Home/Marketing Automation Software/WebEngage
Updated on: January 27, 2021
What is WebEngage ?
WebEngage - Marketing Automation Software : SaaSworthy.com
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WebEngage

Application with enterprise grade capabilities
(153 Ratings) Write Review

WebEngage is a full-stack marketing automation and customer data platform for enterprises. The platform is uniquely designed to help consumer businesses retain their existing users by delivering data-backed, hyper-personalized communication across multiple channels at scale. The WebEngage dashboard comprises channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, IVR, Web Overlays, Facebook, and WhatsApp. And allows marketers and product managers to easily create segments of users based on their behavioral data stored on the WebEngage dashboard. Marketers and product managers can further create cross-channel journeys to deliver campaigns to these segments. The dashboard also has cohorts and funnels that help in measuring the retention and engagement metrics. Moreover, marketers and product managers can perform in-depth campaign analytics by measuring important metrics including revenue tracking. The campaigns can also be A/B tested in order to optimize their efficiency. The platform is suitable for web as well as app engagement.

WebEngage Awards

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WebEngage Features Show All Features

WebEngage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Mumbai, India / +91 (22) 6110 2400
Deployment SaaS/Web/Cloud Category Marketing Automation Software Push Notification Software Email Marketing Software

WebEngage Pricing

Pricing ModelFree Trial , Quotation Based
Solo
Custom

Features

  • 10k Monthly Active Users
  • Basic analytics
  • Basic segmentation
  • Engage across all channels
  • Personalize using users & events
  • 5 journeys
  • Limited 3rd party integrations
  • Email-only support
Band
Custom

Features

  • 50k Monthly Active Users
  • Solo plan features plus
  • Rolling time-window segments
  • A/B testing of campaigns
  • Channel trends & insights
  • Cross-channel comparison
  • 10 journeys
  • Role-based access
  • Chat support

Choir
Custom

Features

  • 100k Monthly Active Users
  • Band plan features plus
  • Advanced analytics
  • Frequency capping and DND
  • Personalize using 3rd party API data
  • Schedule reports
  • 20 journeys
  • API integration
  • Phone support
Orchestra
Custom

Features

  • 100k Monthly Active Users
  • Live view of segments & campaigns
  • Dynamic logic within campaigns
  • Data ingestion error detection
  • Custom reports
  • 100 journeys
  • Unlimited 3rd party integrations
  • Account manager
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Disclaimer: The pricing details were last updated on 08/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

WebEngage FAQs

WebEngage is Marketing Automation Software. WebEngage offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about WebEngage features.

WebEngage provides a custom pricing for their software.

Learn more about WebEngage pricing.

No, WebEngage does not offer a free plan.

Learn more about WebEngage pricing.

Yes, WebEngage provides API.

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WebEngage Reviews

OVERALL RATING
4.5
Based on 153 Rating(s)
Rating Distribution
  • 67.7 %
  • 26.8 %
  • 0 %
  • 0 %
  • 0 %
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FidelSource : financesonline.com
(Reviewed on 18 November 2020)
Robust marketing automation tool, professional support

PROS & CONS

What are the best aspects of this product?

WebEngage has cool and useful features such as the web and app push, journeys, and automation tools. It sports a valuable knowledge base platform too. Additionally, the WebEngage staff is so professional. The onboarding team has efficiently guided us to begin, the professional service staff has helped us develop strategies, and the customer support staff are very responsive.

What aspects are problematic or could work better?

We haven't experienced any downside with WebEngage. The entire package is terrific, which is something that other platforms cannot fulfill.

What specific problems in your company were solved by this product?

WebEngage has made it easier to handle complicated use cases. It includes issues about high-bounce rates, engagement boost, as well as gathering sign-up entries of newsletters. It has pumped up the click-through rates of our web push alerts as well.

Are you a current user of this product?

Yes

...more
Roshan JSource : g2crowd.com
(Reviewed on 15 October 2020)
"Webengage is potentially the most powerfull automation tool with a great team"

What do you like best?

Journeys (automation), web push, Knowledge base, customer service, Very helpful onboarding team (Udit), and professional services that helps you strategize

What do you dislike?

Nothing as such, we got a great deal for ourselves, compared to their competitors

Recommendations to others considering the product:

Go for it.

What problems are you solving with the product? What benefits have you realized?

Solving complex use cases, like high bounce rate, improving engagement, Web push CTR is higher than our previous provider, collecting newsletter signups,

...more
Vikar Ahmad SSource : g2crowd.com
(Reviewed on 06 October 2020)
"Good Marketing automation CRM platform for any organisation"

What do you like best?

The best part is we can create any type of segment & we can target those users through different channels.

What do you dislike?

Sometimes the page loading speed is very slow.

What problems are you solving with the product? What benefits have you realized?

It's very easy to target any users who are visiting your website through different channels like SMS, Push Notifications, Emails, etc

...more
Kapil KSource : g2crowd.com
(Reviewed on 02 October 2020)
"One of the best tool for all your CRM marketing automation"

What do you like best?

With the help of WebEngage is very easy for us to target the users through various channels like push notifications, surveys, emails, SMS etc.

What do you dislike?

System takes too much time to create any segment which ultimately increases our overall execution part

What problems are you solving with the product? What benefits have you realized?

With the help of WebEngage we can run real time survey and get the user experience which further we can use for our future marketing strategy

...more
Vaibhav BSource : g2crowd.com
(Reviewed on 29 September 2020)
"Blessing in disguise"

What do you like best?

The automation of all the journey we have created to tap on the real time customer engagement. The analysis of the report gives us a right vision to create more similar journey or to eliminate the non working ones.

What do you dislike?

The only fact that we get some whatsapp delivered under "Invalid" through webengage.

We have tried getting it resolved and still, a few remains under failure always.

Recommendations to others considering the product:

This tool can solve almost all of your remarketing plans through automation which can save cost and manpower. The journey you will create here, will keep a track of all the steps which should be followed immediately as soon as we receive the submission of an enquiry!

What problems are you solving with the product? What benefits have you realized?

Solving the gap between the Sales team and the customer. Before our Sales team gets in touch with the customer, we make sure that we are keeping the user engaged to keep it warm.

The good benefit, to create a conversational journey through our portal in webengage. It has given us relief in saving a little manpower and cost.

...more
Harish vSource : g2crowd.com
(Reviewed on 29 September 2020)
"Fantastic Marketing Automation tool with great customer support and userfriendly"

What do you like best?

The best part of WebEngage is that journey creation is quite easy.

The conversion of users has been increased.

The design of the dashboard is neat and simple.

Customer support is really good.

What do you dislike?

Sometimes the dashboard is working very slow.

What problems are you solving with the product? What benefits have you realized?

WebEngage has helped in reducing long working hours

Visitors to the website have been increased.

Reached the website visitors through multiple channels.

Highly engaged with the users.

...more
Sudip Issac SSource : g2crowd.com
(Reviewed on 28 September 2020)
"Going Above and Beyond"

What do you like best?

Ease of use and user support from their very friendly team who is always ready to help and courteous

What do you dislike?

A small learning curve which can easily be surpassed by few usage trials

Recommendations to others considering the product:

Go for it.

What problems are you solving with the product? What benefits have you realized?

Email automated journeys and recently, sending a survey. In terms of benefits, its simple to understand and create a campaign. The team is also extremely helpful.

...more
Maheshkumar KSource : g2crowd.com
(Reviewed on 21 September 2020)
"Best & effective marketing automation tool"

What do you like best?

WebEngage is the best Multichannel Platform & easy to use & have best support team as well

What do you dislike?

To export report is li'l challenging & the segment brewing is slow, but overall it performs at its ease.

Recommendations to others considering the product:

Simple yet best & effective marketing tool, it's easy to target relevant audience

What problems are you solving with the product? What benefits have you realized?

Targeting customized segments ( audience ) at the right time by understanding the purchase patterns and behaviour of the customers, through, Push Notifications, emailers, journeys & more

...more
Subhrajyoti SSource : g2crowd.com
(Reviewed on 14 September 2020)
"The product and service of WebEngage is really helpful."

What do you like best?

Omni channel engagement method works really well.

What do you dislike?

Analysis from the platform can be improved

What problems are you solving with the product? What benefits have you realized?

Personalized engagement has been possible which has helped in better conversions and lesser drop-offs.

...more
Yogesh YSource : g2crowd.com
(Reviewed on 31 August 2020)
"An Amazing Marketing automation product that takes away your hours of manual work."

What do you like best?

The best part that I like is funnels and event based journey that reacts to real time event and help us to organize our marketing engagement pipeline interactive at every stage the user is on. There are lots of tools that are available on webengage that makes it so flexible to shape very engaging journeys for users and its highly targeted personalization helps to make campaigns and journey so elegant and beautiful for users that they get sense of importance. Other best part about webenage is its engagement channels, webenage provides a wide range of engagement channels like sms, push, in-app notification, push, whatsapp, email, facebook, on-site. When you such great engagement channels then you can craft your journeys very smartly to make sure you are reaching your audience in a very impactful and engaging way. Also it provides extensions with the help of webhooks and rest api so you have access and control over that level.

What do you dislike?

I don't dislike any such things but it would be great to see new features like analytical dashboards and views to help us look data from a single view so that we can analyze things on a very high level.

What problems are you solving with the product? What benefits have you realized?

We are solving the engagements and automation problems with webenage as we have a whole arsenal of tools that makes it very flexible to use and also gives us full control on the flow. It is helping us automate acquisition campaigns and engaging users throughout their life cycle based on real time events happening.

...more
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Videos on WebEngage

EngageMint 2019, Dubai - Offical Trailer
EngageMint 2019, Dubai - Offical Trailer
De-Stressing: The WebEngage Way!

WebEngage Screenshots

Permission for non-SSL secured websites
Taking Web Push Permissions the right way
Permission for non-SSL secured websites
Permission for non-SSL secured websites
Taking Web Push Permissions the right way

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