Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not.
|Support||Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Contact||San Francisco, CA|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS||Category||Social Media Management Software|
Start Trial: 7 Days for Starter Plans Pro
Start Trial: 14 Days for Small Business Plan
Start Trial: 14 Days for Medium Business Plan
Start Trial: 14 Days for Large Business Plan
Disclaimer: The pricing details were last updated on 30/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: The free options are much more expansive than any other comparable service.
Cons: The only con is the third-party limitations set in place by social media brands like Instagram which only allows you to post third-party if you're running a business profile.
Overall: The overall experience is exceptional! Once you try Buffer, you'll never want to be without it again!
Pros: Buffer is the easiest social management software on the market. I recommend this app for all my clients that one an easy solution for social posting. Little functionalities but really effective. Free version is just fantastic.
Cons: I find the price a bit expensive when you want the pro version. At the same price, other solutions offer more. But Buffer is the easiest app, don't forget about this.
Overall: The easiest social app on the market. Free version is perfect for small business.
Pros: Buffer hooks into the typical suite of social media platforms and does a good job (for the most part) of enabling you to pre-schedule posts and look at the analytics that result from those posts. The interface is super clean and intuitive which I believe, along with its price point, are Buffer's two main advantages vs. Hootsuite.
Cons: While I don't have a lot negative to say about Buffer, I do find it annoying that the connection to LinkedIn breaks on a semi-frequent basis, requiring a re-configuration. This can be particularly frustrating if you've scheduled social posts to go out only to find that they did not because LinkedIn has become disconnected. In addition, posting content on LinkedIn through Buffer is worse than posting directly from within LinkedIn because any image you post will only link to the image file and not to the CTA link in your post. For this reason, we still post LinkedIn sponsored content from directly within LinkedIn.
Overall: I like Buffer - it's clean, modern looking, and inexpensive. It isn't perfect, but if you just need something to unify most of your social posting under one platform, then you can't go wrong with Buffer.
Pros: Great for someone working in content marketing, notifications sent to your inbox on a number of topics that interest you.
Cons: Could definitely have more user functionality and features
Overall: Great way to collect information for content creation
Pros: Reading the sales collateral, this seemed like it would be in all in one product to solve all of my social media management problems. Once I got in and started using it, I was quick to find that the features were limited and clunky.
Cons: There are better social management platforms out there like Crowdfire. I'm not a huge fan of Hootsuite but that's even better too.
Pros: Buffer makes it easy to schedule posts across social media channels. The Chrome extension that allows me to share interesting posts I find elsewhere on the internet is very useful.
Cons: Sometimes the connection to LinkedIn just gets revoked for now reason and we have to reconnect again.
Overall: Buffer makes it easy to work with clients as we schedule the posts way ahead of time. We don't have to worry about continuously posting every day manually. This automation has allowed us to grow our client base despite being a relatively small team.
Pros: Social media is as much an art as it is a science. Knowing what to publish and when to publish it are hallmarks of most successful social media campaigns and presences. Buffer lets you create social media posts for multiple platforms, schedule them when you want and then receive reports on how your posts performed. Other tools have similar functionality, but with its reasonable price and ease of configuration, Buffer moves ahead of the crowd and allows you to take control of your social media presence.
Cons: There are social media management tools with more detailed analytics reports, but they are also much more expensive. Buffer, combined with a more report-specific analytics tool, may be a better combination but will require a little more work. For us, the tradeoff is worth it.
Hi, Gregg, thank you for the awesome review! I appreciate your comment about our analytics. It's something we are aware of so we have been building a more report-specific analytics tool. If you are interested in checking it out, you can find more information here: https://buffer.com/analyze. -Alfred
Pros: I found Buffer easier to use than Hootsuite. I could easily post videos to the sites and I had a harder time doing that on Hootsuite. The platform seemed user friendly and less confusing than Hootsuite.
Cons: It was a little difficult to cut and past articles into my sites. I ended up using URLs which did not look as nice.
Overall: Buffer also has the 3 free option. I liked that and used it in my free trial.
Pros: I have been using Buffer since it first came out. It's been awesome watching it evolve over the years. It's so nice to be able to post in once place and have it pushed to all of the company's social media accounts at the scheduled time.
Cons: Nothing to complain about here. Any time I've had an issue, support is super quick to respond.
Pros: I like how integrated Buffer is with all my social platforms now.
Cons: I came from another "scheduler" and it took some getting used to the interface, but I can confidently say I got it :)
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