Home/Customer Data Platform (CDP)
Updated on: August 9, 2020
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Customer Data Platform (CDP)

Customer Data Platform (CDP) is an advanced database system that collects, combines, and normalizes large volumes of customer data received from various marketing channels like CRM, Mobile Apps, Websites, and Offline models. CDP uses customer data touchpoints stored in offline and online channels and transform into actionable insights in response to user behavior. Customer Data Platform is an appropriate tool for customer-driven businesses in creating highly-personalized marketing campaigns in real-time. Customer Data Platforms are used for omnichannel marketing like acquisition, retention, and engagement

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Exponea - Customer Data Platform (CDP) : SaaSworthy.com
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Exponea

The Next Generation Customer Data Platform
(144 Ratings)

Exponea is a Customer Data and Experience Platform (CDXP) able to collect, analyze, and activate customer data in real‑time through multiple built-in channels. It enables e‑commerce businesses to understand customer behavior and immediately launch personalized campaigns for each individual... read more

Amperity - Customer Data Platform (CDP) : SaaSworthy.com
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Amperity

Connect all of your customer data to supercharge your marketing

Amperity, the leading Customer Data, and the Identity Platform help to control customer data. Leveraging machine learning and cloud-scale, Amperity is revolutionizing customer identity resolution and data management and provides the core customer data foundation.

LeadBoxer - Customer Data Platform (CDP) : SaaSworthy.com
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

LeadBoxer

Identify the most qualified Leads and Customers
(1 Ratings)

LeadBoxer is a platform designed to optimize workflow regarding online lead & customer identification and qualification. Integrate all lead and customer profile behavioral data together to discover new opportunities for your organization. They identify and track website visitors and their behavior,... read more

BlueConic - Customer Data Platform (CDP) : SaaSworthy.com
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BlueConic

Unified, Actionable Customer Data
(5 Ratings)

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. BlueConic's customer data platform liberates your data so you can activate... read more

Evergage - Customer Data Platform (CDP) : SaaSworthy.com
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Evergage

A powerful and user-friendly tool for behavioral tracking
(180 Ratings)

A cloud-based real-time personalization platform that empowers digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and attribute... read more

Quickwork - Customer Data Platform (CDP) : SaaSworthy.com
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Quickwork

Build Customer Journey in Minutes

Quickwork software is a platform used to integrate your business for a better customer journey and offer richer experience. Capture leads from multiple external sources, qualify them using business rules and engage with the customer. Capture customer information on a messaging platform, verify the... read more

BlueVenn - Customer Data Platform (CDP) : SaaSworthy.com
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BlueVenn

Customer Data Platform and Omnichannel Marketing Hub

BlueVenn is the first and only multi-channel marketing automation app with an integrated Customer Data Platform that enables our 400+ clients worldwide to unify and integrate every byte of customer information across their business into a Single Customer View (SCV). Then use our friendly built-in... read more

CustomerLabs CDP - Customer Data Platform (CDP) : SaaSworthy.com
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

CustomerLabs CDP

Better market your customers through simple website tracking
(1 Ratings)

CustomerLabs CDP lets marketers track, unify, segment & sync customer data. All this without writing a single line of code. Capture specific website events that make the most sense for your marketing using Action Recorder. A point-click tool for marketers to collect website customer behavior data... read more

Arm Treasure Data - Customer Data Platform (CDP) : SaaSworthy.com
89%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Arm Treasure Data

Enterprise Customer Data Platform
(59 Ratings)

Arm Treasure Data empowers marketers with rich customer insights that drive remarkable customer experiences. Create audience segments at levels of granularity previously not possible and use machine learning to improve segmentation over time. Use AI/ML-powered insights from an individual’s... read more

AgilOne - Customer Data Platform (CDP) : SaaSworthy.com
89%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AgilOne

Customer data platform built to support advanced enterprise needs
(1 Ratings)

AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to... read more

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List of Customer Data Platform (CDP)

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.8
94 NA
93 4.5
92 4.5
92 4.3
90 NA
90 NA
90 5
89 4.3
89 4

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Martech Advisor
Finding the Right Customer Data Plaform (CDP) in an evolving market
Customer Data Plaorms have emerged as the primary marketer-owned system to deliver a unified view of the customer. This...
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