Home/Marketing Automation Software/Marketo
Updated on: September 24, 2020
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Marketo

A Simple Marketing Automation Solution
(4,530 Ratings) Write Review

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a personalized way. Identify prospects and customers by scoring, nurturing, sales intelligence, and CRM integration. Small, Medium and Large companies make use of the software.

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Marketo Features Show All Features

Marketo Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number San Mateo, California / +1.650.376.2300
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Marketing Automation Software

Marketo Pricing

Pricing ModelFree Trial , Quotation Based
Basic (Lead Management)
Custom

Features

  • Customer Engagement Engine
  • Lead Scoring, Segmenting and Nurturing
  • Search Engine Optimization
  • Email, Landing Pages, and Forms
  • Social Marketing, Events, and Webinars
  • A/B Testing
  • Sales Intelligence
  • CRM Integration
  • Campaign Dashboards and Reports
  • Marketing Calendar
PRO (Lead Management)
Custom

Features

  • Digital Ads
  • ContentAI
  • Program and Campaign Analysis
  • API and Integrations
  • Additional Marketing and Sales Users
  • Includes features of Basic plan
Elite (Lead Management)
Custom

Features

  • Includes features of PRO plan, plus
  • Anonymous Retargeting
  • Opportunity Influence Modeler
  • Revenue Modeler
  • Success Path Analyzer
  • Advanced Report Builder
Enterprise (Lead Management)
Custom

The software offers Enterprise pricing plan on basis of the request.

Contact the vendor to get the latest pricing detail.

Email Marketing
Custom

Features

  • Email and Landing Page Creator
  • Drag-and-Drop Audience Segmentation
  • Mobile Responsive Template Library
  • Real-Time Campaign Triggers
  • Intelligent Nurturing
  • Email and Landing Page A/B Testing
  • Dynamic Content
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Forms and Progressive Profiling
  • Automated Workflows
  • Social Marketing
  • Search Engine Optimization
Consumer Marketing
Custom

Features

  • Marketing Database
  • Audience Segmentation
  • Real-Time Behavioral Triggers
  • Intelligent Nurturing
  • Search Engine Optimization
  • Social Marketing
  • Event Marketing
  • Digital Ads
  • Email Marketing
  • Web Personalization
  • Landing Pages and Forms
  • A/B Testing
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Mobile Marketing
  • Cross-Channel Marketing
  • Includes features of All Plan
Customer Base Marketing
Custom

Features

  • Customer Database
  • Customer Segmentation
  • Customer Nurturing
  • Customer Scoring
  • Web Personalization
  • Account-Based Web Marketing
  • Intelligent Nurturing
  • Email Marketing
  • Landing Pages and Forms
  • Events and Webinars
  • Social Marketing
  • CRM Integration
  • Sales Intelligence
  • Customer Journey Modeler
  • Campaign Dashboard and Reports
  • Revenue Analytics
  • Marketing Calendar
  • Includes features of All Plan
Mobile Marketing
Custom

Features

  • Push Notifications
  • In-App Messaging
  • User Segmentation
  • User Behavior Tracking
  • Real-Time Behavioral Triggers
  • Email Marketing
  • Landing Pages
  • Intelligent Nurturing
  • Mobile Performance Dashboards
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Disclaimer: The pricing details were last updated on 24/04/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Marketo FAQs

Marketo is Marketing Automation Software. Marketo offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Marketo features.

Marketo provides a custom pricing for their software.

Learn more about Marketo pricing.

No, Marketo does not offer a free plan.

Learn more about Marketo pricing.

Yes, Marketo provides API.

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Marketo Reviews

OVERALL RATING
3.8
Based on 4,530 Rating(s)
Rating Distribution
  • 48.8 %
  • 39.1 %
  • 7.8 %
  • 2.9 %
  • 1.4 %
SHARE YOUR EXPERIENCE Write a Review
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Amit JSource : g2crowd.com
(Reviewed on 14 September 2020)
"360 customer tracking and improved customer targeting"

What do you like best?

Marketo is able to track the 360-degree customer behavior. Marketo integrates with your website, your event platform, your survey platforms, your mobile app, and tracks the behavior to allow you to see what your customers/prospects are up to and let you target the customer with more personalized content in real-time. The Marketo's engagement engine is really promising and no other MA tool can match what we can do with that and the level of reporting it provides. Review collected by and hosted on G2.com.

What do you dislike?

Marketo is a fantastic engagement platform. I would just say that so far, I have no issues with it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have been using Marketo from the last 8 years and I can say there are countless benefits you can get out of Marketo. totally depends on how well you have implemented it. A few top benefits that everyone can get out of this powerful system are:

1. Tracking, as mentioned above, you can track the user's 360-degree behavior top analyse what they are up to.

2. Using Marketo's most powerful engagement engine, you can not only personalize the Marketo emails based on the demographic attributes but you can also use the behavioral data to personalize the email experience.

3. You can personalize the website experience in real-time using Marketo's AI-powered web-content and web-personalization

4. You can acquire new prospects using web-forms, nurture those using engagement programs, and manage the whole lead life cycle through Marketo's powerful "Revenue Cycle Modeler"

5. Ease your sales and Marketing alignment by defining lead scoring models and lead life cycle models. Easy to implement, easy to adjust according to the sales feedback. Review collected by and hosted on G2.com.

...more
Darshil SSource : g2crowd.com
(Reviewed on 01 September 2020)
"The Experience has been simply amazing. I have been using Marketo day in and day out now."

What do you like best?

The one thing I like about Marketo is its versatility - Manage your leads, build out scoring models,Build out Reports, Analyse your spends on Marketing Activities, Integrate your CRM to build a closed loop reporting and carrying out Marketing Activities well planed and in proper manner you can see the increased ROI very clearly and very soon, Rich Marketo API helps integrate the Marketo with all the variety of other platforms very easily. Also the community suport is awesome! Review collected by and hosted on G2.com.

What do you dislike?

The only downside of marketo IMHO is a bit more subscription cost, but it well balances out with the features and support it does provide the subscription. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Simply go for it, it is a best Marketing platform out there to carry out your Marketing activities, it provides a lot of features and I cannot recommend it more! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Lead Management - Manage all your marketing leads at one place in the lead database

Revenue Cycle Analysis - See how your leads are moving through various marketing-sales stages, determine velocity of leads etc. This really helps in gauging the effectiveness of the Marketing Activities

Along with normal Email Send Programs I heavily use the engagement programs for nurturing the leads who are MQL so that high ratio of conversion is reflected.

RCE for audit purposes

Marketo API for integrating with an E-Commerce based platform to send out Order confirmation, updates, account management transactional emails from marketo. Review collected by and hosted on G2.com.

...more
Administrator in Financial ServicesSource : g2crowd.com
(Reviewed on 27 August 2020)
"Hands Down The Best Marketing Automation Platform"

What do you like best?

Flexibility, scalability, and the general structure of "Smart Campaigns" at the heart of the Marketo platform. Review collected by and hosted on G2.com.

What do you dislike?

Things like naming conventions folder structures need to be managed by users. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Absolutely do your due diligence to define and document things like naming conventions, how campaigns and programs will be stored, and your campaign approval processes. Starting from a strong foundation of best practices to organize your instance well from the start will pay itself back in dividends over time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Lead lifecycle management, sales marketing alignment, email marketing, personalization. Platform gives marketers the ability to measure and understand how meaningful their campaigns are as it relates to revenue and campaign cost. Review collected by and hosted on G2.com.

...more
Will TSource : g2crowd.com
(Reviewed on 10 August 2020)
"My opinion on this great tool."

What do you like best?

I highly emphasize this software for its various functionalities that it offers at the business level, since it is very powerful and can complete workflows in complicated situations, once you learn the basics to exercise this system on any platform, because you need learning principles to do it properly, as this will be quite easy to use for emails sent and received from day to day and more when you acquire the help tool for automated use, including that its marketing summit is very useful and informative. Review collected by and hosted on G2.com.

What do you dislike?

Because it has a massive amount of functionalities, it is a bit cumbersome to learn how to use this digital marketing software, since you need to have the necessary or mandatory knowledge to run Marketo in a company in a fluid and smooth way, resulting in a It is not difficult to carry out this process, highlighting that the user interface of this system is currently expired and does not allow access to its main platform, which requires an immediate update. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

In general we can emphasize that Marketo is an excellent solution to address our main complicated needs regarding commerce, considering all the aspects it contains, this software is recommended for most of the companies that are dedicated to this branch of digital marketing, as it has a high degree of cross social platform capabilities and allows us to manage our additional grade and direct our message in a complex and simple way. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketo is extremely versatile to solve high-magnitude business challenges, foster prospects and customers and automate processes, for this function of great help to us is used in our company, including a generation of leads, behavior monitoring and notifications activated in real time to multiple members of the sales team of my organization, without excluding the recruitment marketing that this software offers us in terms of beneficiaries in various aspects. Review collected by and hosted on G2.com.

...more
Jason CSource : g2crowd.com
(Reviewed on 29 July 2020)
"Automation for any marketing campaign"

What do you like best?

The automation Marketo lends to its users is incredible. You can set a nurture campaign to run and rest easy that you are communicating relevant information to your prospects. Then you have the visibility to improve your strategy. Review collected by and hosted on G2.com.

What do you dislike?

It does require some definite training to get up and going. Sometimes it can be difficult to locate items you have created. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make the move. Marketo ABM in particular is worth it. It provides real metrics to measure performance. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were able to easily implement an ABM program to target identified accounts and win deals by providing the right information at the right time to both influencers and decision makers within a prospects organization. As a result we saw a much higher conversion rate than any other campaign we had previously done. We improved lead engagement 10 fold. Review collected by and hosted on G2.com.

...more
Administrator in Education ManagementSource : g2crowd.com
(Reviewed on 26 July 2020)
"Marketo Use"

What do you like best?

Very easy to use. Its intuitive enough to learn things on the fly Review collected by and hosted on G2.com.

What do you dislike?

We are using Marketo for almost a year. One thing I didn't like is the duplicate management Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Marketo for all our marketing emails and it is very easy to segment the data Review collected by and hosted on G2.com.

...more
Megan CSource : g2crowd.com
(Reviewed on 22 July 2020)
"There is nothing quite like Marketo!"

What do you like best?

Marketo has been a game changer for our organization! It has quickly become the center of our tool stack and it's highly customizable to your business needs. Marketo was built by marketers for marketers so its very intuitive and easy to use. Marketo has very robust documentation on how to use most of the features and functionalities. The Marketo community is also awesome and there is always someone I can ask questions to or bounce ideas off of.

Marketo has an open API, which makes it very easy to get data in and out. Marketo has native integrations with so many other tools and system, which has been awesome in really getting the larger picture of the buyer journey. Review collected by and hosted on G2.com.

What do you dislike?

Many of the functionalities are limited if you don't use Salesforce as your CRM. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketo has allowed us to automate so many different processes that save human hours. We also have it integrated many different tools allowing us to have a complete view of the buyer journey. Review collected by and hosted on G2.com.

...more
User in ConstructionSource : g2crowd.com
(Reviewed on 17 July 2020)
"The best Inbound Marketing tool!"

What do you like best?

This application is a leader in innovation and is striving to creating marketing tools that can help companies define their messaging and communications to their targeted customers. One of the components that I use is the lead management tool which helps to integrate our CRM with other applications quickly and efficiently. The quality of this applications does not compare to any other. Review collected by and hosted on G2.com.

What do you dislike?

Nothing. I use it for lead management, email marketing and mobile marketing. All these components work well with the growing demand of the digital world. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We merged all the product databases together to better service our B2B customers. We use Marketo to drive campaigns and to make it relevant for our customers through engagement marketing. We've seen dramatic improvement in productivity from our marketing team. Review collected by and hosted on G2.com.

...more
Revati BSource : g2crowd.com
(Reviewed on 10 July 2020)
"Simple to use, user-friendly and helps to customize all the assets"

What do you like best?

Marketo is a great platform. Even a newbie can adapt to it within a month. It provides coll drag and drop feature and everything is so smart as the name suggests. It has also started using AI and predictive filters for measuring the likelihood of audience attending or registering for an event. Review collected by and hosted on G2.com.

What do you dislike?

Auto-save feature is sometimes scary. And no ways of preventing bad data coming to marketo Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Automating the lead management process. Complexity involved with using other tools like eloqua has reduced to 50% Review collected by and hosted on G2.com.

...more
User in Computer SoftwareSource : g2crowd.com
(Reviewed on 08 July 2020)
"Best Marketing Automation tool"

What do you like best?

It is a very complete solution that allows marketing teams to do anything they need for their marketing operations. Review collected by and hosted on G2.com.

What do you dislike?

It can be a little complex at times, it takes a little bit of time to learn and get used to it, but it is only because it is a powerful tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

You are able to automate complex marketing programs, nurturing leads, opportunities, report on al your marketing operations Review collected by and hosted on G2.com.

...more
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Videos on Marketo

Marketo Product Webinar: Web Personalization
Marketo Product Webinar: Web Personalization
Marketo's Secrets to Digital Advertising

Marketo Screenshots

Database Management
New Custom Object
Create Object
Show in Lead Detail
Draft state
Main grid
Details page
Database Management
Database Management
New Custom Object
Create Object
Show in Lead Detail
Draft state
Main grid
Details page

Articles on Marketo

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