tool, Marketo has given me the opportunity to enhance my personal strategies and those forclients. This helped me to make the necessary arrangements to make each project better.

Your Mail Marketing system is excellent and the templates taste good.

In mobile I have been surprised with the cross-channel solution for phones, tablets and smartgears.

The analytic system is perfect, I could track my campaign at any time and experience failures in real time.

The user friendly is not integrated and learning curve is very high. If i gonna do a marketing strategy, i have to be trained before using.

Pricing is very high. Is not easy to maintaing a monthly payment

Marketo is providing an engagement marketing platform with integrated services including marketing automation, email marketing and more. The Marketo price point is at the upper end of the spectrum and an annual contract with quarterly payment is required.

I improved the response time to errors that damaged our capture system, lead generation (sales funnels and conversions.

In terms of results, EXCELLENT. I was able to take more than 3 projects simultaneously, as well as see their status in multi platforms.

Thanks to its robust technology, it was possible to calculate the ROI, which my clients appreciated since it was possible to predict the possible losses and change on the go, if necessary. This greatly improved the final results, Thank You MARKETO !!

I like working with our marketing ops team to easily create Marketo forms and programs for lead generation. The salesforce integration makes it easy to see every interaction a lead has with our site.

The UX of the platform and the email builder. It is very difficult to create anything and we've experienced bugs with the templates provided. When talking to customer support about the issue, the response has pretty much been, "It's your problem to solve."

Make sure you have an in-house technical team to help you with the platform because it's not very user friendly.

Collection of marketing engaged leads from content downloads and subscriptions and then sending weekly subscriber emails sorted by timezone. We've also been able to use Marketo to A/B test different formats, layouts and subject lines of emails to increase open rates and click throughs.

I like Marketo's reports and dashboard feature which is very informatics and clear to understand. the most, it gives me a clear picture or each and every campaign like Link clicked, open ratio, bounce ratio, inbox delivery and more and on the other hand, I like their customer support team too, they are amazing, supportive and very responsive.

From the side of the administration, there are some limitations to the platform that make it a bit cumbersome, such as not being able to eliminate programs in a massive way. Besides, learning to use this tool can be a bit difficult for beginners. Without more to say mobile application is weak. It is only able to provide a snapshot of the data and can not do much in terms of operational capacity.

Marketo is recommended not only as a marketing automation platform, but specifically is great in the performance of email with reports and messages adjusted to improve customer commitment. Use it and check the successful tools he has.

It facilitates the creation of standardized programs and copying for other uses. This is an impressive feature, as it saves me a lot of time. It should be noted that once you have configured your templates and modules, editing emails is very easy and fast. It is also excellent for creating depth in your marketing database and for developing scores that help identify the most qualified potential customers. It's great that Marketo listens to its clients and continues adding new functions that facilitate our work.