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About Hull

Hull is a part of message bird company which provides a workplace where you can reinvent and distribute well-founded, faultless, and complete customer data to all your teams. With the use of Hull, you can combine your customer data from any software and can database on the Hull by making an easy master profile. Hull is helping the users to gather their customer’s data in one place, which results in the establishment of better and meaningful relationships with your customers. It also provides a feature that can be used to synchronize all customer data across all your tools in real-time. Additionally, you can capture your customer data in one unified profile with unlimited storage and easily track data with its API and SQL promoter. Suppose you are looking for a one-stop solution for all your customer data. In that case, Hull can be an excellent option as it facilitates you to transform all your customer’s data with a simple javascript and robust real-time editing environment.

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Screenshots & Videos

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Business Hours, Online

Hull Features

Customer Data Platform (CDP) Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Source

Import customer data from several sales and marketing channels

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Identity Graph

Create a correlation between individuals with identical match groups.

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
Hull Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Plans


Screenshots of Vendor Pricing Page

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Pricing screenshot
Disclaimer: The pricing details were last updated on 27/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Hull Pricing.

Hull Alternatives

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Hull Reviews

User Rating

4.8/5 (Based on 41 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

Powerful Segmentation Engine, Extensive Integrations, Excellent Customer Support, Data Centralization Capabilities

Occasional Data Discrepancies, Complex Initial Setup, Limited Out-of-the-Box Functionality, User Interface Issues

Do You Use Hull?

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Review Summary

Overall, users praise Hull's user-friendly interface, ease of implementation, and excellent customer support. They appreciate the comprehensiveness of the platform, which allows them to manage all their marketing activities in one place. Many reviewers highlight the effectiveness of Hull's segmentation and automation features, which enable them to target their marketing efforts more effectively. However, some users express concerns about the occasional bugs and glitches, as well as the lack of certain advanced features found in competing platforms.


  • Userfriendly interface and easy implementation, making it accessible to businesses of all sizes.
  • Robust data security measures to ensure sensitive customer information remains protected.
  • Facilitates seamless integration with thirdparty applications, enhancing operational efficiency.


  • Limited customization options, restricting the ability to tailor the platform to specific business needs.
  • Occasional performance issues during peak usage, leading to potential disruptions.

Hull Reviews

AI-Generated from the text of User Reviews

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Hull Screenshots

Hull FAQs

What is Hull used for?

Hull is Customer Data Platform (CDP). Hull offers the following functionalities:

  • Multi-step Marketing
  • Audience Builder
  • Behavior Tracking
  • 360-degree Customer view
  • Data Enrichment
  • Data Source
  • Email Marketing

Learn more about Hull features.

What are the top alternatives for Hull?

Does Hull provide API?

Yes, Hull provides API.

Hull Contact

Vendor Details

Atlanta, Georgia Founded : 2013

Contact Details

+1 866-674-8155

Social Media Handles



Hull Integrations


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