Hull is Customer Data Platform (CDP). Hull offers the following functionalities:
- Email Marketing
- Data Source
- Data Enrichment
- 360-degree Customer view
- Behavior Tracking
- Audience Builder
- Multi-step Marketing
Learn more about Hull features.
Hull is a part of message bird company which provides a workplace where you can reinvent and distribute well-founded, faultless, and complete customer data to all your teams. With the use of Hull, you can combine your customer data from any software and can database on the Hull by making an easy master profile. Hull is helping the users to gather their customer’s data in one place, which results in the establishment of better and meaningful relationships with your customers. It also provides a feature that can be used to synchronize all customer data across all your tools in real-time. Additionally, you can capture your customer data in one unified profile with unlimited storage and easily track data with its API and SQL promoter. Suppose you are looking for a one-stop solution for all your customer data. In that case, Hull can be an excellent option as it facilitates you to transform all your customer’s data with a simple javascript and robust real-time editing environment.
| Support | Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | Atlanta, Georgia / +1 866-674-8155 | |
| Deployment | SaaS/Web/Cloud | Category | Customer Data Platform (CDP) |
Disclaimer: The pricing details were last updated on 27/09/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Learn more about Hull pricing.
Hull is Customer Data Platform (CDP). Hull offers the following functionalities:
Learn more about Hull features.
Yes, Hull provides API.
What do you like best?
Hull enables to keep all of our data in sync without worrying about time-consuming api integrations and tools that don't work with each other. We can send and receive web-hooks, we can add custom code through the data processor and we can enrich all of our users profiles through Clearbit. Amazing!Also, through Clearbit we get access to the first, sign-up and last touch attribution data for any user so we can see exactly what is their path to conversion and through utm parameters we can attribute ROI to our marketing campaigns. This enables us to do a much better job in attribution.
What do you dislike?Having a direct relationship with their product manager helps us because if they don't have a feature or if there is something to add, we can make sure it's on their roadmap! so nothing really to say here. I think there is a lot that can be added in terms of "codeless manipulation" and I believe the team at Hull is working very hard to make this happen!
Recommendations to others considering the product:If there is not a connector for the software you use, it's very easy to build one and the Hull.io team will help you with it!
What problems are you solving with the product? What benefits have you realized?With Hull we solve the problem of having all of our data in a single place and being able to push and pull our customers data through our stack. What this means is that no matter the tool we're using, we'll always have the most up to date information about our clients. This saves our sales, marketing and customer support team to look at the same and most accurate data to serve our clients as best as we can.
What do you like best?
- Cut our implementation time for a big project in half
- Smartly architected - simple enough to be easy to implement, flexible enough to fit a variety of use cases.
- Very strong customer service - the team were always there to assist with questions.
What do you dislike?- Onboarding & UX - the user interface could do a better job at communicating what the different parts of the product do, perhaps by incorporating inline tip cards or training videos. I found that we leaned on asking the team for advice at times when we could have self-served. I much prefer being able to self-serve as much as posisble.
What problems are you solving with the product? What benefits have you realized?- Engineer time spent doing data transforms between systems when it could be better spent building product.
- Reduces reliance on martech providers by reducing switching costs - allows us to try new services without creating lock in and sunk cost.
What do you like best?
It's live syncing ability and easy ui to configure various connections.
What do you dislike?I wish they had more integrations and supported users belonging to many companies.
What problems are you solving with the product? What benefits have you realized?I am connecting Segment, Hubspot, and Intercom together and sharing data between all of them.
What do you like best?
Hull works. It's been a part of our stack for a long time and I rarely have to think about it because it does it's job great.
What do you dislike?Our price has increased as we have grown, which is reasonable, but I like that least.
Recommendations to others considering the product:Try it out, start with a project that you know you need help with and expand from there.
What problems are you solving with the product? What benefits have you realized?Our CRM and product usage data do not connect. Hull makes them work together and allows us transform data during that process.
What do you like best?
The ability to directly integrate into key apps like Clearbit and Hull is amazing
What do you dislike?nothing really. been super happy with the product so far
What problems are you solving with the product? What benefits have you realized?Getting all my customer and prospect data synchronized across our different platforms, including enriching data.
What do you like best?
Easy to setup and sync data between Hubspot, Mailchimp and other tools we have used it with.
What do you dislike?We tried using some of their more advanced website customer tracking and then doing ads to those but didn't have great results. I think Hull worked properly, we just didn't have the right criteria and ad strategies. Hopefully we will try it again, the ABM capabilities it could enable seemed really powerful.
What problems are you solving with the product? What benefits have you realized?We selected Hull to sync data from our SQL databases to Hubspot. This helps our sales and marketing teams have additional critical details to driving sales and marketing activities. Like knowing if a new trial customer has used a particular feature of our software yet, etc. Hull works perfectly for this and saves us a lot of trim trying to write our own code to sync this data.
What do you like best?
It makes our lives a lot easier when it comes to sales and marketing.
What do you dislike?I wish they had templates or suggestions on how to get started. Took us some time to figure out on our own.
What problems are you solving with the product? What benefits have you realized?Hull.io combines all of our disparate data sources and allows us to have one source of truth. The main benefits for us: allows us to do automated account based marketing, personalization, laser targeted webinars and saves us a lot of time.
What do you like best?
We were previously using a competitor to integrate HubSpot-Outreach and needed to switch with short notice. We got up and running with Hull.io in a short amount of time with very few hiccups. The support/integration team was incredibly responsive, gave me support on understanding and modifying the integration, and we have more flexibility then we ever did before.
What do you dislike?Would be nice to see the latency on synchronization increase a bit (at 5-10 minutes on average during low tide of updates - but Hull.io was transparent and honest about sync times from the get go.
What problems are you solving with the product? What benefits have you realized?-Moving data seamlessly between HubSpot & Outreach.io
-Using the Account-Contact synchronization in logic from HubSpot in Outreach.io as well through the integration
-Push inbound leads to SDRs in real time for immediate follow-up
-Using HubSpot workflows to distribute and update leads in Outreach.io
What do you like best?
Connector interface is super easy to understand and mapping properties from one source to another is very intuitive.
What do you dislike?Loving the product so far. Keep shipping more connectors!
What business problems are you solving with the product? What benefits have you realized?Broad data connectivity and consistency
What do you like best?
We particularly like how Hull synchronizes data from our sql backend and matches it up to sync to HubSpot without us having to waste time writing custom integration.
What do you dislike?Some features are a bit hidden but the Hull team is quick to respond and help us find what we need to get the job done.
What business problems are you solving with the product? What benefits have you realized?We're spending less time on data management and integrations and more time focusing on what matters, the results of what the data is showing us.
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com
