VWO Testing

About VWO Testing

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.

Screenshots & Videos

Pricing

Free Trial Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

85%
Momentum

73%
Popularity

69%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Online

VWO Testing Awards

# 2 Most Worthy AB Testing Software
Q3 2019

# 2 Most Popular AB Testing Software
Q3 2019

# 2 Most Searched AB Testing Software
Q3 2019

VWO Testing Features

Show Feature Explanation

AB Testing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Surveys

Optimize survey response rate with A/B testing

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

VWO Testing Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Growth Custom

GROWTH
Get started with visitor research.

INCLUDED:

Cross-Device Heatmap and Visitor recording
Click map
Heatmap Comparison
Funnel
Page and Session Level Recordings
Basic Form analysis
Basic Website Survey
Email and Chat Support

FEATURES:

Funnels
No. of Running Funnels - 5
Basic Funnel Reporting

Heatmaps

Heatmap
Click map
Cross-Device
Observations
Heatmap Comparison
Share
Observations with Automatic Screenshot
Test Variation Heatmap

Visitor Recordings

Page and Session Level Recordings
Share
Cross-Device
Observations with Recording Snapshot - 100

Form Analysis

No. of Active Forms - 5
Conversion Funnel Report
Drop Off Report
Targeted Forms

Surveys

No. of Responses - As per quota-
No. of Active Surveys - 2
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Basic Targeting

Segmentation and Targeting

Report Segmentation - Segment Gallery

VWO Plan

Observations
Observations with automatic snapshot
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban - Standard
Idea factory

Account Administration & Support

Users - Unlimited
Subaccounts - 1
Integrations - Standard
Data Retention - 1 month
Business Goals - 20
GDPR compliance
Support Availability - 24 X 5
First Response Time
(Working days only) - 8 hrs
Email Support
In Product Chat Support

PRO Custom

PRO
Advanced visitor research and behavior analysis with intuitive reporting.

Everything in GROWTH and...

Scroll map
Advanced Session recording
Advanced Heatmap & Session recording filter
Exit intent survey
Advanced form analysis
Basic targeting and Segmentation
Phone Support

Funnels

No. of Running Funnels - 10
Basic Funnel Reporting
Funnel Drop Off Report -
Advanced Funnel Filtering

Heatmaps

Heatmap
Click map
Cross-Device
Observations
Heatmap Comparison
Share
Scroll map
Download
Browsable Heatmap
Observations with Automatic Screenshot
Test Variation Heatmap
Advanced Heatmap Filtering
Heatmap Views

Visitor Recordings

Page and Session Level Recordings
Share
Cross-Device
Download
Session Filters
Advanced Recording Filters
Test Variation Recording
Saved Recordings - 250
Observations with Recording Snapshot
Recording Views

Form Analysis

No. of Active Forms - 20
Conversion Funnel Report
Time Report
Hesitation Report
Refill Report
Ignore Report
Drop Off Report
Targeted Forms

Surveys

No. of Responses - As per quota-
No. of Active Surveys - 7
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Exit Intent
On-Scroll Trigger
Custom Styling
Variation Survey
*NPS®
Basic Targeting
Export CSV

Segmentation and Targeting

Report Segmentation - Basic
Targeting
Saved Segments
Geo Targeting
Custom Javascript
Cookie Based Targeting

VWO Plan

Observations
Observations with automatic snapshot
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban - Standard
Ideafactory

Account Administration & Support

Users - Unlimited
Subaccounts - 3
Integrations - Standard
Data Retention - 2 month
Business Goals - 50
GDPR compliance
Support Availability - 24 X 5
First Response Time
(Working days only) - 6 hrs
Email Support
In Product Chat Support
Phone Support

Enterprise Custom

ENTERPRISE
Best for large teams with high-traffic websites.

Everything in PRO and...

White-labeled Surveys
Advanced Segmentation & Targeting
API Access
3 months data retention
Dedicated Account Manager
Onboarding & Training

Funnels

No. of Running Funnels - 20
Basic Funnel Reporting
Funnel Drop Off Report
Advanced Funnel Filtering

Heatmaps

Heatmap
Click map
Cross-Device
Observations
Heatmap Comparison
Share
Scroll map
ClickArea
Element List
Download
Browsable Heatmap
Observations with Automatic Screenshot
Test Variation Heatmap
Advanced Heatmap Filtering
Heatmap Views

Visitor Recordings

Page and Session Level Recordings
Share
Cross-Device
Download
Session Filters
Advanced Recording Filters
Test Variation Recording
Saved Recordings - 1000
Observations with Recording Snapshot
Recording Views

Form Analysis

No. of Active Forms - 50
Conversion Funnel Report
Time Report
Hesitation Report
Refill Report
Ignore Report
Drop Off Report
Targeted Forms

Surveys

No. of Responses - As per quota-
No. of Active Surveys - 15
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Exit Intent
On-Scroll Trigger
Custom Styling
Variation Survey
*NPS®
Basic Targeting
Export CSV

Segmentation and Targeting

Report Segmentation - Advanced
Targeting
Saved Segments
Geo-Targeting
Custom Javascript
Custom Dimension - 50
Behavioral Analysis
Cookie Based Targeting
IP Based Targeting
Advanced Segment Logic

VWO Plan

Observations
Observations with automatic snapshot
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban - Standard + Custom
Idea factory

Account Administration & Support

Users - Unlimited
Subaccounts - 5
Integrations - Standard + Custom
API Access
Data Retention - 3 month
Business Goals - 75
Single Sign-On
GDPR compliance
Support Availability - 24 X 7
First Response Time
(Working days only) - 4 hrs
Email Support
In Product Chat Support
Phone Support
Dedicated Account Manager
Onboarding & Training

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 17/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about VWO Testing Pricing

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VWO Testing Reviews

User Rating

4.5/5 (Based on 425 Ratings)

Rating Distribution

Excellent
56.2%
Very Good
39.3%
Average
3.3%
Poor
0.7%
Terrible
0.5%

User Sentiments

User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics

Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans

Do You Use VWO Testing?

Write a Review

Review Summary

VWO Testing is a popular A/B testing tool praised for its user-friendly interface, particularly its WYSIWYG editor, making it easy to create and launch tests without extensive coding knowledge. Users highlight its comprehensive feature set, including split URL testing, multivariate testing, and robust reporting and analytics. While some users note a slight learning curve for advanced features and occasional glitches, the vast majority find VWO's ease of use, data-driven approach, and exceptional customer support crucial for driving website optimization and increasing conversions.

Pros

Datadriven insights: Optimizes website conversions using comprehensive data analysis and heatmaps.
A/B testing: Allows for testing and comparing different website variations to determine the most effective design for conversions.
Easy to use: Features an intuitive interface with draganddrop functionality, making it userfriendly for nontechnical users.

Cons

Limited integration options: May have limited integration options with other marketing tools.
Pricing: Can be relatively expensive for small businesses and startups.
Can be complex: Some users may find the advanced features and customization options overwhelming.

VWO Testing Reviews

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