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About Optimizely

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Screenshots & Videos

Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
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Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    99%
  • Momentum
    80%
  • Popularity
    100%

Platforms Supported

  • Browser Based (Cloud)
  • Desktop App (Mac)

Organization Types Supported

  • All (Small, Medium, Large)
  • Freelancers

API Support

  • Available

Modes of Support

  • 24/7 (Live rep), Online

Optimizely Awards

Optimizely Features

AB Testing Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Surveys

Optimize survey response rate with A/B testing
Optimizely Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Optimizely Pricing

Optimizely Alternatives

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Optimizely Reviews

User Rating

4.2/5 (Based on 2,179 Ratings)

Rating Distribution

  • Excellent

    38.7%
  • Very Good

    46.3%
  • Average

    12.2%
  • Poor

    2%
  • Terrible

    0.8%

User Sentiments

Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations

High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation

Do You Use Optimizely?

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Review Summary

Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses.

Pros

  • Improved website conversions with personalized experimentation and targeted content.
  • Easy implementation and seamless integration with existing tech stack.

Cons

  • Complex initial setup and configuration might require technical expertise.
  • Limited A/B testing features compared to some competitors.

Optimizely Reviews

AI-Generated from the text of User Reviews

Videos on Optimizely

Optimizely Screenshots

Optimizely FAQs

What is Optimizely used for?

Optimizely is AB Testing Software. Optimizely offers the following functionalities:

  • Visual Editor
  • Test Scheduling
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing
  • Landing Pages (Web Forms)
  • Heatmaps
  • Funnel Analysis
  • Audience Targeting

Learn more about Optimizely features.

What are the top alternatives for Optimizely?

Does Optimizely provide API?

Yes, Optimizely provides API.

Optimizely Contact

Vendor Details

San Francisco, CA

Contact Details

(800) 252-9480

https://www.optimizely.com/

Social Media Handles

Grid Report for Optimizely

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Customers

Disclaimer

This research is curated from diverse authoritative sources; feel free to share your feedback at [email protected]

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