Home/AB Testing Software/Optimizely
Updated on: June 17, 2019
What is Optimizely ?
I Use this
Optimizely - AB Testing Software : SaaSworthy.com
View Gallery
86%

Optimizely

Helps your business grow
★★★★★
★★★★★
(221 Ratings) Write Review

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

Optimizely Features Show All Features

Optimizely Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact San Francisco, CA / (800) 252-9480
Deployment SaaS/Web/Cloud Installed - Mac Category AB Testing Software

Optimizely Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
How much does Optimizely cost ?
Optimizely provides a custom pricing for their software.
Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Optimizely Alternatives Optimizely Alternatives

98%
★★★★★
★★★★★
(518 RATINGS)
Instapage
Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords,...
Visit Website
98%
★★★★★
★★★★★
(44 RATINGS)
AB Tasty
A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user...
Visit Website
94%
★★★★★
★★★★★
(219 RATINGS)
Visual Website Optimizer
Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B...
Visit Website
83%
★★★★★
★★★★★
(59 RATINGS)
Omniconvert
Omnicovert is a Conversion Rate Optimization platform used to segment, understand, and retain your best customers. The software offers Survey and Feedback,...
Visit Website
60%
★★★★★
★★★★★
(2 RATINGS)
Freshmarketer (Zarget)
A conversion rate optimization software tool that offers A/B testing along with heatmaps, funnel analysis, and split URL testing. With the help of Zarget’s...
Visit Website
54%
★★★★★
★★★★★
(18 RATINGS)
Apptimize
Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for...
Visit Website
52%
★★★★★
★★★★★
(5 RATINGS)
Maxymizely
An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in...
Visit Website
51%
★★★★★
★★★★★
(131 RATINGS)
Crazy Egg
This SaaS-based application provides a very fast, simple and powerful platform for A/B testing to compare the conversion rate of two webpage. It allows you to...
Visit Website
51%
★★★★★
★★★★★
(97 RATINGS)
Evergage
A cloud-based real-time personalization platform that empowers the digital marketers to increase the engagement and conversions of the website visitors...
Visit Website
46%
★★★★★
★★★★★
(16 RATINGS)
Google Optimize
Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of...
Visit Website

Optimizely Reviews

OVERALL RATING
4.5
Based on 221 Rating(s)
Rating Distribution
  • 198
  • 20
  • 2
  • 0
  • 1
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 31 May 2019)
Very powerful A/B Split Testing software

Pros: Their tech is flawless.

They've put a ton of effort on their stats engine - so you can trust their data.

Because the software is so functional and powerful, you'll occasionally need to reference their documentation. Thankfully the documentation is very thorough, concise and helpful.

Cons: It's expensive. Not just subjectively. Relatively, within the split testing technology space, Optimizely is one of the most expensive options.!

Overall: Optimizely is very reliable and powerful. The software has worked flawlessly over the 2 years I've used it.

It has enabled me to run many profitable A/B split tests for a large UK brand.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 21 May 2019)
"Good A/B testing tool"

What do you like best?

It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices.

What do you dislike?

I like the product yet it's overrated and has a few gets in contract.

Recommendations to others considering the product:

This instrument can accomplish something other than change catch hues, swap picture, and fix mistakes. I exceedingly prescribe utilizing Optimizely for A/B testing. It works incredible and is extremely useful.

What problems are you solving with the product? What benefits have you realized?

We have expanded the income and change rates, we had the option to run couple of huge tests win and about couple of misfortunes. Yet, the triumphant tests are 100% of guests and we have started to add to the reality, then again the misfortunes tests lead to some subsequent tests which end up as victors too. Likewise, Optimizely offers quickest and most effortless approach to change the substance on pages, this is exceptionally useful device for each office beginning from Marketing. We've had the option to test a few unique varieties of our most visited pages for CRO in days and weeks instead of months. This has expanded the quantity of tests we can keep running on the site at some random time, spared building and structure various long periods of advancement, and improved changes on a few unique pages.

...more
Josh H.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 14 May 2019)
Great tool for sample sizes and testing

Pros: It was fairly straight forward on how to use it to ensure that we were testing adequate sample sizes in order to get significance from our testing.

Cons: One thing I wish it had was more information about different testing strategies or ways to optimize current practices.

...more
Caitlin B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 19 April 2019)
Overall Good A/B Testing tool

Pros: Optimizely makes it really easy to test multiple scenarios and find the highest converting solution and then implement. Works for paid testing, organic testing, UX testing. You can test any scenario and see what works best for that specific acquisition channel. It's really useful.

Cons: Not incredibly easy to use. Can be time consuming setting up all the different scenarios you need.

...more
Chrisi D.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 05 April 2019)
Great software for AB testing

Pros: Easy and very functional. Quickly test pages and optimize

Cons: way to expensive - we had to switch to something cheaper

Overall: great!

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 16 March 2019)
"everything is perfect with Optimizely!"

What do you like best?

Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.!

What do you dislike?

They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.!

Recommendations to others considering the product

great product and very helpful support team!

I highly recommend it!

What business problems are you solving with the product? What benefits have you realized?

We have increased the revenue and conversion rates, we were able to run few big tests win and some few losses. But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well. In addition, Optimizely offers fastest and easiest way to change the content on pages, this is very helpful tool for every department starting from Marketing, Compliance, Dev and QA to Customer Service.!

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 12 March 2019)
Easiest A/B testing platform

Pros: Supereasy to use, implement, track and analyze. Our team uses this frequently and everyone knows how to use it, it's just that easy.

Cons: None. Great tool for optimization from A/B testing.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
Easy to use and affordable A/B testing tool

Pros: Another good, easy-to-use, and cost-competitive option for those looking to test out landing pages.

Cons: No complaints but the platform was used in a very simple manner for what was needed.

...more
Harland S.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 07 January 2019)
Serious, large, powerful, and EXPENSIVE testing tool

Pros: The coolest thing is that Optimizely greatly simplifies the setting of the A / B testing parameters. Thanks to the possibility to exclude the audience by the required parameters, we get the purest test results. The test editor is very smart, easily configures the test, separates traffic and helps to focus on several tests at once and test at specific timeframes and at specified time intervals. Optimizely helps us to test hypotheses in the top of our funnel acquisition for the marketing team. It conducts A/B and multidimensional tests, including to separate all traffic during testing. We quickly and easily implemented it into work and successfully peeled out which buttons/styles /colors/texts and other data of the site affect the user flow and clickability. Optimizely copes with its task and will suit the owners of large sites and companies that need a strong tool and are willing to pay for it. Only a well-versed javascript specialist will be able to use the program, as Optimizely has many functions that can be realized only with knowledge of the code.

Cons: The program has many significant flaws, which at the moment puts the suitability of its use in our company under the pine. First of all - it is unjustifiably expensive, much higher than the cost of competitors. The support service leaves much to be desired, when we had problems, we were looking for a good technical specialist, it's good that we had one. They could not help us solve the problem of flicker and delay time. Also, we are not very happy with how the test results are visualized - it's not convenient to scroll the page for a long time to find the necessary information.

...more
Joseph J.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 03 January 2019)
Multiple clicks in Visual Website Optimizer and just one click in Optimizely

Pros: With Optimizely, the conducting of split testing has become our cup of tea. By the way, we think it should be noted that this feature and not only is available for easy conducting even if you have no programming knowledge or the IT-staff. Besides, our team loves that Optimizely is more accurate than our previous solution, and it is integrated with other important in our workflow tools. Optimizely has quickly become our favorite tool. In terms of functionality, it is similar to Visual Website Optimizer. Optimizely has also a drag-and-drop editor, but it is simpler and has fewer components by default. Besides, we like that the data are presented in a more user-friendly interface. This solution can be used even without knowledge of IT, but some rules should be followed to prevent some typical mistakes during the split testing. For example, it is a must not run the new site without a comparative testing with the old version. This is the first thing you can do if you want to destroy everything you have gained.

Cons: Well, the preview mode of Optimizely was a bit buggy in the previous releases of the program. Besides, the vendor has changed their pricing policy. On the one hand, this is quite an obvious strategy as for the modern tendencies of improvement in prices. But we are deeply aware of the possible unsuitability of such pricing plans for small businesses. Anyway, other aspects of Optimizely's work are highly satisfactory.

...more
Read All Reviews

Videos on Optimizely Youtube Official Channel

Optimizely Screenshots

Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
Optimizely screenshot
Optimizely screenshot
Optimizely screenshot: Optimizely performance summaries
Optimizely screenshot: Optimizely's experiment scheduler
Optimizely screenshot: Basic & custom visitor sgementation
Optimizely screenshot: Optimizely's A:B testing
Optimizely Screenshots
Optimizely Screenshots
Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
Optimizely screenshot
Optimizely screenshot
Optimizely screenshot: Optimizely performance summaries
Optimizely screenshot: Optimizely's experiment scheduler
Optimizely screenshot: Basic & custom visitor sgementation
Optimizely screenshot: Optimizely's A:B testing
Optimizely Screenshots
Optimizely Screenshots

Optimizely Awards

Questions on Optimizely

ASK A QUESTION
Be the first one to ask a question?
Ask a Question

Download white papers and ebooks on Optimizely View All Downloads

by WiderFunnel
The State of Experimentation Maturity 2018
The optimization industry has transformed over the past decade. Today, leading companies understand that...
read more
DOWNLOAD
by Optimizely
A Blueprint for A/B Testing and Optimization on native Mobile Apps
Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this...
read more
DOWNLOAD

Customers