Home/AB Testing Software/Visual Website Optimizer
Updated on: April 18, 2019
What is Visual Website Optimizer ?
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Visual Website Optimizer - AB Testing Software : SaaSworthy.com
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Visual Website Optimizer

Easy and Effective A/B testing tool
★★★★★
★★★★★
(200 Ratings) Write Review

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.

Visual Website Optimizer Features Show All Features

Visual Website Optimizer Technical details

Support 24/7 (Live rep) Online Customer Type Large Enterprises Medium Business
API Contact New York, USA/ +1 844-822-8378
Deployment SaaS/Web/Cloud Category AB Testing Software

Visual Website Optimizer Pricing

Pricing ModelFree Trial , Freemium , Subscription
How much does Visual Website Optimizer cost ?
The pricing for Visual Website Optimizer starts at $49.0 per month. Visual Website Optimizer has 5 different plans such as - Testing Startup Plan at $49.0 per month, Testing Business at $129.0 per month, Conversion Optimization Platform Growth at $299.0 per month, Conversion Optimization Platform PRO at $599.0 per month and Testing Enterprise Plan at $999.0 per month. Visual Website Optimizer also offers a Free Plan with limited features.
Conversion Optimization Platform Growth
$299

Starts $ 299 Per Month Billed annually.

Please Contact the Organization for the further Pricing Details.

Get started with research driven testing.

  • Track Goals and funnels
  • Visualize visitor clicks with Heatmaps and Clickmaps
  • Analyze session playback with page level filters
  • On site surveys with basic layouts
  • Drop off analysis for form fields
  • Record observations and build Hypothesis
  • A/B, MVT, Split Tests powered by SmartStats
  • Personalize experiences for segments

Conversion Optimization Platform PRO
$599

Starts at $ 599 Per Month Billed annually.

Please Contact the Organization for the further Pricing Details.

Leverage a connected platform to generate optimization insights.

  • Includes everything in GROWTH Plan,Plus
  • Analyze funnel leaks with heatmaps and recordings
  • Compare heatmaps for multiple segments
  • Visualize clicks on dynamic and hidden elements
  • In-page funnel with Scrollmaps
  • Tag session recordings for better analysis
  • View session recordings of A/B Test
  • Log observations with snapshots of data from reports
  • Trigger surveys on exit intent or any custom event

Conversion Optimization Platform Enterprise

Have to Contact the Organization for the Pricing Details.

Secure, scalable and customizable platform built for teams.

  • Includes everything in PRO Plan,Plus
  • Custom integrations with your enterprise systems
  • Send custom data for visitors
  • Programmatically access data through APIs
  • Advanced security features
  • Website reviews by real people
  • Higher sampling and data retention
  • Geo Target experiences to visitors Whitelabel surveys
  • Whitelabel surveys
  • Unlimited accounts and users
  • Onboarding and Training
  • Dedicated Account Manager
  • 24x7 Email and Phone Support

Testing Enterprise Plan
$999

Starts from $999 Per Month Billed Annually

Best For Teams Focused on Optimization,Large Agencies,Enterprise Deployment

  • Everything in Standard Plans Plus
  • Geo-targeting
  • Advanced Targeting
  • On-site hosting option
  • Segmentation of reports
  • Enterprise security
  • API access
  • Unlimited users
  • 24x7 Phone Support
  • Account Manager
  • Unlimited sub-accounts
  • Onboarding and Training
  • Optimization Consultation
Testing Business
$129

$129 Per Month Billed Annually and $155 Billed Month-to-Month

Best For Individuals, Bloggers,Small Agencies,Small Business Owners

For 30,000 visitors

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20x5 Email Support
  • Website reviews
Testing Startup Plan
$49

$49 Per Month Billed Annually and $59 Billed Month-to-Month

Individuals, Bloggers,Small Agencies,Small Business Owners

For 10,000 Monthly Visitors

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20x5 Email Support
  • Website reviews
Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Visual Website Optimizer Reviews

OVERALL RATING
4.3
Based on 200 Rating(s)
Rating Distribution
  • 177
  • 19
  • 0
  • 4
  • 0
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Laurie G.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 04 April 2019)
AB Testing Made Easy

Pros: The ease of which it enabled me to enact AB tests to different segments of website traffic without much input from IT beyond the initial tagging.

Cons: At first I didn't find the surveys tool as easy to use as I would have liked, but subsquent updates streamlined this and it's now FANTASTIC

Overall: We wanted to better understand how variants of our website would impact the conversion rate for property bookings

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 03 April 2019)
Fantastic for split testing landing pages

Pros: I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.

Cons: Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.

Overall: We have solved the ability to find winning variations of landing pages for multiple different businesses with this software.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 29 March 2019)
Good tool for behavior analysis

Pros: The best feature is the heatmap feature which is pretty powerful and very useful.

Cons: The fact that I had to pay more for screen recording.

...more
Josh R.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 26 March 2019)
Great tool for testing websites.

Pros: Easy to use and quickly get tests up and running. The support is good.

Cons: Running tests across multiple pages or the entire website is very time-consuming to set up.

Overall: We use VMO to test pages for conversion rates. We have inmprove our conversion rates a lot since we started using VMO. I would recommend anyone try it out.

...more
Donny F.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 23 March 2019)
Tracking website visitors

Pros: the ability to use one platform to seamlessly track what's happening with visitors to my websites

Cons: could be easier to install however it's not that complicated

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 20 March 2019)
Apparel Website A/B Testing

Pros: Pretty easy to set up tests and see results.

Cons: It's not an intuitive software, so it did take quite a bit of training for me to understand how to set up tests.

Overall: Gave me the data that I needed to make changes to the site that helped drive revenue. So excellent experience.

...more
Ayushi S.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 13 March 2019)
It's worth "trying"

Pros: 1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns

2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement.

3. Heat maps included within AB Tests

Cons: There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Overall: Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 07 March 2019)
Easy to Use and Understand

Pros: My tests were quick and easy for the team to set up and quick for me to jump in and see the results clearly.

Cons: It sets a high bar to choose a winner, so the test took a little bit more time than I had hoped.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 05 March 2019)
"Simple & Reliable Split Testing"

What do you like best?

With Visual Website Optimizer it's really simple to setup split tests and monitor the results. The powerful tracking and results dashboard makes it easy to always be confident that you pick the best variation.

What do you dislike?

If you're new to VWO, it can be a bit intimidating to get started, due to the huge number of options.

Recommendations to others considering the product

If you are looking for a powerful split testing solution, VWO is your answer.

What business problems are you solving with the product? What benefits have you realized?

VWO is a central part in how we optimise our sales processes. With VWO we have been able to increase our conversion rates and profits.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 04 March 2019)
"User friendly with a huge potential to validate several hypothesis and support growth strategies "

What do you like best?

Give us autonomy to implement most of the tests without support from a developer or even from a designer, which also increases the speed while scaling the # of growth experiments. In addition, the opportunity of slicing and dicing the reports allow us to get better insights.

What do you dislike?

The Surveys and heatmaps are really limited in comparison to other tools out there. The Plan functionalities are not so practical because you almost can't customize it, apart from the fact it's not integrated to tools like Asana for managing all the cross-functional workflow.

Recommendations to others considering the product

You need to define the scope and what are the main features you'd like to evaluate before moving forward with an AB test solution. VWO has a lot of advanced functionalities though most of it you can use pretty easily, so most of the time the success will be achieved depending on the quality of the whole growth process and resources that you have in place.

What business problems are you solving with the product? What benefits have you realized?

We were able to test and validate hypotheses related to UX improvements, price elasticity, content, different flows, sales boosters, persuasion elements, and so on.

...more
Read All Reviews

Videos on Visual Website Optimizer

Visual Website Optimizer Screenshots

VWO Demo - Website funnel report
VWO Demo - Heatmap
VWO Demo - Kanban board
VWO Demo - AB Test reports
VWO Demo - Dashboard
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VWO Demo - Website funnel report
VWO Demo - Website funnel report
VWO Demo - Heatmap
VWO Demo - Kanban board
VWO Demo - AB Test reports
VWO Demo - Dashboard
Visual Website Optimizer screenshot
Visual Website Optimizer screenshot
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Visual Website Optimizer Awards

Questions on Visual Website Optimizer

ASK A QUESTION

What are the A/B testing software that offer an API?

A
Answered by Akash Puri | 11 months ago

Evergage Core and Visual Website Optimizer.

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Download white papers and ebooks on Visual Website Optimizer View All Downloads

VWO
The Complete Guide to A/B Testing
New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick...
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VWO
Key Pillars of a Successful Conversion Optimization Program
This eBook aims to cover these elements comprehensively and provide you objective pointers to start a CRO program. An...
read more
DOWNLOAD

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