Home/URL Shorteners/Bitly
Updated on: September 25, 2021

What is Bitly ?

Bitly - URL Shorteners
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Bitly

Turns Your Links Into Brand Assets
(1,111 Ratings) Write Review

Bitly is an URL shortening software that helps organizations to scale their businesses. The solution can be used to generate and share customized links, enhancing the trust and validation levels between a brand and its audience. Organizations can change the destination URL for short links, including QR codes. Users can edit the back-half of an individual link, offering an enhanced preview of the content their audiences are about to view. Brands can assign individual URLs to any of their links in real-time. They can scale and automate workflow with the solution’s APIs and 700+ integrations. Create and share custom short links through SMS or help social influencers with custom referral links as well. Every link gets encrypted with HTTPS, to ensure adequate protection against all kinds of third party tampering. Organizations can replace ‘’bit.ly’’ in their links with the name of their preference and take charge of their content. The software combines custom domain setup and comprehensive link management within a single space.

Bitly Awards

Bitly Features Show All Features

Bitly Technical details

Support Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number New York, NY
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category URL Shorteners

Bitly Pricing

Pricing ModelFreemium , Quotation Based , Subscription
MONTHLY YEARLY
Free
Free

Features

  • Custom Back-half : 50 per month
  • Link Creation : 1,000 per month
  • Link Clicks : Unlimited
  • Link Tags
  • Bulk Link Tagging
  • Link Filtering
  • Social Posting
  • Link History : 30 Days
  • Link Reporting : 30 Days
  • API Rate Limit : Standard
    Integrations
  • Web Browser Extensions
  • Mobile App
  • API v4
  • Device-Specific Web Access
  • 2-Factor Authentication (2FA)
  • Help Center
Basic
$21 /Month
Billed Yearly

Features

  • Up to 1,500 branded links / month
  • Branded Link Redirects : 10
  • bit.ly Link Redirects : 5
  • Custom Back-half : 1,500 per month
  • Free Custom Domain
  • Domain Finder
  • Domain 1-Step Setup
  • Domain Guard
  • Domain Root Router
  • Domain 404 Error Fixer
  • Link Creation : 1,500 per month
  • Includes features of Free plan, plus
  • CSV Bulk Shortening : 100 links/csv
  • QR Codes : Bitly Branded
  • QR Codes Download Format : PNG
  • Link History : 30 Days
  • Link Reporting : 30 Days
  • Data Export
  • Support : Basic
Premium
$199 /Month
Billed Yearly

Features

  • Up to 3,000 branded links / month
  • Branded Link Redirects : 50
  • bit.ly Link Redirects : 10
  • Custom Back-half : 3,000 per month
  • Includes features of Basic plan, plus
  • Link Creation : 3,000 per month
  • Mobile Deep Links
  • CSV Bulk Shortening : 3,000 links/csv
  • CSV Bulk Export
  • QR Codes : Standard
  • Campaigns
  • UTM Builder
  • Bulk Import to Campaigns
  • Export of Campaign Data
  • Link History : 1 Year
  • Link Reporting : 60 Days
  • Dashboard Reporting : 60 Days
  • City-Level Data
  • Device-Type Tracking
  • Mobile Deep Link Reporting
Enterprise
Custom

Features

  • Up to 10,000+ branded links / month
  • Branded Link Redirects : 10,000/mo+
  • bit.ly Link Redirects : 50
  • Auto-Branded Links : 10+
  • Custom Back-half : 10,000/mo+
  • Custom SSL Cert (Available for Purchase)
  • Includes features of Premium plan, plus
  • Link Creation : 10,000/mo+
  • CSV Bulk Shortening : 10,000+ links/csv
  • Color QR Codes
  • QR Codes Download Format : PNG or SVG
  • Parameter Passing (Available for Purchase)
  • Link History : 2 Years
  • Link Reporting : 90 Days
  • Dashboard Reporting : 90 Days
  • API Rate Limit : Higher Limits Available
  • Webhooks
  • SLA Uptime : 99.9%
  • Branded Link Hub (Available for Purchase)
  • Group Permissions
  • User Management
  • SSO Self-Service Setup
  • Support : Priority
  • Account Management : Assigned
  • Onboarding & Setup : Personalized
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Disclaimer: The pricing details were last updated on 01/09/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Bitly pricing.

Bitly FAQs

Bitly is URL Shorteners. Bitly offers the following functionalities:

  • Link Analytics
  • Link Branding
  • Link Retargeting
  • URL Shortening
  • UTM Builder

Learn more about Bitly features.

Yes, Bitly provides API.

Ask the Community View Community

Bitly Alternatives Bitly Alternatives

87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Rebrandly
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Cutt.ly
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RocketLink
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PixelMe
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PixelMe PixelMe URL shortening platform is based on the browser and comes positively integrated with almost... read more
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Clkim
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Bitly Reviews

OVERALL RATING
4.3
Based on 1,111 Rating(s)
Rating Distribution
  • 70.8 %
  • 24.6 %
  • 1.2 %
  • 1.8 %
  • 1.5 %
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Silver Rayleigh
Silver RayleighSource : trustpilot.com
(Reviewed on 14 December 2020) This website is magic!

This website is magic!Amazing features and very helpful. I wish they can be more creative in the next decade. Love it!

...more
Kristi P
Kristi PSource : g2crowd.com
(Reviewed on 13 October 2020) "Long-Time User, and Highly Recommend"

What do you like best?

I have used Bitly for well over a decade, and recommended it to many peers and clients. It's such an easy way to create and track shortened URLs. It's terrific to look at clicks in a glance. I don't think it's as comprehensive as Google Analytics, but GA is so much harder to navigate and use, in my opinion. For a quick look and general guidance, this has done the trick for me. And I also love that you can customize them in both the free and pro plans. Saving space on social media posts is very important, and no one wants to click a really long link anyway. I also use Bitly links when I give presentations since they're easy for people to see and write down, and again, easy to track.

What do you dislike?

I have no real complaints, but you do "hide" rather than delete links you don't want/use, which I don't prefer. But even with all the other options that have popped up over the years, Bitly is still my go-to for short links.

What problems are you solving with the product? What benefits have you realized?

I use it to easily track link clinks, create custom links for important Calls to Action, and save space on social media posts. It does all three really well. I've used it at as a solopreneur and also an employee at a larger organization, and it works great in both cases.

...more
Joe T
Joe TSource : g2crowd.com
(Reviewed on 08 September 2020) "Bitly is the best!"

What do you like best?

I use Bitly in my partnership and sales department to shorten links and paste urls in a tidy fashion.

What do you dislike?

I'm pretty satisfied with it just how it is.

Recommendations to others considering the product:

Bitly is a great tool for anyone looking to track url metrics and shorten links.

What problems are you solving with the product? What benefits have you realized?

Shorten links. Bitly helps to turn long URLs into shorter ones that can also be customized.

...more
Consultant in Arts and Crafts
Consultant in Arts and CraftsSource : g2crowd.com
(Reviewed on 29 August 2020) "Short links for more information"

What do you like best?

Very quickly you can shorten your URL s and rilable and 100% uptime always

What do you dislike?

Not free for ever and more options to make it user-friendly

What problems are you solving with the product? What benefits have you realized?

Blogging and advertising

...more
Lauren B
Lauren BSource : g2crowd.com
(Reviewed on 29 July 2020) "Bitly is Easy to Use"

What do you like best?

You can create as many trackable links as you need. Every time you create a new link you title it so it is easy to search for in the future. Very user friendly. The free version lets me do everything I need to.

What do you dislike?

They layout of the website isn't the most appealing. The product is very user friendly and is free, there is not much to dislike.

Recommendations to others considering the product:

If you are looking for a affordable way to track your posts on social media or on your website, this is a great product. The product is very user friendly and is a great resource.

What problems are you solving with the product? What benefits have you realized?

I am able to see how many people are reading our stories or clicking our links on social media. I can track what countries people are in when viewing our social media posts. I am also able to see how many people are reading our monthly newsletter on our website.

...more
User in Human Resources
User in Human ResourcesSource : g2crowd.com
(Reviewed on 17 July 2020) "Powerful linking"

What do you like best?

We use bitly for all our external links since we have a lot. It keeps them short and allows us to track them which has been great for metrics.

What do you dislike?

The reporting period could be longer but not completely necessary in our case.

What problems are you solving with the product? What benefits have you realized?

Biggest problem was keeping URLs short. Added benefit was the tracking.

...more
Kendall B
Kendall BSource : g2crowd.com
(Reviewed on 30 June 2020) "A great tool for URL shortening"

What do you like best?

Bit.ly is very user friendly with only a few steps to make the URLs.

What do you dislike?

Several of the latest updates have been harder to understand. It would be great if they would break down the steps in simple, easy to read, steps.

Recommendations to others considering the product:

Highly recommend. I have used this product for years and it is intuitive to use.

What problems are you solving with the product? What benefits have you realized?

It's helped in tracking the engagement of campaigns and specific posts.

...more
Robert Y
Robert YSource : g2crowd.com
(Reviewed on 08 June 2020) "Bitly's the Bomb"

What do you like best?

The fact that Its a URL shortener. What’s there not to love about that. I find this best when posting to social media where number of characters plays a role in what you can post.

What do you dislike?

I have no complaints at all. Bitly offers a great product that I would highly recommend to others for use.

What problems are you solving with the product? What benefits have you realized?

It has been beneficial because it allows me to post more content to social media by shortening the URL, hence allowing me more space / characters to post to blogs what I really want to say.

...more
Pablo L
Pablo LSource : g2crowd.com
(Reviewed on 07 June 2020) "Perfect services"

What do you like best?

How easy it is to create a link to shorten and distribute it, in addition to the usage statistics of the link it provides.

What do you dislike?

It does not allow me to edit the links after they are created

Recommendations to others considering the product:

Is perfecto for URL Shortener

What problems are you solving with the product? What benefits have you realized?

In past days we created an app and we did some workouts, we also had to distribute the app in the same workouts, so we created a short link using bitly and that was very difficult for us when you passed the link. All users learned it quickly and easily.

...more
User in Computer Software
User in Computer SoftwareSource : g2crowd.com
(Reviewed on 05 June 2020) "Love Bitly!"

What do you like best?

I love how easy it is to generate a bitly link and how short the links are.

What do you dislike?

I don't dislike anything at the moment!!

Recommendations to others considering the product:

Love Bitly!! Definitely recommend for shortening links and tracking.

What problems are you solving with the product? What benefits have you realized?

Shortening our links and tracking where traffic is coming from.

...more
Read All Reviews

Videos on Bitly

Get Started with Bitly
Get Started with Bitly
Bitly Enterprise Product Tour
Bitly Works Anywhere You Do

Bitly Screenshots

Support
Deep Linking
Branded Links
Support
Support
Deep Linking
Branded Links

Bitly Slides

Lessons from the Link
Lessons from the Link

Customers

ESPN
ESPN
Disney
Disney
Amazon
Amazon
Buzzfeed
Buzzfeed
The New York Times
The New York Times
Gartner
Gartner
Bose
Bose

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Disclaimer

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