Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights.
|Support||Online||Customer Type||Individuals Freelancers Large Enterprises Medium Business Small Business|
|API||NA||Location / Phone Number||Vancouver, Canada|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS||Category||Social Media Management Software|
For Power Users and Solopreneurs
For Small and Awesome Businesses
For Growing Companies
For Agencies and Large Marketing Teams
Add-on : $5 per Additional Profile Per Month. For More Social Profiles, Contact the vendor to get the latest pricing detail.
Disclaimer: The pricing details were last updated on 10/01/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Easy to schedule posts and they have a great interface, but the lack of support ruins it all
No one replies to chat, email or linkedin
Make sure they reply to any form of support questions before even considering to use them
None, because they never actually reply to any support requests
I like the calendar layout so you can see how all of your posts will look in a month. I also like that they are easy to drag and drop to other dates or times. It's nice to just worry about posting to Instagram once a week.
If there are several people using the same Later, people can get locked out. It also took us forever to figure out how to get the automatic posting to work (you have to link the facebook account of the original user of the Instagram account for Later to post automatically).
Make sure you connect the original account holder's facebook account to the instagram account for Later to post for you
It's so much easier to plan out social media for the week. You can schedule all of your posts in less than an hour.
I absolutely love using Later. It's so helpful when it comes to social media planning. I especially love the feature of being able to preview how your content will look overall on Instagram alongside previous posts. It helps companies and brands keep their Instagram theme.
I dislike that they took away the feature for free of hashtag suggestions. Before it used to be included in the free plan and now it is not.
Make sure to have it on auto-publish. If not it will only send you notifications on posting it yourself but won't directly post it for you.
I am able to organize my social media posts more easily.
I love the ease of use in posting to Instagram, as well as being able to schedule posts. Prior to getting Later, I would have to manually post each image I wanted to share. This app has saved me hours of time over the past year.
It would be great if we could utilize the scheduling functionality from a desktop. However, with that said, it just works. Like it should
It would be great if we could use Later's scheduling ability via the desktop.
Prior to getting Later, I would have to manually post each image I wanted to share.
I love how easy it is to schedule content through Later. Their Link in Bio feature has been a game changer for our company as we share a link to something almost daily, so to be able to not change out our link every day, AND to get great analytics on the clicks, it's been very helpful.
I wish Later would also schedule and plan for Facebook and Twitter.
The biggest think Later is assisting with is the link in bio feature, but it has also been monumental in story analytics which we had been pulling manually up until now. It also helps with seeing the overall aesthetic of the feed in the preview feature.
I have used Later on and off since it was called Latergramme from 2015 and at the time mainly used it for my business Instagram profile. Since adding other social media networks to the business I can now also use it to schedule Twitter, Pinterest and Facebook content. I love that you can either use it via the website or app on the go on my mobile or tablet. The free plan has some great useful features that have helped us when we first started off small. The paid plan offers even more from being able to schedule video content, Instagram stories, upload multi-photo posts and get hashtags suggestions. It is one of those apps that I could not live without on my mobile.
Although I enjoy using Later for posting to Instagram, my only annoyance is not being able to automatically publish videos without the push notifications. I am now using another tool just for that feature alone as I do not have the time and when I do I tend to not remember to post videos during busy launch times. I hope this is a feature Later plans to add soon.
Later is super easy tool to set-up and use and I would recommend really getting to know all the features your plan offers so that you don't mess out. Make sure you're aware that videos uploaded to schedule on Instagram will not be automatically posted. Apart from that enjoy.
We can schedule social media content to our social media accounts in advance so that we can focus on other areas of the business. It also helps us to find quality hashtags, gather insights with the analytics report and information on best posting times.
I like the way the scheduling calendar works. It makes it easy to click and drag posts for scheduling.
I dislike it's limited selection of social media platforms. In particular, it lacks the ability to schedule linkedin posts.
I'm always scheduling posts as a social media manager, and Later provides a free solution to make this happen.
This app makes schedule across multiple accounts very easy. As a social media manager I have tried many applications but this one has some of my favorite features. One you do not see across many is the saved hashtags and suggested hashtags. Being able to save my hashtags right in the app is a lifesaver, this way I can use the most relevant hashtags and not miss anything
The hashtag analytics is still fairly new and definitely has some kinks to work out to make it a little more useful, hopefully we’ll see improvement in the future
Make use of analytic features and hashtag saving feature
Later makes multi platform scheduling very easy as well as managing multiple accounts at once. The app makes it easy to schedule from your computer or straight from your phone or tablet.
The way the content is fed on the instagram grid by later is very good. We can see how the grid will eventually look like on different times. Most clients love it because of the ease of usage. We can target the audience according to our needs with repost feature. The user interface is also very intuitive. Reminders about posts keep us updated.
The application needs a little polishing as we come across some problems many times. But it will be on top of other applications doing the same thing as it does.
We integrated it for many clients who needed such functionality in their applications. It has made them sit and relax for their social life and they are loving it. And if they are loving it so do we. Be it instagram or facebook it is very easy to use for all kinds of posts and keep developing more features to it's kit.
The free version gives me everything I need as a small non-profit. I can schedule posts to Instagram, Twitter (as long as a photo is included) and Facebook. I use the media library as a holding tank for the great photos I find.
The only thing that holds back my work in this platform is the fact that all posts must include an image. Sometimes I don't want to use an image on Twitter and Facebook. I will instead use a link.
I can not easily schedule my Instagram posts for the future and stay organized around what photos have already been used. This is a great, easy platform for that!