What do you like best?
The visual layout for campaigns and workflows has saved me so much time. I no longer need to draft them out in Vizio or PowerPoint—or even by hand—because I can easily draft and manipulate each workflow exactly as I need it in real time. I also appreciate the customer service team for their responsiveness and going above and beyond whenever I'm in a bind.
What do you dislike?
I wish the Liquid user guide had more detail and gave multiple examples for each use case because I have a hard time manipulating what I see there. I spend A LOT of time troubleshooting the code for my emails. I am not a developer but do have a deep level of understanding when it comes to Liquid, CSS, and HTML. People like me would greatly benefit from a more robust Liquid User Guide than is currently made available by Drip. Additionally, I would like the ability to export email engagement reports to a CSV file so I can track open rates, click rates, and conversion across multiple email categories and analyze trends connected to the subject lines I use.
Recommendations to others considering the product:
Pull the trigger. You will thank yourself!!!
What problems are you solving with the product? What benefits have you realized?
With automatic pruning and highly targeted segments, we have seen our open rates shoot past 30%! More emails are converting, too. And with automatic tagging based on email, website, and Facebook ad engagement, we're able to move people multiple sales funnels simultaneously while also minimizing the lift that would have otherwise been required using another email marketing platform.