Home/Marketing Automation Software/WebEngage
Updated on: September 19, 2020
What is WebEngage ?
WebEngage - Marketing Automation Software : SaaSworthy.com
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WebEngage

Application with enterprise grade capabilities
(106 Ratings) Write Review

WebEngage is a full-stack marketing automation and customer data platform for enterprises. The platform is uniquely designed to help consumer businesses retain their existing users by delivering data-backed, hyper-personalized communication across multiple channels at scale. The WebEngage dashboard comprises channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, IVR, Web Overlays, Facebook, and WhatsApp. And allows marketers and product managers to easily create segments of users based on their behavioral data stored on the WebEngage dashboard. Marketers and product managers can further create cross-channel journeys to deliver campaigns to these segments. The dashboard also has cohorts and funnels that help in measuring the retention and engagement metrics. Moreover, marketers and product managers can perform in-depth campaign analytics by measuring important metrics including revenue tracking. The campaigns can also be A/B tested in order to optimize their efficiency. The platform is suitable for web as well as app engagement.

WebEngage Awards

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WebEngage Features Show All Features

WebEngage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Mumbai, India / +91 (22) 6110 2400
Deployment SaaS/Web/Cloud Category Marketing Automation Software Push Notification Software Email Marketing Software

WebEngage Pricing

Pricing ModelFree Trial , Quotation Based
Solo
Custom

Features

  • 10k Monthly Active Users
  • Basic analytics
  • Basic segmentation
  • Engage across all channels
  • Personalize using users & events
  • 5 journeys
  • Limited 3rd party integrations
  • Email-only support
Band
Custom

Features

  • 50k Monthly Active Users
  • Solo plan features plus
  • Rolling time-window segments
  • A/B testing of campaigns
  • Channel trends & insights
  • Cross-channel comparison
  • 10 journeys
  • Role-based access
  • Chat support

Choir
Custom

Features

  • 100k Monthly Active Users
  • Band plan features plus
  • Advanced analytics
  • Frequency capping and DND
  • Personalize using 3rd party API data
  • Schedule reports
  • 20 journeys
  • API integration
  • Phone support
Orchestra
Custom

Features

  • 100k Monthly Active Users
  • Live view of segments & campaigns
  • Dynamic logic within campaigns
  • Data ingestion error detection
  • Custom reports
  • 100 journeys
  • Unlimited 3rd party integrations
  • Account manager
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Disclaimer: The pricing details were last updated on 08/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

WebEngage FAQs

WebEngage is Marketing Automation Software. WebEngage offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about WebEngage features.

WebEngage provides a custom pricing for their software.

Learn more about WebEngage pricing.

No, WebEngage does not offer a free plan.

Learn more about WebEngage pricing.

Yes, WebEngage provides API.

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WebEngage Reviews

OVERALL RATING
4.5
Based on 106 Rating(s)
Rating Distribution
  • 74.1 %
  • 25.9 %
  • 0 %
  • 0 %
  • 0 %
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Subhrajyoti SSource : g2crowd.com
(Reviewed on 14 September 2020)
"The product and service of WebEngage is really helpful."

What do you like best?

Omni channel engagement method works really well. Review collected by and hosted on G2.com.

What do you dislike?

Analysis from the platform can be improved Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Personalized engagement has been possible which has helped in better conversions and lesser drop-offs. Review collected by and hosted on G2.com.

...more
Yogesh YSource : g2crowd.com
(Reviewed on 31 August 2020)
"An Amazing Marketing automation product that takes away your hours of manual work."

What do you like best?

The best part that I like is funnels and event based journey that reacts to real time event and help us to organize our marketing engagement pipeline interactive at every stage the user is on. There are lots of tools that are available on webengage that makes it so flexible to shape very engaging journeys for users and its highly targeted personalization helps to make campaigns and journey so elegant and beautiful for users that they get sense of importance. Other best part about webenage is its engagement channels, webenage provides a wide range of engagement channels like sms, push, in-app notification, push, whatsapp, email, facebook, on-site. When you such great engagement channels then you can craft your journeys very smartly to make sure you are reaching your audience in a very impactful and engaging way. Also it provides extensions with the help of webhooks and rest api so you have access and control over that level. Review collected by and hosted on G2.com.

What do you dislike?

I don't dislike any such things but it would be great to see new features like analytical dashboards and views to help us look data from a single view so that we can analyze things on a very high level. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving the engagements and automation problems with webenage as we have a whole arsenal of tools that makes it very flexible to use and also gives us full control on the flow. It is helping us automate acquisition campaigns and engaging users throughout their life cycle based on real time events happening. Review collected by and hosted on G2.com.

...more
Vipul SSource : g2crowd.com
(Reviewed on 20 August 2020)
"World class marketing automation platform with attentive expert support at all times!"

What do you like best?

The customer service provided by WebEngage is the best in the industry. WebEngage is very powerful and we are able to reach our users with the right message at the right time. I am especially a big fan of WebEngage's journey designer. The platform is fast, reliable, robust and secured. I highly recommend WebEngage to anyone looking for a marketing automation platform. Review collected by and hosted on G2.com.

What do you dislike?

Nothing to dislike as such so far, the tool has been unlocking great potential for us consistently! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go for it! It is worth it. Their support team is incredibly helpful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

WebEngage allows us to connect with users much more efficiently & it has improved our campaign conversion rates. It has enabled us to make more sales from our existing users. Review collected by and hosted on G2.com.

...more
Arun JSource : g2crowd.com
(Reviewed on 19 August 2020)
"Awesome product ! Fantastic On boarding ! Incredible Pro Services !"

What do you like best?

Great turn around time on integration and exceptional support from the success and tech managers. I loved the flawless of data flow and uninterrupted workflows and triggered communication. Worthy of saving me 1000 of dollars on outsourced task otherwise. Their professional services team are a bunch of genius who get custom request also addressed which is not possible in regular stack. They value to their customer's business is just too good. I get update on regular product improvisation notification as all the teams works very closely. Their dev and analytics team is great to go over the milestones to cater any specific communication implementation and reporting.

I would love to work with them again in future as they personally believe to make/save you money by using their solution. Kudos. Review collected by and hosted on G2.com.

What do you dislike?

Earlier I thought of meeting them every month which is possible now as they have got an office in my city. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If need all marketing automation which includes SMS, Social channels such as FB or Whatsapp, web push, mobile push and onsite marketing, this is the tool for it. Many service integrations are also seamless. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One stop solution for all channels and CRM activities.

Managing regular and triggered communication.

Seamless integration with multiple ESP.

ROI enhancement with professional consultation. Review collected by and hosted on G2.com.

...more
SAUMIL GSource : g2crowd.com
(Reviewed on 05 August 2020)
"Best tool to manage any CRM process"

What do you like best?

Creation of Personalized Journey's. It's very easy to create all our CRM need base triggers for customer retention through WebEngage Review collected by and hosted on G2.com.

What do you dislike?

Reporting Structure is quite time consuming & doing same tasks multiple times Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Customer Retention, by using WebEngage we are getting benefits of mapping my whole CRM activities in well format & personalized manner Review collected by and hosted on G2.com.

...more
Sanchit GSource : g2crowd.com
(Reviewed on 29 July 2020)
"Webengage is an amazing marketing tool!"

What do you like best?

The ease of use in journey creation and omni channel marketing

The product is cost effective also Review collected by and hosted on G2.com.

What do you dislike?

Template saving is tedious and changes made in one campaign are not translated to another Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Really good for marketing automation, wordpress integration can be a challenge Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing Auto mation

Omni Channel Marketing

Order confirm SMS

Transnational SMS Review collected by and hosted on G2.com.

...more
Tushar PSource : g2crowd.com
(Reviewed on 23 July 2020)
"Great Multi-channel Marketing Automation Platform & Super active customer support"

What do you like best?

a) Very easy to use and the tool can be learned quickly.

b) Customer support is very active and replies with TAT of less than a day. The resolution depends on the issue at hand, but one can bet on their dedication to resolving the issues at the earliest.

c) Customer journeys can be constructed very quickly with the help of drag and drop feature in the tool. Many configuration options are available at the user level as well as at the attributes level, which makes user journeys hyper-personalized.

d) WebEngage has intuitive dashboards that help you in understanding the effectiveness of campaigns and take corrective actions accordingly. You can automate the reports on daily or weekly basis. This saves a lot of time of ops time. Review collected by and hosted on G2.com.

What do you dislike?

a) The segmentation dashboard is slow, but they have introduced an alternative for it which fixes this issue.

b) The other part being Funnel analysis is very basic. WebEngage is a very powerful Engagement tool but they have a long way to go in terms of analytics suite. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Always make a list of use cases, this will help you and WE team to understand your requirements and thus will save a lot of time afterward. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With WebEngage we are trying to increase user engagement in the app by automating user journeys and hyper-personalizing the content. We have seen an uplift of 5% in CTR due to push amplification and 15% in returning users in 3 months. Manual efforts have also decreased and conversion have increased by a 0.7% point basis. Review collected by and hosted on G2.com.

...more
Subhag KSource : g2crowd.com
(Reviewed on 10 July 2020)
"Excellent products with a superb customer service team."

What do you like best?

Single platform for customer outreach. This includes ability to create segments and share them across platforms such as FB etc to improve audience targeting. Review collected by and hosted on G2.com.

What do you dislike?

Would like ability to share audiences with Google Adwords as well. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Simple platform with multiple tools at your disposal and an amazing customer service team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

SMS, Emailers, Facebook audience automation, Whatsapp campaigns.

Everything can be handled from a single platform. Review collected by and hosted on G2.com.

...more
Srinivas MSource : g2crowd.com
(Reviewed on 08 July 2020)
"Webengage!! They helped us for Marketing Automation."

What do you like best?

It is easy to understand what our users are doing and how we can target them. We can engage our customers using different tools they are providing. It is very simple. Review collected by and hosted on G2.com.

What do you dislike?

They have to integrate Website Layout/UI with the new UI. They can create a better dashboard. Overall Dashboard. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are trying to solve the Funnel Drop off and communication problems for our user. We are able to achieve significant progress. Especially during the COVID times. Review collected by and hosted on G2.com.

...more
Mahip TSource : g2crowd.com
(Reviewed on 08 July 2020)
"WebEngage a recommended tool for having a live overview about all your data stuff happening"

What do you like best?

The best part about WebEngage is that it helps me drive the Marketing campaigns with a lot of ease with help of Journeys based on User actions Review collected by and hosted on G2.com.

What do you dislike?

If I have to copy just a content from one of my already delivered sms, email or push, I have to first open the previous one and navigate myself to the content page which I think can be reduced a little bit Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are searching for a tool to help you with User acquisition and retention, then I must say go for it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The best part which WebEngage plays with my day to day activity is to streamline User acquisition and retention process through triggered SMS / Push / Email (trigger based on pre defined User activity) Review collected by and hosted on G2.com.

...more
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WebEngage Screenshots

Permission for non-SSL secured websites
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Permission for non-SSL secured websites
Permission for non-SSL secured websites
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