Home/Marketing Automation Software/Marketo
Updated on: July 10, 2020
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Marketo - Marketing Automation Software : SaaSworthy.com
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94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Marketo

A Simple Marketing Automation Solution
(2,853 Ratings) Write Review

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a personalized way. Identify prospects and customers by scoring, nurturing, sales intelligence, and CRM integration. Small, Medium and Large companies make use of the software.

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Marketo Features Show All Features

Marketo Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number San Mateo, California / +1.650.376.2300
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Marketing Automation Software

Marketo Pricing

Pricing ModelFree Trial , Quotation Based
Basic (Lead Management)
Custom

Features

  • Customer Engagement Engine
  • Lead Scoring, Segmenting and Nurturing
  • Search Engine Optimization
  • Email, Landing Pages, and Forms
  • Social Marketing, Events, and Webinars
  • A/B Testing
  • Sales Intelligence
  • CRM Integration
  • Campaign Dashboards and Reports
  • Marketing Calendar
PRO (Lead Management)
Custom

Features

  • Digital Ads
  • ContentAI
  • Program and Campaign Analysis
  • API and Integrations
  • Additional Marketing and Sales Users
  • Includes features of Basic plan
Elite (Lead Management)
Custom

Features

  • Includes features of PRO plan, plus
  • Anonymous Retargeting
  • Opportunity Influence Modeler
  • Revenue Modeler
  • Success Path Analyzer
  • Advanced Report Builder
Enterprise (Lead Management)
Custom

The software offers Enterprise pricing plan on basis of the request.

Contact the vendor to get the latest pricing detail.

Email Marketing
Custom

Features

  • Email and Landing Page Creator
  • Drag-and-Drop Audience Segmentation
  • Mobile Responsive Template Library
  • Real-Time Campaign Triggers
  • Intelligent Nurturing
  • Email and Landing Page A/B Testing
  • Dynamic Content
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Forms and Progressive Profiling
  • Automated Workflows
  • Social Marketing
  • Search Engine Optimization
Consumer Marketing
Custom

Features

  • Marketing Database
  • Audience Segmentation
  • Real-Time Behavioral Triggers
  • Intelligent Nurturing
  • Search Engine Optimization
  • Social Marketing
  • Event Marketing
  • Digital Ads
  • Email Marketing
  • Web Personalization
  • Landing Pages and Forms
  • A/B Testing
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Mobile Marketing
  • Cross-Channel Marketing
  • Includes features of All Plan
Customer Base Marketing
Custom

Features

  • Customer Database
  • Customer Segmentation
  • Customer Nurturing
  • Customer Scoring
  • Web Personalization
  • Account-Based Web Marketing
  • Intelligent Nurturing
  • Email Marketing
  • Landing Pages and Forms
  • Events and Webinars
  • Social Marketing
  • CRM Integration
  • Sales Intelligence
  • Customer Journey Modeler
  • Campaign Dashboard and Reports
  • Revenue Analytics
  • Marketing Calendar
  • Includes features of All Plan
Mobile Marketing
Custom

Features

  • Push Notifications
  • In-App Messaging
  • User Segmentation
  • User Behavior Tracking
  • Real-Time Behavioral Triggers
  • Email Marketing
  • Landing Pages
  • Intelligent Nurturing
  • Mobile Performance Dashboards
Screenshot of the Vendor Pricing Page
Marketo Pricing
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Disclaimer: The pricing details were last updated on 24/04/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Marketo FAQs

Marketo is Marketing Automation Software. Marketo offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Marketo features.

Marketo provides a custom pricing for their software.

Learn more about Marketo pricing.

No, Marketo does not offer a free plan.

Learn more about Marketo pricing.

Yes, Marketo provides API.

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Marketo Reviews

OVERALL RATING
4.1
Based on 2,853 Rating(s)
Rating Distribution
  • 2143
  • 505
  • 120
  • 56
  • 29
SHARE YOUR EXPERIENCE Write a Review
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Sumanth TSSource : play.google.com
(Reviewed on 25 May 2020)

Good one

...more
Niranjan NSource : play.google.com
(Reviewed on 25 May 2020)

Excellent App, super easy to use. Really good market trend analysis program.

...more
jyoti kalashettiSource : play.google.com
(Reviewed on 27 April 2020)

Better now compared to earlier

...more
Pooja MSource : play.google.com
(Reviewed on 27 April 2020)

Has great utility, thanks for the new update

...more
Ravi KiranSource : play.google.com
(Reviewed on 27 April 2020)

Moments is back!!

...more
Verified UserSource : trustradius.com
(Reviewed on 13 April 2020)
Thumbs Down for Marketo

Use Cases and Deployment Scope

Marketo is used to capture leads from our company website. It is also integrated with our webinar tool for registration, and email confirmation. It is used by our entire marketing team. It is currently the company's marketing lead generation tool, and integrates with our Salesforce CRM.

Pros and Cons

  • Sync with Salesforce is a nifty feature.
  • Built for a large database of leads.
  • Nice to see information about inferred leads who visit the website.
Edit
  • Overly complex.
  • Slow and clunky. Cumbersome to use. Often see a spinning icon as it processes simple requests.
  • Not a good user interface.

Likelihood to Recommend

I do not recommend Marketo based on its poorly designed user interface, and slow response rate. The application is slow, and cumbersome to use. I often see a spinning icon as it processes simple requests, or when clicking from module to module. It could use a good overhaul. It's better suited for a large enterprise organization like IBM.
Read this authenticated review

...more
Verified UserSource : trustradius.com
(Reviewed on 29 March 2020)
Excellent if you have SFDC

Use Cases and Deployment Scope

Our Marketing Department uses it, and my department uses it for one of our product demo environments.

Pros and Cons

  • Modular elements to campaigns.
  • Easy integration to external services.
Edit
  • Managing campaign members isn't as intuitive as it could be.
  • When using filters the multiple value selection isn't as user friendly as other applications (for instance, when compared to SFDC).

Likelihood to Recommend

Thanks to a very powerful integration with Salesforce, Marketo allows both Marketing and Sales to keep their data consistent, and the two solutions complement each other well. I'd recommend Marketo to anyone using Salesforce.

Using Marketo to Support Sales Goals

  • Upsell
  • Cross-Sell
  • Lead Management
Marketo's smart campaign flows and streams are great for segmenting by persona (we use Leadspace's enrichment/scoring webhook natively in Marketo). Once segmented properly, we use streams to send relevant messages out to our inbound leads, as well as existing customers for cross-sell/upsell based on product interest (gathered from web traffic data and third party intent).
Read this authenticated review

...more
Verified UserSource : trustradius.com
(Reviewed on 27 March 2020)
Thumbs Down for Marketo

Use Cases and Deployment Scope

Marketo is used to capture leads from our company website. It is also integrated with our webinar tool for registration, and email confirmation. It is used by our entire marketing team. It is currently the company's marketing lead generation tool, and integrates with our Salesforce CRM.

Pros and Cons

  • Sync with Salesforce is a nifty feature.
  • Built for a large database of leads.
  • Nice to see information about inferred leads who visit the website.
Edit
  • Overly complex.
  • Slow and clunky. Cumbersome to use. Often see a spinning icon as it processes simple requests.
  • Not a good user interface.

Likelihood to Recommend

I do not recommend Marketo based on its poorly designed user interface, and slow response rate. The application is slow, and cumbersome to use. I often see a spinning icon as it processes simple requests, or when clicking from module to module. It could use a good overhaul. It's better suited for a large enterprise organization like IBM.
Read this authenticated review

...more
Sam DahooSource : trustradius.com
(Reviewed on 23 March 2020)
Great solution to increase sales and find good customers.

Use Cases and Deployment Scope

Marketo is a good simple application to automate marketing. We were able to create email lists in applications, control and help with all digital marketing actions. It is a platform capable of adapting to any company, regardless of its size or sector. It especially helps in marketing automation, recruiting leads, the home page, campaign promotion, and provides progressive growth at work.

Pros and Cons

  • It is a very useful and excellent solution to achieve better sales without much effort and in a short time.
  • Ease of use is the best and I meet with my clients to provide the right service.
  • Email automation is great.
Edit
  • It seems to me that the price is very high.
  • It is usually slow in the links section of social accounts.

Likelihood to Recommend

Marketo is a very functional, good service to automate the marketing of your company. I recommend it because it is easy to use and offers good final results.

Using Marketo to Support Sales Goals

  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We were looking for progressive growth and after using this great tool, everything has changed. We have greatly increased sales and found potential customers.
Read Sam Dahoo's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 22 March 2020)
Excellent marketing and list management solution

Use Cases and Deployment Scope

We utilize Marketo across our entire organization in order to increase our marketing spend and efficiency. The nice thing about Marketo is its integration with all of our social media platforms, which gives us the ability to centralize our CRM efforts across platforms. By being able to target both the platform and our message, our digital ad spend is much more targeted.

Pros and Cons

  • Cross social platform CRM integration
  • Broad depth of tools features
  • Excellent cross platform analytics
Edit
  • Speed of migration from prior platform can be enhanced
  • Database import / integration was not that straightforward

Likelihood to Recommend

Overall, we feel Marketo is an excellent solution to address our needs, all things considered. I would highly recommend this to other businesses as it has a great degree of cross-social-platform capabilities and allows us to manage our add spend and target our message very well in a more cost-effective manner than the prior solutions we had engaged.

Using Marketo to Support Sales Goals

  • Product Launches
  • Lead Management
Our primary goal with Marketo was for new launches and managing our existing leads. The new launch functionality is excellent--offers a broad integration across social platforms. Our target is to engage as many filmmakers we can across social platforms. Marketo solutions helped us do this in a very efficient and seamless manner.
Read this authenticated review

...more
Read All Reviews

Videos on Marketo

Marketo Product Webinar: Web Personalization
Marketo Product Webinar: Web Personalization
Marketo's Secrets to Digital Advertising

Marketo Screenshots

Database Management
New Custom Object
Create Object
Show in Lead Detail
Draft state
Main grid
Details page
Database Management
Database Management
New Custom Object
Create Object
Show in Lead Detail
Draft state
Main grid
Details page

Articles on Marketo

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