Home/AB Testing Software/Optimizely
Updated on: August 9, 2020
What is Optimizely ?
Optimizely - AB Testing Software : SaaSworthy.com
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Optimizely

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(265 Ratings) Write Review

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Optimizely Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA / (800) 252-9480
Deployment SaaS/Web/Cloud Installed - Mac Category AB Testing Software

Optimizely Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Optimizely FAQs

Optimizely is AB Testing Software. Optimizely offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor

Learn more about Optimizely features.

Optimizely provides a custom pricing for their software.

Learn more about Optimizely pricing.

No, Optimizely does not offer a free plan.

Learn more about Optimizely pricing.

Yes, Optimizely provides API.

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Optimizely Reviews

OVERALL RATING
4.3
Based on 265 Rating(s)
Rating Distribution
  • 223
  • 34
  • 5
  • 1
  • 2
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Verified UserSource : trustradius.com
(Reviewed on 03 December 2019)
Optimizely a great choice for A/B Testing in Mobile Apps

Use Cases and Deployment Scope

We use it to A/B test features within our mobile applications. The SDK allows us to easily implement feature testing in both the iOS and Android platforms. Without the SDK, we would have to have a lot of custom code splattered throughout the code base which is not ideal. We particularly like the Swift support in iOS.

Pros and Cons

  • Swift support on iOS
  • Custom logger
  • Event tracking/metrics
Edit
  • More documentation samples
  • Video demos
  • Expensive

Likelihood to Recommend

To quickly add A/B Testing to your mobile applications, I can highly recommend the product. It's not free, but you often get what you pay for if you go with a free or open-source solution. If your company has the budget, this tool/SDK is worth the investment and time saved.
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Verified UserSource : trustradius.com
(Reviewed on 12 October 2019)
Optimizely Saves Dev Time

Use Cases and Deployment Scope

Optimizely is used by our Marketing, Operations and Product teams to A/B test new features. It is valuable for self-building basic design changes and testing them, all without needing your development teams to help - this is extremely valuable to us given we have limited tech resources. It also helps for larger a/b tests that we do work with development on - they create a way to trigger large tests with cookies and then we use Optimizely to set the cookies and control test volumes.

Pros and Cons

  • Self code small design changes without dev help.
  • Quickly adjust test volumes or turn tests on/off.
  • Watching high-level test metrics to know when you have a Stat Sig winner.
Edit
  • We have had some issues with using it on Single Page App sites.
  • There is an initial learning curve.
  • Would benefit from improved online courses.

Likelihood to Recommend

Well suited for teams that don't have dev capacity for developers to build their tests. Well suited for teams that are looking to test quickly and frequently. Generally good for any team to make quick, auto deployed, changes to a site. Not great for enhancing data analysis, you can pull out the data and then need to analyze it somewhere else, but high-level metrics are in it.
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Verified UserSource : trustradius.com
(Reviewed on 12 October 2019)
Optimizely is an effective experimentation platform for companies of any size and has helped our company increase revenue significantly

Use Cases and Deployment Scope

We currently use Optimizely for A/B and multi-variate testing of many parts of our website and shopping experience. We test copy, headlines, buttons, features, new pages, new experiences and more. It is very effective in helping us learn when any change we make to our product and marketing materials affects our sales performance.

Pros and Cons

  • It does a great job reporting experiment results and showing when a test wins or loses.
  • The UI is designed very well and it super easy to use.
  • The customer support is really responsive and helpful.
  • The documentation is very deep and helpful.
Edit
  • Single Page Application testing is a little more difficult than traditional sites.
  • API documentation could use more examples.
  • QA of experiments could be a little easier. Sometimes the preview links don't load in browser windows or incognito windows.

Likelihood to Recommend

Optimizely is very effective for A/B and multivariate testing. We have seen random instances where browser extension ad-blockers block Optimizely rendering experiments not effective. Therefore, if used for an important content fix, it might not be the best solution, although it's better than nothing when you can't get a fix through engineering fast enough.
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Verified UserSource : trustradius.com
(Reviewed on 20 September 2019)
Optimizely makes testing simple and effective

Use Cases and Deployment Scope

We use Optimizely in the marketing department to test variations across our marketing websites. It allows us to test simple and complex variations without requiring developer resources.

Pros and Cons

  • Customer support.
  • Training.
  • Making testing simple.
Edit
  • I would like the ability to force a cache clear on the snippet each time the snippet changes, instead of based on time settings. This may be possible with Optimizely Edge.
  • The ability to see changes made to each test individually (not just all changes made.

Likelihood to Recommend

Optimizely is what you need it to be; if you need really simple tests, such as a redirect or simple edit, it is very simple to use. If you have very complex tests, such as custom code changes and timing events, it has the ability to handle it. It makes testing as quick and easy as I imagine possible. Plus, their support team is amazing! They have helped me troubleshoot testing issues and get tests up and running more times than I can count.
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Verified UserSource : trustradius.com
(Reviewed on 11 September 2019)
Optimizely Review

Use Cases and Deployment Scope

Optimizely is used by almost everyone on my team on a daily basis. We work with many clients who use Optimizely as their primary A/B, MVT, and personalization testing tool, and we both consult with them on best practices on how to use the tool, as well as execute our own analysis within the tool (if an analytics platform is not paired with it.

Pros and Cons

  • Extremely intuitive interface with excellent usability, without sacrificing features. You could almost just read and use some common sense, and be able to use 80%+ of the features the first time you load the tool - incredibly intuitive.
  • Drag and Drop/Click and Pull functionality that is present throughout the tool, allows for seamless changes and updates, which can be much more cumbersome in other tools - potentially leading to more errors in campaign setup.
  • The WYSIWYG (What You See Is What You Get Editor is the best that I have personally used.
  • Optimizely technical support is second to none, in both their expertise, as well as their friendliness and willingness to help.
  • Integrates well with Adobe Analytics.
Edit
  • One specific point, is I wish Optimizely gave you the ability to copy an audience. It's an extremely simple feature, and one that we've requested, but probably just on the back log currently.
  • Sometimes it can take quite some time to upload changes from a campaign to the CDN. It varies by client and implementation, but can be a pain point at times.

Likelihood to Recommend

Companies should discuss their goals on a case-by-case basis to determine what testing tool makes the most sense for them, but unless there were specific reasons to use another testing tool, Optimizely would be my recommendation any day of the week.
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Verified UserSource : trustradius.com
(Reviewed on 03 September 2019)
A Fully Featured Optimization and Personalization Tool that Marketers can Actually Use.

Use Cases and Deployment Scope

Our organization uses Optimizely for both B2B and B2C marketing. We use it to personalize customer experiences on our eCommerce site, as well as to test new experiences before we implement them.

Pros and Cons

  • Swapping out content, such as banners or icons.
  • Personalizing a landing page based on URL parameters for non-organic or direct traffic.
  • Testing new site experiences before developing them fully to validate the business case for the change.
Edit
  • The integration with Google Analytics is not great.
  • Designing changes for responsive design usually requires building a custom extension.
  • It can slow down page loads if you don't do a good job archiving audiences and experiments when no longer in use.

Likelihood to Recommend

I would absolutely recommend Optimizely to a colleague because it has proven itself worth the effort of implementing is. Optimizely makes personalization for email segments a breeze, with measurable effects on revenue. In general, the measurability is Optimizely's greatest strength. Every change we implement, we implement as a 50/50 split in Optimizely and make sure we can justify the cost of development.
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Verified UserSource : trustradius.com
(Reviewed on 22 August 2019)
Great for novice and advanced users, and for small and large teams

Use Cases and Deployment Scope

We recently launched a newly designed website, and at first, we relied on Optimizely to implement "hotfixes" for issues until we could deploy the next code release. Recently, we've been focused on testing the optimization of the checkout flow. We've also been using it to test new features on the site before spending the time and resources on a fully developed solution. Our team is very lean, so Optimizely is primarily used by our agency partner responsible for web analytics, but a few of my colleagues and I use it as well.

Pros and Cons

  • A user-friendly (usability interface for day to day experience setup and monitoring.
  • A novice can easily set up simple experiments, but an advanced user can set up more complex experiments with code/etc.
  • Customer service, customer support, and support architects are impressively responsive and knowledgable.
Edit
  • I just received an auto-generated notification that we've used 80% of our impressions in the first three months of our contract (yikes!!!!. I had mistakenly been going off visitors and thought we were ok. I had to dig for a while to even find where these this logged, and even then I'm not sure which experiments are burning through the impressions. I had to negotiate (internally to get the budget for the expanded contract to the higher tier with more impressions, so I'm not sure whether I'll be able to talk my way into a mid-year budget review to further expand/extend my contract. Otherwise, I'm guessing I'll have to shut down Optimizely for the next nine months. Bottom line: I felt entirely blindsided by the lack of visibility for how many impressions we were burning through.

Likelihood to Recommend

Great for hotfixes, and both simple and complex experiments. Apparently (per my early comment about being blindsided about the impressions we were burning through, it's not well suited for any experiments that run across multiple pages, such as global navigation.
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Emily EmmerSource : trustradius.com
(Reviewed on 28 June 2019)
Optimizely for marketers

Use Cases and Deployment Scope

Optimizely has been used by the marketing department for 6+ years. A/B testing with Optimizely helps us make changes after we've tested impact with our site visitors. We've also used Optimizely as a quick fix for any site issues when resolving through developer resources will be too cumbersome.

Pros and Cons

  • Simple technical interface that allows for marketing-centric A/B testing, it pulls the power of experimentation back into Marketing's wheelhouse.
  • Excellent support resources: It's easy to get customer support on the phone and they're fully equipped to resolve issues.
  • Great training and certification resources.
Edit
  • Limited visibility to product roadmap and ability to influence that roadmap.
  • Mandatory transition to new platform with no access to previous testing was inconvenient (2018.
  • Creating swim-lane testing for tests with the same conversion metric is a bit cumbersome.

Likelihood to Recommend

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources. Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
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Verified UserSource : trustradius.com
(Reviewed on 26 June 2019)
Front End Developer's Perspective

Use Cases and Deployment Scope

It is being used by a small team within a department primarily for A/B testing. For example, to promote user registration, we might want to test out a new feature which could be anything from a new design for the registration section or a mini-standalone application. Before rolling it out en masse, we would test this out in a limited scope to compare relative registration levels.

Pros and Cons

  • Can target a feature to a specific audience like desktop Chrome users only.
  • Can do multiple layers of A/B testing.
  • Can roll out a new design test in a matter of hours.
Edit
  • The webapp itself is sometimes slow to load.
  • The code change difference is one giant string, would be easier if formatted for readability.

Likelihood to Recommend

It is just a good quick tool for doing a lot of simple A/B tests. It can scale to more complicated experiments and the metrics can also get sophisticated. From a developer's perspective, it is very straightforward for me to use. I am a lot less certain about the statistical significance area when the results are actually being interpreted but from a developer's perspective, it's just easy to use.
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Verified UserSource : trustradius.com
(Reviewed on 31 May 2019)
Very intuitive! Love it!

Use Cases and Deployment Scope

It is used by the whole organization to support testing for different brands.

Pros and Cons

  • Intuitive enough to set up a simple A/B test for any user
  • Being able to selecting testing components on the site
  • Reporting
  • Debugging feature
Edit
  • Debugging feature could be improved. It doesn't always work perfectly!

Likelihood to Recommend

Well suited for anyone wanting to do experimentation.
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