Optimizely

About Optimizely

Deep Dive with Clara AI

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Pricing

Free Trial Not Available
Offers Custom plan.
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

99%
Momentum

69%
Popularity

100%

Platforms Supported

Browser Based (Cloud)
Desktop App (Mac)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

24/7 (Live rep), Online

Optimizely Awards

# 1 Most Worthy AB Testing Software
Q3 2019

# 1 Most Popular AB Testing Software
Q3 2019

# 1 Most Searched AB Testing Software
Q3 2019

Optimizely Features

Show Feature Explanation

Show Missing Features

AB Testing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Surveys

Optimize survey response rate with A/B testing

Optimizely Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Content Marketing Platform Custom

Plan campaigns, create content, and seamlessly collaborate across teams.

Features

Digital asset management
Handle tasks and workflows
Streamline work requests
Integrated calendar to track timelines
Easy commenting and collaboration to avoid bottlenecks

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Content Management System Custom

Power dynamic websites and compose exceptional digital experiences.

Features

Authoring and layout
Robust APIs, including options to run headless
Content approval workflows
Create compelling experiences
Deliver content flexibly on .NET Core

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Web Experimentation Custom

Run tests, uncover insights, and continuously refine every customer interaction.

Features

Run many types of A/B tests
Reliable results with stats engine
Personalize content
AI predictive audiences

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Feature Experimentation Custom

Validate new features and deploy high-quality releases — safely and quickly.

Features

SDKs in 10 programming languages
Advanced audience targeting
Cached data files keep your app fast
Robust community and docs

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Analytics Custom

Get trustworthy, warehouse-native insights and prove your impact.

Features

Pre-built connectors
Advanced analytics
Reports and dashboards
Secure and compliant

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Personalization Custom

Deliver hyper-targeted experiences that drive engagement and loyalty.

Features

Target audiences in real-time
Personalize based on behavior
Create experiences with a few clicks
Measure personalization ROI

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Configured Commerce Custom

Launch, scale and transform your commerce shop with a suite of built-in tools.

Features

Multi-site and multi-lingual
Visitor targeting
Project collaboration
Inventory and order management

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Digital Asset Management Custom

Take control of your marketing content, and get the most out of every asset

Features

Manage any file type (and volume)
Track lineage of every asset
Curate brand collections

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Data Platform Custom

Unify, segment and activate your customer data in real-time

Features

Manage customer profiles
Easily create segments
Personalize in real-time

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Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 25/09/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Optimizely Reviews

User Rating

4.2/5 (Based on 2,179 Ratings)

Rating Distribution

Excellent
38.7%
Very Good
46.3%
Average
12.2%
Poor
2%
Terrible
0.8%

User Sentiments

Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations

High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation

Do You Use Optimizely?

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Review Summary

Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses.

Pros

Improved website conversions with personalized experimentation and targeted content.
Easy implementation and seamless integration with existing tech stack.