Home/AB Testing Software/VWO Testing
Updated on: May 26, 2020
What is VWO Testing ?
VWO Testing - AB Testing Software : SaaSworthy.com
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93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

VWO Testing

Easy and Effective A/B testing tool
(257 Ratings) Write Review

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.

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VWO Testing Technical details

Support 24/7 (Live rep) Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New Delhi, India / +1 415-349-0105
Deployment SaaS/Web/Cloud Category AB Testing Software

VWO Testing Pricing

Pricing ModelFree Trial , Subscription
Growth
$199 /Month

For 10000 Monthly Visitors

Get started with experimenting to optimize your user experiences

Features

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Report Customization
  • Code Editor
  • Intuitive Reporting
  • Preview Mode
  • Traffic Allocation
  • Targeting - Segment Gallery
  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Ideafactory
  • Users - Unlimited
  • Subaccounts - 1
  • Integrations - Standard
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time (Working days only) - 8 hrs
  • Email Support
  • In Product Chat Support

Based upon the Number of Monthly Visitors, the pricing plan varies.

PRO
Custom

Best for small to mid sized organizations looking to advance their optimiztion process.

Features

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Report Customization
  • Code Editor
  • Intuitive Reporting
  • Preview Mode
  • Traffic Allocation
  • Multivariate Testing
  • Campaign JS
  • Multi-Browser QA
  • Report Segmentation
  • Targeting - Basic
  • Saved Segments
  • Geo Targeting
  • Cookie Based Targeting
  • Custom Javascript Targeting
  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Ideafactory
  • Users - Unlimited
  • Subaccounts - 3
  • Integrations - Standard
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 6 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
Enterprise
Custom

Best For large teams focused on optimization, large agencies and enterprise wide deployment.

Features

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Report Customization
  • Code Editor
  • Intuitive Reporting
  • Preview Mode
  • Traffic Allocation
  • Multivariate Testing
  • Campaign JS
  • Download Detailed Report
  • Multi-Browser QA
  • Manual Activation
  • Mutually Exclusive Groups
  • Campaign Scheduling
  • Self Hosting
  • Cross Domain Testing
  • Report Segmentation
  • Targeting - Advanced
  • Saved Segments
  • Geo Targeting
  • Cookie Based Targeting
  • Custom Javascript Targeting
  • Custom Dimension - 50
  • Behavioral Targeting
  • IP Based Targeting
  • Advanced Segment Logic
  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard + Custom
  • Ideafactory
  • Users - Unlimited
  • Subaccounts - 5
  • Integrations - Standard + Custom
  • API Access
  • Single Sign On
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 4 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
  • Dedicated Account Manager
  • Onboarding & Training
Screenshot of the Vendor Pricing Page
VWO Testing Pricing
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

VWO Testing FAQs

VWO Testing is AB Testing Software. VWO Testing offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

Learn more about VWO Testing features.

The pricing for VWO Testing starts at $199.00 per month. VWO Testing has a single plan:

  • Growth at $199.00 per month.
    • VWO Testing also offers a custom plan based on the customer's request.

      Learn more about VWO Testing pricing.

No, VWO Testing does not offer a free plan.

Learn more about VWO Testing pricing.

Yes, VWO Testing provides API.

Ask the Community View Community

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VWO Testing Reviews

OVERALL RATING
4.2
Based on 257 Rating(s)
Rating Distribution
  • 204
  • 39
  • 5
  • 9
  • 0
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Zeeshan ASource : g2crowd.com
(Reviewed on 06 December 2019)
"Great support via chat, willing to take the time to explain check and even resolve problems."

What do you like best?

Aditi was patient, informative and best of all willing to go in and make changes at my request to show me how correctly setting up something should look instead of just showing me support pages I had already looked up.

What do you dislike?

Nothing! Incredibly good support all around!

What problems are you solving with the product? What benefits have you realized?

Checking to see if my goal settings were correct, conflicts with other campaigns that were setup, coirrectly identifying the right way to setup goals, testing of the campaign itself.

...more
User in Non-Profit Organization ManagementSource : g2crowd.com
(Reviewed on 27 November 2019)
"A slick, user-friendly testing platform"

What do you like best?

I've found the learning curve on VWO to be much faster than other testing software I've used. I think the VWO Editor, that's used to set up test on-screen, is straightforward and was easy to figure out with little guidance.

What do you dislike?

I dislike the recent changes to the reporting interface

Recommendations to others considering the product:

I'd certainly recommend trying it. Considering the initial cost and ease of implementation, it's really worth trying out.

One of the really important things I recommend is that users have a solid understanding of current site performance: as with all testing tools, VWO will judge the statistical significance of results based on what you tell is your average users per month, revenue per user etc. is. Getting this wrong could skew things!

The VWO Editor CSS and JS features open up a lot of testing opportunities. and I really like this. Using jQuery to really play with page layouts has been great.

What problems are you solving with the product? What benefits have you realized?

We're testing out different layouts and user journeys to improve our financial conversion rates

...more
User in InsuranceSource : g2crowd.com
(Reviewed on 27 November 2019)
"Nice but I could go with Google Optimize for free"

What do you like best?

Very easy to use and also a very powerful tool for testing.

What do you dislike?

It is not offering much more value than Google Optimize which is for free.

What problems are you solving with the product? What benefits have you realized?

Easy way to make A/B tests.

...more
Paras SSource : g2crowd.com
(Reviewed on 27 November 2019)
"Excellent tool"

What do you like best?

I can run test on multiple pages at the same time & see which performs the best. This helps increase our ROI.

What do you dislike?

It can not track all conversion which are not on page level but in database.

Recommendations to others considering the product:

I would definitely recommend the tool to others

What problems are you solving with the product? What benefits have you realized?

We are improving our landing page designs for better conversions.

...more
Consultant in Financial ServicesSource : g2crowd.com
(Reviewed on 27 November 2019)
"Delivers what it promises."

What do you like best?

Lightning fast support, almost all requests get answered within 24 hours.

What do you dislike?

Technical glitches like tracking shows different results than Adobe Analytics or other internal tools which are in sync one with another.

Recommendations to others considering the product:

Try it, it's a pretty efficient solution with good pricing. Support team is great and eager to help with any technical questions. You get user recordings and heatmapping included. Also works great with epayment vendors.

What problems are you solving with the product? What benefits have you realized?

Continuous conversion rate improvements with A/B and Split URL tests. The user recordings and heat mapping parts connected with the running optimization campaigns are also highly useful for debugging.

...more
Juan Miguel BSource : g2crowd.com
(Reviewed on 27 November 2019)
"VWO review"

What do you like best?

It's a very complete tool, with many options and it does a very good analysis of the data in every tests

What do you dislike?

It's pretty expensive, and you have to pay for each extension or if you want to do more interesting tests

What problems are you solving with the product? What benefits have you realized?

We improved performance in a lot of landing pages

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 26 November 2019)
"VWO"

What do you like best?

It helps with making matrix decision when it comes to split testing of the elements that are being tested on the landing pages.

What do you dislike?

the software takes a little time to get used to. too many functions.

What problems are you solving with the product? What benefits have you realized?

Split Testing campaigns

...more
Chris WSource : g2crowd.com
(Reviewed on 26 November 2019)
"Great tool for split testing web traffic"

What do you like best?

Ease of use in setting up tests and reviewing results. Great customer support as well.

What do you dislike?

There are a couple ways to measure results and it could be just user error, but we had funnel metrics setup one way, but then found out there was a better way to do it, so we switched.

What problems are you solving with the product? What benefits have you realized?

Able to easily test web page layouts, call-to-action buttons---a recent test saw 15% form conversion with a simple change.

...more
Administrator in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 26 November 2019)
"Do its job in a decent way"

What do you like best?

- JS/CSS Editor

- It's quite robust and if implemented correctly & with know-how - fast to use.

What do you dislike?

- If you want to do the Split URL testing on multiple specific pages that meets the criteria and RegEx, you need to hack the implementation quite a lot

- The debug/preview function is not accurate and it's hard to use. It's easier for me to just look at the cookies to validate if the goal triggered correctly.

What problems are you solving with the product? What benefits have you realized?

- No new benefits we wouldn't be aware of. For sure we're solving the problem of our SPA, where sometimes it's faster & easier to hack the SPA with simple JS (for the experiment purposes), then to develop the change in the code and do Split URL testing.

...more
User in Real EstateSource : g2crowd.com
(Reviewed on 26 November 2019)
"Good product for A/B Testing and quick site changes"

What do you like best?

I don't need my engineering team to make changes

What do you dislike?

There is some lag on loading since this goes on top of your existing pages.

Recommendations to others considering the product:

They are a good solution if your budget works out with them. There are other products in the space, but this has been around for a while and look forward to more innovation out of the product's future. It is super important to make sure your website has very clean code so you don't have to reinvent the wheel when you implement and use this product to make changes.

What problems are you solving with the product? What benefits have you realized?

More efficiency for A/B testing new U/I/X design and marketing verbiages. Quick and easy landing page creation too.

...more
Read All Reviews

Videos on VWO Testing

How to Create an A/B test in VWO
How to Create an A/B test in VWO
VWO Product Webinar: How To Interpret Your A/B Testing Results For Actionable Insights
How To Build Data Driven Strategies To Ensure Customer Loyalty

VWO Testing Screenshots

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Download white papers and ebooks on VWO Testing View All Downloads

VWO
The Complete Guide to A/B Testing
New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick...
read more
DOWNLOAD
VWO
Key Pillars of a Successful Conversion Optimization Program
This eBook aims to cover these elements comprehensively and provide you objective pointers to start a CRO program. An...
read more
DOWNLOAD

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