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Updated on: February 21, 2019
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Optimizely - AB Testing Software : SaaSworthy.com
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Optimizely

Helps your business grow
★★★★★
★★★★★
(214 Ratings) Write Review

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

Optimizely Features Show All Features

Optimizely Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact San Francisco, CA / (800) 252-9480
Deployment SaaS/Web/Cloud Installed - Mac Category AB Testing Software

Optimizely Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
How much does Optimizely cost ?
Optimizely provides a custom pricing for their software.
Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Optimizely Reviews

OVERALL RATING
4.5
Based on 214 Rating(s)
Rating Distribution
  • 191
  • 20
  • 2
  • 0
  • 1
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Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
Easy to use and affordable A/B testing tool

Pros: Another good, easy-to-use, and cost-competitive option for those looking to test out landing pages.

Cons: No complaints but the platform was used in a very simple manner for what was needed.

...more
Harland S.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 07 January 2019)
Serious, large, powerful, and EXPENSIVE testing tool

Pros: The coolest thing is that Optimizely greatly simplifies the setting of the A / B testing parameters. Thanks to the possibility to exclude the audience by the required parameters, we get the purest test results. The test editor is very smart, easily configures the test, separates traffic and helps to focus on several tests at once and test at specific timeframes and at specified time intervals. Optimizely helps us to test hypotheses in the top of our funnel acquisition for the marketing team. It conducts A/B and multidimensional tests, including to separate all traffic during testing. We quickly and easily implemented it into work and successfully peeled out which buttons/styles /colors/texts and other data of the site affect the user flow and clickability. Optimizely copes with its task and will suit the owners of large sites and companies that need a strong tool and are willing to pay for it. Only a well-versed javascript specialist will be able to use the program, as Optimizely has many functions that can be realized only with knowledge of the code.

Cons: The program has many significant flaws, which at the moment puts the suitability of its use in our company under the pine. First of all - it is unjustifiably expensive, much higher than the cost of competitors. The support service leaves much to be desired, when we had problems, we were looking for a good technical specialist, it's good that we had one. They could not help us solve the problem of flicker and delay time. Also, we are not very happy with how the test results are visualized - it's not convenient to scroll the page for a long time to find the necessary information.

...more
Joseph J.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 03 January 2019)
Multiple clicks in Visual Website Optimizer and just one click in Optimizely

Pros: With Optimizely, the conducting of split testing has become our cup of tea. By the way, we think it should be noted that this feature and not only is available for easy conducting even if you have no programming knowledge or the IT-staff. Besides, our team loves that Optimizely is more accurate than our previous solution, and it is integrated with other important in our workflow tools. Optimizely has quickly become our favorite tool. In terms of functionality, it is similar to Visual Website Optimizer. Optimizely has also a drag-and-drop editor, but it is simpler and has fewer components by default. Besides, we like that the data are presented in a more user-friendly interface. This solution can be used even without knowledge of IT, but some rules should be followed to prevent some typical mistakes during the split testing. For example, it is a must not run the new site without a comparative testing with the old version. This is the first thing you can do if you want to destroy everything you have gained.

Cons: Well, the preview mode of Optimizely was a bit buggy in the previous releases of the program. Besides, the vendor has changed their pricing policy. On the one hand, this is quite an obvious strategy as for the modern tendencies of improvement in prices. But we are deeply aware of the possible unsuitability of such pricing plans for small businesses. Anyway, other aspects of Optimizely's work are highly satisfactory.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 26 December 2018)
Good testing tool

Pros: It's full of features and can be easily customized. Good WYSIWYG editor with clean interface.

Cons: A bit expensive, but really powerful. Can be laggy at times.

...more
Anonymous ReviewerSource : getapp.com
★★★★★
★★★★★
(Reviewed on 23 December 2018)
Introduced Our Team To World Of A/B Testing - Great Product

- Absolutely amazing dashboard for analysis, really saved our team time vs. individually getting our developers to change one element only to find out it performed worse.. This tool will save you from that - Customer support was great - SUPER easy to use given it's capabilities - Ton of features to utilize

Pros
- Absolutely amazing dashboard for analysis, really saved our team time vs. individually getting our developers to change one element only to find out it performed worse.. This tool will save you from that - Customer support was great - SUPER easy to use given it's capabilities - Ton of features to utilize

Cons
- Incredibly expensive for what our team paid for BUT in terms of a cost/benefit analysis it's paid off (with the time we've saved going to our developers for A/B testing changes to the website, it'll pay itself off in a 1 year or so)

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

...more
Luis Daniel R.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 18 December 2018)
The most complete A/B testing software

Pros: I like the way you can build any test you want by modifying the Javascript or CSS of the page, I also liked the user interface, is intuitive enough to do what you need without innitial training.

Cons: It's very expensive compared to other tools, if you're on a tight budget I would recommend to start using Google Optimize since it's still free but not as robust as optimizely.

...more
Alfredo B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 04 December 2018)
Great for A/B testing!

Pros: Optimizely is perhaps the best A/B testing software I've used compared to others. It's definitely the one with the most intuitive dashboard, and the reports are very complete.

Cons: Only thing I can think of is you'll need to work with programmers to get things set up, it's not as user-friendly on the configuration side of things.

Overall: Great experience overall, the support and the resources are great as well.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 29 November 2018)
Fairly easy to use but powerful

Pros: We have ran this software for quite a bit and overall is a great product, easy to use and rich from a feature standpoint.

Cons: We found a couple of minor things that were reported at the time and fixed in the following release.

...more
Oleksandr TorloSource : getapp.com
★★★★★
★★★★★
(Reviewed on 24 November 2018)
A tool for website optimization

The greatest thing about Optimizely is its setup mode. It is very fast and functions greatly both for websites and mobile devices. Your task is to add their code to your website and you can start optimization. What is more, this software tests everything from button colors to all titles. All changes and errors are depicted on your dashboard. All reports are clear and simple, so you will see everything in front of your eyes.

Pros
The greatest thing about Optimizely is its setup mode. It is very fast and functions greatly both for websites and mobile devices. Your task is to add their code to your website and you can start optimization. What is more, this software tests everything from button colors to all titles. All changes and errors are depicted on your dashboard. All reports are clear and simple, so you will see everything in front of your eyes.

Cons
It should be stated that Optimizely has a few distinctive drawbacks that should be improved. Firstly, a preview mode isn’t perfect. There are cases when it is buggy and it’s rather annoying. Secondly, a function of testing in general lacks of functionality. Often, it is hard to set up and manage tests. Moreover, redirect tests work very badly. The same thing is with Metrics because it isn’t developed enough.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

...more
Kevin Van HeusenSource : getapp.com
★★★★★
★★★★★
(Reviewed on 21 November 2018)
Excellent A/B Testing and analytics

Optimizely makes it easy to setup different A/B testing scenarios, as well as tracking any kind of custom website events you can come up with. With the various tracking options and different tests you can run, it makes it easy to figure out what the best course of action should be.

Pros
Optimizely makes it easy to setup different A/B testing scenarios, as well as tracking any kind of custom website events you can come up with. With the various tracking options and different tests you can run, it makes it easy to figure out what the best course of action should be.

Cons
Overall Optimizely has worked well, but the pricing is a bit high.. I suppose it's a case of you get what you pay for!

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

...more
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Videos on Optimizely Youtube Official Channel

Optimizely Screenshots

Optimizely Demo -
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Optimizely screenshot
Optimizely screenshot
Optimizely screenshot: Optimizely performance summaries
Optimizely screenshot: Optimizely's experiment scheduler
Optimizely screenshot: Basic & custom visitor sgementation
Optimizely screenshot: Optimizely's A:B testing
Optimizely Screenshots
Optimizely Screenshots
Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
Optimizely Demo -
Optimizely screenshot
Optimizely screenshot
Optimizely screenshot: Optimizely performance summaries
Optimizely screenshot: Optimizely's experiment scheduler
Optimizely screenshot: Basic & custom visitor sgementation
Optimizely screenshot: Optimizely's A:B testing
Optimizely Screenshots
Optimizely Screenshots

Optimizely Awards

Download white papers and ebooks on Optimizely View All Downloads

by WiderFunnel
The State of Experimentation Maturity 2018
The optimization industry has transformed over the past decade. Today, leading companies understand that...
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by Optimizely
A Blueprint for A/B Testing and Optimization on native Mobile Apps
Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this...
read more
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The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com