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Updated on: October 21, 2020
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Customer Data Platform (CDP)

Customer Data Platform (CDP) is an advanced database system that collects, combines, and normalizes large volumes of customer data received from various marketing channels like CRM, Mobile Apps, Websites, and Offline models. CDP uses customer data touchpoints stored in offline and online channels and transform into actionable insights in response to user behavior. Customer Data Platform is an appropriate tool for customer-driven businesses in creating highly-personalized marketing campaigns in real-time. Customer Data Platforms are used for omnichannel marketing like acquisition, retention, and engagement

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Exponea - Customer Data Platform (CDP) : SaaSworthy.com
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Exponea

The Next Generation Customer Data Platform
(227 Ratings)

Exponea is a Customer Data and Experience Platform (CDXP) able to collect, analyze, and activate customer data in real‑time through multiple built-in channels. It enables e‑commerce businesses to understand customer behavior and immediately launch personalized campaigns for each individual... read more

Evergage - Customer Data Platform (CDP) : SaaSworthy.com
95%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Evergage

A powerful and user-friendly tool for behavioral tracking
(220 Ratings)

A cloud-based real-time personalization platform that empowers digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and attribute... read more

LeadBoxer - Customer Data Platform (CDP) : SaaSworthy.com
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

LeadBoxer

Identify the most qualified Leads and Customers
(11 Ratings)

LeadBoxer is a platform designed to optimize workflow regarding online lead & customer identification and qualification. Integrate all lead and customer profile behavioral data together to discover new opportunities for your organization. They identify and track website visitors and their behavior,... read more

BlueConic - Customer Data Platform (CDP) : SaaSworthy.com
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BlueConic

A Customer Data Platform To Plan Individual Customer Experience
(18 Ratings)

BlueConic is a customer data platform that synchronizes first-party data of the marketers from the diverse systems in which it exists to make it accessible whenever and wherever it is needed for marketing purposes. Organizations can utilize this tool to unify their first-party customer data into a... read more

Arm Treasure Data - Customer Data Platform (CDP) : SaaSworthy.com
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Arm Treasure Data

Enterprise Customer Data Platform
(148 Ratings)

Arm Treasure Data empowers marketers with rich customer insights that drive remarkable customer experiences. Create audience segments at levels of granularity previously not possible and use machine learning to improve segmentation over time. Use AI/ML-powered insights from an individual’s... read more

Blueshift - Customer Data Platform (CDP) : SaaSworthy.com
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Blueshift

Customer Engagement Made Simple
(144 Ratings)

Blueshift combines the scale and flexibility of a customer data platform with the speed and execution of multi-channel campaigns in a single, easy-to-use platform. Blueshift’s recent innovations in AI-Powered Marketing include “AI-Powered Customer Journeys,” a next generation solution that... read more

mParticle - Customer Data Platform (CDP) : SaaSworthy.com
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

mParticle

A better way to build your marketing stack
(4 Ratings)

mParticle is the customer data platform for every screen. Sophisticated marketers at companies including Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. mParticle is the... read more

Optimove - Customer Data Platform (CDP) : SaaSworthy.com
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Optimove

Built for Smart Marketing Teams
(81 Ratings)

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the... read more

Amperity - Customer Data Platform (CDP) : SaaSworthy.com
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Amperity

A Leading Customer Data And Identity Platform For Businesses

Amperity is a smart tool for optimizing campaigns and building long-term relationships with your customers. It gives predictive insights on customer’s buying patterns, product preferences, channels, and much more – all this makes it easy for marketing teams. Users can automate their campaigns,... read more

Lytics - Customer Data Platform (CDP) : SaaSworthy.com
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Lytics

Create a real-time intelligent view
(61 Ratings)

Lytics enables you to know your customers and have meaningful conversations, in the channels they prefer, using the tools you already have. Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments. Understand... read more

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List of Customer Data Platform (CDP)

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.6
95 4.3
92 4.2
91 4.1
91 4.3
90 4.3
88 4.3
88 4.4
87 NA
87 3.8

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Martech Advisor
Finding the Right Customer Data Plaform (CDP) in an evolving market
Customer Data Plaorms have emerged as the primary marketer-owned system to deliver a unified view of the customer. This...
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