Home/AB Testing Software/Optimizely
Updated on: August 3, 2021
What is Optimizely ?
Optimizely - AB Testing Software
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Optimizely

Helps your business grow
(606 Ratings) Write Review

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Optimizely Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA / (800) 252-9480
Deployment SaaS/Web/Cloud Installed - Mac Category AB Testing Software

Optimizely Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Optimizely pricing.

Optimizely FAQs

Optimizely is AB Testing Software. Optimizely offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor

Learn more about Optimizely features.

Yes, Optimizely provides API.

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Optimizely Reviews

OVERALL RATING
4.2
Based on 606 Rating(s)
Rating Distribution
  • 61.7 %
  • 32.5 %
  • 2.5 %
  • 0.8 %
  • 2.5 %
SHARE YOUR EXPERIENCE Write a Review
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Polly HSource : g2crowd.com
(Reviewed on 29 July 2020)
"Industry Leader for CRO"

What do you like best?

I've worked with Optimizely for years on many different sites and love the easy integration. It's easy for beginners and also allows for more advanced users to set up complicated experiments and goals. They have a nuce results dashboard allowing for monitoring performance at a glance. They've also put considerable efforts into curating a huge knowledge base if you ever have questions.

What do you dislike?

Optimizely experiments often cause bugs elswhere on a page or site and their debugging capabilities leave a lot to be desired (the debugging tool they have available is also only for paid users which is enterprise level only).

Recommendations to others considering the product:

Optimizely offers quick, easy integration and testing management. It is important to keep the time you will spend on other heavier integrations in mind when considering a CRO tool such as this.

What problems are you solving with the product? What benefits have you realized?

CRO - conversion rate optimization is what most testers are doing for a business. I've seen tests create more than $200k in revenue from a simple change. Thus tool also works great for personalization and disproving theories about changes to an operation.

...more
Paul LSource : g2crowd.com
(Reviewed on 05 May 2020)
"Absolute no brainer for any marketer who wants to A/B test everything."

What do you like best?

- Allows A/B Testing w/o getting tech involved.

- Allows Constant Testing of Messaging, Images, Offers which every business should always be doing.

- For the most part, it's intuitive and not too hard to setup simple tests

- Statistics are presented in an easy-to-understand format

What do you dislike?

- More complex tests require a bit of html knowledge and work arounds.

- Creating tests on dynamic pages is not straight forward

Recommendations to others considering the product:

Definitely give it a try.

If anything, it is worth it to always run optimization tests across your website. Test messaging, images, layouts, call-to-actions, price points, navigation and more. It's a no-brainer to run these tests so there is always some aspect of your business being optimized at any given moment.

Know though, that for more complex tests, you'll need to pull in tech support. However, you can always use the data you collect to support larger scale changes.

What problems are you solving with the product? What benefits have you realized?

- Makes it easy for marketers to run simple tests across the website without the help of engineering.

- Allows constant testing to improve conversion rates on site

- Allows you to test concepts before committing bigger resources to it.

...more
OwenSource : financesonline.com
(Reviewed on 23 September 2019)
Simple way to start split testing

PROS & CONS

What are the best aspects of this product?

Its UI is simple and easy to set up, I am able to set tasks to my employees who are not in technical departments and they can use it for testing whatever they want and need. We use optimizations with thousands of weekly hits and the optimizers make huge difference to how fast we are able to improve our funnel. Optimizely provides us with measurable results so we can make big swings when it comes to our conversions.

What aspects are problematic or could work better?

We had to find an engineer for creating the integration, but it was fast. I wish they could make the UI more clear when it comes to results so we can better see which test have won and how to make some changes.

What specific problems in your company were solved by this product?

I have to say that split testing small changes is very difficult, we used to hire an engineer to set up the split testing and to push new updates for each test. Now we have Optimizely and they can work independently and the test can run in minutes instead of hours. It saves us the time and money.

Are you a current user of this product?

Yes

...more
LouisSource : financesonline.com
(Reviewed on 20 September 2019)
Optimizely has great platform for testing

PROS & CONS

What are the best aspects of this product?

We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the user interface is very intuitive and offers free online documentation.

What aspects are problematic or could work better?

We have some problems with Advanced code on JavaScript frameworks. Also, the customer service via phone is not transparent. The other thing that I don’t like is that the experiments can take more time to load and previewing is not accurate because of the slow caching issues.

What specific problems in your company were solved by this product?

I always recommend Optimizely for building tests without putting too much weight on developers. It offers useful e-commerce platform, A/B testing, multipage testing and multivariate testing. The platform is accessible for everyone who want to build custom code.

Are you a current user of this product?

Yes

...more
Source : g2crowd.com
(Reviewed on 21 May 2019)
"Good A/B testing tool"

What do you like best?

It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices.

What do you dislike?

I like the product yet it's overrated and has a few gets in contract.

Recommendations to others considering the product:

This instrument can accomplish something other than change catch hues, swap picture, and fix mistakes. I exceedingly prescribe utilizing Optimizely for A/B testing. It works incredible and is extremely useful.

What problems are you solving with the product? What benefits have you realized?

We have expanded the income and change rates, we had the option to run couple of huge tests win and about couple of misfortunes. Yet, the triumphant tests are 100% of guests and we have started to add to the reality, then again the misfortunes tests lead to some subsequent tests which end up as victors too. Likewise, Optimizely offers quickest and most effortless approach to change the substance on pages, this is exceptionally useful device for each office beginning from Marketing. We've had the option to test a few unique varieties of our most visited pages for CRO in days and weeks instead of months. This has expanded the quantity of tests we can keep running on the site at some random time, spared building and structure various long periods of advancement, and improved changes on a few unique pages.

...more
LouisSource : financesonline.com
(Reviewed on 21 September 2018)
Optimizely has great platform for testing

PROS & CONS

What are the best aspects of this product?

We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the user interface is very intuitive and offers free online documentation.

What aspects are problematic or could work better?

We have some problems with Advanced code on JavaScript frameworks. Also, the customer service via phone is not transparent. The other thing that I don’t like is that the experiments can take more time to load and previewing is not accurate because of the slow caching issues.

What specific problems in your company were solved by this product?

I always recommend Optimizely for building tests without putting too much weight on developers. It offers useful e-commerce platform, A/B testing, multipage testing and multivariate testing. The platform is accessible for everyone who want to build custom code.

Are you a current user of this product?

Yes

...more
TaraSource : financesonline.com
(Reviewed on 19 September 2018)
Great solution for Conversion rate optimization

PROS & CONS

What are the best aspects of this product?

I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even more advanced users are able to set up some complex experiments and tasks. The dashboard allows monitoring performances. Its support team is always helpful and responsive to every question you might have.

What aspects are problematic or could work better?

Its experiments can cause bugs on a page or site but the thing that I don’t like is that the debugging tools are only available for paid users/enterprise only.

What specific problems in your company were solved by this product?

The conversion rate optimization is something that we do for our business. Tests can create more than $200k in revenue by simple change. The tool is useful for personalization and disproving theories for changing operation.

Are you a current user of this product?

Yes

...more
HeatherSource : financesonline.com
(Reviewed on 03 September 2018)
Amazing product and perfect solution to scale up the optimization program

PROS & CONS

What are the best aspects of this product?

There are lot of things that I love about Optimizely, such as: easy to use and user-friendly platform, it can be used even by non-developers, I can easily manage my experiments and to turn them on/off, the dashboard is extremely intuitive. Great options for user targeting, traffic allocation, etc. It provides reliable analytics tools, I am able to double my testing velocity, I’m even using it for creating promotion campaigns. It has amazing team, they are very helpful and responsive, and they quickly fix the bugs.

What aspects are problematic or could work better?

The software and the dashboards can be slow and take some time to load. To be honest, I don’t use this product for big tests, we use our own internal tool for complex tests.

What specific problems in your company were solved by this product?

It helps us to increase testing velocity, we are able to short time from idea to launching the test, and we have better flexibility when it comes to managing experiments.

Are you a current user of this product?

Yes

...more
LouisSource : financesonline.com
(Reviewed on 01 June 2018)
Optimizely has great platform for testing

PROS & CONS

What are the best aspects of this product?

We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the user interface is very intuitive and offers free online documentation.

What aspects are problematic or could work better?

We have some problems with Advanced code on JavaScript frameworks. Also, the customer service via phone is not transparent. The other thing that I don’t like is that the experiments can take more time to load and previewing is not accurate because of the slow caching issues.

What specific problems in your company were solved by this product?

I always recommend Optimizely for building tests without putting too much weight on developers. It offers useful e-commerce platform, A/B testing, multipage testing and multivariate testing. The platform is accessible for everyone who want to build custom code.

Are you a current user of this product?

Yes

...more
anurag singhSource : saasworthy.com
(Reviewed on 17 May 2018)
Good product

Affordable and very good features

...more
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