Segment Pricing: Cost and Pricing plans

Segment Pricing

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Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Free Free

Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Features

Sources - 2 Source
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 1 per day
Developer Tools
Central view of data schema
Live data view and debugger

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory

Understand your customers

Unified customer data

Usage and Billing

Monthly tracked users - Up to 1,000
Throughput Limit - Standard
Price - Free
Seats - 10

Support

Email support - Basic
On-demand videos and documentation

Security

Account security
Multi-factor authentication
Certifications

Team $120.00 $120.00 per month

10,000 visitors/mo Icon info
Unlimited Sources
Includes 1 Data Warehouse destination

Features

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 2 per day
Developer Tools
Central view of data schema
Live data view and debugger

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory

Understand your customers

Unified customer data

Usage and Billing

Monthly tracked users - Base includes 10,000
Throughput Limit - Standard
Price -Starting at $120/month
Additional 1,000 monthly tracked users (10k-25k) - +$12
Additional 1,000 monthly tracked users (25k-100k) -+$11
Additional 1,000 monthly tracked users (100k+) - +$10
Seats - 10
Payment method - Credit card
Contract Length - Annual(save up to 20%) or monthly

Support

Email support - Standard
On-demand videos and documentation

Security

Account security
Multi-factor authentication
Certifications

Business Custom

Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Features

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - Custom
Warehouses - Unlimited
Sync frequency - Custom schedule
Selective sync
Developer Tools
Central view of data schema
Live data view and debugger
Config API

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory
Destination filters
Replay historical data
Advanced data governance: Protocols - +Add-on
Integrated tracking plan - +Add-on
Data validation - +Add-on
Enforcement - +Add-on
Transformations - +Add-on

Understand your customers

Unified customer data
Audiencing and identity resolution: Personas - +Add-on
Identity resolution - +Add-on
Trait and audience building - +Add-on
Journeys - +Add-on
Activation - +Add-on
Profile API Access - +Add-on

Usage and Billing

Monthly tracked users - Custom volume
Throughput Limit - Custom
Price - Custom
Additional 1,000 monthly tracked users (10k-25k)
Additional 1,000 monthly tracked users (25k-1000k)
Seats - Unmilited
Payment method - Invoice
Contract Length - Annual

Support

Email support - Premium
On-demand videos and documentation
Dedication support - Available
Customer success manager - Available
Professional services - + Add-on
Uptime SLA

Security

Account security
Multi-factor authentication
Single sign-on
Granular roles and user permissions
Certifications

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Pricing Insights for Customer Data Platform (CDP)

The Average Cost of a basic Customer Data Platform (CDP) plan is $237 per month.
Segment pricing starts at $120/month, which is 49% lower than similar services.
14% of Customer Data Platform (CDP) offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 14% offer a Freemium Model Allows users to access basic features at no cost..

Segment FAQs

How much does Segment cost?

The pricing for Segment starts at $120.00 per month. Segment has a single plan:

Team at $120.00 per month.

Segment offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

Learn more about Segment pricing.

Does Segment offer a free plan?

Yes, Segment offers a free plan.

Learn more about Segment pricing.

Compare Segment Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
Segment	120	per month	-		Segment Pricing
BSI CDP	-	-	-	-	BSI CDP Pricing
CustomerLabs CDP	29	per month	-	+	CustomerLabs CDP Pricing
Captain Metrics	-	-	-	-	Captain Metrics Pricing
Lexer	-	-	-	-	Lexer Pricing
euromessage CDP	-	-	-	-	euromessage CDP Pricing
Gravito CDP	-	-	-	-	Gravito CDP Pricing
Acquia Marketing Cloud	-	-	-	-	Acquia Marketing Cloud Pricing
Zylotech	-	-	-	-	Zylotech Pricing
Oyster CDP	-	-	-	-	Oyster CDP Pricing

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Segment Features

Show Feature Explanation

Show Missing Features

Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

85%

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Identity Graph

Create a correlation between individuals with identical match groups.

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Source

Import customer data from several sales and marketing channels

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union