Optimizely

About Optimizely

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Pricing

Free Trial Not Available
Optimizely Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

100%
Momentum

75%
Popularity

100%

Platforms Supported

Browser Based (Cloud)
Desktop App (Mac)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

24/7 (Live rep), Online

Optimizely Awards

# 1 Most Worthy AB Testing Software
Q3 2019

# 1 Most Popular AB Testing Software
Q3 2019

# 1 Most Searched AB Testing Software
Q3 2019

Optimizely Features

Show Feature Explanation

Show Missing Features

AB Testing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Surveys

Optimize survey response rate with A/B testing

Optimizely Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Content Cloud Custom

Included:

Content management
Authoring & layout
Headless API
Approval workflows

Commerce Cloud Custom

Included:

Multisite & multi-lingual
Visitor targeting
Project collaboration
Inventory & order management

Intelligence Cloud Custom

Included:

A/B testing & experimentation
Advanced visitor personalization
Collaborate with program management
Deploy on web, in apps and server-side

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Optimizely Pricing.

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Optimizely Reviews

User Rating

4.2/5 (Based on 2,258 Ratings)

Ratings Distribution

Excellent
39.6%
Very Good
45.7%
Average
12%
Poor
1.9%
Terrible
0.8%

Do You Use Optimizely?

Write a Review

Review Summary

Overall, users find Optimizely to be a powerful tool for experimentation and personalization, with many praising its ease of use, customization options, and strong analytics capabilities. However, some users have expressed concerns about its complexity, reporting issues with its user interface and the need for extensive training or support to get the most out of the platform. Additionally, pricing has been mentioned as a potential downside, with some users finding it to be on the higher end compared to other similar products.

Pros

Improved website conversions with personalized experimentation and targeted content.
Easy implementation and seamless integration with existing tech stack.