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About Bitly

Bitly is a URL-shortening software that helps organizations generate and share customized links at scale. This software allows them to change the destination URL for short links, including QR codes. Users can edit the second half of individual links to provide a better preview of the content their audiences are about to view. Brands can assign individual URLs to any of their links in real time and scale and automate workflows with the solution's APIs and 700+ integrations. With Bitly, they can create and share custom short links through SMS or assist social influencers with custom referral links. Every link is encrypted with HTTPS to ensure adequate protection against all kinds of third-party tampering. Organizations can replace "" in their links with their preferred name and take charge of their content to enhance trust and validation levels between the brand and its audience. This software combines custom domain setup and comprehensive link management in a single space.

Screenshots & Videos

Deep Linking
Branded Links
Video Thumbnail
Video Thumbnail
Video Thumbnail


SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)
  • Freelancers

API Support

  • Available

Modes of Support

  • Online

Bitly Awards

Bitly Features

URL Shorteners Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

UTM Builder

Enables you to create links with embedded UTM parameters. Comes very handy in setting up, tracking and analyzing campaigns.

URL Shortening

Enables you to convert any long URL to an extremely short link

Link Retargeting

Helps you to retarget people who have clicked on the link

Link Branding

Customized shortened URLs built around a brand or product name

Link Analytics

Helps you analyze the performance of the shortened URL such as clicks and social actions on the link

Broken Link Notification

Discovers broken URLs and notifies instantaneously or through a report.

Bitly Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based / Subscription )

Pricing Plans


Screenshots of Vendor Pricing Page

Pricing screenshot
Pricing screenshot
Disclaimer: The pricing details were last updated on 01/09/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Bitly Pricing.

Bitly Alternatives

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Bitly Reviews

User Rating

4.2/5 (Based on 583 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


Do You Use Bitly?

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Bitly User Reviews

Videos on Bitly

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Bitly FAQs

What is Bitly used for?

Bitly is URL Shorteners. Bitly offers the following functionalities:

  • UTM Builder
  • URL Shortening
  • Link Retargeting
  • Link Branding
  • Link Analytics

Learn more about Bitly features.

What are the top alternatives for Bitly?

Does Bitly provide API?

Yes, Bitly provides API.

Bitly Contact

Vendor Details

New York, NY Founded : 2008

Contact Details

Not available

Social Media Handles

Grid Report for Bitly


The New York Times

Bitly Integrations


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