Home/Marketing Automation Software/Drip
Updated on: September 25, 2021

What is Drip ?

Drip - Marketing Automation Software
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Drip

Make your customers happy
(584 Ratings) Write Review

Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system.

Drip Awards

Drip Features Show All Features

Drip Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Minneapolis, Minnesota
Deployment SaaS/Web/Cloud Category Marketing Automation Software Email Marketing Software

Drip Pricing

Pricing ModelFree Trial , Subscription
Drip
$19 /Month

Features

  • 1-500 contacts
  • Unlimited email send limit
  • During the trial period, you are limited to 500 email sends.
  • Email support
  • Full library of integrations

Add-on: SMS 1000 sends

  • Pay-as-you-go
  • US numbers only
  • Cancel anytime
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Disclaimer: The pricing details were last updated on 20/09/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Drip pricing.

Drip FAQs

Drip is Marketing Automation Software. Drip offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Drip features.

Yes, Drip provides API.

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Drip Reviews

OVERALL RATING
4.4
Based on 584 Rating(s)
Rating Distribution
  • 69 %
  • 25.6 %
  • 3 %
  • 0.9 %
  • 1.4 %
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Benjamin C
Benjamin CSource : g2crowd.com
(Reviewed on 17 November 2020) "The best email marketing tool I ever used"

What do you like best?

First, the price.

It's very affordable for what it does.

And it's also great for ecommerce shops with their automations.

What do you dislike?

I thought lead scoring was available when I subscribed, but I'm more than ok with the software itself today.

Recommendations to others considering the product:

If you are looking for a great emailing tool for your ecommerce, Drip is the best.

What problems are you solving with the product? What benefits have you realized?

I connected it to my online course website and I love the integrations.

That's it, it just does what I need.

...more
Michael C
Michael CSource : g2crowd.com
(Reviewed on 17 November 2020) "Powerful and easy to use email marketing platform for ecommerce"

What do you like best?

I love how simple and easy it is to integrate with ecommerce platforms such as shopify and then create email automations that generate revenue on autopilot. The integrations make it really easy to see how each email performed from a financial perspective, so I can replicate the types of emails that generate the most revenue.

What do you dislike?

There are some issues with cross-domain tracking and reporting, but that’s probably not an issue for most people. One of my big clients has different domains for its sub-brands, but we’ve found workarounds for this.

What problems are you solving with the product? What benefits have you realized?

The biggest problem I’m solving is knowing how much revenue is attributed to our email efforts versus other channels. We’re also able to increase customer lifetime value by selling more products on the backend, which is more sustainable than relying solely on front end ppc ads.

...more
Amy Y
Amy YSource : g2crowd.com
(Reviewed on 17 November 2020) "Perfect Email service for us"

What do you like best?

The interface is easy to use, and the analytics are useful for our retail store. I love being able to create segments as we are creating emails, allowing me to customize to what product we are featuring in our email. It has a fantastic automatic resend feature that is just one click. And it is very compatible with Shopify! Plus the price is lower or on par with the other services we considered, when we take into account the size of our email list.

What do you dislike?

There's nothing we have been unhappy with. When I couldn't get a workflow to function, I contacted help and they showed me how to fix it immediately.

Recommendations to others considering the product:

We have tried half a dozen email services over the last five years, and Drip has been the clear winner for us. Visuals and customizations are very important, as well as being able to seamlessly manage our larger email list.

What problems are you solving with the product? What benefits have you realized?

It has improve our email metrics and sales. It's improved our open rate, and it integrates seamlessly with our website provider. Our welcome email series and our abandon browser series has never been so customizable.

...more
Anil A
Anil ASource : g2crowd.com
(Reviewed on 12 November 2020) "Superb Automation and Segmentation with User-Friendly Interface"

What do you like best?

Automation through their Workflows and Rules and superior deliverability. Drip has super-powerful Rules feature and segments creating. Saved segments can be updated automatically based on the segment criteria. There are a ton of integrations with third-party apps. Some are native and others are via Zapier. It also integrates with Shopify and WooCommerce for e-commerce businesses. Drip Workflow includes a feature called Goals which is also very useful and robust.

Drip has recently bumped-up their Forms in a BIG way. Check them out!

What do you dislike?

Drip has almost everything for even advanced marketing automation applications. I wish Drip had date-based custom fields and conditions (like, pause/hold until x date etc.). Another feature I would like to see is being able click-hold-drag Workflow steps as well as being able to freely connect different steps in Workflows.

What problems are you solving with the product? What benefits have you realized?

Workflow automation saves me time. Same with integrations I use including Zapier, PayPal, Stripe. I am also using WooCommerce integration for my daughter's new small business.

...more
Tim H
Tim HSource : g2crowd.com
(Reviewed on 12 November 2020) "We switched to Drip and never looked back!"

What do you like best?

The visual layout for campaigns and workflows has saved me so much time. I no longer need to draft them out in Vizio or PowerPoint—or even by hand—because I can easily draft and manipulate each workflow exactly as I need it in real time. I also appreciate the customer service team for their responsiveness and going above and beyond whenever I'm in a bind.

What do you dislike?

I wish the Liquid user guide had more detail and gave multiple examples for each use case because I have a hard time manipulating what I see there. I spend A LOT of time troubleshooting the code for my emails. I am not a developer but do have a deep level of understanding when it comes to Liquid, CSS, and HTML. People like me would greatly benefit from a more robust Liquid User Guide than is currently made available by Drip. Additionally, I would like the ability to export email engagement reports to a CSV file so I can track open rates, click rates, and conversion across multiple email categories and analyze trends connected to the subject lines I use.

Recommendations to others considering the product:

Pull the trigger. You will thank yourself!!!

What problems are you solving with the product? What benefits have you realized?

With automatic pruning and highly targeted segments, we have seen our open rates shoot past 30%! More emails are converting, too. And with automatic tagging based on email, website, and Facebook ad engagement, we're able to move people multiple sales funnels simultaneously while also minimizing the lift that would have otherwise been required using another email marketing platform.

...more
Jon M
Jon MSource : g2crowd.com
(Reviewed on 12 November 2020) "Best email marketing system around"

What do you like best?

I love how flexible drip is and simple to do segmenting. I also am a fan of getting all the tools for free until you get to 100 leads.

Basically there isn’t much that you can’t do with drip if you know what you want to do with it.

What do you dislike?

Lack of support for embedded forms. However there is the option to embed forms into a blog post for instance. But to have them look like they belong on your site (branded) you need to know css.

I know that drip has put much more effort into forms and it really shows. As a blogger this is key for getting leads to sell my blogging products.

Also, It would be great to have a code generator for this to be do onsite.

Recommendations to others considering the product:

If you are doing any type of e-commerce I highly suggest you look at drip as your permanent home for email marketing.

What problems are you solving with the product? What benefits have you realized?

I’m able to target my customers with offers that they want rather than blasting them the same products over and over. Segmenting is made simple which is a time saver for me.

...more
Shantell S
Shantell SSource : g2crowd.com
(Reviewed on 12 November 2020) "E-Commerce Just Got Easier"

What do you like best?

Learning new software has its challenges but I'm happy that I chose Drip for CRM management. My store is powered by WooCommerce in a world where Shopify users have way more integration partners. Drip has created a seamless integration with WooCommerce and the setup was extremely easy.

What do you dislike?

The People tab, specifically trying to get into a customer's profile or create segments isn't user friendly. Updating it quickly and learning what specific products were purchased is no easy step. I know the TAG, and Date associated with customer orders and would have to click around to find out what they purchased.

Recommendations to others considering the product:

If you have an e-commerce store then Drip is the only software that you should consider. Your marketing team, like mine, will try to push you towards competitors that they are comfortable with, but those solutions aren't built for e-commerce exclusively.

What problems are you solving with the product? What benefits have you realized?

I needed more ways to filter groups of customers based on what they purchased and send emails based on those hyper-segments. I have a small product line with many options for each product and it's helpful to know exactly what customers purchased.

...more
Gracielle H
Gracielle HSource : g2crowd.com
(Reviewed on 11 November 2020) "It's great! Can be improved but is still very very good"

What do you like best?

I love the integrations, especially to Facebook. It makes our targeting easier and better. I also love the automations and bulk actions. I started using Drip before their email builder so it was just texts and basic images but now their builder has a lot of options so I also love that. You now have the option to change header backgrounds even the background of the body of text which is great. You can also arrange the layout and that is very handy when you want to make your email look better. All in all a very good software

What do you dislike?

It's a bit of a problem setting up campaigns that send on a specific date like Black Friday, Cyber Monday. I would love to have the option of setting up a campaign that sends on a specific date. Another thing that I would like is if they can make a calendar that shows when an email will get sent so we don't overlap emails that send on the same date. Also would love an option to skip a day when another email is scheduled to be sent that day.

Recommendations to others considering the product:

Try it! In my experience, it is definitely better than the old version of Mailchimp. I haven't used Mailchimp in a while so I'm not sure if they improved but from my experience Drip is more intuitive and offers more value.

What problems are you solving with the product? What benefits have you realized?

Automations, it makes everything easy and intuitive. It's also helpful that I do not need to manually do things because Drip is integrated so well with other products that I already use like OptinMonster, Zapier, Facebook Ads and more. I realized that email marketing can be a whole lot easier with Drip. I also like how it manages my email lists, it is very comprehensive and there are a lot of options.

...more
Haydn S
Haydn SSource : g2crowd.com
(Reviewed on 10 November 2020) "Worked with ~5 other marketing platforms and drip is my favorite."

What do you like best?

The broadcasts, workflows, and rules all work really nicely together to give you automated marketing when you want it or a more bulk message when you need it.

What do you dislike?

Forms, lead collection, and landing pages. They all need work - the quality of their list building tools is so far not great but I know they are working on it. I also wish they would continue to expand some of their integrations.

What problems are you solving with the product? What benefits have you realized?

Email marketing. A significant portion of our revenue is attributed to email and drip is out partner there.

...more
Antoine M
Antoine MSource : g2crowd.com
(Reviewed on 10 November 2020) "Super intuitive"

What do you like best?

We shifted from MailChimp to Drop because MailChimp wasn't intuitive enough for us. We're entrepreneurs, not digital emailing experts, so we needed something easy to use. Drip proved to work like a charm, so we're now getting a lot more efficient at sending emails! Also, the ease of using tags automatically when users register on our site is fab and making our life incredibly easy from a workflow point of view.

What do you dislike?

So far, nothing to dislike. We will update if needed...

What problems are you solving with the product? What benefits have you realized?

Creating workflows is a lot easier than with our previous platform. And the email sending process is very easy.

...more
Read All Reviews

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Drip Screenshots

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com