Home/AB Testing Software/Optimizely
Updated on: September 19, 2019
What is Optimizely ?
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Optimizely - AB Testing Software : SaaSworthy.com
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Optimizely

Helps your business grow
(227 Ratings) Write Review

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Optimizely Features Show All Features

Optimizely Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact San Francisco, CA / (800) 252-9480
Deployment SaaS/Web/Cloud Installed - Mac Category AB Testing Software

Optimizely Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
How much does Optimizely cost ?
Optimizely provides a custom pricing for their software.
Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Optimizely Reviews

OVERALL RATING
4.5
Based on 227 Rating(s)
Rating Distribution
  • 201
  • 22
  • 2
  • 1
  • 1
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Source : g2crowd.com
(Reviewed on 30 July 2019)
"Ease of Use for Non-coders"

What do you like best?

It helps to do a lot for A/B testing and analytics without needing to know much about coding.

What do you dislike?

Lots of conflicts on the front end code and lots of possibilities for conflicts.

Recommendations to others considering the product:

What team members will be using this software and running tests?

What problems are you solving with the product? What benefits have you realized?

Running multiple test pages and taking some A/B test work off of developers’ plates.

...more
Source : g2crowd.com
(Reviewed on 20 May 2019)
"Good A/B testing tool"

What do you like best?

It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices.

What do you dislike?

I like the product yet it's overrated and has a few gets in contract.

Recommendations to others considering the product:

This instrument can accomplish something other than change catch hues, swap picture, and fix mistakes. I exceedingly prescribe utilizing Optimizely for A/B testing. It works incredible and is extremely useful.

What problems are you solving with the product? What benefits have you realized?

We have expanded the income and change rates, we had the option to run couple of huge tests win and about couple of misfortunes. Yet, the triumphant tests are 100% of guests and we have started to add to the reality, then again the misfortunes tests lead to some subsequent tests which end up as victors too. Likewise, Optimizely offers quickest and most effortless approach to change the substance on pages, this is exceptionally useful device for each office beginning from Marketing. We've had the option to test a few unique varieties of our most visited pages for CRO in days and weeks instead of months. This has expanded the quantity of tests we can keep running on the site at some random time, spared building and structure various long periods of advancement, and improved changes on a few unique pages.

...more
Source : g2crowd.com
(Reviewed on 15 March 2019)
"everything is perfect with Optimizely!"

What do you like best?

Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.!

What do you dislike?

They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.!

Recommendations to others considering the product

great product and very helpful support team!

I highly recommend it!

What business problems are you solving with the product? What benefits have you realized?

We have increased the revenue and conversion rates, we were able to run few big tests win and some few losses. But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well. In addition, Optimizely offers fastest and easiest way to change the content on pages, this is very helpful tool for every department starting from Marketing, Compliance, Dev and QA to Customer Service.!

...more
LouisSource : financesonline.com
(Reviewed on 20 September 2018)
Optimizely has great platform for testing

PROS & CONS

What are the best aspects of this product?

We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the user interface is very intuitive and offers free online documentation.

What aspects are problematic or could work better?

We have some problems with Advanced code on JavaScript frameworks. Also, the customer service via phone is not transparent. The other thing that I don’t like is that the experiments can take more time to load and previewing is not accurate because of the slow caching issues.

What specific problems in your company were solved by this product?

I always recommend Optimizely for building tests without putting too much weight on developers. It offers useful e-commerce platform, A/B testing, multipage testing and multivariate testing. The platform is accessible for everyone who want to build custom code.

Are you a current user of this product?

Yes

...more
TaraSource : financesonline.com
(Reviewed on 18 September 2018)
Great solution for Conversion rate optimization

PROS & CONS

What are the best aspects of this product?

I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even more advanced users are able to set up some complex experiments and tasks. The dashboard allows monitoring performances. Its support team is always helpful and responsive to every question you might have.

What aspects are problematic or could work better?

Its experiments can cause bugs on a page or site but the thing that I don’t like is that the debugging tools are only available for paid users/enterprise only.

What specific problems in your company were solved by this product?

The conversion rate optimization is something that we do for our business. Tests can create more than $200k in revenue by simple change. The tool is useful for personalization and disproving theories for changing operation.

Are you a current user of this product?

Yes

...more
HeatherSource : financesonline.com
(Reviewed on 02 September 2018)
Amazing product and perfect solution to scale up the optimization program

PROS & CONS

What are the best aspects of this product?

There are lot of things that I love about Optimizely, such as: easy to use and user-friendly platform, it can be used even by non-developers, I can easily manage my experiments and to turn them on/off, the dashboard is extremely intuitive. Great options for user targeting, traffic allocation, etc. It provides reliable analytics tools, I am able to double my testing velocity, I’m even using it for creating promotion campaigns. It has amazing team, they are very helpful and responsive, and they quickly fix the bugs.

What aspects are problematic or could work better?

The software and the dashboards can be slow and take some time to load. To be honest, I don’t use this product for big tests, we use our own internal tool for complex tests.

What specific problems in your company were solved by this product?

It helps us to increase testing velocity, we are able to short time from idea to launching the test, and we have better flexibility when it comes to managing experiments.

Are you a current user of this product?

Yes

...more
Source : g2crowd.com
(Reviewed on 13 August 2018)
"Optimization mean machine"

What do you like best?

I love having the ability to just test everything within my product. Every design decision, feature release or UX change can be tested easily. There’s no such thing as “I think it’s going to work” anymore. Also, I feel like this product has encouraged my team to ask more I especially love the Web Rationalization feature which allows you to deliver targeted content in real time.

What do you dislike?

The only disadvantage I can think of would obviously be the price. It is pricey, but definitely worth it, don’t get me wrong.

What business problems are you solving with the product? What benefits have you realized?

If you’re a product manager and you’re interested in testing every element of your product, including some marketing-oriented aspects (landing pages, etc), then this tool is a must.

...more
Sean MaycombeSource : trustpilot.com
(Reviewed on 06 June 2018)
Great tool......but they need to…

Great tool......but they need to continue to develop it. we struggle with editor issues at times, and it still can't provide all of the types of split testing schedules we would like - despite technical support promising it would be released 14 months ago.

...more
LouisSource : financesonline.com
(Reviewed on 31 May 2018)
Optimizely has great platform for testing

PROS & CONS

What are the best aspects of this product?

We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the user interface is very intuitive and offers free online documentation.

What aspects are problematic or could work better?

We have some problems with Advanced code on JavaScript frameworks. Also, the customer service via phone is not transparent. The other thing that I don’t like is that the experiments can take more time to load and previewing is not accurate because of the slow caching issues.

What specific problems in your company were solved by this product?

I always recommend Optimizely for building tests without putting too much weight on developers. It offers useful e-commerce platform, A/B testing, multipage testing and multivariate testing. The platform is accessible for everyone who want to build custom code.

Are you a current user of this product?

Yes

...more
anurag singhSource : saasworthy.com
(Reviewed on 17 May 2018)
Good product

Affordable and very good features

...more
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Optimizely Screenshots

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Optimizely screenshot
Optimizely screenshot: Optimizely performance summaries
Optimizely screenshot: Optimizely's experiment scheduler
Optimizely screenshot: Basic & custom visitor sgementation
Optimizely screenshot: Optimizely's A:B testing
Optimizely Screenshots
Optimizely Screenshots
Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
Optimizely screenshot
Optimizely screenshot
Optimizely screenshot: Optimizely performance summaries
Optimizely screenshot: Optimizely's experiment scheduler
Optimizely screenshot: Basic & custom visitor sgementation
Optimizely screenshot: Optimizely's A:B testing
Optimizely Screenshots
Optimizely Screenshots

Download white papers and ebooks on Optimizely View All Downloads

by WiderFunnel
The State of Experimentation Maturity 2018
The optimization industry has transformed over the past decade. Today, leading companies understand that...
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by Optimizely
A Blueprint for A/B Testing and Optimization on native Mobile Apps
Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this...
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