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Updated on: September 19, 2020
What is Apptimize ?
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Apptimize

A/B testing for Mobile Apps
(18 Ratings) Write Review

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments.

Apptimize Features Show All Features

Apptimize Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA / +1 415-829-2193
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category AB Testing Software

Apptimize Pricing

Pricing ModelFree Trial , Subscription
Basic
Custom

Features

  • Up to 100000 Monthly Active Users (MAU)
  • Cross-Platform A/B Testing
  • Instant Updates
  • Feature Flags
  • Automatic Event Importing
  • Includes features of Standard Service

Standard Service

  • Email Support (9AM-5PM Pacific Time; Response by next business day)
  • Technical Documentation

Contact the vendor to get the latest pricing detail.

Enterprise
Custom

Features

  • Greater than 100000 MAUs
  • Includes features of Basic plan, plus
  • Data Exports
  • Full API access
  • User ID Targeting
  • Team Administrative Controls
  • Phased Rollouts of A/B Test
  • Advanced Data Insights
  • Includes features of Silver and Gold Service plan

Silver Service

  • Dedicated Customer Success Manager
  • Implementation and Onboarding

Gold Service

  • Technical Integration Services
  • Dedicated Slack Channel
  • Multi-day onsite training led by mobile strategists and forward deployed engineers
  • Emergency Escalation Process with Guaranteed 2-hour Response Time for Tier 1 Issues
  • Telephone Support

Contact the vendor to get the latest pricing detail.

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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Apptimize FAQs

Apptimize is AB Testing Software. Apptimize offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Visual Editor

Learn more about Apptimize features.

Apptimize provides a custom pricing for their software.

Learn more about Apptimize pricing.

No, Apptimize does not offer a free plan.

Learn more about Apptimize pricing.

Yes, Apptimize provides API.

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Apptimize Reviews

OVERALL RATING
4.2
Based on 18 Rating(s)
Rating Distribution
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Source : g2crowd.com
(Reviewed on 30 September 2018)
"Good & robust product, but high learning curve"

What do you like best?

This product has been of great help, we have been able to accurately program several development options with our system. The WYSIWYG editor is very easy to use. Really well thought out in terms of A / B tests.

What do you dislike?

There is a great learning curve to use this product, also specifically for developers. However, once you understand how the tool works, it becomes much easier to launch code block tests, or anything non-visual. Putting this away everything works perfectly.

What business problems are you solving with the product? What benefits have you realized?

We improved the use of the WYSIWYG editor, and in turn we created a greater capacity for coupling with our department on the next floor. We take advantage of the A / B tests to expand our base server.

...more
Source : g2crowd.com
(Reviewed on 29 September 2018)
"I loved your A / B test design"

What do you like best?

It allows testing very efficiently, Apptimize is an easy to use software, with a good interface and that has gradually become very helpful with its different tools.

What do you dislike?

I just have not had problems with the use of Apptimize, I am satisfied with the features it has.

What business problems are you solving with the product? What benefits have you realized?

We continue to improve our tools, the best of the market in terms of A / B tests.

...more
Source : g2crowd.com
(Reviewed on 06 September 2018)
"Great product & tool"

What do you like best?

The fact it's native and so easy to manage makes it a must-have tool for our business.

What do you dislike?

Probably the funnel analysis and views that we use to comprehend the data.

What business problems are you solving with the product? What benefits have you realized?

Trying to increase conversion for our product.

...more
Source : g2crowd.com
(Reviewed on 06 February 2018)
"Great tool, Great Relationships"

What do you like best?

Apptimize provides a great tool for native mobile (iOS, Android A/B testing. There are several benefits of the tool:

1 setting up your own test success metrics and funnels. Apptimize allows developers to designate success metrics for each test and then provides the dashboard to make it easy to compare those metrics across variants.

2 Managing tests. Ramp tests up, turn tests off, turn tests on. Feature flags. It's all there and they continue to invest and improve

3 Relationships. Apptimize invests in their customers, listens to our feedback and offers advice on our ab testing strategy.

What do you dislike?

It's important to monitor your app performance after implementing Apptimize.

What business problems are you solving with the product? What benefits have you realized?

A/B testing and feature rollout on native mobile apps.

...more
Source : g2crowd.com
(Reviewed on 20 September 2017)
"Super easy, powerful and insightful"

What do you like best?

It provides huge flexibility when running multiple experiments, preparing them and previewing them in both development and production environments on iOS and Android.

We've released plenty behind feature flags which is really great for us to target and optimize experiences from CRM campaigns, to deep functionality as well as testing new ideas and validating them quickly.

What do you dislike?

The dashboard could do with some work. It would be great to have a quick overview of all my environments so i can see what is happening at a glance rather than have to go into each environment.

Recommendations to others considering the product

It's powerful, reliable and most importantly provides valuable insights that are actually actionable. Fantastic service level too.

What business problems are you solving with the product? What benefits have you realized?

Rapid experimentation and growth hacks are fundamental to the growth of our business. We need to be able to test fast and implement winning experiments or kill failing ones quickly. It's all about cadence and it's allowed us to grow a culture of experimentation and optimisation inside our business.

...more
Source : g2crowd.com
(Reviewed on 15 September 2017)
"Really Powerful"

What do you like best?

Easy to get set up and use, awesome to be able to create tests without updating the browser (after the initial Apptimize-enabled version is deployed.

What do you dislike?

I wish it had support for A/B tests for our web UI. We ended up subscribing to Optimizely to perform that task.

Recommendations to others considering the product

make sure that you have figured out how you want to handle analytics, push notifications, install attribution, and web experiments - there are a lot of vendors with overlapping products in these areas.

What business problems are you solving with the product? What benefits have you realized?

This has helped us identify the impact of changes we are making to our apps - both to the retention and usage of the apps. It also helps us incrementally roll out new features to ensure that things are working well before all of our users get the new features.

...more
Source : g2crowd.com
(Reviewed on 04 November 2016)
"Apptimize rocks"

What do you like best?

The ability to A/B test and do quick updates on the fly

What do you dislike?

Still hard to figure percentage of deployment when some tests are full and others are restricted

Recommendations to others considering the product

I would use it as it is so easy to use and can making testing real world scenarios quicker

What business problems are you solving with the product? What benefits have you realized?

We can test UI elements on the fly changing color font and content. Coding we can test deep down code with A/B testing and parameters. It has made getting data for real users a lot easier

...more
Source : g2crowd.com
(Reviewed on 18 January 2018)
"A great mobile testing tool supported by a knowledgeable product team"

What do you like best?

Apptimize has many great functions including a reliable visual testing tool and a powerful programmatic editor with which you can build many testing driven product decisions.

What do you dislike?

There isn't much to dislike about the platform. I'm looking forward to the many amazing features to come.

Recommendations to others considering the product

I would consider Apptimize for anyone who is interested in making data and testing driven decisions in their product development or acquisition roadmaps. Apptimize is unique in the sense that it allows you to build small visual experiments on things such as buttons, colors, or images or large experiments on the usefulness of entire new modules or user flows.

What business problems are you solving with the product? What benefits have you realized?

We're looking to increase the number of subscriptions purchased in the app, increase the tenure of our already existing subscribers, and improving many in-app experiences and products. We also have used apptimize to test push notifications in order to increase the percentage of users who are opted in.

...more
Source : g2crowd.com
(Reviewed on 22 September 2017)
"Apptimize offers great service while giving you what you need in A/B testing"

What do you like best?

I like the responsiveness and the quality of support. Questions are addressed in timely manner, and the Apptimize team genuinely want to see us to realize the benefits of A/B testing. The service team actually performed tests for us to show what kind of benefit we could be seeing.

What do you dislike?

Integration with m-particle is limited. Ability to map user based actions to user behaviors is somewhat limited. User interface has been buggy. The startup cost outweighs the usage, want a full service solution, I don't want to have to admin the campaigns, just want to see results for the service we pay for.

What business problems are you solving with the product? What benefits have you realized?

We have found just by switching the text on a few buttons and fields we were able to dramatically change user behavior.

...more
Source : g2crowd.com
(Reviewed on 21 September 2017)
"Very friendly for a non-tech staff member"

What do you like best?

Ease of use. Apptimize makes it easy for a non-technical staff member to run tests.

What do you dislike?

The layout of the experiments can be confusing.

What business problems are you solving with the product? What benefits have you realized?

A/B testing quickly and instant updates when in a pinch.

...more
Read All Reviews

Videos on Apptimize

A/B Testing at the Speed of Mobile
User-Centric Cross-Platform A/B Testing Solution

Apptimize Screenshots

Download white papers and ebooks on Apptimize View All Downloads

by Apptimize
6 Mobile A/B Tests From Top Apps
This free guide, “6 Mobile A/B Tests from the Top Apps“, breaks down six different A/B experiments conducted by...
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by Apptimize
The Beginner’s Guide to Mobile Retention
While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user...
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