Customers have always been the heart and soul of every business which is why every organization goes to great lengths to manage and stay on top of their customer data. Today, digitization and technology have taken over and there are several mediums through which companies can gather their customer data. However, it is vital that companies are able to use the customer data efficiently and intelligently, and the best way to do so is to invest in a customer data platform software.
Read on to find out what this software is all about, what are some of the factors that you need to keep in mind while choosing one for your business needs, and detailed information about the top seven customer data platform software to use in 2022.
Table of Contents
What is Customer Data Platform Software?
A Customer Data Platform (CDP) software is a centralized system that allows businesses to unify all their customer data, received from multiple sources and devices. This software is a two-way software that ensures that there is a smooth and seamless flow of data between the various customer data systems. This in turn helps in creating and executing successful marketing campaigns and managing customer experience.
Businesses can use the customer data platform software to gather all the key customer data from offline and online channels and transform them into actionable insights. This software plays a key role in helping businesses create personalized marketing campaigns to gain better ROI.
Features to Consider while Choosing a Customer Data Platform
A CDP software is useful for businesses of shapes, types, and industries. Every business will have certain goals in mind and will look for features that will help them achieve that goal. However, there are some features that are a must, irrespective of your business type or size. These features are:
- Real-time data
- Behavioral triggers
- Analytics and insights
- Security and compliance
- Integrations
7 Top Customer Data Platform Software
With its popularity soaring day by day, you will find several options when it comes to CDP software. To make it easier for you, we have listed down the top seven customer data platform software to use in 2022. Read on!
1. Segment
Best known for its seamless set up, real-time tracking feature, and customizable dashboards, Segment is one of the best customer data platform software available in the market today. Businesses can use this platform to collect data from multiple sources and route them to various destinations. The tool comes with several amazing features which makes it an ideal customer-centric data solution platform for businesses of sizes – from small to medium to large enterprises. Marketers can use the tool’s reporting and analytics features to create real-time, personalized marketing campaigns without having to depend on data specialists to decode and analyze the data for them.
Features
Some of the key features of Segment include:
- Workflow management
- Compliance monitoring
- Policy enforcement
- Dashboards and Visualizations
- Data unification
- Marketing metrics
- Data enrichment
- Email marketing
- Data source
- Identity graph
- 360-degree customer view
- Audience builder
- Real-time tracking
Key Advantages
- Segment is known for its easy and seamless setup which enables businesses to easily streamline all their processes and tasks without too much manual effort.
- One of the key advantages of Segment is its real-time tracking feature which enables businesses to modify their campaigns in real-time to make them more personalized and successful.
Pricing Plan
- Free trial
- Freemium
- Team – $120/month
- Business – Custom pricing
Alternatives
The top three alternatives for Segment are:
- Exponea
- Zeotap
- Amperity
2. mParticle
mParticle is a customer data platform software that focuses on four key data areas – data connections, data quality, data governance, and data-driven personalization. This is a great tool that helps in the simplification of customer data infrastructure which in turn enables businesses to focus their time, efforts, and money on building critical elements rather than maintaining the various marketing tools. You can use this platform to centralize all your customer data, synchronize them, enhance your customer engagement score, increase retention and customer loyalty, reduce unnecessary vendor costs, and perform various other functions.
Features
Some of the key features of mParticle are:
- GDPR-compliant
- Campaign management
- Customer profiles
- Predictive analytics
- Personalization
- Multi-channel data collection
- Dashboard
- Data integration
- Email marketing
- Multi-step marketing
- Identity graph
- Behavior tracking
- Audience builder
- Data cleansing
- Data enrichment
- Data orchestration
Key Advantages
- mParticle is considered as a reliable CDP software that offers easy setup of data connections across various platforms, such as Google, Facebook, etc.
- This CDP software has an intuitive interface which makes it easy for the users to navigate and use the tool.
Pricing Plan
- mParticle offers customized plans based on your business requirements. You can find out more about their custom pricing by visiting their official website.
Alternatives
The top three alternatives for mParticle are:
- Segment
- Tealium AudienceStream CDP
- Lytics
3. Blueshift
If you are in search of a CDP software that can help you provide real-time experiences throughout the omnichannel journey, then Blueshift is a great option. It offers several useful features, such as audience segmentation, predictive intelligence, real-time data unification, a wide range of data integrations, and more which has resulted in Blueshift becoming a popular choice for businesses of all sizes. Marketing teams can use this smart customer data platform to create tailored content and multichannel experiences for their customers. This CDP software also ranks high in terms of security as it offers two-factor authentication, user roles, and permissions, single sign-on, etc.
Features
Some of the key features of Blueshift include:
- Automated email responses
- Dynamic content
- A/B testing
- Landing pages
- Data enrichment
- 360-degree customer view
- Email marketing
- Behavior tracking
- Data source
- Audience builder
- Multi-step marketing
- 1:1 Personalization
- Campaign management
- Reporting & Analytics
Key Advantages
- One of the reasons why Blueshift has become a popular customer data platform software is because it is quite flexible and easy-to-use.
- Compared to some of the other top customer data platform software, Blueshift comparatively provides the best visual email editor.
Pricing Plan
- Blueshift offers quotation-based custom pricing. Visit their official website to find out more details about their pricing.
Alternatives
The top three alternatives of Blueshift are:
- Segment
- Exponea
- Zeotap
4. BlueVenn
BlueVenn is another great customer data platform software that allows businesses a 360-degree view of their customer data. This browser-based platform comes with an intuitive user interface, drag-and-drop analytics, segmentation tools, predictive insights, and many other features that allow businesses to streamline and unify all their customer data. BlueVenn allows its users to bind together all their customer data and create effective email and marketing campaigns to achieve greater ROI and build a seamless customer experience. The tracking feature offered by the platform ensures you are well aware of what your customers like and dislike.
Features
Some of the key features of BlueVenn include:
- Behavioral analytics
- Personalization
- Customer segmentation
- Campaign management
- Analytics
- Email marketing
- Data enrichment
- Audience builder
- Data source
- Identity graph
- GDPR Compliance
- Data cleansing
Key Advantages
- The data cleansing feature offered by BlueVenn helps in verifying any inconsistencies in the customer data and making it as accurate as possible.
- BlueVenn offers integration with third part tools, such as CRM, CMS, etc., which makes it more useful for businesses.
Pricing Plan
- BlueVenn offers custom pricing. You can check out their official website to find out more details about their pricing.
Alternatives
The top three alternatives for BlueVenn are:
- Blueshift
- LeadBoxer
- mParticle
5. Tealium AudienceStream CDP
Next in our list of top seven customer data platform software is Tealium AudienceStream CDP – another great tool that allows businesses to gather all their raw customer data from various sources and devices and transform them into actionable insights. This platform is loaded with all the features that you would expect out of CDP software, such as real-time tracking, integration, security, and compliance, etc. Users of Tealium AudienceStream CDP will have access to everything from campaign tools to customer data, allowing them to create successful campaigns and use their customer data intelligently.
Features
Some of the key features of Tealium AudienceStream CDL include:
- Data enrichment
- Marketing metrics
- Predictive modeling
- Email marketing
- Audience builder
- GDPR Compliance
- Data Source
- Behavior tracking
- Data orchestration
Key Advantages
- One of the key advantages offered by Tealium AudienceStream CDP is that it offers more than 1,300 turnkey integrations.
- Another advantage offered by this platform is that it allows the users to create different environments and publish only the ones that are needed.
Pricing Plan
- Tealium AudienceStream CDP offers custom pricing. You can check out more about their pricing details on their official website.
Alternatives
The top three alternatives for Tealium AudienceStream CDP are:
- Exponea
- Segment
- Amperity
6. Lytics
Lytics is another effective customer data platform software that makes data generation seamless. It uses machine learning to analyze customer requirements and allows marketers to create intuitive experiences for customers. From using data science technology to create secure user profiles to activating marketing channels in real-time to offering features like identity resolution, behavioral scoring, content affinity, etc., there is a lot that you can do with this CDP software. Overall, this is one of the best customer data platform software that will enable businesses to enhance their various customer data processes in an efficient way.
Features
Some of the key features of Lytics include:
- Data enrichment
- Predictive modeling
- Content marketing
- Marketing metrics
- Email marketing
- Behavior tracking
- Data source
- GDPR Compliance
- 360-degree customer view
- Audience builder
Key Advantages
- One of the key advantages of Lytics is that it offers customized programs for each business process as well as for each specific customer.
- Users find it fairly easy to set up Lytics without bearing any additional overhead costs.
Pricing Plan
- Free trial – 30 days
- Cloud Connect
- Starter – Free
- Professional – Starts from $1,000/month
- Enterprise – Custom pricing
- Decision Engine
- Starter – Starts from $1,500/month
- Professional – Starts from $3,400/month
- Enterprise – Custom pricing
Alternatives
The top three alternatives for Lytics are:
- Blueshift
- LeadBoxer
- BlueConic
7. CustomerLabs CDP
The final CDP software in our list is CustomerLabs CDP – an efficient tool that allows businesses to gather accurate customer data and help marketers create personalized campaigns across various channels. This no-code customer data platform software helps non-IT professionals to easily track, unify, segment, and sync all the customer data that they have. Similar to all the other CDP software listed here, this solution also comes enriched with all the key features, such as integration, real-time tracking, 360-degree customer view, etc.
Features
Some of the key features of CustomerLabs CDP include:
- Behavioral analytics
- Customer segmentation
- GDPR Compliance
- Personalization
- Customer profiles
- Data integration
- Data enrichment
- Identity graph
- Multi-step marketing
- Data cleansing
- Hyper targeting
- Email marketing
- Audience builder
Key Advantages
- One of the key advantages of CustomerLabs CDP is that it does not require you to possess any coding skills or knowledge.
- You can use this CDP software to integrate with more than 180 tools in real time.
Pricing Plan
- Free trial – 14 days
- Basic Plan – Free
- Growth Plan – $99/month
Alternatives
The top three alternatives for CustomerLabs CDP are:
- Exponea
- Segment
- Zeotap
Conclusion
Every customer data platform software differs from each other in terms of what they offer, which is why it is vital that you conduct thorough research before closing in on any one of these top seven customer data platform software. Apart from focusing on the features and pricing plans, make sure you thoroughly analyze the ROI that your business will receive out of the tool that you choose.
To find out more about such useful tools, do check out SaaSworthy!
