What do you like best?
I use a variety of different features VWO offers.
A/B Testing, Split Testing, and MVT Testing are all available here. The platform is powerful enough to provide insights via heatmaps and reporting. I am definitely maximizing the number of goals to reporting that I can to have the highest accuracy when making changes to the website based on realtime data. It's easy to use for any run-of-the-mill experiment, but can be complex should you decide to run layers of tests with different requirements (scheduling, targeting urls, cookies, segmented audiences, etc).
This is great for just running 100% changes across pages when we don't need developer effort.
AAA across the board. Their CS team is responsive, fast, helpful, and they do everything in their power to help you accomplish your tasks. Although the platform is buggy at times, the CS team is quick to respond via live chat and email. Often, when user error comes into play, they do a thorough job of ensuring that complicated tests are setup correctly. This has saved me countless hours of trying to troubleshoot by the EoD and hoping to launch a test before long.
They've done a tremendous job responding to Covid-19 and helping business continue as usual. What does this mean? I think VWO has great leadership that truly care about how we do business and care about us who are in the weeds with the platform everyday, trying to make meaningful changes to our website.
What do you dislike?
Often buggy, and often have to resort to customer service. I almost expect to have to reach out to them on a monthly basis.
What problems are you solving with the product? What benefits have you realized?
I am able to drive revenue for the companies I work for.
Based on user data and transactions/submissions, I can determine whether or not a page is effective. I can roll out the effective page to 100% of traffic without fear of losing out on revenue.
This means that the imagery that I'm working on, copy, or any other element on the website becomes visible and measurable. Ultimately, we can understand the efficacy of any given element on the web--and that's data entire marketing teams require to make truly the best decisions. You can't argue against the data, and VWO empowers us to be confident in our decisions.