Home/Customer Data Platform (CDP)
Updated on: December 7, 2019
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Customer Data Platform (CDP)

Customer Data Platform (CDP) is an advanced database system that collects, combines, and normalizes large volumes of customer data received from various marketing channels like CRM, Mobile Apps, Websites, and Offline models. CDP uses customer data touchpoints stored in offline and online channels and transform into actionable insights in response to user behavior. Customer Data Platform is an appropriate tool for customer-driven businesses in creating highly-personalized marketing campaigns in real-time. Customer Data Platforms are used for omnichannel marketing like acquisition, retention, and engagement

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Evergage - Customer Data Platform (CDP) : SaaSworthy.com
98%

Evergage

A powerful and user-friendly tool for behavioral tracking
(117 Ratings)

A cloud-based real-time personalization platform that empowers digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and attribute... read more

Optimove - Customer Data Platform (CDP) : SaaSworthy.com
80%

Optimove

Built for Smart Marketing Teams
(25 Ratings)

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the... read more

Exponea - Customer Data Platform (CDP) : SaaSworthy.com
77%

Exponea

The Next Generation Customer Data Platform

Exponea is an end-to-end Customer Data Platform that combines customer data analytics with omnichannel campaign execution while cracking the unified Single Customer View. Through this, With enabled marketers to understand customers and immediately turn insights into actionable campaigns, ensuring... read more

Amperity - Customer Data Platform (CDP) : SaaSworthy.com
65%

Amperity

Connect all of your customer data to supercharge your marketing

Amperity, the leading Customer Data, and the Identity Platform help to control customer data. Leveraging machine learning and cloud-scale, Amperity is revolutionizing customer identity resolution and data management and provides the core customer data foundation.

BlueConic - Customer Data Platform (CDP) : SaaSworthy.com
55%

BlueConic

Unified, Actionable Customer Data

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. BlueConic's customer data platform liberates your data so you can activate... read more

AgilOne - Customer Data Platform (CDP) : SaaSworthy.com
53%

AgilOne

Customer data platform built to support advanced enterprise needs

AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to... read more

Blueshift - Customer Data Platform (CDP) : SaaSworthy.com
36%

Blueshift

Customer Engagement Made Simple

Blueshift combines the scale and flexibility of a customer data platform with the speed and execution of multi-channel campaigns in a single, easy-to-use platform. Blueshift’s recent innovations in AI-Powered Marketing include “AI-Powered Customer Journeys,” a next generation solution that... read more

Audiens - Customer Data Platform (CDP) : SaaSworthy.com
36%

Audiens

Powerfully simple Customer Data Platform

Audiens is a Customer Data Platform as-a-service that creates a persistent, unified customer database that is used to improve the performance of advertising campaigns. Data is onboarded from multiple sources, normalized, and combined to create advanced audience segmentation. This structured data is... read more

ActionIQ - Customer Data Platform (CDP) : SaaSworthy.com
30%

ActionIQ

Deliver Personalized Experiences To Drive Revenue

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. As an Enterprise CDP, ActionIQ helps F500 companies connect their first-party customer data,... read more

Hull - Customer Data Platform (CDP) : SaaSworthy.com

Hull

A Unified Database for Managing Customers
(27 Ratings)

Hull is a complete customer engagement platform to transform, enrich, segment data in all your tools in real-time. Hull can import any customer data at any scale without limitations. Generate qualified leads by email campaigns. A secure platform that integrations with SQL Importer, Hull.js, and The... read more

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List of Customer Data Platform (CDP)

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.3
80 4.4
77 NA
65 NA
55 NA
53 NA
36 NA
36 NA
30 NA
0 4.6

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