The process of setting the time for your content to get published later on the social media platform is called Auto Publishing. All you have to do is set the time and write the content. It is posted when the set time comes.
Brand tracking refers to the marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. More and more, marketing teams are building campaigns that are focused on emphasizing unique brand attributes, rather than just products.
Social media engagement measures the public shares likes and comments for an online business' social media efforts. The engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.