Kissmetrics

Pros: I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.

Cons: Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.

Kissmetrics does a good job helping you get the data you need to understand your customers and their behaviors on your site

Pros: - Very powerful visulaizations options

- The product is very simple to use and a wide range of metrics that can be analyzed

Cons: - Integration with other tools is not very use

- The UI is not very intuitive

Pros: - Easy to use UI

- Different report types to track conversion, behaviors, populations

- Easy access to information

- Metrics dashboard (you can add s many as you need, and it appears in the first page)

- Scheduled report are great help

Cons: - Cohort reports could be enhanced

- You can't sort out info by week number (you have to manually set the dates if you need a weekly report, quick fix with a formula once you export the info)

Overall: Great help!

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Comments: Previously when we could not drag-drop funnel step was one of the big drawbacks of Kissmetrics, but recently they upgraded their UI, which is a lot better now. I wouldn't have to remove all steps and to re-add them. Now I can rearrange the steps on the go. I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI. You can also fire unlikited attributes from the app.

When trying to create any basic funnel report (where you DO need more than one column of properties), they will charge extra to give you basic features. It's quite limited analytics tool when trying to have aggregated data.User path is a cool tool

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly. I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.Interesting insights

Forget Google Analytics. Kissmetrics gives you the metrics that really matter for your business. For me the big difference is that I can see actual people that did actions on my site instead of page views. The tools is very powerful and you can create custom reports to keep a constant eye on your business progress.Persons vs page views. The metrics dashboard. Deep analysis of your user base. Timeline of events a user did.