Home/AB Testing Software/Visual Website Optimizer
Updated on: February 17, 2019
Visual Website Optimizer Overview
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Visual Website Optimizer

Easy and Effective A/B testing tool
★★★★★
★★★★★
(179 Ratings) Write Review

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.

Visual Website Optimizer Features Show All Features

Visual Website Optimizer Technical details

Support 24/7 (Live rep) Online Customer Type Large Enterprises Medium Business
API Contact New York, USA/ +1 844-822-8378
Deployment SaaS/Web/Cloud Category AB Testing Software

Visual Website Optimizer Pricing

Pricing ModelFree Trial , Freemium , Subscription
How much does Visual Website Optimizer cost ?
The pricing for Visual Website Optimizer starts at $49.0 per month. Visual Website Optimizer has 5 different plans such as - Testing Startup Plan at $49.0 per month, Testing Business at $129.0 per month, Conversion Optimization Platform Growth at $299.0 per month, Conversion Optimization Platform PRO at $599.0 per month and Testing Enterprise Plan at $999.0 per month. Visual Website Optimizer also offers a Free Plan with limited features.
Conversion Optimization Platform Growth
$299 /Month

Starts $ 299 Per Month Billed annually.

Please Contact the Organization for the further Pricing Details.

Get started with research driven testing.

  • Track Goals and funnels
  • Visualize visitor clicks with Heatmaps and Clickmaps
  • Analyze session playback with page level filters
  • On site surveys with basic layouts
  • Drop off analysis for form fields
  • Record observations and build Hypothesis
  • A/B, MVT, Split Tests powered by SmartStats
  • Personalize experiences for segments

Conversion Optimization Platform PRO
$599 /Month

Starts at $ 599 Per Month Billed annually.

Please Contact the Organization for the further Pricing Details.

Leverage a connected platform to generate optimization insights.

  • Includes everything in GROWTH Plan,Plus
  • Analyze funnel leaks with heatmaps and recordings
  • Compare heatmaps for multiple segments
  • Visualize clicks on dynamic and hidden elements
  • In-page funnel with Scrollmaps
  • Tag session recordings for better analysis
  • View session recordings of A/B Test
  • Log observations with snapshots of data from reports
  • Trigger surveys on exit intent or any custom event

Conversion Optimization Platform Enterprise

Have to Contact the Organization for the Pricing Details.

Secure, scalable and customizable platform built for teams.

  • Includes everything in PRO Plan,Plus
  • Custom integrations with your enterprise systems
  • Send custom data for visitors
  • Programmatically access data through APIs
  • Advanced security features
  • Website reviews by real people
  • Higher sampling and data retention
  • Geo Target experiences to visitors Whitelabel surveys
  • Whitelabel surveys
  • Unlimited accounts and users
  • Onboarding and Training
  • Dedicated Account Manager
  • 24x7 Email and Phone Support

Testing Enterprise Plan
$999 /Month

Starts from $999 Per Month Billed Annually

Best For Teams Focused on Optimization,Large Agencies,Enterprise Deployment

  • Everything in Standard Plans Plus
  • Geo-targeting
  • Advanced Targeting
  • On-site hosting option
  • Segmentation of reports
  • Enterprise security
  • API access
  • Unlimited users
  • 24x7 Phone Support
  • Account Manager
  • Unlimited sub-accounts
  • Onboarding and Training
  • Optimization Consultation
Testing Business
$129 /Month

$129 Per Month Billed Annually and $155 Billed Month-to-Month

Best For Individuals, Bloggers,Small Agencies,Small Business Owners

For 30,000 visitors

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20x5 Email Support
  • Website reviews
Testing Startup Plan
$49 /Month

$49 Per Month Billed Annually and $59 Billed Month-to-Month

Individuals, Bloggers,Small Agencies,Small Business Owners

For 10,000 Monthly Visitors

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20x5 Email Support
  • Website reviews
Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Visual Website Optimizer Reviews

OVERALL RATING
4.3
Based on 179 Rating(s)
Rating Distribution
  • 159
  • 17
  • 0
  • 3
  • 0
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Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
Worked very well for A/B testing landing pages

Pros: Really helpful and easy to use tool for tracking success with landing pages that were being tested out.

Cons: A little bit on the expensive side and the implementation can be a bit of a task at times.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 17 January 2019)
"It's good for technical users"

What do you like best?

Heatmaps, Recordings, A/B tests have been great for our company. Heatmaps are excellent quick evaluation tools for individual pages. Recordings are good for adding on to that quantitative evaluation with qualitative user experience perspective.

What do you dislike?

Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get it all set up and ready to run and I don't like having to set up a observation before I can start a test.

What business problems are you solving with the product? What benefits have you realized?

Qualitative analysis and real customer validation of incremental improvements. We've seen massive YOY gains in our ecommerce column because of incremental tests we've been able to run through A/B testing. Additionally we've learned a lot about what kind of copy is good for selling our product through rapid iterations.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 16 January 2019)
"VWO Services"

What do you like best?

The custom recommendations and deeper dive analytics are very helpful.

What do you dislike?

I'd appreciate more statistical guidance and power analysis from the VWO team. I'm not confident in the statistical significance calculations within the UI.

What business problems are you solving with the product? What benefits have you realized?

We're improving our customer experience by making incremental improvements to our website after a/b testing alternatives.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 29 November 2018)
"A Great tool for A/B Testing"

What do you like best?

The overall tool is structured in a way that helps PMs in optimizing their flow of running the experiments. There are various segmentation options and reporting tools available. Even the customer support team is super quick to solve any queries.

What do you dislike?

The hypothesis, observations & learnings module can be improved. Nothing apart from that.

Recommendations to others considering the product

It's a good choice for brands planning to do A/B tests, run multiple experiments, etc.

What business problems are you solving with the product? What benefits have you realized?

We run a lot of form analysis, A/B tests, Recordings which help us in making better decisions while creating the landing pages.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 27 November 2018)
"A High ROI Toolset - But With Limits"

What do you like best?

The platform is easy to use and offers a lot of freedom in terms of custom code and testing.

What do you dislike?

Reporting is not setup for enterprise organizations. It's highly time intensive to translate data from their site to either a spreadsheet or other reporting tool.

It's also a bit of a pain to QA tests. An easy force-variation option would be great.

Better integration with Google GA events would be a great addition.

Recommendations to others considering the product

It's great - but not an enterprise solution.

What business problems are you solving with the product? What benefits have you realized?

We use it to rapidly test concepts and more frequently than not - as a band aid for situations where engineering is unable to move quickly.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 27 November 2018)
Great solution for startups with AB test

Pros: Once setup it's a plug and play growth hacking tool that allows validation of theories.

Cons: Very hard to get running without a developer if you are using React.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 21 November 2018)
"Great tool, even better support"

What do you like best?

As a reasonably tech-savvy marketer, the ability to make rapid front-end changes or switch back to HTML view gives me the best of both worlds to create tests with minimal effort

What do you dislike?

I experience many timeouts when trying to preview tests, but it's a fairly minor frustration

What business problems are you solving with the product? What benefits have you realized?

The business is undergoing a colossal digital transformation - data-driven testing excites senior management and allows my team to get more buy-in for future tests.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 20 November 2018)
"Pretty decent experimentation tool!"

What do you like best?

Ease of use, affordability, documentation and Customer Support.

What do you dislike?

Not many experiment designs could be tried here and also there isn't sufficient document in how to avoid collisions and automated data syncing to warehouses such as Redshift, GBQ, Postgres etc etc.

Recommendations to others considering the product

Use the product for basic experiment designs you want to apply to your website/product experimentation efforts.

What business problems are you solving with the product? What benefits have you realized?

Experimentation and Landing Page Optimization.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 20 November 2018)
"Solid, well-rounded CRO platform"

What do you like best?

The platform is robust and yet somehow it still feels very simple to use. I like the flexibility of testing options and in establishing results -- keeps it easy for us to setup and manage campaigns without getting bogged down.

What do you dislike?

I really only have 2 complaints:

1) Some of the settings are a bit unclear and require some digging to figure out

2) Each test requires a documented "observation" and "hypothesis", which can be a little restrictive at times. While I do appreciate how this enforces best practices (good), there really needs to be a better way to manage and organize them. The "Hypotheses" are presented in a UI resembling a scrum board (Trello-ish), which I like, but it desperately needs drag-and-drop functionality for sorting each lane to reflect priorities.

What business problems are you solving with the product? What benefits have you realized?

Many. We constantly have a backlog of work and limited resources, so we need to be very selective to make sure we're focusing on the right things. VWO helps us understand user needs, recognize problems, and quickly test/iterate before committing resources to a project.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 16 November 2018)
"Easy to use LP Testing Platform"

What do you like best?

The simplicity of setting up new tests and slicing data has been a game changer. Cannot beat the value of this product.

What do you dislike?

Some visual displays of data could be better.

What business problems are you solving with the product? What benefits have you realized?

We are working to solve conversion rate challenges by different channels. We have been insight on what CTA and headlines perform best.

...more
Read All Reviews

Videos on Visual Website Optimizer

Visual Website Optimizer Screenshots

VWO Demo - Website funnel report
VWO Demo - Heatmap
VWO Demo - Kanban board
VWO Demo - AB Test reports
VWO Demo - Dashboard
Visual Website Optimizer screenshot
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Visual Website Optimizer Screenshots
VWO Demo - Website funnel report
VWO Demo - Website funnel report
VWO Demo - Heatmap
VWO Demo - Kanban board
VWO Demo - AB Test reports
VWO Demo - Dashboard
Visual Website Optimizer screenshot
Visual Website Optimizer screenshot
Visual Website Optimizer screenshot
Visual Website Optimizer screenshot
Visual Website Optimizer Screenshots
Visual Website Optimizer Screenshots
Visual Website Optimizer Screenshots
Visual Website Optimizer Screenshots

Visual Website Optimizer Awards

Questions on Visual Website Optimizer

ASK A QUESTION

What are the A/B testing software that offer an API?

A
Answered by Akash Puri | 9 months ago

Evergage Core and Visual Website Optimizer.

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Download white papers and ebooks on Visual Website Optimizer View All Downloads

VWO
The Complete Guide to A/B Testing
New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick...
read more
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VWO
Key Pillars of a Successful Conversion Optimization Program
This eBook aims to cover these elements comprehensively and provide you objective pointers to start a CRO program. An...
read more
DOWNLOAD

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