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About Adobe Marketo Engage

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.

Screenshots & Videos

Database Management
New Custom Object
Draft state
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Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
    100%
  • Reviews
    94%
  • Momentum
    70%
  • Popularity
    96%

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Online

Adobe Marketo Engage Awards

Adobe Marketo Engage Features

Marketing Automation Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
    100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Adobe Marketo Engage Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Marketo Engage Pricing.

Adobe Marketo Engage Alternatives

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Adobe Marketo Engage Reviews

User Rating

4/5 (Based on 6,583 Ratings)

Ratings Distribution

  • Excellent

    50.2%
  • Very Good

    38.3%
  • Average

    7.3%
  • Poor

    2.8%
  • Terrible

    1.5%

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Adobe Marketo Engage User Reviews

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Adobe Marketo Engage FAQs

What is Adobe Marketo Engage used for?

Adobe Marketo Engage is Marketing Automation Software. Adobe Marketo Engage offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Learn more about Adobe Marketo Engage features.

Does Adobe Marketo Engage provide API?

Yes, Adobe Marketo Engage provides API.

Adobe Marketo Engage Contact

Vendor Details

San Jose, CA Founded : 2006

Contact Details

+1 877-270-6586

https://business.adobe.com/products/marketo/adobe-marketo.html

Social Media Handles

Grid Report for Adobe Marketo Engage

Customers

Fujitsu
Roche
Cloudera
BNZ

Adobe Marketo Engage Integrations

Disclaimer

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