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Updated on: October 5, 2022

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Bitly

Turns Your Links Into Brand Assets

(635 Ratings) Write Review

What is Bitly and how does it work?

Bitly is an URL shortening software that helps organizations to scale their businesses. The solution can be used to generate and share customized links, enhancing the trust and validation levels between a brand and its audience. Organizations can change the destination URL for short links, including QR codes. Users can edit the back-half of an individual link, offering an enhanced preview of the content their audiences are about to view. Brands can assign individual URLs to any of their links in real-time. They can scale and automate workflow with the solution’s APIs and 700+ integrations. Create and share custom short links through SMS or help social influencers with custom referral links as well. Every link gets encrypted with HTTPS, to ensure adequate protection against all kinds of third party tampering. Organizations can replace ‘’bit.ly’’ in their links with the name of their preference and take charge of their content. The software combines custom domain setup and comprehensive link management within a single space.

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Bitly Awards

Bitly Features Show All Features

URL Shorteners Features

UTM BuilderEnables you to create links with embedded UTM parameters. Comes very handy in setting up, tracking and analyzing campaigns.
URL ShorteningEnables you to convert any long URL to an extremely short link
Link RetargetingHelps you to retarget people who have clicked on the link
Link BrandingCustomized shortened URLs built around a brand or product name
Link AnalyticsHelps you analyze the performance of the shortened URL such as clicks and social actions on the link
Broken Link NotificationDiscovers broken URLs and notifies instantaneously or through a report.

Bitly Technical details

Support	Online	Customer Type	Freelancers Large Enterprises Medium Business Small Business
API		Location / Phone Number	New York, NY
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Official Website	https://bitly.com/
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Category	URL Shorteners

Bitly Pricing

Pricing ModelFreemium , Quotation Based , Subscription

MONTHLY YEARLY

Free

Features

Custom Back-half : 50 per month
Link Creation : 1,000 per month
Link Clicks : Unlimited
Link Tags
Bulk Link Tagging
Link Filtering
Social Posting
Link History : 30 Days
Link Reporting : 30 Days
API Rate Limit : Standard
Integrations
Web Browser Extensions
Mobile App
API v4
Device-Specific Web Access
2-Factor Authentication (2FA)
Help Center

Basic

$21 /Month Billed Yearly

Features

Up to 1,500 branded links / month
Branded Link Redirects : 10
bit.ly Link Redirects : 5
Custom Back-half : 1,500 per month
Free Custom Domain
Domain Finder
Domain 1-Step Setup
Domain Guard
Domain Root Router
Domain 404 Error Fixer
Link Creation : 1,500 per month
Includes features of Free plan, plus
CSV Bulk Shortening : 100 links/csv
QR Codes : Bitly Branded
QR Codes Download Format : PNG
Link History : 30 Days
Link Reporting : 30 Days
Data Export
Support : Basic

Premium

$199 /Month Billed Yearly

Features

Up to 3,000 branded links / month
Branded Link Redirects : 50
bit.ly Link Redirects : 10
Custom Back-half : 3,000 per month
Includes features of Basic plan, plus
Link Creation : 3,000 per month
Mobile Deep Links
CSV Bulk Shortening : 3,000 links/csv
CSV Bulk Export
QR Codes : Standard
Campaigns
UTM Builder
Bulk Import to Campaigns
Export of Campaign Data
Link History : 1 Year
Link Reporting : 60 Days
Dashboard Reporting : 60 Days
City-Level Data
Device-Type Tracking
Mobile Deep Link Reporting

Enterprise

Custom

Features

Up to 10,000+ branded links / month
Branded Link Redirects : 10,000/mo+
bit.ly Link Redirects : 50
Auto-Branded Links : 10+
Custom Back-half : 10,000/mo+
Custom SSL Cert (Available for Purchase)
Includes features of Premium plan, plus
Link Creation : 10,000/mo+
CSV Bulk Shortening : 10,000+ links/csv
Color QR Codes
QR Codes Download Format : PNG or SVG
Parameter Passing (Available for Purchase)
Link History : 2 Years
Link Reporting : 90 Days
Dashboard Reporting : 90 Days
API Rate Limit : Higher Limits Available
Webhooks
SLA Uptime : 99.9%
Branded Link Hub (Available for Purchase)
Group Permissions
User Management
SSO Self-Service Setup
Support : Priority
Account Management : Assigned
Onboarding & Setup : Personalized

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Disclaimer: The pricing details were last updated on 01/09/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Bitly pricing.

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Bitly Reviews

OVERALL RATING

4.2

Based on 635 Rating(s)

Rating Distribution

Excellent

71.9 %
Very Good

23 %
Average

2.2 %
Poor

1.4 %
Terrible

3.1 %

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Bitly FAQs

Q. What is Bitly used for?

Bitly is URL Shorteners. Bitly offers the following functionalities:

UTM Builder
URL Shortening
Link Retargeting
Link Branding
Link Analytics

Learn more about Bitly features.

Q. What are the top alternatives for Bitly?

Here`s a list of the best alternatives for Bitly:

Q. Does Bitly provide API?

Yes, Bitly provides API.

Articles on Bitly

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