Segment vs BlueConic Comparison

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Segment

Customer Data Platform (CDP)

4.6 800 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BlueConic

Customer Data Platform (CDP)

4.2 60 user ratings

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Overview

Description

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more

BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into persistent, individual profiles and then activate it across customer touchpoints. As a result, the systems can maintain a wide range of growth-focused initiatives like customer lifecycle orchestration, modeling and analytics, digital products, experiences, audience-based monetization, and more. Over 300 companies use BlueConic CDP actively to transform customer relationships and drive business growth. Read more

Pricing Options

Free Trial Available
Starts at $120.00. Offers Free-forever and Custom plan.

Free Trial Available
BlueConic Offers Custom plan.

SW Score & Breakdown

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

100%
Momentum

75%
Popularity

92%

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%
Reviews

87%
Momentum

65%
Popularity

82%

Features

Total Features	7 Features	9 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 4 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.6/5 800 user ratings	4.2/5 60 user ratings
Ratings Distribution	Excellent 65.1% Very Good 30% Average 4.5% Poor 0.1% Terrible 0.4%	Excellent 25% Very Good 71.7% Average 3.3% Poor 0% Terrible 0%
Review Summary	Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.	Not Available
Pros & Cons	Unifies customer data from multiple sources User-friendly interface Integrates with hundreds of other apps Reduces the need for high-tech specialists Issues with data accuracy and reliability Occasional technical glitches No free trial or freemium option	Liberates first-party data from disparate systems Unifies data into persistent, individual profiles Activates data across customer touchpoints Transforms customer relationships and drives business growth No information available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $120.00. Offers Free-forever and Custom plan.	Free Trial Available BlueConic Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Team $120.00 $120.00 per month Business Custom	BlueConic Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	BSI CDP Segment Vs BSI CDP CustomerLabs CDP 4.7 Based on 19 Ratings Segment Vs CustomerLabs CDP Captain Metrics Segment Vs Captain Metrics Lexer 4.8 Based on 36 Ratings Segment Vs Lexer euromessage CDP Segment Vs euromessage CDP	Acquia Marketing Cloud 4.1 Based on 84 Ratings BlueConic Vs Acquia Marketing Cloud BSI CDP BlueConic Vs BSI CDP Lexer 4.8 Based on 36 Ratings BlueConic Vs Lexer CustomerLabs CDP 4.7 Based on 19 Ratings BlueConic Vs CustomerLabs CDP Gravito CDP BlueConic Vs Gravito CDP
	View All Segment Alternatives	View All BlueConic Alternatives

Screenshots & Videos

Screenshots	+ 6 More	+ 4 More
Videos	+ 1 More	+ 1 More

Vendor information

Company Details

Located in: San Francisco, CA - 94111

Located in: Boston, Massachusetts Founded in: 2010

Contact Details

+1 415-603-6900

https://segment.com/

+1 888-440-2583

https://www.blueconic.com/

Social Media Handles

Linkedin 64K

Twitter 24K

Facebook 17K

Youtube 5K

Linkedin 7K

Twitter 2K

Facebook 354

Youtube 67

FAQs

What are the key differences between Segment and BlueConic?

Segment focuses on data collection and analytics, while BlueConic emphasizes customer experience management and personalization.

What are the alternative products to Segment?

The top alternatives to Segment are BSI CDP, CustomerLabs CDP, Captain Metrics, Lexer, and euromessage CDP.

Which SaaS products can Segment integrate with?

Segment integrates with hundreds of other apps, including Apptimize, Freshsales, Hull, Slack, Tableau, Looker, Drift, Kissmetrics, Mixpanel, Drip, Zendesk Support, Evergage, Intercom, Freshdesk, ActiveCampaign, GoSquared, Twilio Flex, Adjust, MailChimp, WebEngage, Mailjet, HubSpot CRM, Google Analytics, LiveChat, Salesforce, Optimizely, Leanplum, VWO Testing, Crazy Egg, and Trustpilot.

What are the key features of BlueConic?

BlueConic's key features include 360-degree customer view, audience builder, behavior tracking, data cleansing, data enrichment, data orchestration, data source, email marketing, GDPR compliance, hyper targeting, identity graph, landing pages, and multi-step marketing.

What are the advantages of using Segment?

Segment's advantages include its ability to collect data from multiple sources, create unified customer profiles, and integrate with a wide range of other tools and applications.