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Updated on: July 10, 2020

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Marketo

A Simple Marketing Automation Solution

(2,853 Ratings) Write Review

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a personalized way. Identify prospects and customers by scoring, nurturing, sales intelligence, and CRM integration. Small, Medium and Large companies make use of the software.

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Marketo Awards

Marketo Features Show All Features

Marketing Automation Software Features

Lead Scoring
Multivariate Testing
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Website Visitor Tracking

Marketo Technical details

Support	24/7 (Live rep) Business Hours Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	San Mateo, California / +1.650.376.2300
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Category	Marketing Automation Software

Marketo Pricing

Pricing ModelFree Trial , Quotation Based

Basic (Lead Management)

Custom

Features

Customer Engagement Engine
Lead Scoring, Segmenting and Nurturing
Search Engine Optimization
Email, Landing Pages, and Forms
Social Marketing, Events, and Webinars
A/B Testing
Sales Intelligence
CRM Integration
Campaign Dashboards and Reports
Marketing Calendar

PRO (Lead Management)

Custom

Features

Digital Ads
ContentAI
Program and Campaign Analysis
API and Integrations
Additional Marketing and Sales Users
Includes features of Basic plan

Elite (Lead Management)

Custom

Features

Includes features of PRO plan, plus
Anonymous Retargeting
Opportunity Influence Modeler
Revenue Modeler
Success Path Analyzer
Advanced Report Builder

Enterprise (Lead Management)

Custom

The software offers Enterprise pricing plan on basis of the request.

Contact the vendor to get the latest pricing detail.

Email Marketing

Custom

Features

Email and Landing Page Creator
Drag-and-Drop Audience Segmentation
Mobile Responsive Template Library
Real-Time Campaign Triggers
Intelligent Nurturing
Email and Landing Page A/B Testing
Dynamic Content
Campaign Dashboards and Reports
Marketing Calendar
Forms and Progressive Profiling
Automated Workflows
Social Marketing
Search Engine Optimization

Consumer Marketing

Custom

Features

Marketing Database
Audience Segmentation
Real-Time Behavioral Triggers
Intelligent Nurturing
Search Engine Optimization
Social Marketing
Event Marketing
Digital Ads
Email Marketing
Web Personalization
Landing Pages and Forms
A/B Testing
Campaign Dashboards and Reports
Marketing Calendar
Mobile Marketing
Cross-Channel Marketing
Includes features of All Plan

Customer Base Marketing

Custom

Features

Customer Database
Customer Segmentation
Customer Nurturing
Customer Scoring
Web Personalization
Account-Based Web Marketing
Intelligent Nurturing
Email Marketing
Landing Pages and Forms
Events and Webinars
Social Marketing
CRM Integration
Sales Intelligence
Customer Journey Modeler
Campaign Dashboard and Reports
Revenue Analytics
Marketing Calendar
Includes features of All Plan

Mobile Marketing

Custom

Features

Push Notifications
In-App Messaging
User Segmentation
User Behavior Tracking
Real-Time Behavioral Triggers
Email Marketing
Landing Pages
Intelligent Nurturing
Mobile Performance Dashboards

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Disclaimer: The pricing details were last updated on 24/04/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Marketo FAQs

Q. What is Marketo used for?

Marketo is Marketing Automation Software. Marketo offers the following functionalities:

Lead Scoring
Multivariate Testing
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Website Visitor Tracking

Learn more about Marketo features.

Q. How much does Marketo cost?

Marketo provides a custom pricing for their software.

Learn more about Marketo pricing.

Q. Does Marketo offer a free plan?

No, Marketo does not offer a free plan.

Learn more about Marketo pricing.

Q. What are the top alternatives for Marketo?

Here`s a list of the best alternatives for Marketo:

Q. Does Marketo provide API?

Yes, Marketo provides API.

Ask the Community View Community

CRM SOFTWARE

why CRM and marketing automation are better used together?

Prajakta Patil

(0) (1)

MARKETING AUTOMATION SOFTWARE

what is the best sales marketing automation software out in 2019 or 2018?

Ava Lymburner

(0) (0)

MARKETING AUTOMATION SOFTWARE

What is micro-segmentation in marketing?

Monica Wilson

(1) (1)

MARKETING AUTOMATION SOFTWARE

How does marketing automation differ from crm?

Vince Hickman

(0) (0)

MARKETING AUTOMATION SOFTWARE

What aspects of the customer lifecycle does a marketing automation software manage?

Monica Wilson

(0) (1)

MARKETING AUTOMATION SOFTWARE

Which marketing automation software does drip marketing?

Anonymous

(0) (1)

Marketo Alternatives Marketo Alternatives

(6159 RATINGS)

Salesforce

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Pardot

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales...

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Marketo vs Pardot

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MailChimp

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Marketo vs MailChimp

(819 RATINGS)

ActiveCampaign

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It...

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SharpSpring

SharpSpring is a Marketing Automation tool used to drive more leads and optimize sales. Build a visual workflow. Engage leads, and score them, page tracking,...

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Marketing 360

A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to...

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Infusionsoft by Keap

This simple yet intuitive drag-and-drop interface of InfusionSoft enables you to seamlessly create your own marketing campaign. It automatically sends...

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Marketo vs Infusionsoft by Keap

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EngageBay

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Marketo vs EngageBay

(42 RATINGS)

WebEngage

WebEngage is a full-stack marketing automation and customer data platform for enterprises. The platform is uniquely designed to help consumer businesses retain...

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Marketo vs WebEngage

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Omnisend

Omnisend is an eCommerce marketing automation tool that helps you to improve sales by combining several channels into your marketing strategy. It allows the...

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Marketo vs Omnisend

Marketo Reviews

OVERALL RATING

4.1

Based on 2,853 Rating(s)

Rating Distribution

Excellent
2143
Very Good
505
Average
120
Poor
56
Terrible
29

SHARE YOUR EXPERIENCE Write a Review

10 2853

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Sumanth TSSource : play.google.com

(Reviewed on 25 May 2020)

Good one

...more

Niranjan NSource : play.google.com

(Reviewed on 25 May 2020)

Excellent App, super easy to use. Really good market trend analysis program.

...more

jyoti kalashettiSource : play.google.com

(Reviewed on 27 April 2020)

Better now compared to earlier

...more

Pooja MSource : play.google.com

(Reviewed on 27 April 2020)

Has great utility, thanks for the new update

...more

Ravi KiranSource : play.google.com

(Reviewed on 27 April 2020)

Moments is back!!

...more

Verified UserSource : trustradius.com

(Reviewed on 13 April 2020)

Thumbs Down for Marketo

Use Cases and Deployment Scope

Marketo is used to capture leads from our company website. It is also integrated with our webinar tool for registration, and email confirmation. It is used by our entire marketing team. It is currently the company's marketing lead generation tool, and integrates with our Salesforce CRM.

Pros and Cons

Sync with Salesforce is a nifty feature.
Built for a large database of leads.
Nice to see information about inferred leads who visit the website.

Edit

Overly complex.
Slow and clunky. Cumbersome to use. Often see a spinning icon as it processes simple requests.
Not a good user interface.

Likelihood to Recommend

I do not recommend Marketo based on its poorly designed user interface, and slow response rate. The application is slow, and cumbersome to use. I often see a spinning icon as it processes simple requests, or when clicking from module to module. It could use a good overhaul. It's better suited for a large enterprise organization like IBM.

Read this authenticated review

...more

Verified UserSource : trustradius.com

(Reviewed on 29 March 2020)

Excellent if you have SFDC

Use Cases and Deployment Scope

Our Marketing Department uses it, and my department uses it for one of our product demo environments.

Pros and Cons

Modular elements to campaigns.
Easy integration to external services.

Edit

Managing campaign members isn't as intuitive as it could be.
When using filters the multiple value selection isn't as user friendly as other applications (for instance, when compared to SFDC).

Likelihood to Recommend

Thanks to a very powerful integration with Salesforce, Marketo allows both Marketing and Sales to keep their data consistent, and the two solutions complement each other well. I'd recommend Marketo to anyone using Salesforce.

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Lead Management

Marketo's smart campaign flows and streams are great for segmenting by persona (we use Leadspace's enrichment/scoring webhook natively in Marketo). Once segmented properly, we use streams to send relevant messages out to our inbound leads, as well as existing customers for cross-sell/upsell based on product interest (gathered from web traffic data and third party intent).

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...more

Verified UserSource : trustradius.com

(Reviewed on 27 March 2020)

Thumbs Down for Marketo

Use Cases and Deployment Scope

Pros and Cons

Sync with Salesforce is a nifty feature.
Built for a large database of leads.
Nice to see information about inferred leads who visit the website.

Edit

Overly complex.
Slow and clunky. Cumbersome to use. Often see a spinning icon as it processes simple requests.
Not a good user interface.

Likelihood to Recommend

Read this authenticated review

...more

Sam DahooSource : trustradius.com

(Reviewed on 23 March 2020)

Great solution to increase sales and find good customers.

Use Cases and Deployment Scope

Marketo is a good simple application to automate marketing. We were able to create email lists in applications, control and help with all digital marketing actions. It is a platform capable of adapting to any company, regardless of its size or sector. It especially helps in marketing automation, recruiting leads, the home page, campaign promotion, and provides progressive growth at work.

Pros and Cons

It is a very useful and excellent solution to achieve better sales without much effort and in a short time.
Ease of use is the best and I meet with my clients to provide the right service.
Email automation is great.

Edit

It seems to me that the price is very high.
It is usually slow in the links section of social accounts.

Likelihood to Recommend

Marketo is a very functional, good service to automate the marketing of your company. I recommend it because it is easy to use and offers good final results.

Using Marketo to Support Sales Goals

Cross-Sell
Lead Management
Prospecting / New Business

We were looking for progressive growth and after using this great tool, everything has changed. We have greatly increased sales and found potential customers.

Read Sam Dahoo's full review

...more

Verified UserSource : trustradius.com

(Reviewed on 22 March 2020)

Excellent marketing and list management solution

Use Cases and Deployment Scope

We utilize Marketo across our entire organization in order to increase our marketing spend and efficiency. The nice thing about Marketo is its integration with all of our social media platforms, which gives us the ability to centralize our CRM efforts across platforms. By being able to target both the platform and our message, our digital ad spend is much more targeted.

Pros and Cons

Cross social platform CRM integration
Broad depth of tools features
Excellent cross platform analytics

Edit

Speed of migration from prior platform can be enhanced
Database import / integration was not that straightforward

Likelihood to Recommend

Overall, we feel Marketo is an excellent solution to address our needs, all things considered. I would highly recommend this to other businesses as it has a great degree of cross-social-platform capabilities and allows us to manage our add spend and target our message very well in a more cost-effective manner than the prior solutions we had engaged.

Using Marketo to Support Sales Goals

Product Launches
Lead Management

Our primary goal with Marketo was for new launches and managing our existing leads. The new launch functionality is excellent--offers a broad integration across social platforms. Our target is to engage as many filmmakers we can across social platforms. Marketo solutions helped us do this in a very efficient and seamless manner.

Read this authenticated review

...more

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