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Segment Reviews

User Rating

4.9/5 (Based on 850 Ratings)

Rating Distribution

  • Excellent

    92.5%
  • Very Good

    6.1%
  • Average

    1.1%
  • Poor

    0.4%
  • Terrible

    0%

User Sentiments

Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger

High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality

Do You Use Segment?

Write a Review

Review Summary

Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.

Pros

  • Easy to use and intuitive interface facilitates seamless data collection and analysis.
  • Seamless integration with popular marketing and analytics platforms enables streamlined data management.

Cons

  • Pricing structure may not suit small businesses or startups with limited budgets.
  • Limited customization options might restrict advanced users seeking tailored solutions.

AI-Generated from the text of User Reviews

Reviews
RB

Robert B

March 3, 2025 Source: G2.com
Segment solved defining events on our site and ease of use of piping it to our CRMs Segment Review - Data
What do you like best about Segment?How we can query our data warehouse within segment.What do you dislike about Segment?How there HAS to be a unique user_id or email for some traits.What problems is Segment solving and how is that benefiting you?We had little to none data in our platform and there was not a great way to get it there.
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GK

Gouthami K

February 18, 2025 Source: G2.com
Streamlining Data Management: A Comprehensive Review of Segment
What do you like best about Segment?The most important that I like is it's really cost effective comapre to other products in the market. It worth the money and it offers excellent features.What do you dislike about Segment?It is a bit complex to learn for beginners as it has very advanced features. I think it will be easier as they regularly work with it.What problems is Segment solving and how is that benefiting you?It really makes the process of "data collection" from multiple sources easier than ever before.
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RG

Roman G

December 5, 2024 Source: G2.com
Deep opportunity to work with my customer's dates
What do you like best about Segment?Flexibility with work, different Sources, traits, and audiences. It's got a lot of opportunities to realize my user's data strategy.What do you dislike about Segment?I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not cheap.What problems is Segment solving and how is that benefiting you?Work with a lot of sources and agregetion this date. Segment give the opportunity use this info wary useful and fast.
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VE

Verified User in Entertainment

August 26, 2024 Source: G2.com
Connecting pipelines
What do you like best about Segment?Very easy to connect the different components of the business with Segment. Used across almost all of our different technologies.What do you dislike about Segment?To be honest, do not really have a bad experience with segment.What problems is Segment solving and how is that benefiting you?Reverse ETL the different facets of our business and tracking data across different teams.
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OS

Omri S

July 23, 2024 Source: G2.com
Allow non-technical people to chage logic over different 3rd parties; Save some bloat size of the app; Save time for our developers High-end, time saving & delightful to work with!
What do you like best about Segment?High-end expierence, interdace is very friendly and you can do so much customizations. Almost every connection I need is there, and many are being added. This saves me and the other developers so many time!What do you dislike about Segment?I mostly LOVE using Segment; The singal thing that would improve this is more "cloud-mode" integrations over device mode ones - to save some bloat & loading time on the app. This will also offer even more flexabiliity (to the already great flexability Segment currently provide)What problems is Segment solving and how is that benefiting you?Consulidating all of our integrations in one place;
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VA

Verified User in Marketing and Advertising

April 9, 2024 Source: G2.com
Segment is a powerful CDP
What do you like best about Segment?The personas feature is extremely helpful to be able to follow a user through their full customer journey. This can then be used to build audiences using on site data and send to downstream tools like facebook or google ads, or connect to a data ware house for further analysis. For example, based on this customer journeys you can work on an attribution model using first party data. Also, Segment's UI is very easy to use and understand and there is a lot of documention to work with.What do you dislike about Segment?The personas feature is not part of the Connections feature in Segment, so it requires an additional purchase/plan if you want the single view of a customer.What problems is Segment solving and how is that benefiting you?Segment is giving non technical teams the possibility to be able to send collected data to destination such as Facebook or Google Ads without the need of a dev source. It also, gives the ability to really leverage collected data for audience building, communication and behavioral analytics.
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BR

Blake R

April 3, 2024 Source: G2.com
Great software for every industry
What do you like best about Segment?Really solid UI/UX. Great to Implement. Good Customer Support.What do you dislike about Segment?There's not a lot to dislike. It seems to be usable for all roles.What problems is Segment solving and how is that benefiting you?Managing customer data
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PK

Phani K

March 26, 2024 Source: G2.com
This is good experience for me in cdp
What do you like best about Segment?.Easy way of learning and gaining knowledge and upgrade the skillsWhat do you dislike about Segment?Nothing specific but need some specific descriptionWhat problems is Segment solving and how is that benefiting you?It is benifiting for tracjing the data of a user interaction in way more simpler terms which is useful to categorise the user by the type of activity done by him/her
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RA

Riya A

March 21, 2024 Source: G2.com
Tame the customer data chaos
What do you like best about Segment?I have been using this application and by far this proves to be a wonder. The best about this is that it can collect data from so many sources whether it be website or marketing campaigns etc. it also helps clean the messy data and transform it into the usable ones.What do you dislike about Segment?As our customer database is quite use so it is quite expensive on that front is what I feel.What problems is Segment solving and how is that benefiting you?As I have mentioned, it cleans up the data and make it more usable. The integration with our sources is on another level. Just forget manually adding data into every tool. It's that good for marketing analytics.
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RP

Rakesh P

March 20, 2024 Source: G2.com
Amazing platform for grow business.
What do you like best about Segment?very helpfull and easy to analyse data and use also extraordinary tools and api.Most service store data is an aggreegate and schematized format.What do you dislike about Segment?pricing are high . most of peaple may be not affortable.What problems is Segment solving and how is that benefiting you?segment solved problem releted to customer data management and utilization. i use also segment for real time data for correct decision make for grow business.
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