Leanplum is Mobile Analytics Software. Leanplum offers the following functionalities:
- Funnel Analysis
- A/B Testing
- Cohort Analysis
- Retention Tracking
- Revenue Tracking
- Push Notifications
- Event Tracking
Learn more about Leanplum features.
It is a powerful mobile analytics platform which helps you to build long-term customer relationship. It will allow you to manage campaigns in multiple messaging channels and it has optimization assistance which will improve the effectiveness of every campaigns. In addition, it has impact clarity feature which will help u to understand the impact of all campaigns. Using this software, you can send targeted messages to the consumers through push and email notifications. In addition, this software will allow you to send personalized messages and it also has predefined templates which can be used in the campaigns.
| Support | Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | NA | Location / Phone Number | San Francisco, CA / +1-844-532-6758 |
| Deployment | SaaS/Web/Cloud | Category | Mobile Analytics Software |
Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Leanplum is Mobile Analytics Software. Leanplum offers the following functionalities:
Learn more about Leanplum features.
No, Leanplum does not provide API.
Leanplum handles client information and division great. There are a wide range of framework and custom fields you can portion on. The field type and portion nearby administrator backing is truly best in class, enabling you to cut your rundowns or information any way you need. Out of the container, Leanplum gives numerous kinds of examinations to see how occasions influence client cooperation with your item. In the event that you completely incorporate with the SDK and send point by point association and item buy occasions, Leanplum can give you extraordinary client and money related bits of knowledge. Leanplum's crusade arrangement procedure is natural and ground-breaking. Setting up the portions and calendar is exceptionally simple. The A/B testing capacities are likewise incredible and the part test investigation view is extremely useful.
At the hour of the arrangement, the designer documentation was fairly meager. Particularly when managing relocating tokens from an alternate merchant, we needed to invest some energy with our Account Manager and technical support making sense of the most ideal approach to coordinate. Their sync API isn't exactly as strong as other B2B sellers. The association drops out or gives odd reactions at times. It's essential to have match up to code in your backend that can deal with these sorts of mistakes powerfully. Their email usefulness is tantamount to a device like MailChimp.
Leanplum is a completely coordinated enhancement answer for portable applications. The organization empowers engineers, item administrators, and advertisers to release the estimation of client information by effectively upgrading portable substance and informing by means of adaptable A/B testing, showcasing computerization and amazing examination.
I love that Leanplum offers fantastic out-of-the-box parameters, such as Install Date, App Versions, etc, as well as functionalities that make CRM and LiveOps easy to manage. With functionalities such as Optimal Time, our LiveOps team was able to reach out to players when they're most likely to play, thereby avoiding chances of player opt-outs as well as improving CTR.
I wish there was a way to bulk upload Push Notifications to the system. Downloading into a CSV is fantastic, however, when you're a one-man team managing multiple titles, it can be very repetitive to copy and paste into the tool with one game having 30+ notifications per month.
We have been able to reach out to our players at any given time, through any given event or player state, as well as with any parameters we desire. This made it super simple to guide our players through the early player journey and entice lapsed players with personalized and targeted notifications. Through utilization of Leanplum's base functionalities, we have been able to improve multiple KPIs across the board.
I love that Leanplum offers fantastic out-of-the-box parameters, such as Install Date, App Versions, etc, as well as functionalities that make CRM and LiveOps easy to manage. With functionalities such as Optimal Time, our LiveOps team was able to reach out to players when they're most likely to play, thereby avoiding chances of player opt-outs as well as improving CTR.
I wish there was a way to bulk upload Push Notifications to the system. Downloading into a CSV is fantastic, however, when you're a one-man team managing multiple titles, it can be very repetitive to copy and paste into the tool with one game having 30+ notifications per month.
We have been able to reach out to our players at any given time, through any given event or player state, as well as with any parameters we desire. This made it super simple to guide our players through the early player journey and entice lapsed players with personalized and targeted notifications. Through utilization of Leanplum's base functionalities, we have been able to improve multiple KPIs across the board.
Super easy to use and integrate a holistic messaging platform. Plus, it includes A/B testing!
Sometimes setting up lifecycle campaigns can be confusing.
Being able to communicate to our users on all fronts - in-app, push, email, etc. Also, being able to slow release updates using their AB testing platform is fantastic.
The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts.
It is a little awkward to figure out how to target a test device. Setting up rules takes a bit of work to know that you are targeting the correct group. It is a little difficult to work with nested campaigns.
We are trying to increase customer engagement with our features and preemptively inform customers of issues within our platform to reduce call volume and make it easier for them to self service issues.
Leanplum easily manages user info and segmentation and it offers several kinds of analysis to comprehend how events affect client interface with the products. Leanplum provides a strong and instinctive setup procedure, easy segmentation and scheduling, and the powerful abilities of A/B testing and the split test analysis. Leanplum displays the accurate history of a campaign. A/B Testing helps you to know which customers have opened which messages more.
Their sync API isn't relatively as strong as other B2B retailers. Sometimes the link fades away or responds strangely. It has an analogous email functionality like MailChimp. Sometimes, the user interface loads slowly after login. It is a little bit confusing for the user to search through the search area. It does not share enough information on every account. It has no built-in capability to tag users when they come in or go out of certain segments.
The user interface is very simple and easy to comprehend. It easily sends notifications on mobile devices. Leanplum has an exceptional analytics dashboard that seems immediately when logging in to the Leanplum. It displays all the information that can be used to show numerous views depending on the metrics of individual interests. It is simple to use and aids to examine and visualize the information utilizing innovative filtering and grouping tools.
We do like the user experience and the user-friendliness of Leanplum. Also, customer support and onboarding support from Leanplum is excellent.
Sometimes we encounter a campaign flow that isn't entirely supported by Leanplum yet. However, the support helps to find a workaround and put the request on the backlog.
Communicating with our customers at the right time with the right message. And A/B testing of in-app functionality and lay-outs.
Easy to navigate and the team are quick to response when we need them
Easy to Navigate, and the team always ready to help us whenever we need them, they're also quite proactive in pushing us to optimize the usage
Using leanplum help us eliminate the limitations of previous sent rate, and also enable us to do a more proper tracking on each comms/campaign we sent
Leanplum's team has been nothing short of amazing - from our first contact to our regular catch-ups, 2 years later. They're professional, empathetic, and customer-oriented.
In order for a client to make the most out of Leanplum, it's important to have a customer success manager that really understand your industry and your objectives. As long as you get that, you're good.
Make sure you have dedicated resources to not only work on the initial implementation but the continuous improvement - from product to tech & marketing.
We have automated our funnel retargeting communications, sending the right message to the right customer thanks to Leanplum's in-depth tracking and insights. Our conversion efficiency increased by 15% in 6 months.
I like how easy it is to build multi-channel communication messages/campaigns for users of our app, and the deep analytics I can pull actionable insights from.
I've experienced a few bugs since I've used the platform, which sometimes affects the timing of new communication messages that are based on new app features or announcements. Also, I dislike that I cannot directly and easily upload a list of users to target for a message.
Engagement and retention of our mobile app users
