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Updated on: March 31, 2020
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Customer Data Platform (CDP)

Customer Data Platform (CDP) is an advanced database system that collects, combines, and normalizes large volumes of customer data received from various marketing channels like CRM, Mobile Apps, Websites, and Offline models. CDP uses customer data touchpoints stored in offline and online channels and transform into actionable insights in response to user behavior. Customer Data Platform is an appropriate tool for customer-driven businesses in creating highly-personalized marketing campaigns in real-time. Customer Data Platforms are used for omnichannel marketing like acquisition, retention, and engagement

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Evergage - Customer Data Platform (CDP) : SaaSworthy.com
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Evergage

A powerful and user-friendly tool for behavioral tracking
(180 Ratings)

A cloud-based real-time personalization platform that empowers digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and attribute... read more

Exponea - Customer Data Platform (CDP) : SaaSworthy.com
95%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Exponea

The Next Generation Customer Data Platform
(144 Ratings)

Exponea is a Customer Data and Experience Platform (CDXP) able to collect, analyze, and activate customer data in real‑time through multiple built-in channels. It enables e‑commerce businesses to understand customer behavior and immediately launch personalized campaigns for each individual... read more

Optimove - Customer Data Platform (CDP) : SaaSworthy.com
95%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Optimove

Built for Smart Marketing Teams
(65 Ratings)

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the... read more

CustomerLabs CDP - Customer Data Platform (CDP) : SaaSworthy.com
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

CustomerLabs CDP

Better market your customers through simple website tracking
(1 Ratings)

CustomerLabs CDP lets marketers track, unify, segment & sync customer data. All this without writing a single line of code. Capture specific website events that make the most sense for your marketing using Action Recorder. A point-click tool for marketers to collect website customer behavior data... read more

Amperity - Customer Data Platform (CDP) : SaaSworthy.com
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Amperity

Connect all of your customer data to supercharge your marketing

Amperity, the leading Customer Data, and the Identity Platform help to control customer data. Leveraging machine learning and cloud-scale, Amperity is revolutionizing customer identity resolution and data management and provides the core customer data foundation.

Hull - Customer Data Platform (CDP) : SaaSworthy.com
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hull

A Unified Database for Managing Customers
(39 Ratings)

Hull is a complete customer engagement platform to transform, enrich, segment data in all your tools in real-time. Hull can import any customer data at any scale without limitations. Generate qualified leads by email campaigns. A secure platform that integrations with SQL Importer, Hull.js, and The... read more

BlueConic - Customer Data Platform (CDP) : SaaSworthy.com
89%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BlueConic

Unified, Actionable Customer Data
(5 Ratings)

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. BlueConic's customer data platform liberates your data so you can activate... read more

AgilOne - Customer Data Platform (CDP) : SaaSworthy.com
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AgilOne

Customer data platform built to support advanced enterprise needs
(1 Ratings)

AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to... read more

Blueshift - Customer Data Platform (CDP) : SaaSworthy.com
86%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Blueshift

Customer Engagement Made Simple
(117 Ratings)

Blueshift combines the scale and flexibility of a customer data platform with the speed and execution of multi-channel campaigns in a single, easy-to-use platform. Blueshift’s recent innovations in AI-Powered Marketing include “AI-Powered Customer Journeys,” a next generation solution that... read more

Audiens - Customer Data Platform (CDP) : SaaSworthy.com
86%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Audiens

Powerfully simple Customer Data Platform

Audiens is a Customer Data Platform as-a-service that creates a persistent, unified customer database that is used to improve the performance of advertising campaigns. Data is onboarded from multiple sources, normalized, and combined to create advanced audience segmentation. This structured data is... read more

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List of Customer Data Platform (CDP)

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.3
95 4.8
95 4.4
94 5
92 NA
90 4.7
89 4.5
88 4
86 4.2
86 NA

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Martech Advisor
Finding the Right Customer Data Plaform (CDP) in an evolving market
Customer Data Plaorms have emerged as the primary marketer-owned system to deliver a unified view of the customer. This...
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