Home/Marketing Automation Software/WebEngage
Updated on: May 25, 2020
What is WebEngage ?
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WebEngage

Application with enterprise grade capabilities
(42 Ratings) Write Review

WebEngage is a full-stack marketing automation and customer data platform for enterprises. The platform is uniquely designed to help consumer businesses retain their existing users by delivering data-backed, hyper-personalized communication across multiple channels at scale. The WebEngage dashboard comprises channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, IVR, Web Overlays, Facebook, and WhatsApp. And allows marketers and product managers to easily create segments of users based on their behavioral data stored on the WebEngage dashboard. Marketers and product managers can further create cross-channel journeys to deliver campaigns to these segments. The dashboard also has cohorts and funnels that help in measuring the retention and engagement metrics. Moreover, marketers and product managers can perform in-depth campaign analytics by measuring important metrics including revenue tracking. The campaigns can also be A/B tested in order to optimize their efficiency. The platform is suitable for web as well as app engagement.

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WebEngage Features Show All Features

WebEngage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Mumbai, India / +91 (22) 6110 2400
Deployment SaaS/Web/Cloud Category Marketing Automation Software Push Notification Software Email Marketing Software

WebEngage Pricing

Pricing ModelFree Trial , Quotation Based
Solo
Custom

Features

  • 10k Monthly Active Users
  • Basic analytics
  • Basic segmentation
  • Engage across all channels
  • Personalize using users & events
  • 5 journeys
  • Limited 3rd party integrations
  • Email-only support
Band
Custom

Features

  • 50k Monthly Active Users
  • Solo plan features plus
  • Rolling time-window segments
  • A/B testing of campaigns
  • Channel trends & insights
  • Cross-channel comparison
  • 10 journeys
  • Role-based access
  • Chat support

Choir
Custom

Features

  • 100k Monthly Active Users
  • Band plan features plus
  • Advanced analytics
  • Frequency capping and DND
  • Personalize using 3rd party API data
  • Schedule reports
  • 20 journeys
  • API integration
  • Phone support
Orchestra
Custom

Features

  • 100k Monthly Active Users
  • Live view of segments & campaigns
  • Dynamic logic within campaigns
  • Data ingestion error detection
  • Custom reports
  • 100 journeys
  • Unlimited 3rd party integrations
  • Account manager
Screenshot of the Vendor Pricing Page
WebEngage Pricing
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Disclaimer: The pricing details were last updated on 08/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

WebEngage FAQs

WebEngage is Marketing Automation Software. WebEngage offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about WebEngage features.

WebEngage provides a custom pricing for their software.

Learn more about WebEngage pricing.

No, WebEngage does not offer a free plan.

Learn more about WebEngage pricing.

Yes, WebEngage provides API.

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WebEngage Reviews

OVERALL RATING
4.3
Based on 42 Rating(s)
Rating Distribution
  • 36
  • 5
  • 0
  • 0
  • 1
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Nithin RSource : g2crowd.com
(Reviewed on 28 January 2020)
"One of the best tools for solving problems in EdTech domain"

What do you like best?

The design is pretty straightforward and easy to use.

Ability to create multiple journeys and design multiple notifications

Smooth onboarding and very good customer support.

What do you dislike?

It can't support if a user has multiple parallel journeys. This is a common case in EdTech. A learner will have access to multiple courses at the same time and Webengage can't help if you want to trigger engagement notifications at a course level.

What problems are you solving with the product? What benefits have you realized?

User Engagement, Engagement/Activity Analysis, A/B Testing, Marketing Analysis, etc

...more
Ayush GSource : g2crowd.com
(Reviewed on 20 January 2020)
"Good Product with great Support Team"

What do you like best?

The support team is really helpful in helping us meet our business requirements.

They help us with customized solutions that are not supported by the existing product.

Customer journeys are the biggest asset that enables us to do behavioral marketing. Its integration with APIs helps us customize our journeys effectively.

What do you dislike?

There are a few things we should definitely look into:-

- Integration of journeys with Surveys

- Having the logic of AND as well as OR configurable in the same segment creation. Currently, we do a lot of workarounds as at a time it only supports one logic.

- Improve our analytics metrics

- Events registration in the user journey path dashboard is not consistent and misses few events now and then

What problems are you solving with the product? What benefits have you realized?

We are solving the following problems:-

- Behavioral marketing; Sending marketing communication based on user inputs from CRM and website

- Optimizing our CRM processes by sending user activities via Webengage

...more
Samita KSource : g2crowd.com
(Reviewed on 20 January 2020)
"Easy to understand TOOL which helps in making journeys through different channels of CRM."

What do you like best?

I have made different Journeys based on dormancy, RNB customers, Wishlisters through different channels of CRM which helped in increasing the revenue. The most important feature which I liked is small logic with Just drag and drop feature. Also, we can change the communication easily in journeys. Apart from Journeys, we can download the data which will give you the complete information like delivered numbers, clicks,opens,sent numbers, conversion, Revenue which helps in analysis whenever required.

What do you dislike?

I did not find any drawbacks in webengage. However, as reports can be downloaded easily but only for one month. There should be feature to download the data of any number of months.

Recommendations to others considering the product:

WebEngage is an easy to implement tool with logics where we can make journeys easily with just drag and drop. Ecommerce companies should use this Tool to enhance the clickability, revenue and to solve traffic problems.

What problems are you solving with the product? What benefits have you realized?

I have made journeys which helped in increasing the clicks and opens which results in increased revenue. We are using journeys and web push for traffic problem solving.

...more
Athena JSource : g2crowd.com
(Reviewed on 13 January 2020)
"User friendly platform"

What do you like best?

Segmentation is easier; interface is really user friendly irrespective of tech background

What do you dislike?

Analytical tools and reporting can be improved.

What problems are you solving with the product? What benefits have you realized?

Customer engagement and targeting.

...more
User in Consumer ServicesSource : g2crowd.com
(Reviewed on 08 January 2020)
"Good tool for marketing and journey automations"

What do you like best?

The ability to set up customized journey for users basis their actions is the most useful feature.

What do you dislike?

Analytics capabilities are sub-par. One cannot do cohort analysis, time-series comparisons of user behaviour, top-performing events, etc. The list is long.

What problems are you solving with the product? What benefits have you realized?

USer egnagement is the primary need we are addressing through customizable journeys.

...more
Jatin BSource : g2crowd.com
(Reviewed on 03 January 2020)
"A Good tool for User Communications"

What do you like best?

* Journeys - Can Automate User flow through pre-defined custom Journeys. It reduce manual labor.

* Relays - More powerful version of Journey, where custom business events can be setup in order to automate user flow.

* Include & Exclude Multiple segments in Communications Like Email/SMS/Push/Webpush

*Push Amplification - Increases Push Notifications Delivery

What do you dislike?

*In-app Experience - only CTA is clickable in screen blocker In-app, also Button is compulsory & is positioned at bottom of creative so not much can be done regarding that.

* Unable to distinguish Inapp if you are using 2 apps.

* OnSite - Most of time segments doesn't appear in onsite campaigns. also conversion of onsite are not event based.

* Multiple conversion for campaign - Not Supported.

*Can't visualize data of 2 events in one screen, in order to compare

What problems are you solving with the product? What benefits have you realized?

We are using webengage for marketing automation & analytics. It has helped to segment our customers & send them communication accordingly.

...more
Vivek KSource : g2crowd.com
(Reviewed on 03 January 2020)
"Great platform to reach our customers at the right place and time!"

What do you like best?

1. Ease of Use in terms of campaign creation, reports, event management, etc.

2. 24*7 support team availability for solving any kind of issue.

3. Innovative product features like geo-targeting, include exclude feature in campaigns, etc.

4. Third-party integration like SMS, email, etc is easy to execute.

5. The onsite notification has helped improve offer visibility for desktop and mobile web audience.

6. Journey campaigns to reach out to customers as and when they drop and to upsell and xsell with best offers.

7. Reaching out to customers with the communication of their recent search using nunjucks in the campaigns has helped improve CTR and conversion rates.

What do you dislike?

1. Segment brewing speed at times are slow

3. Web push as a communication channel can be improved to help reach out to desktop and mobile web users.

Recommendations to others considering the product:

It's a great tool to continuously engage with your customers!

What problems are you solving with the product? What benefits have you realized?

A 360-degree communication platform, WebEngage has helped us reach heights! We have been mostly using to send out communications. The option to create a segmented audience set and to send out a specific communication basis their recent search history has helped to improve customer engagement. Features like journey creation and reaching out to the customer as and when they drop with best offers have improved conversions on the platform. Also, other features like onsite notification have helped us improve offer visibility for desktop and mobile web audience. Overall, we can say its a great tool to use for regular customer engagement.

...more
Lakshmi MSource : g2crowd.com
(Reviewed on 30 December 2019)
"Web Engage for reader engagement"

What do you like best?

The granularity in creating segments and targeting them with different channels. Automating targeting using relay / journeys

What do you dislike?

Need to have a wholesome view of a segment - like 20% of these people are from google-amp. They read politics content etc.

Response time in case of outages is very poor.

Development turn-around time and response to feature requests is not upto the mark

What problems are you solving with the product? What benefits have you realized?

We have implemented webengage to engage the customer with the preferred content in their preferred channel and move them into the subscription channel.

...more
Aditya KSource : g2crowd.com
(Reviewed on 27 December 2019)
"Webengage has helped us increase our reach and productivity of communication with users"

What do you like best?

-Ease and accuracy of setting up campaigns and reporting

-Offering consisting of multiple channels for customer reach across web, email, app

What do you dislike?

Flexibility in creating campaigns in terms of creatives etc.

Recommendations to others considering the product:

- Build strong integration among front end, Webengage and internal data analytics

- Maintain repository of the events in terms of name, definition, implication etc.

- Use experiment capabilities such as control group, A/B testing to find out whats working for you

- Create various journeys, segments and funnels to understand more about your customer journey

- Use multiple communication channels available in webengage to make most of its capabilities

What problems are you solving with the product? What benefits have you realized?

We are using webengage to reach out to customers post completion of transaction with aim to drive repeat transactions and engagement. We have seen some really good results in repeat transaction performance and have obtained valuable insights on user journey, funnels and behaviour.

...more
Rajesh PSource : g2crowd.com
(Reviewed on 27 December 2019)
"Webengage has done the most important thing right - Support"

What do you like best?

Webengage has all the capabilities required to pull off any marketing automation. Though what I like the most is there customer support. They have one of the shortest TAT I have ever come across in SAAS business

What do you dislike?

Lack of proper knowledge base (Videos specifically)

What problems are you solving with the product? What benefits have you realized?

Basic marketing automation on our web platform

...more
Read All Reviews

Videos on WebEngage

EngageMint 2019, Dubai - Offical Trailer
EngageMint 2019, Dubai - Offical Trailer
De-Stressing: The WebEngage Way!

WebEngage Screenshots

Permission for non-SSL secured websites
Taking Web Push Permissions the right way
Permission for non-SSL secured websites
Permission for non-SSL secured websites
Taking Web Push Permissions the right way

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