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It is a powerful business intelligence platform that helps you to turn your insights into sales. It allows you to implement email campaigns in order to increase sales and engagement. Using email campaigns, you can deliver automated emails to your customers and also you can segment customers to send targeted emails. In addition, using powerful insights you can understand customer behaviour and can surface key insights which helps you to make better decisions. It can be easily integrated with third party e-commerce applications. This software allows you to access all your data any time without sampling.
| Support | Online | Customer Type | Freelancers Medium Business Small Business |
| API | NA | Contact | San Francisco, CA |
| Deployment | SaaS/Web/Cloud | Category | Web Analytics Software |
Disclaimer: The pricing details were last updated on 14/02/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.
Cons: Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.
Kissmetrics does a good job helping you get the data you need to understand your customers and their behaviors on your site
Pros
Kissmetrics does a good job helping you get the data you need to understand your customers and their behaviors on your site
Cons
Customized data means customized marketing campaigns that increase your conversions and reduce your churn
Rating breakdown
Likelihood to recommend: 7/10
Pros: - Very powerful visulaizations options
- The product is very simple to use and a wide range of metrics that can be analyzed
Cons: - Integration with other tools is not very use
- The UI is not very intuitive
Pros: - Easy to use UI
- Different report types to track conversion, behaviors, populations
- Easy access to information
- Metrics dashboard (you can add s many as you need, and it appears in the first page)
- Scheduled report are great help
Cons: - Cohort reports could be enhanced
- You can't sort out info by week number (you have to manually set the dates if you need a weekly report, quick fix with a formula once you export the info)
Overall: Great help!
I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.
Pros
I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.
Cons
It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties. They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions) There are certain limitations to it too: - AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place. - If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software. - Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from. All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.
Rating breakdown
Likelihood to recommend: 8/10
Comments: Previously when we could not drag-drop funnel step was one of the big drawbacks of Kissmetrics, but recently they upgraded their UI, which is a lot better now. I wouldn't have to remove all steps and to re-add them. Now I can rearrange the steps on the go. I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI. You can also fire unlikited attributes from the app.
When trying to create any basic funnel report (where you DO need more than one column of properties), they will charge extra to give you basic features. It's quite limited analytics tool when trying to have aggregated data.User path is a cool tool
Pros
User path is a cool tool
Cons
Too slow, most of reports you need to export them and this takes forever (they email you once the report is ready)
Rating breakdown
Likelihood to recommend: 1/10
I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly. I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.Interesting insights
Pros
Interesting insights
Cons
- difficult to install and require a lot of work - integration with other tools isn't complete
Rating breakdown
Likelihood to recommend: 2/10
Rating breakdown
Forget Google Analytics. Kissmetrics gives you the metrics that really matter for your business. For me the big difference is that I can see actual people that did actions on my site instead of page views. The tools is very powerful and you can create custom reports to keep a constant eye on your business progress.Persons vs page views. The metrics dashboard. Deep analysis of your user base. Timeline of events a user did.
Pros
Persons vs page views. The metrics dashboard. Deep analysis of your user base. Timeline of events a user did.
Cons
Learning curve.
Rating breakdown
