Home/AB Testing Software/VWO Testing
Updated on: June 24, 2021
What is VWO Testing ?
VWO Testing - AB Testing Software
View Gallery
84% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

VWO Testing

Easy and Effective A/B testing tool
(294 Ratings) Write Review

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.

VWO Testing Awards

Most Worthy
Most Popular
Most Searched

VWO Testing Features Show All Features

VWO Testing Technical details

Support 24/7 (Live rep) Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New Delhi, India / +1 415-349-0105
Deployment SaaS/Web/Cloud Category AB Testing Software

VWO Testing Pricing

Pricing ModelFree Trial , Subscription
Growth
$199 /Month

For 10000 Monthly Visitors

Get started with experimenting to optimize your user experiences

Features

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Report Customization
  • Code Editor
  • Intuitive Reporting
  • Preview Mode
  • Traffic Allocation
  • Targeting - Segment Gallery
  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Ideafactory
  • Users - Unlimited
  • Subaccounts - 1
  • Integrations - Standard
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time (Working days only) - 8 hrs
  • Email Support
  • In Product Chat Support

Based upon the Number of Monthly Visitors, the pricing plan varies.

PRO
Custom

Best for small to mid sized organizations looking to advance their optimiztion process.

Features

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Report Customization
  • Code Editor
  • Intuitive Reporting
  • Preview Mode
  • Traffic Allocation
  • Multivariate Testing
  • Campaign JS
  • Multi-Browser QA
  • Report Segmentation
  • Targeting - Basic
  • Saved Segments
  • Geo Targeting
  • Cookie Based Targeting
  • Custom Javascript Targeting
  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Ideafactory
  • Users - Unlimited
  • Subaccounts - 3
  • Integrations - Standard
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 6 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
Enterprise
Custom

Best For large teams focused on optimization, large agencies and enterprise wide deployment.

Features

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Report Customization
  • Code Editor
  • Intuitive Reporting
  • Preview Mode
  • Traffic Allocation
  • Multivariate Testing
  • Campaign JS
  • Download Detailed Report
  • Multi-Browser QA
  • Manual Activation
  • Mutually Exclusive Groups
  • Campaign Scheduling
  • Self Hosting
  • Cross Domain Testing
  • Report Segmentation
  • Targeting - Advanced
  • Saved Segments
  • Geo Targeting
  • Cookie Based Targeting
  • Custom Javascript Targeting
  • Custom Dimension - 50
  • Behavioral Targeting
  • IP Based Targeting
  • Advanced Segment Logic
  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard + Custom
  • Ideafactory
  • Users - Unlimited
  • Subaccounts - 5
  • Integrations - Standard + Custom
  • API Access
  • Single Sign On
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 4 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
  • Dedicated Account Manager
  • Onboarding & Training
Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about VWO Testing pricing.

VWO Testing FAQs

VWO Testing is AB Testing Software. VWO Testing offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

Learn more about VWO Testing features.

Yes, VWO Testing provides API.

Ask the Community View Community

VWO Testing Alternatives VWO Testing Alternatives

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Optimizely
(606 RATINGS)
Optimizely
Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various...
Visit Website
VWO Testing vs Optimizely
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
AB Tasty
(150 RATINGS)
AB Tasty
A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user...
Visit Website
VWO Testing vs AB Tasty
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Kameleoon
(82 RATINGS)
Kameleoon
Kameleoon is a robust A/B testing and web personalization platform that helps marketers and product owners improve their online user experience, boost...
Visit Website
VWO Testing vs Kameleoon
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Google Optimize
(53 RATINGS)
Google Optimize
Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of...
Visit Website
VWO Testing vs Google Optimize
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Omniconvert
(120 RATINGS)
Omniconvert
Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a...
Visit Website
VWO Testing vs Omniconvert
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Convert Experiences
(61 RATINGS)
Convert Experiences
Convert’s tool is one of the only enterprise solutions that store no personal data in the default setting, and uses only first-party cookies for accurate...
Visit Website
VWO Testing vs Convert Experiences
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
SplitMetrics
(1 RATINGS)
SplitMetrics
SplitMetrics is an intuitive app A/B testing tool for mobile game publishers and application developers, helping them execute A/B tests besides optimizing app...
Visit Website
VWO Testing vs SplitMetrics
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
SiteSpect
(62 RATINGS)
SiteSpect
SiteSpect is a fast optimization platform that enables its users to grow businesses to test the changes made to the website. The software evades JavaScript...
Visit Website
VWO Testing vs SiteSpect
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Yieldify
(8 RATINGS)
Yieldify
Yieldify is a customer journey optimization platform that brings personalization to the full customer journey. It combines award-winning software with a proven...
Visit Website
VWO Testing vs Yieldify
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Zoho PageSense
(28 RATINGS)
Zoho PageSense
Zoho PageSense is a Conversion Rate Optimization (CRO) and A/B testing platform used by businesses to boost their website’s conversion rate and increase...
Visit Website
VWO Testing vs Zoho PageSense

VWO Testing Reviews

OVERALL RATING
4.4
Based on 294 Rating(s)
Rating Distribution
  • 47.1 %
  • 44.3 %
  • 5.2 %
  • 1.4 %
  • 1.9 %
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Selena ASource : g2crowd.com
(Reviewed on 25 May 2020)
"It simply works"

What do you like best?

Works great both for Split URL testing and A/B testing. Also, their webinars and articles offer tons of ideas and best practices.

What do you dislike?

Reporting is not always accurate, but should be fine if calibrated with analytics stats.

What problems are you solving with the product? What benefits have you realized?

Managed to improve the platform, by integrating the validated hypothesis into the design and structure.

...more
Audrey OSource : g2crowd.com
(Reviewed on 14 May 2020)
"Powerful Resource for A/B Testing with a Company Attitude of Being Community Leaders"

What do you like best?

I use a variety of different features VWO offers.

-A/B Testing

A/B Testing, Split Testing, and MVT Testing are all available here. The platform is powerful enough to provide insights via heatmaps and reporting. I am definitely maximizing the number of goals to reporting that I can to have the highest accuracy when making changes to the website based on realtime data. It's easy to use for any run-of-the-mill experiment, but can be complex should you decide to run layers of tests with different requirements (scheduling, targeting urls, cookies, segmented audiences, etc).

-Deploy

This is great for just running 100% changes across pages when we don't need developer effort.

-Customer Service

AAA across the board. Their CS team is responsive, fast, helpful, and they do everything in their power to help you accomplish your tasks. Although the platform is buggy at times, the CS team is quick to respond via live chat and email. Often, when user error comes into play, they do a thorough job of ensuring that complicated tests are setup correctly. This has saved me countless hours of trying to troubleshoot by the EoD and hoping to launch a test before long.

-Community Service

They've done a tremendous job responding to Covid-19 and helping business continue as usual. What does this mean? I think VWO has great leadership that truly care about how we do business and care about us who are in the weeds with the platform everyday, trying to make meaningful changes to our website.

What do you dislike?

Often buggy, and often have to resort to customer service. I almost expect to have to reach out to them on a monthly basis.

What problems are you solving with the product? What benefits have you realized?

I am able to drive revenue for the companies I work for.

Based on user data and transactions/submissions, I can determine whether or not a page is effective. I can roll out the effective page to 100% of traffic without fear of losing out on revenue.

This means that the imagery that I'm working on, copy, or any other element on the website becomes visible and measurable. Ultimately, we can understand the efficacy of any given element on the web--and that's data entire marketing teams require to make truly the best decisions. You can't argue against the data, and VWO empowers us to be confident in our decisions.

...more
Administrator in Non-Profit Organization ManagementSource : g2crowd.com
(Reviewed on 19 February 2020)
"Great tool for getting some quick insight"

What do you like best?

The guidance documents are excellent and the support provided is always spot on.

What do you dislike?

I don't always fully understand how to set tests up to make sure I'm measuring what I want to.

What problems are you solving with the product? What benefits have you realized?

Optimising layout options and CTAs. Making little tweaks to pages to make them perform better.

...more
Zeeshan ASource : g2crowd.com
(Reviewed on 06 December 2019)
"Great support via chat, willing to take the time to explain check and even resolve problems."

What do you like best?

Aditi was patient, informative and best of all willing to go in and make changes at my request to show me how correctly setting up something should look instead of just showing me support pages I had already looked up.

What do you dislike?

Nothing! Incredibly good support all around!

What problems are you solving with the product? What benefits have you realized?

Checking to see if my goal settings were correct, conflicts with other campaigns that were setup, coirrectly identifying the right way to setup goals, testing of the campaign itself.

...more
Consultant in Financial ServicesSource : g2crowd.com
(Reviewed on 27 November 2019)
"Delivers what it promises."

What do you like best?

Lightning fast support, almost all requests get answered within 24 hours.

What do you dislike?

Technical glitches like tracking shows different results than Adobe Analytics or other internal tools which are in sync one with another.

Recommendations to others considering the product:

Try it, it's a pretty efficient solution with good pricing. Support team is great and eager to help with any technical questions. You get user recordings and heatmapping included. Also works great with epayment vendors.

What problems are you solving with the product? What benefits have you realized?

Continuous conversion rate improvements with A/B and Split URL tests. The user recordings and heat mapping parts connected with the running optimization campaigns are also highly useful for debugging.

...more
Brandon TSource : g2crowd.com
(Reviewed on 26 November 2019)
"VWO has been a very reliable tool to help us service our site testing clients"

What do you like best?

The platform is really user friendly and easy to navigate while still allowing a lot of in-depth creation for those that want to use it that way. With easy installation to a website, VWO is a great option to use for your CRO needs.

What do you dislike?

At times, it can be difficult to track the actual revenue increases and have full confidence in the numbers being reported.

What problems are you solving with the product? What benefits have you realized?

We're trying to figure out the best version of our site and are doing that through the use of A/B and multi-variant testing. This has been really helpful for us to learn about how users are responding to our site and how we can continually optimize our web experience.

...more
Nikunjkumar BSource : g2crowd.com
(Reviewed on 22 November 2019)
"Excellent Tools for Revenue"

What do you like best?

I like a lot of features in Vwo

- Dashboard

- Report

- Editor

- A lot of options while building A/B Or Personalization test.

- Custom support

- URL management and Goal Setup is also very good

- Overall UI and easy to use.

- Splitting traffics.

What do you dislike?

Sometime Preview loading issue in cross-browser. but overall good to use.

Recommendations to others considering the product:

Vwo tool is very easy to major traffics between Control and Variation. Easy to use and customer support is very helpfull.

What problems are you solving with the product? What benefits have you realized?

A/B Testing and getting good revenue for our client's website.

...more
Internal Consultant in Hospital & Health CareSource : g2crowd.com
(Reviewed on 22 November 2019)
"Great testing product"

What do you like best?

I like how you can segment different amounts of users.

What do you dislike?

A/B preview testing isn't easy. There are always pages we miss.

What problems are you solving with the product? What benefits have you realized?

Figuring out which designs are the best!

...more
Jeffrey RSource : g2crowd.com
(Reviewed on 21 November 2019)
"Versatile A/B Testing Service/Tool"

What do you like best?

I thouroughly enjoy being able to edit the variations either through the visual editor, or through css and JS. Depending on the test that we are running, each option can provide the necessary tools to create the best variation. The ability to select what devices it shows on, what browsers see it, and a myriad of other choices allow us to get the best results on which option we should use for our site moving forward.

What do you dislike?

Depending on the complexity of the test, it can get very convoluted and easy to get lost with all the options, making sure the code is in the right places, and making sure that any concurrent test aren't overriding what you are testing.

Recommendations to others considering the product:

Go through any training videos or conference calls that the company has setup. There are a lot of features that are not immediately noticable that become more apparent with some direct instruction.

What problems are you solving with the product? What benefits have you realized?

The detailed information about which of our variations is getting us most conversions, providing us with the highest revenue, and where our site is getting caught up and our bounce rate increases or decreases is such an amazing feature of VWO.

...more
Agency in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 21 November 2019)
"Great "Test your hypothesis quickly!" tool"

What do you like best?

It's really intuitive. If I think of something that I need to set up, it's almost like it can guess what I want; things are named the way you'd expect it to be. Things are organized and categorized the way data nerds like to think;)

What do you dislike?

There's so many features to discover! It makes me feel like I need a little more training to feel like I am using this tool to the fullest capacity.

What problems are you solving with the product? What benefits have you realized?

We're working on segmenting/targeting effectiveness and smaller changes like button copy and color, bigger things like

...more
Read All Reviews

Videos on VWO Testing

How to Create an A/B test in VWO
How to Create an A/B test in VWO
VWO Product Webinar: How To Interpret Your A/B Testing Results For Actionable Insights
How To Build Data Driven Strategies To Ensure Customer Loyalty

VWO Testing Screenshots

VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshot
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshot
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots
VWO Testing Screenshots

Download white papers and ebooks on VWO Testing View All Downloads

VWO
The Complete Guide to A/B Testing
New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick...
read more
DOWNLOAD
VWO
Key Pillars of a Successful Conversion Optimization Program
This eBook aims to cover these elements comprehensively and provide you objective pointers to start a CRO program. An...
read more
DOWNLOAD

Customers

VWO Testing Integration

96%
(23698 RATINGS)
Website Builder Software
(576 RATINGS)
Web Analytics Software
98%
(1062 RATINGS)
Content Management Software
95%
(1022 RATINGS)
Content Management Software
94%
(7955 RATINGS)
Web Analytics Software
96%
(1419 RATINGS)
Ecommerce Software
97%
(7540 RATINGS)
Ecommerce Software
93%
(470 RATINGS)
Tag Management Software
(292 RATINGS)
Web Analytics Software

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com