Home/Glossary/Social Media Management Software/Social Media Management Software FeaturesUpdated on: October 3, 2023

What is Social Media Management Software?

Social media management is the ongoing process of strategically creating content, publishing, and monitoring your presence across multiple social media platforms. Social Media Management Software often involves using automation tools, that automate the process of scheduling posts on various Social Handles, like Facebook, LinkedIn, Twitter, etc...This software helps businesses save time and effectively manage and monitor their Social handles. Most of these tools come with effective reporting features, that can help businesses how their audience is consuming their content on Social Platforms.

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List of all features

Auto Publishing

The process of setting the time for your content to get published later on the social media platform is called Auto Publishing. All you have to do is set the time and write the content. It is posted when the set time comes.

Brand Tracking

Brand tracking refers to the marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. More and more, marketing teams are building campaigns that are focused on emphasizing unique brand attributes, rather than just products.

Customer Engagement

Social media engagement measures the public shares likes and comments for an online business' social media efforts. The engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.

Content Management

The end-to-end process of sourcing, designing, handling, and distributing content is referred to as content management. It refers to a set of procedures and technologies that facilitate the collection, management, and transmission of knowledge in any format or medium. This information is more precisely referred to as digital content or simply content when it is stored and accessed via computers.

Multi-User Collaboration

The process of collaborating by more various users on the same account for the purpose of reaching the same goal is known as Multi-User Collaboration.

Multi-Account Management

The management of multiple accounts on different social media apps like Facebook, Instagram, YouTube, Pinterest, and others is called Multi-Account Management.

Posts Scheduling

A Posting Schedule is a feature wherein you can add certain time slots for the day on when you'd like your content to be scheduled.

Social Media Monitoring

It is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too.