Bitly is URL Shorteners. Bitly offers the following functionalities:
- Link Analytics
- Link Branding
- Link Retargeting
- URL Shortening
- UTM Builder
Learn more about Bitly features.
Bitly is an URL shortening software that helps organizations to scale their businesses. The solution can be used to generate and share customized links, enhancing the trust and validation levels between a brand and its audience. Organizations can change the destination URL for short links, including QR codes. Users can edit the back-half of an individual link, offering an enhanced preview of the content their audiences are about to view. Brands can assign individual URLs to any of their links in real-time. They can scale and automate workflow with the solution’s APIs and 700+ integrations. Create and share custom short links through SMS or help social influencers with custom referral links as well. Every link gets encrypted with HTTPS, to ensure adequate protection against all kinds of third party tampering. Organizations can replace ‘’bit.ly’’ in their links with the name of their preference and take charge of their content. The software combines custom domain setup and comprehensive link management within a single space.
| Support | Online | Customer Type | Freelancers Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | New York, NY | |
| Deployment | SaaS/Web/Cloud Mobile - Android Mobile - iOS | Category | URL Shorteners |
Learn more about Bitly pricing.
Bitly is URL Shorteners. Bitly offers the following functionalities:
Learn more about Bitly features.
Yes, Bitly provides API.
This website is magic!Amazing features and very helpful. I wish they can be more creative in the next decade. Love it!
What do you like best?
I have used Bitly for well over a decade, and recommended it to many peers and clients. It's such an easy way to create and track shortened URLs. It's terrific to look at clicks in a glance. I don't think it's as comprehensive as Google Analytics, but GA is so much harder to navigate and use, in my opinion. For a quick look and general guidance, this has done the trick for me. And I also love that you can customize them in both the free and pro plans. Saving space on social media posts is very important, and no one wants to click a really long link anyway. I also use Bitly links when I give presentations since they're easy for people to see and write down, and again, easy to track.
What do you dislike?I have no real complaints, but you do "hide" rather than delete links you don't want/use, which I don't prefer. But even with all the other options that have popped up over the years, Bitly is still my go-to for short links.
What problems are you solving with the product? What benefits have you realized?I use it to easily track link clinks, create custom links for important Calls to Action, and save space on social media posts. It does all three really well. I've used it at as a solopreneur and also an employee at a larger organization, and it works great in both cases.
What do you like best?
I use Bitly in my partnership and sales department to shorten links and paste urls in a tidy fashion.
What do you dislike?I'm pretty satisfied with it just how it is.
Recommendations to others considering the product:Bitly is a great tool for anyone looking to track url metrics and shorten links.
What problems are you solving with the product? What benefits have you realized?Shorten links. Bitly helps to turn long URLs into shorter ones that can also be customized.
What do you like best?
Very quickly you can shorten your URL s and rilable and 100% uptime always
What do you dislike?Not free for ever and more options to make it user-friendly
What problems are you solving with the product? What benefits have you realized?Blogging and advertising
What do you like best?
You can create as many trackable links as you need. Every time you create a new link you title it so it is easy to search for in the future. Very user friendly. The free version lets me do everything I need to.
What do you dislike?They layout of the website isn't the most appealing. The product is very user friendly and is free, there is not much to dislike.
Recommendations to others considering the product:If you are looking for a affordable way to track your posts on social media or on your website, this is a great product. The product is very user friendly and is a great resource.
What problems are you solving with the product? What benefits have you realized?I am able to see how many people are reading our stories or clicking our links on social media. I can track what countries people are in when viewing our social media posts. I am also able to see how many people are reading our monthly newsletter on our website.
What do you like best?
We use bitly for all our external links since we have a lot. It keeps them short and allows us to track them which has been great for metrics.
What do you dislike?The reporting period could be longer but not completely necessary in our case.
What problems are you solving with the product? What benefits have you realized?Biggest problem was keeping URLs short. Added benefit was the tracking.
What do you like best?
Bit.ly is very user friendly with only a few steps to make the URLs.
What do you dislike?Several of the latest updates have been harder to understand. It would be great if they would break down the steps in simple, easy to read, steps.
Recommendations to others considering the product:Highly recommend. I have used this product for years and it is intuitive to use.
What problems are you solving with the product? What benefits have you realized?It's helped in tracking the engagement of campaigns and specific posts.
What do you like best?
The fact that Its a URL shortener. What’s there not to love about that. I find this best when posting to social media where number of characters plays a role in what you can post.
What do you dislike?I have no complaints at all. Bitly offers a great product that I would highly recommend to others for use.
What problems are you solving with the product? What benefits have you realized?It has been beneficial because it allows me to post more content to social media by shortening the URL, hence allowing me more space / characters to post to blogs what I really want to say.
What do you like best?
How easy it is to create a link to shorten and distribute it, in addition to the usage statistics of the link it provides.
What do you dislike?It does not allow me to edit the links after they are created
Recommendations to others considering the product:Is perfecto for URL Shortener
What problems are you solving with the product? What benefits have you realized?In past days we created an app and we did some workouts, we also had to distribute the app in the same workouts, so we created a short link using bitly and that was very difficult for us when you passed the link. All users learned it quickly and easily.
What do you like best?
I love how easy it is to generate a bitly link and how short the links are.
What do you dislike?I don't dislike anything at the moment!!
Recommendations to others considering the product:Love Bitly!! Definitely recommend for shortening links and tracking.
What problems are you solving with the product? What benefits have you realized?Shortening our links and tracking where traffic is coming from.
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