Home/Marketing Automation Software/Marketo
Updated on: April 15, 2021
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Marketo

A Simple Marketing Automation Solution
(4,604 Ratings) Write Review

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a personalized way. Identify prospects and customers by scoring, nurturing, sales intelligence, and CRM integration. Small, Medium and Large companies make use of the software.

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Marketo Features Show All Features

Marketo Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number San Mateo, California / +1.650.376.2300
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Marketing Automation Software

Marketo Pricing

Pricing ModelFree Trial , Quotation Based
Basic (Lead Management)
Custom

Features

  • Customer Engagement Engine
  • Lead Scoring, Segmenting and Nurturing
  • Search Engine Optimization
  • Email, Landing Pages, and Forms
  • Social Marketing, Events, and Webinars
  • A/B Testing
  • Sales Intelligence
  • CRM Integration
  • Campaign Dashboards and Reports
  • Marketing Calendar
PRO (Lead Management)
Custom

Features

  • Digital Ads
  • ContentAI
  • Program and Campaign Analysis
  • API and Integrations
  • Additional Marketing and Sales Users
  • Includes features of Basic plan
Elite (Lead Management)
Custom

Features

  • Includes features of PRO plan, plus
  • Anonymous Retargeting
  • Opportunity Influence Modeler
  • Revenue Modeler
  • Success Path Analyzer
  • Advanced Report Builder
Enterprise (Lead Management)
Custom

The software offers Enterprise pricing plan on basis of the request.

Contact the vendor to get the latest pricing detail.

Email Marketing
Custom

Features

  • Email and Landing Page Creator
  • Drag-and-Drop Audience Segmentation
  • Mobile Responsive Template Library
  • Real-Time Campaign Triggers
  • Intelligent Nurturing
  • Email and Landing Page A/B Testing
  • Dynamic Content
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Forms and Progressive Profiling
  • Automated Workflows
  • Social Marketing
  • Search Engine Optimization
Consumer Marketing
Custom

Features

  • Marketing Database
  • Audience Segmentation
  • Real-Time Behavioral Triggers
  • Intelligent Nurturing
  • Search Engine Optimization
  • Social Marketing
  • Event Marketing
  • Digital Ads
  • Email Marketing
  • Web Personalization
  • Landing Pages and Forms
  • A/B Testing
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Mobile Marketing
  • Cross-Channel Marketing
  • Includes features of All Plan
Customer Base Marketing
Custom

Features

  • Customer Database
  • Customer Segmentation
  • Customer Nurturing
  • Customer Scoring
  • Web Personalization
  • Account-Based Web Marketing
  • Intelligent Nurturing
  • Email Marketing
  • Landing Pages and Forms
  • Events and Webinars
  • Social Marketing
  • CRM Integration
  • Sales Intelligence
  • Customer Journey Modeler
  • Campaign Dashboard and Reports
  • Revenue Analytics
  • Marketing Calendar
  • Includes features of All Plan
Mobile Marketing
Custom

Features

  • Push Notifications
  • In-App Messaging
  • User Segmentation
  • User Behavior Tracking
  • Real-Time Behavioral Triggers
  • Email Marketing
  • Landing Pages
  • Intelligent Nurturing
  • Mobile Performance Dashboards
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Disclaimer: The pricing details were last updated on 24/04/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Marketo FAQs

Marketo is Marketing Automation Software. Marketo offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Marketo features.

Marketo provides a custom pricing for their software.

Learn more about Marketo pricing.

No, Marketo does not offer a free plan.

Learn more about Marketo pricing.

Yes, Marketo provides API.

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Marketo Reviews

OVERALL RATING
4
Based on 4,604 Rating(s)
Rating Distribution
  • 49.1 %
  • 39 %
  • 7.2 %
  • 3.1 %
  • 1.5 %
SHARE YOUR EXPERIENCE Write a Review
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Veronica LSource : g2crowd.com
(Reviewed on 17 November 2020)
"Best Enterprise Marketing Automation Solution"

What do you like best?

What I love about Marketo is scalability. I can easily build templated programs that my marketing team can clone and personalize for their regional audiences. Another win is the Marketo integrations. We sync a very large volume of data between different sources daily and Marketo has proven to be very robust.

What do you dislike?

the current UI but that's about to change

What problems are you solving with the product? What benefits have you realized?

Marketo is at the heart of our marketing operations and all teams worldwide are using it for all marketing initiatives. With Marketo we align our marketing and sales teams, both at a local and global level. We are able to inform our sales of all campaigns, engagement metrics and lifecycle touchpoints. This is done seamlessly via the Marketo Salesforce integration.

...more
Claire BSource : g2crowd.com
(Reviewed on 05 November 2020)
"Best Marketing Automation Software Out There!"

What do you like best?

The ease of this software is incredible. I especially like the reporting features. All is customized to exactly what you want to see. We've used plenty of automation software, and this is by far the best one. The token features are incredible. SO EASY!

What do you dislike?

A few limitations with RSS and auto-population. But overall, I love everything about this software.

What problems are you solving with the product? What benefits have you realized?

Automation, Reporting, Email Analytics

...more
Vincent OSource : g2crowd.com
(Reviewed on 04 November 2020)
"Well suited in online marketing."

What do you like best?

It has features that are highly customized and for sales automation as well as great lead management.

It creates a platform for customer engagement.

Integrates well with other software's and helps to launch products as well.

What do you dislike?

When working with big enterprises it may get a bit slower.

Recommendations to others considering the product:

I would recommend it for various advantages ,customization, lead management and all data marketing. It is wonderful.

What problems are you solving with the product? What benefits have you realized?

It has opened a platform for marketing as well as launching new products.

...more
Harish GSource : g2crowd.com
(Reviewed on 26 October 2020)
"Marketo, a full package tool of Marketing automation"

What do you like best?

Account-based marketing

Marketing automation

Marketing analytics

Email

Social

Mobile.

Web

Digital Ads

AI content

What do you dislike?

Not rich in custom reporting

Poor integration with MS Dynamics

Recommendations to others considering the product:

Easy to set up and use

Marketo has all the required model available which helps to run any Marketing automation tool in a best way and get the best results eg. Scoring, Lifecycle, RCM, Data Hygiene

Marketo offers custom objects which open the way to use it as B2C as well.

Marketo allows using Velocity Script which makes life easier when it comes to making the email full dynamic

What problems are you solving with the product? What benefits have you realized?

Trigger-based Email

Attribution Model

Revenue Pipeline reporting

Form integration with CMS

Quick and easy setup

Salesforce Integration

Customer support and helpful community

Revenue Explorer, Lifecycle and Scoring

...more
Revati BSource : g2crowd.com
(Reviewed on 20 October 2020)
"Simple to use and powerful marketing automation software"

What do you like best?

Marketo is a great platform. Even a newbie can adapt to it within a month. It provides all drag and drop feature and everything is so smart as the name suggests. It has also started using AI and predictive filters for measuring the likelihood of audience attending or registering for an event.

What do you dislike?

Auto-save feature is sometimes scary. And no ways of preventing bad data coming to marketo

Recommendations to others considering the product:

I would definitely recommend this platform to everyone who are looking for marketing automation

What problems are you solving with the product? What benefits have you realized?

Automating the lead management process. Complexity involved with using other tools like eloqua has reduced to 50%

...more
Patricia PSource : g2crowd.com
(Reviewed on 30 September 2020)
"Great Marketing Automation Platform"

What do you like best?

Email marketing, automation, campaign dashboards,

What do you dislike?

Email designer, please update to something a bit more user friendly.

Recommendations to others considering the product:

A great scalable tool

What problems are you solving with the product? What benefits have you realized?

Campaign attributions, programs results, cohort data.

...more
Cameron ESource : g2crowd.com
(Reviewed on 24 September 2020)
"Great powerful Marketing Automation Software - just be patient to learn it."

What do you like best?

Very powerful and customizable software - you can pretty much do anything with Marketo. It's the leader in the space for a reason. I'm not locked down or limited with what I can do with my marketing leads. Great integrations and connections with other software, including Salesforce. This is key to any great marketing platform.

What do you dislike?

With great power comes a pretty ugly UI - something that Adobe is working to remedy since they purchased the software a year or two ago. Once you get to know how to run things it works - but the learning curve is higher than something like a HubSpot - something I ran for over 5 yrs previous to switching to Marketo.

What problems are you solving with the product? What benefits have you realized?

We do all our demand/lead gen efforts from Marketo - it can do anything, from sending emails, to lead scoring, nurturing, running lead gen forms & landing pages, and more. Everything is done in Marketo where possible and if not, we can connect it to any other software.

...more
Amit JSource : g2crowd.com
(Reviewed on 14 September 2020)
"360 customer tracking and improved customer targeting"

What do you like best?

Marketo is able to track the 360-degree customer behavior. Marketo integrates with your website, your event platform, your survey platforms, your mobile app, and tracks the behavior to allow you to see what your customers/prospects are up to and let you target the customer with more personalized content in real-time. The Marketo's engagement engine is really promising and no other MA tool can match what we can do with that and the level of reporting it provides.

What do you dislike?

Marketo is a fantastic engagement platform. I would just say that so far, I have no issues with it.

What problems are you solving with the product? What benefits have you realized?

I have been using Marketo from the last 8 years and I can say there are countless benefits you can get out of Marketo. totally depends on how well you have implemented it. A few top benefits that everyone can get out of this powerful system are:

1. Tracking, as mentioned above, you can track the user's 360-degree behavior top analyse what they are up to.

2. Using Marketo's most powerful engagement engine, you can not only personalize the Marketo emails based on the demographic attributes but you can also use the behavioral data to personalize the email experience.

3. You can personalize the website experience in real-time using Marketo's AI-powered web-content and web-personalization

4. You can acquire new prospects using web-forms, nurture those using engagement programs, and manage the whole lead life cycle through Marketo's powerful "Revenue Cycle Modeler"

5. Ease your sales and Marketing alignment by defining lead scoring models and lead life cycle models. Easy to implement, easy to adjust according to the sales feedback.

...more
Darshil SSource : g2crowd.com
(Reviewed on 01 September 2020)
"The Experience has been simply amazing. I have been using Marketo day in and day out now."

What do you like best?

The one thing I like about Marketo is its versatility - Manage your leads, build out scoring models,Build out Reports, Analyse your spends on Marketing Activities, Integrate your CRM to build a closed loop reporting and carrying out Marketing Activities well planed and in proper manner you can see the increased ROI very clearly and very soon, Rich Marketo API helps integrate the Marketo with all the variety of other platforms very easily. Also the community suport is awesome!

What do you dislike?

The only downside of marketo IMHO is a bit more subscription cost, but it well balances out with the features and support it does provide the subscription.

Recommendations to others considering the product:

Simply go for it, it is a best Marketing platform out there to carry out your Marketing activities, it provides a lot of features and I cannot recommend it more!

What problems are you solving with the product? What benefits have you realized?

Lead Management - Manage all your marketing leads at one place in the lead database

Revenue Cycle Analysis - See how your leads are moving through various marketing-sales stages, determine velocity of leads etc. This really helps in gauging the effectiveness of the Marketing Activities

Along with normal Email Send Programs I heavily use the engagement programs for nurturing the leads who are MQL so that high ratio of conversion is reflected.

RCE for audit purposes

Marketo API for integrating with an E-Commerce based platform to send out Order confirmation, updates, account management transactional emails from marketo.

...more
Administrator in Financial ServicesSource : g2crowd.com
(Reviewed on 27 August 2020)
"Hands Down The Best Marketing Automation Platform"

What do you like best?

Flexibility, scalability, and the general structure of "Smart Campaigns" at the heart of the Marketo platform.

What do you dislike?

Things like naming conventions folder structures need to be managed by users.

Recommendations to others considering the product:

Absolutely do your due diligence to define and document things like naming conventions, how campaigns and programs will be stored, and your campaign approval processes. Starting from a strong foundation of best practices to organize your instance well from the start will pay itself back in dividends over time.

What problems are you solving with the product? What benefits have you realized?

Lead lifecycle management, sales marketing alignment, email marketing, personalization. Platform gives marketers the ability to measure and understand how meaningful their campaigns are as it relates to revenue and campaign cost.

...more
Read All Reviews

Videos on Marketo

Marketo Product Webinar: Web Personalization
Marketo Product Webinar: Web Personalization
Marketo's Secrets to Digital Advertising

Marketo Screenshots

Database Management
New Custom Object
Create Object
Show in Lead Detail
Draft state
Main grid
Details page
Database Management
Database Management
New Custom Object
Create Object
Show in Lead Detail
Draft state
Main grid
Details page

Articles on Marketo

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