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Updated on: August 4, 2021
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Customer Data Platform (CDP)

Customer Data Platform (CDP) is an advanced database system that collects, combines, and normalizes large volumes of customer data received from various marketing channels like CRM, Mobile Apps, Websites, and Offline models. CDP uses customer data touchpoints stored in offline and online channels and transform into actionable insights in response to user behavior. Customer Data Platform is an appropriate tool for customer-driven businesses in creating highly-personalized marketing campaigns in real-time. Customer Data Platforms are used for omnichannel marketing like acquisition, retention, and engagement

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Exponea - Customer Data Platform (CDP)
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Exponea

Unify customer data facilitating great marketing capabilities
(287 Ratings)

Exponea is an intuitive customer data and experience management platform which is capable of unifying relevant information across various customer touchpoints. The software offers a wide variety of features like email marketing, automation, product recommendation, predictive intelligence etc. It... read more

Segment - Customer Data Platform (CDP)
97%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Segment

Customer-centric data solution platform
(333 Ratings)

Segment pricing: Starts at $120.0. Offers Free-forever and Custom plan.

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices,... read more

Zeotap - Customer Data Platform (CDP)
95%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zeotap

Helping Brands Better Understand Their Customers
(32 Ratings)

Zeotap pricing: Zeotap Offers Custom plan.

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but... read more

Evergage - Customer Data Platform (CDP)
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Evergage

A powerful and user-friendly tool for behavioral tracking
(224 Ratings)

Evergage pricing: Evergage Offers Custom plan.

A cloud-based real-time personalization platform that empowers digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and attribute... read more

LeadBoxer - Customer Data Platform (CDP)
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

LeadBoxer

Identify the most qualified Leads and Customers
(13 Ratings)

LeadBoxer pricing: Starts at $195.0.

LeadBoxer is a platform designed to optimize workflow regarding online lead & customer identification and qualification. Integrate all lead and customer profile behavioral data together to discover new opportunities for your organization. They identify and track website visitors and their behavior,... read more

BlueConic - Customer Data Platform (CDP)
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BlueConic

A Customer Data Platform To Plan Individual Customer Experience
(21 Ratings)

BlueConic pricing: BlueConic Offers Custom plan.

BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into... read more

Amperity - Customer Data Platform (CDP)
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Amperity

A Leading Customer Data And Identity Platform For Businesses

Amperity pricing: Amperity Offers Custom plan.

Amperity is a smart tool for optimizing campaigns and building long-term relationships with your customers. It gives predictive insights on customer’s buying patterns, product preferences, channels, and much more – all this makes it easy for marketing teams. Users can automate their campaigns,... read more

Arm Treasure Data - Customer Data Platform (CDP)
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Arm Treasure Data

A Data Platform Providing Customer Analytics for Businesses
(180 Ratings)

Arm Treasure Data pricing: Arm Treasure Data Offers Custom plan.

Arm Treasure Data is a platform that consolidates the customer data from all kinds of offline, online, and IoT devices to provide important business insights that are needed for propelling the growth of the business. It is an independent CDP which is proven to solve even the most complicated data... read more

mParticle - Customer Data Platform (CDP)
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

mParticle

Simplification Of Customer Data Infrastructure
(5 Ratings)

mParticle pricing: mParticle Offers Custom plan.

mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio... read more

Blueshift - Customer Data Platform (CDP)
89%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Blueshift

Customer Engagement Made Simple
(150 Ratings)

Blueshift pricing: Blueshift Offers Custom plan.

Blueshift combines the scale and flexibility of a customer data platform with the speed and execution of multi-channel campaigns in a single, easy-to-use platform. Blueshift’s recent innovations in AI-Powered Marketing include “AI-Powered Customer Journeys,” a next generation solution that... read more

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List of Customer Data Platform (CDP)

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.7
97 4.7
95 4.5
93 4.3
92 4.2
90 4.1
90 NA
90 4.3
90 4
89 4.5

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Martech Advisor
Finding the Right Customer Data Plaform (CDP) in an evolving market
Customer Data Plaorms have emerged as the primary marketer-owned system to deliver a unified view of the customer. This...
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