With the SaaS industry growing at a fast clip (it's expected to reach revenues of $113.1 billion, almost twice of 2017 revenues, per Gartner), it's evident that such companies are rapidly changing several traditional industries while creating quite a few new ones. And if you're part of a SaaS business or planning to start one, then SaaS conferences are definitely the best way to see how fast the landscape is changing, from the front seat. Of course, SaaS events are also a great way to hear from the industry's who's who and meet and network with fellow entrepreneurs. So if you're planning to attend a SaaS event (or two), then you've reached the right place as we at SaaSworthy are bringing you a curated list of SaaS events in 2020 that are worth your attention. Let's jump right in.
March 10th - 12th, San Jose, USA
Started by serial entrepreneur Jason M Lemkin, who's known for successful digital signing service EchoSign and selling it to Adobe, SaaStr Annual has quickly become a must-attend SaaS event. Started back in 2015, the conference boasts immense learning experience in three days of a packed schedule. This time around, the event will have over 300+ sessions that one can attend, as per their interests. And that's not it, you can also have mentoring sessions from SaaS leaders, dubbed as Braindates. If you're looking for investors, then you'll find them at the event too, with SaaStr claiming the presence of 800+ VCs. All in all, the event will have over 15,000 people from the SaaS ecosystem, making it an unmissable affair.
March 13th-22nd, Austin, USA
South by South West is one of the most popular events in the world. It's mot as much as an event, but a festival that has artists, innovators and thought-leaders and thus focuses on the intersection of culture and technology. While it's not specifically targeted at SaaS companies, there are a fair share of sessions that are related to startups covering things like investing, mentorship, and more along with SXSW Pitch and Release It pitching competitions. Similarly, you'll find technology sessions focusing on buzzwords like 5G, cryptoassets, deep fakes and quantum computing among several others. In sum, it's definitely a great event if you want to exchange ideas and open your mind to what's possible.
April 1st-2nd, Israel
For a SaaS company, sales and marketing is among the core functions and they're also quite different in contrast to conventional businesses. Enter SaaS Tiger, which is specifically aimed at sales and marketing of SaaS products, which of course, play a crucial role in the growth. To do that, the SaaS Tiger conference brings together sales, marketing, product managers and of course founders and investors from the biggest SaaS companies. It promises to offer the best strategies and tactics that will improve your SaaS company's growth as well as revenue. The two-day event boasts 700 attendees from over 30 countries and 45 insightful sessions. Attendees can also schedule 1:1 meetings with investors and corporates for 20 minutes.
April 15th-16th, San Francisco, USA
One of the oldest SaaS conferences, SaaS Connect has been held since 2011. SaaS companies, platforms and APIs, channels and investors all come together for this unique event which specifically focusses on partnerships. The event has over 400 SaaS partnership leaders. This year, sessions will be delivered by pedigreed executives from Mailchimp, Segment, Typeform, Zapier and a dozen more.
April 22nd-23rd, Dublin, Ireland
Dublin in Europe is emerging as a hotbed for innovative tech companies, so it surely makes sense that a tech summit is being organised there. The Dublin Tech Summit has over 10,000 attendees from 70 countries and has a packed two-day schedule with more than 200 speakers. As you could guess, it isn't focusing on SaaS vertical as such, but with sessions from Zoom's founder, Segment's Head of Growth and Chargify's CEO along with many more, it does become a great platform to listen from people who've made it big in the SaaS domain. Furthermore, the conference is a great networking platform.
April 28th-29th, California, USA
The lynchpin for SaaS companies is recurring revenue, so it makes perfect sense for you to attend a conference that specifically focuses on this area. Simply Dubbed Recurring Revenue Conference, more than 700 people join the event every year. The talking points include revenue models, reducing CAC (customer acquisition cost) without sacrificing growth, increasing LTV (lifetime value) and so on. While the conference organisers haven't updated this year's speakers yet, past speakers include executives from the likes of Chrome River and SaaSOptics.
May 11th-13th, Sao Paulo, Brazil
SaaStock ranks high on the list of SaaS events, thanks to its global scale that's aimed at bringing founders, executives and investors at one place. Its first event of the year 2020 will be held in Brazil for 30 days and promises an attendance of over 600 people and more than 60 VC funds. With 2020's speakers including executives from popular SaaS companies like Cloudflare, Shopify and Zendesk, it surely becomes an event worth attending. Then there's SaaStock Ascent, which is an invite-only forum for 40 SaaS founders and CEOs who are leading companies with $3million ARR or more to discuss scaling up.
May 18th-20th, San Francisco, USA
LTV Conf 2020 is a leading SaaS conference in North America, and will be held in the silicon valley of the world. The event will get SaaS founders and investors in one platform and focus on important things like hiring, marketing and scaling. The three-day conference will also focus on some of the perennially difficult questions for founders: bootstrapping vs raising funding or when one should exit.
June 17th-18th, Paris, Europe
SaaStr has become so popular that instead of just one event, it's holding quite a few conferences across the world. In that vein, think of SaaStr Europa as the European counterpart of the company's annual event in the United States. SaaStr Europa started in 2018, and this year, it's said to be bigger and better with the attendance of over 3,000 founders and executives from top SaaS vendors as well as VCs. While the details of the event are still being worked out, the list of speakers - that includes people from popular SaaS products like Dashlane and InVision - already raises the stakes.
June 22nd-24th, San Francisco, USA
SaaStock's North America is an annual tradition that brings the growth-stage B2B SaaS founders and executives together with investors. The three-day event is packed with knowledgeable sessions and boasts of over 1,000 attendees. While the conference organizers haven't revealed all the details of the 2020 edition, its partners include the likes of Chargebee and Leadfeeder among other popular SaaS companies. The event also has a Startup program and scholarships for startups, while the SaaS.City is a one-day accelerator that will offer hands-on workshops on a variety of domains such as sales and marketing.
June 22nd-25th, Toronto, Canada
Run as part of North America's fastest-growing tech conference - Collision - SaaS Monster serves as a platform for big data, customer service and marketing companies to come together. The ticket for the Collison conference will give you access to SaaS Monster too, which will specifically focus on four verticals: cloud computing, artificial intelligence, enterprise technology and security. The speakers include founders from popular SaaS companies such as Auth0, Drift, Front and Mailchimp.
August 5th-6th, Vancouver, Canada
As the name itself suggests, Traction Conf tells you ways to get traction for your startup. While the learnings are for any startup, SaaS companies can specifically take advantage of the tips to put their business in the growth mode. The event focuses on giving actionable insights on how to grow your business from those who've actually done it. The past list of speakers includes App Dynamic's Jyoti Bansal, Hootsuite's Ryan Holmes, FreshBooks' Mike McDerment among others.
September 1st-2nd, Singapore
With Asia ranking among the fast-growing SaaS markets, SaaStock Asia aims to fuel this further. After its debut in 2019, the 2020 edition of the event is promised to be bigger and better. The two-day conference will be attended by 400+ people, over 40 VC funds and 20+ exhibitors. Since the event is further away, the details are still kept under wraps, but if last year's speakers (from companies like Freshworks and Talkpush) are any indication, you can't miss it if you are based out in Asia or serving this region.
September 14th-16th, San Francisco. USA
TechCrunch is one of the premier publications for covering the startup scene, and its conferences are equally impressive. Disrupt is among its most popular tech events where founders and investors discuss the next big (read disruptive) things. Even though, it doesn't necessarily focus on the SaaS industry, TechCrunch Disrupt SF 2020 provides immense networking opportunities. Not to mention that if your startup participates in The Startup Battlefield Competition then you're in the same class as the likes of Dropbox and Fitbit - the winners in the previous competitions. The event attracts 10,000+ attendees across the world, which is a testament to its popularity.
September 21st-23rd, Boston, USA
Staying true to its name, Business of Software Conference is aimed at founders and senior executives in the software and SaaS companies. Over three days, the event will have 13 sessions from biggies in the industry. The event will bring together more than 250 leaders in this space with whom you can learn about things for your SaaS business and of course, you can also chat with keynote speakers too. There will also be three-hour workshops that will be announced closer to the event (tickets to be purchased separately).
October 12th-14th, Dublin, Ireland
SaaStock ranks high on the list of SaaS events, thanks to its global scale that's aimed at bringing founders, executives and investors at one place. Spread over three days, the event touts over 4,000 attendees, 300+ investors and more than 250 exhibitors from across the globe. If that's not enough, then there are also dedicated bootcamps like SaaS.City, which conducts a series of hands-on workshops for SaaS companies. There's also a Startup Program for startups that comprise dedicated workshops, and connecting new companies with investors among other things. To unwind, the conference also holds SaaSociety, an invite-only retreat for SaaS founders.
November 18th-19th, Vancouver, Canada
Now in its 5th edition, SaaS North is among Canada's largest SaaS conferences. With over 1,800 people attending the event and over 70 speakers, the event promises to be quite enriching for founders to know what's happening in the fast-paced world of SaaS. Its itinerary for this year is still under the wraps, but the fact that previous year, speakers included popular investors and founders form the likes of Drift and Unbounce.
Nov 19th-20th, Helsinki, Finland
If you're looking for a startup conference to attend, then your search ends at Slush. Incepted back in 2008 with an attendance of just 300 people, it has grown up to become one of the largest events with over 25k attendees. That's not all, there will be 3,500 startups and 2,000 investors, making it a great opportunity for networking. The event will attract speakers from the likes of John Collison from Stripe and Michael Moritz from Sequoia Capital.
So there you have it... a comprehensive list of SaaS events and conferences in 2020. We'll keep updating the list if there are any more events that deserve your attention. Do let us know which ones you're keen to attend.