Acquia Marketing Cloud

About Acquia Marketing Cloud

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue.

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Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%
Reviews

83%
Momentum

60%
Popularity

65%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Online

Acquia Marketing Cloud Features

Show Feature Explanation

Show Missing Features

Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Data Source

Import customer data from several sales and marketing channels

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

Identity Graph

Create a correlation between individuals with identical match groups.

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Acquia Marketing Cloud Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Acquia Marketing Cloud Custom

Features

Organize Review and Approval
Reuse and Repurpose Your Best-Performing Content
Present a Consistent Brand Identity
Better Personalization
Journey Orchestration
Website Personalization
Data Sharing Tools

Disclaimer: The pricing details were last updated on 24/07/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Acquia Marketing Cloud Pricing

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Acquia Marketing Cloud Reviews

User Rating

4.2/5 (Based on 150 Ratings)

Rating Distribution

Excellent
38%
Very Good
48%
Average
10%
Poor
2%
Terrible
2%

User Sentiments

Campaign Builder, Ease of Use, Personalization Capabilities, Extensive Integrations

Technical Complexity for Setup and Configuration, Occasional Bugs and Errors, Inadequate Documentation, Analytics and Reporting Limitations

Do You Use Acquia Marketing Cloud?

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Review Summary

User reviews of Acquia Customer Data Platform highlight its strengths in personalization and data analytics, with users praising its ability to create targeted campaigns and present data effectively. However, some users expressed concerns about its pricing, particularly for mid-market clients. Acquia's CDP also faces challenges with cross-channel integration, and a steep learning curve for more complex features. Overall, reviews suggest a powerful tool with great potential but requiring careful consideration of implementation and support needs.