Home/Marketing Automation Software/WebEngage
Updated on: June 18, 2019
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WebEngage

Application with enterprise grade capabilities
★★★★★
★★★★★
(42 Ratings) Write Review

WebEngage is a cloud-based marketing application that boasts enterprise-grade capabilities and improves user retention. The software has target messaging capability and data personalization, by which it delivers only relevant messages to customers. In addition to this, it has journey designer feature used to create a visualization of campaigns. It minimizes cart abandonment through targeted messaging. The software will improve the frequency of transactions through targeted offer highlights. In addition to this, it has segment marketing capability that will help to maintain high customer retention rate.

WebEngage Features Show All Features

WebEngage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact Mumbai, India
Deployment SaaS/Web/Cloud Category Marketing Automation Software Push Notification Software Email Marketing Software

WebEngage Pricing

Pricing ModelFree Trial , Freemium , Subscription
How much does WebEngage cost ?
The pricing for WebEngage starts at $199.0 per month. WebEngage has 3 different plans such as - Solo at $199.0 per month, Band at $899.0 per month and Choir at $1499.0 per month. WebEngage also offers a custom plan based on the customer's request.
Solo
$199 /Month

Ideal for sites with less than 10K monthly active users. Billed Annually.

  • Basic analytics
  • Basic segmentation
  • Engage across all channels
  • Personalize using users and events
  • 5 journeys
  • Limited 3rd party Integrations
  • Email only support

Band
$899 /Month

Recommended for businesses with more than 10,000 monthly active users. Billed Annually

  • Solo plan features plus
  • Rolling time-window segments
  • A/B testing of campaigns
  • Channel trends & insights
  • Cross-channel comparison
  • 10 journeys
  • Role-based access
  • Chat support

Choir
$1,499 /Month

Suitable for enterprises with 100,000 monthly active users. Billed Annually

  • Band plan features plus
  • Advanced analytics
  • Frequency capping and DND
  • Personalize using 3rd party API data
  • Schedule reports
  • 20 journeys
  • API integration
  • Phone support
Orchestra
Custom

Enterprises with above 100,000 and a large volume of active visitors.

  • Choir plan features plus
  • Live view of segments and campaigns
  • Dynamic logic within campaigns
  • Data ingestion error detection
  • Custom reports
  • 100 journeys
  • Unlimited 3rd party integrations
  • Account manager
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Disclaimer: The pricing details were last updated on 08/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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WebEngage Reviews

OVERALL RATING
4.5
Based on 42 Rating(s)
Rating Distribution
  • 40
  • 1
  • 0
  • 0
  • 1
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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 12 June 2019)
"Good for running campaigns bad at reporting"

What do you like best?

I like the automated journeys feature, easy stop and start tracking of the events and easy integration with the third party products.

What do you dislike?

Dashboard is too slow and we face a lot of technical setbacks at their end with affects our campaigns. Also the reporting and analysis aspect is lacking in the tool. Have to do a lot of manual calculations.

What problems are you solving with the product? What benefits have you realized?

We are solving cross channel communication with webengage and able to reach out efficiently to our dropped out customers with better segmentation.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 11 June 2019)
"A complete solution for your marketing automation needs"

What do you like best?

The best part of Webengage is the one-stop solution it provides to all your personalized marketing needs. You can check the user funnel, create journeys based on user behavior on your products and send the communication based on every behavior.

Moreover, the best part is the API support it has. You don't need to add fixed data, just call your API within the journey or any other communication medium to personalize the content in real time.

What do you dislike?

Sometimes it's a bit difficult to add customizations like page delay or scroll percentage which were not available till the last time I used webengage.

What problems are you solving with the product? What benefits have you realized?

As a growing company looking to increase customer conversion, personalized communication was a big challenge as we as a product marketing team didn't want to spam the user. Webengage's user journey came in handy at this time. Through this solution, we were not just able to grow exponentially but with such volatile and price sensitive industry our retention and conversion percentage also increased in double digits.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 07 June 2019)
"360-degree User Journey and Experience Automation possible."

What do you like best?

1. Journeys have been the saviour when it comes to targeting all out users from different time zones and different locales.

2. Segmentation on the basis of Geo-location, behavioural and technology have helped us in finding the right-fit campaign for each type of users.

3. The support team is quick-to-respond and have solutions and services for every requirement. Over last one year, Pritesh has been persistently helping us in resolving all campaign related issues we face from technical point of view.

4. New templates for On-site and surveys are very helpful

What do you dislike?

WE has some room for improvement when it comes to reporting and email editor.

What problems are you solving with the product? What benefits have you realized?

WebEngage allowed the team to not only improve engagement but also measure and correlate user behavior with campaign performance. Our team is constantly discovering better ways of engaging users. We have re-prioritized campaigns that were more effective in saving users time or fetching more conversions.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 31 May 2019)
"Makes automation great again"

What do you like best?

There are all kinds of automation tools out there - rule based, trigger based, segment based, journey based, AI-ML driven, customer preference driven, and the list goes on. Some are developer first, some boast of no-developer-required integrations.

There is no one solution that fits all.

We wanted a product that helped us create manageable journeys and gave us freedom for a lot of testing. WebEngage fits that bill perfectly. When it comes to automating customer journey's - I can't think of any other tool that does it better.

What do you dislike?

Their 'Survey' module is a bit dated and lacks ease of use, when compared to other tools like OptinMonster, SumoMe or GetSiteControl. But of all the features WebEngage offers, Survey is like a Bonus that they are giving out of good will.

Recommendations to others considering the product:

If you are looking for a journey based orchestration then this is the right tool for you. It does what it says it does, and does it well. You'll be extremely satisfied if you use it to solve your communication hassles.

If you are looking for full-blown automation tool with analytics, attribution, on-site optimisation and everything that comes along, then you might be a little disappointed.

What problems are you solving with the product? What benefits have you realized?

Being in insurance industry, we send a lot of emails and messages. Previous products we used had a flow-chart based journey builder that used to take up lots of nodes when the journey became complex. It was unmanageable after a certain point. On WebEngage we were able to implement the same thing with 1/4th the number of nodes, owing to their UX.

Better management of states and clear reporting helped us improve upon our efficiency.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 30 May 2019)
"Powerful Multi Channel User Engagement Tool "

What do you like best?

Drag & drop journey builder is really helpful - "Key is one can use multi channel at a time". With data accuracy it gives me more confidence in taking decisions. Cohort & Funnels are next best thing which comes handy. Flexibility of playing with user event and attribute makes the communication very contextual which leads to higher engagement rates.

What do you dislike?

It's is actually a powerful and easy-to-use tool, however I wish WebEngage team should not restrict this superb product for user analytics and engagement WebEngage should incorporate "Product Analytics (Both App and Web)" I am sure with hybrid of user engagement and product analytics it will not only empower the marketing team but also as a product it will dominate.

Recommendations to others considering the product:

Must have tool, it will actually help you and your team taking data and insight based decisions.

What problems are you solving with the product? What benefits have you realized?

Improving user engagement, wining back the churned users and improving the LTV are the key problem I am working on and trust me WebEnage made it super easy by felicitating me take data and insights backed decisions.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 29 May 2019)
"Excellent Marketing Automation Tool"

What do you like best?

Journey Designer Is So Easy To Use And Very Helpful With Event based Marketing. WebEngage are constantly adding communication channels through their platform widening Marketers reach to respective clients which we are big proponents of!

What do you dislike?

Some reporting features between events and lead data would be nice to improve.

What problems are you solving with the product? What benefits have you realized?

We have more capabilities with WebEngage than ever before allowing us to communicate with students in was we thought were not possible through automation.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 27 May 2019)
"A Great Automation tool for Marketing!"

What do you like best?

Can create a single journey to automate entire marketing communications and support team is very helpful. It´s easy to use, and learn. Highly recommend to anyone considering a good Marketing Automation Tool.

What do you dislike?

Event information cannot export from the dashboard & Can not create view only access to sub-users.

Recommendations to others considering the product:

Easy to use and measure your ROI

What problems are you solving with the product? What benefits have you realized?

Helped to captured the abounded users and send personalized outreach campaigns using omnichannel reachability journeys.

Onsite notifications have helped us to achieve more conversions.

Recurring Web push based on customer behaviors

Customized leave intent survey to convert unknown user as lead or Customers

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 27 May 2019)
"Been using Webengage since 2012 - Gets better every year"

What do you like best?

The fact my team can create journeys instantly.

What do you dislike?

Would like automated reporting to management on performance of campaigns and journeys.

What problems are you solving with the product? What benefits have you realized?

Retention of customers and re-engagement.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 May 2019)
"Awesome Product"

What do you like best?

The ability to automatically move people from 1 segment to another based on their behavior.

What do you dislike?

noting. The platform is splendid. All the features are valuable

Recommendations to others considering the product:

Amazing Product and will surely help you enhance your sales. Super fast support and staff to work with.

What problems are you solving with the product? What benefits have you realized?

It has made life really easy to target customers. We just set the logic once and then forget about it. Web Engage works like a charm and helps us re-target existing customers and in acquiring new customers.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 31 January 2019)
"Awesome Marketing Automation Tool"

What do you like best?

1- User journeys are really effective in terms of engaging customer sending them different types of messages and targeting them through different channels.

2- Web/APP notifications is such an powerful feature generating realtime traffic instantly.

3- Funnels help us in creating different flows to track users actions they are perfoimng on each step.

4- Current LIVE feautre is really an amazing addition to the Web Engage dashboard where you can see the realtime users interacting with each campaign/channels individualy.

5 - Addition of Geo-Fence is what i really an amazing feature got a lot of ideas how we can use location based targeting.

What do you dislike?

I dont really dislike that much about Web Engage, it would be great if recommended Web Push & Push notifications can be added which really helped in terms of conversions.

Recommendations to others considering the product

1 - Email templates should be more user friendly drag and drop of blocks would be really helpful in creating fast templates.

2 - Recommended Web/App notfications should be added

What business problems are you solving with the product? What benefits have you realized?

WebEngage has really helped in enhancing the way that we, as an organization, are able to engage with our customers on a broader level. Although there are plenty of benefits that have been acquired through WebEngage from different channels. User journeys really helped us to re-engage customer efficiently.

...more
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WebEngage Awards

Questions on WebEngage

ASK A QUESTION

Is there free trial available for any push notification software?

B
Answered by Brinda Raje | 1 years ago

Yes. PushCrew and WebEngage have the free trial options

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