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VWO Testing

Easy and Effective A/B testing tool

(373 Ratings) Write Review

What is VWO Testing and how does it work? Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.

VWO Testing Awards

VWO Testing Features Show All Features

AB Testing Features

Visual EditorEnables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
Test SchedulingAllows the user to test the application at the scheduled time
SurveysOptimize survey response rate with A/B testing
Statistical Relevance AnalysisHelps in knowing if the result achieved by testing the data is statistically significant or not
Split TestingSplits web traffic among the different variations of a webpage being tested
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Landing Pages (Web Forms)A webform or a popup which can be used to capture the lead or ask user his preferences
HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.
Funnel AnalysisHelps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
Audience TargetingAllows you to serve different versions of a page to a different set of audience

VWO Testing Technical details

Support	24/7 (Live rep) Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	New Delhi, India / +1 415-349-0105
Deployment	SaaS/Web/Cloud	Official Website	https://vwo.com/testing/
Deployment	SaaS/Web/Cloud	Category	AB Testing Software

VWO Testing Pricing

Pricing ModelFree Trial , Quotation Based

Growth

Custom

GROWTH
Get started with visitor research.

INCLUDED:

Cross-Device Heatmap and Visitor recording
Click map
Heatmap Comparison
Funnel
Page and Session Level Recordings
Basic Form analysis
Basic Website Survey
Email and Chat Support

FEATURES:

Funnels
No. of Running Funnels - 5
Basic Funnel Reporting

Heatmaps

Heatmap
Click map
Cross-Device
Observations
Heatmap Comparison
Share
Observations with Automatic Screenshot
Test Variation Heatmap

Visitor Recordings

Page and Session Level Recordings
Share
Cross-Device
Observations with Recording Snapshot - 100

Form Analysis

No. of Active Forms - 5
Conversion Funnel Report
Drop Off Report
Targeted Forms

Surveys

No. of Responses - As per quota-
No. of Active Surveys - 2
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Basic Targeting

Segmentation and Targeting

Report Segmentation - Segment Gallery

VWO Plan

Observations
Observations with automatic snapshot
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban - Standard
Idea factory

Account Administration & Support

Users - Unlimited
Subaccounts - 1
Integrations - Standard
Data Retention - 1 month
Business Goals - 20
GDPR compliance
Support Availability - 24 X 5
First Response Time
(Working days only) - 8 hrs
Email Support
In Product Chat Support

PRO

Custom

PRO
Advanced visitor research and behavior analysis with intuitive reporting.

Everything in GROWTH and...

Scroll map
Advanced Session recording
Advanced Heatmap & Session recording filter
Exit intent survey
Advanced form analysis
Basic targeting and Segmentation
Phone Support

Funnels

No. of Running Funnels - 10
Basic Funnel Reporting
Funnel Drop Off Report -
Advanced Funnel Filtering

Heatmaps

Heatmap
Click map
Cross-Device
Observations
Heatmap Comparison
Share
Scroll map
Download
Browsable Heatmap
Observations with Automatic Screenshot
Test Variation Heatmap
Advanced Heatmap Filtering
Heatmap Views

Visitor Recordings

Page and Session Level Recordings
Share
Cross-Device
Download
Session Filters
Advanced Recording Filters
Test Variation Recording
Saved Recordings - 250
Observations with Recording Snapshot
Recording Views

Form Analysis

No. of Active Forms - 20
Conversion Funnel Report
Time Report
Hesitation Report
Refill Report
Ignore Report
Drop Off Report
Targeted Forms

Surveys

No. of Responses - As per quota-
No. of Active Surveys - 7
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Exit Intent
On-Scroll Trigger
Custom Styling
Variation Survey
*NPS®
Basic Targeting
Export CSV

Segmentation and Targeting

Report Segmentation - Basic
Targeting
Saved Segments
Geo Targeting
Custom Javascript
Cookie Based Targeting

VWO Plan

Observations
Observations with automatic snapshot
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban - Standard
Ideafactory

Account Administration & Support

Users - Unlimited
Subaccounts - 3
Integrations - Standard
Data Retention - 2 month
Business Goals - 50
GDPR compliance
Support Availability - 24 X 5
First Response Time
(Working days only) - 6 hrs
Email Support
In Product Chat Support
Phone Support

Enterprise

Custom

ENTERPRISE
Best for large teams with high-traffic websites.

Everything in PRO and...

White-labeled Surveys
Advanced Segmentation & Targeting
API Access
3 months data retention
Dedicated Account Manager
Onboarding & Training

Funnels

No. of Running Funnels - 20
Basic Funnel Reporting
Funnel Drop Off Report
Advanced Funnel Filtering

Heatmaps

Heatmap
Click map
Cross-Device
Observations
Heatmap Comparison
Share
Scroll map
ClickArea
Element List
Download
Browsable Heatmap
Observations with Automatic Screenshot
Test Variation Heatmap
Advanced Heatmap Filtering
Heatmap Views

Visitor Recordings

Page and Session Level Recordings
Share
Cross-Device
Download
Session Filters
Advanced Recording Filters
Test Variation Recording
Saved Recordings - 1000
Observations with Recording Snapshot
Recording Views

Form Analysis

No. of Active Forms - 50
Conversion Funnel Report
Time Report
Hesitation Report
Refill Report
Ignore Report
Drop Off Report
Targeted Forms

Surveys

No. of Responses - As per quota-
No. of Active Surveys - 15
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Exit Intent
On-Scroll Trigger
Custom Styling
Variation Survey
*NPS®
Basic Targeting
Export CSV

Segmentation and Targeting

Report Segmentation - Advanced
Targeting
Saved Segments
Geo-Targeting
Custom Javascript
Custom Dimension - 50
Behavioral Analysis
Cookie Based Targeting
IP Based Targeting
Advanced Segment Logic

VWO Plan

Observations
Observations with automatic snapshot
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban - Standard + Custom
Idea factory

Account Administration & Support

Users - Unlimited
Subaccounts - 5
Integrations - Standard + Custom
API Access
Data Retention - 3 month
Business Goals - 75
Single Sign-On
GDPR compliance
Support Availability - 24 X 7
First Response Time
(Working days only) - 4 hrs
Email Support
In Product Chat Support
Phone Support
Dedicated Account Manager
Onboarding & Training

Screenshot of the Vendor Pricing Page

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Disclaimer: The pricing details were last updated on 17/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about VWO Testing pricing.

VWO Testing Alternatives VWO Testing Alternatives

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(84 RATINGS) Kameleoon Kameleoon is a robust A/B testing and web personalization platform that helps marketers and product... read more Visit Website VWO Testing vs Kameleoon

SplitMetrics SplitMetrics is an intuitive app A/B testing tool for mobile game publishers and application... read more Visit Website VWO Testing vs SplitMetrics

(106 RATINGS) Convert Experiences Convert Experiences is a reliable A/B testing and personalisation tool that is trusted by over 5000... read more Visit Website VWO Testing vs Convert Experiences

(73 RATINGS) SiteSpect SiteSpect is a fast optimization platform that enables its users to grow businesses to test the... read more Visit Website VWO Testing vs SiteSpect

(96 RATINGS) Omniconvert Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the... read more Visit Website VWO Testing vs Omniconvert

(62 RATINGS) Google Optimize Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s... read more Visit Website VWO Testing vs Google Optimize

(28 RATINGS) Zoho PageSense Zoho PageSense is a Conversion Rate Optimization (CRO) and A/B testing platform used by businesses... read more Visit Website VWO Testing vs Zoho PageSense

(122 RATINGS) Webtrends Optimize Webtrends Optimize is the best platform for increasing online conversions. It is a powerful,... read more Visit Website VWO Testing vs Webtrends Optimize

VWO Testing Reviews

OVERALL RATING 4.4 Based on 373 Rating(s)

Rating Distribution

Excellent 55 %
Very Good 38.4 %
Average 4.2 %
Poor 1 %
Terrible 1.4 %

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Videos on VWO Testing

How to Create an A/B test in VWO

VWO Product Webinar: How To Interpret Your A/B Testing Results For Actionable Insights

How To Build Data Driven Strategies To Ensure Customer Loyalty

VWO Testing Screenshots

VWO Testing Screenshots

VWO Testing FAQs

Q. What is VWO Testing used for?

VWO Testing is AB Testing Software. VWO Testing offers the following functionalities:

Visual Editor
Test Scheduling
Surveys
Statistical Relevance Analysis
Split Testing
Multivariate Testing
Landing Pages (Web Forms)
Heatmaps
Funnel Analysis
Audience Targeting

Learn more about VWO Testing features.

Q. What are the top alternatives for VWO Testing?

Here`s a list of the best alternatives for VWO Testing:

Q. Does VWO Testing provide API?

Yes, VWO Testing provides API.

Articles on VWO Testing

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