Home/AB Testing Software/Optimizely
Updated on: December 9, 2019
What is Optimizely ?
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Optimizely

Helps your business grow
(259 Ratings) Write Review

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Optimizely Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA / (800) 252-9480
Deployment SaaS/Web/Cloud Installed - Mac Category AB Testing Software

Optimizely Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
How much does Optimizely cost ?
Optimizely provides a custom pricing for their software.
Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Optimizely Reviews

OVERALL RATING
4.3
Based on 259 Rating(s)
Rating Distribution
  • 220
  • 31
  • 5
  • 1
  • 2
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Verified UserSource : trustradius.com
(Reviewed on 01 November 2019)
Good product

Use Cases and Deployment Scope

Used to develop and test iterations for all our 28 web-based services together with analytics, user research and design professionals in the agile environment.

Pros and Cons

  • A/B testing
  • 1 too many tests
  • Hypothesis testing
Edit
  • Export function
  • Freedom to implement
  • Can be used to make bad decisions

Likelihood to Recommend

Web-based basic design changes like buttons are fine but bigger changes are difficult.
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Verified UserSource : trustradius.com
(Reviewed on 30 October 2019)
Optimizely helped me find a optimal purchase plan

Use Cases and Deployment Scope

We used to use it when doing A/B tests on different price plans. Also, UX with and without ads.

Pros and Cons

  • Enables personalization
  • Split testing
Edit
  • Not take a toll on page speed.

Likelihood to Recommend

It was great when testing different subscription plans.
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Verified UserSource : trustradius.com
(Reviewed on 25 October 2019)
Optimizely helps us out in testing times

Use Cases and Deployment Scope

We leverage Optimizely across all our Product Management and Marketing teams. We use it for a range of tasks. The types of tests we run include homepage/landing page optimization, as well as improvements to the user experience further down the 'funnel' (including things like our checkout flow). We typically run A/B tests with it (where we have a variant version of a page compete against our original/control version), although we do occasionally run more sophisticated multivariate tests.

Pros and Cons

  • The user interface is relatively straightforward, making adopting across the company easier.
  • Customer Support is very responsive.
  • Optimizely X Web integrates with digital analytics tools (such as Google Analytics) relatively smoothly.
Edit
  • Optimizely Full Stack is difficult to integrate with digital analytics tools (such as Google Analytics).
  • Events can be hard to configure, depending on what kinds of tests you're running.
  • It's not the best solution when you're dealing with users who log in and out of a platform frequently, especially across devices. Sometimes the user IDs get confused and you end up with people seeing a control AND variant version (across different experiences).

Likelihood to Recommend

It's arguably the optimization best tool on the market, but it is also probably the most expensive! If you're a young company/startup, you might want to consider other tools first before 'graduating' to a tool like Optimizely. Conversely, if you're a well-established company and you have the budget, then this is the tool for you.
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Verified UserSource : trustradius.com
(Reviewed on 21 October 2019)
Optimizely Grows With Us

Use Cases and Deployment Scope

Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of experiments, while also managing the tool and vendor relationship. We are also involved in the implementation of the tool across our properties. The actual experiment design is typically handled by another team within the company. At a high level, we use Optimizely for mostly A/B testing of landing page elements to increase conversions or user engagement.

Pros and Cons

  • Account Service - We have had an exceptional experience with our account team.
  • Advanced targeting capabilities - There have been several instances where we have questioned how we are going to segment and target a specific set of users, and thus far Optimizely has always been able to deliver upon our targeting goals.
  • Resources for learning - We've found there to be a considerable amount of documentation on Optimizely's capabilities which has enabled us to look into specific topics on our own.
Edit
  • None at the moment.

Likelihood to Recommend

Optimizely is great for A/B and multivariate testing - it's a very user-friendly experimentation platform that allows us to accomplish our testing goals without using IT resources. We've even used it to roll changes out at 100% (in the short term) until IT priorities allow for the changes to be made to a landing page.
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Verified UserSource : trustradius.com
(Reviewed on 16 October 2019)
Intuitive and easy to manipulate data sets and top notch for AB testing

Use Cases and Deployment Scope

Using this platform software for landing page experiment testing that has the primary function to drive paid or organic traffic to website and host and monitor and report on performance metrics of lead gen. Our team sits in the Marketing Department and use this tool to drive testing mandates and performance goals.

Pros and Cons

  • Host experiments
  • Monitor in-flight experiments and optimizations
  • Stats accelerator
Edit
  • Snippet integration
  • Data visualization with Tableau
  • Reporting integration with Google Analytics

Likelihood to Recommend

Good for hosting experiments, not good when there are element changes on the page for longer running experiments where the page undergoes updates and rollouts causing elements to change. Hard to flag these bugs when they arise in real-time. Can have issues with loading Optimizely in the header that causes a flicker of the treatment experiment or rebucketing issues when a user returns to the page.
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Verified UserSource : trustradius.com
(Reviewed on 16 October 2019)
My Optimizely Review

Use Cases and Deployment Scope

Optimizely allows us to unlock conversion wins on our landing pages in areas that wouldn't be possible with our eng team. Our marketing team uses it to run A/B tests on creative, copy, and CTA buttons. Using Optimizely has been such a game-changer at a company where engineering resources are scarce.

Pros and Cons

  • Visual-based
  • Easy to use and understand
  • Let's you roll out landing page tests within minutes!
Edit
  • N/A

Likelihood to Recommend

In marketing teams where there are many things to test on landing pages!
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Verified UserSource : trustradius.com
(Reviewed on 12 October 2019)
Optimizely Saves Dev Time

Use Cases and Deployment Scope

Optimizely is used by our Marketing, Operations and Product teams to A/B test new features. It is valuable for self-building basic design changes and testing them, all without needing your development teams to help - this is extremely valuable to us given we have limited tech resources. It also helps for larger a/b tests that we do work with development on - they create a way to trigger large tests with cookies and then we use Optimizely to set the cookies and control test volumes.

Pros and Cons

  • Self code small design changes without dev help.
  • Quickly adjust test volumes or turn tests on/off.
  • Watching high-level test metrics to know when you have a Stat Sig winner.
Edit
  • We have had some issues with using it on Single Page App sites.
  • There is an initial learning curve.
  • Would benefit from improved online courses.

Likelihood to Recommend

Well suited for teams that don't have dev capacity for developers to build their tests. Well suited for teams that are looking to test quickly and frequently. Generally good for any team to make quick, auto deployed, changes to a site. Not great for enhancing data analysis, you can pull out the data and then need to analyze it somewhere else, but high-level metrics are in it.
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Verified UserSource : trustradius.com
(Reviewed on 12 October 2019)
Optimizely is an effective experimentation platform for companies of any size and has helped our company increase revenue significantly

Use Cases and Deployment Scope

We currently use Optimizely for A/B and multi-variate testing of many parts of our website and shopping experience. We test copy, headlines, buttons, features, new pages, new experiences and more. It is very effective in helping us learn when any change we make to our product and marketing materials affects our sales performance.

Pros and Cons

  • It does a great job reporting experiment results and showing when a test wins or loses.
  • The UI is designed very well and it super easy to use.
  • The customer support is really responsive and helpful.
  • The documentation is very deep and helpful.
Edit
  • Single Page Application testing is a little more difficult than traditional sites.
  • API documentation could use more examples.
  • QA of experiments could be a little easier. Sometimes the preview links don't load in browser windows or incognito windows.

Likelihood to Recommend

Optimizely is very effective for A/B and multivariate testing. We have seen random instances where browser extension ad-blockers block Optimizely rendering experiments not effective. Therefore, if used for an important content fix, it might not be the best solution, although it's better than nothing when you can't get a fix through engineering fast enough.
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Verified UserSource : trustradius.com
(Reviewed on 12 October 2019)
Tricky for Testers Who Don't Read the Manual

Use Cases and Deployment Scope

We use Optimizely mainly within our development group, though the framework is available to all departments. Its main function is to enable us to show/hide features to subsets of users in the field, and make those changes via server-side controls. We're also starting to use it for cohort testing, though we're still in the early stages of trying this.

Pros and Cons

  • Developers seem to be able to set up experiments fairly easily.
  • The dashboard allows users to control settings for individual devices for testing purposes.
  • Functional on both iOS and Android.
Edit
  • At least in our implementation, there didn't seem to be a great way to scale the number of individual testers who are able to individually control experiment settings.
  • Differences in the experiment stage weren't terribly intuitive to figure out.
  • When we first started using it, there was no support for booleans to define the audience. If we wanted to enable an experiment for anyone on version N or higher, we couldn't just say "if version >= N", but had to add each subsequent version individually. I believe this has been addressed in the new version.

Likelihood to Recommend

It seems like it has most of the functionality you'd want in an A/B testing tool. However, it also seems like there are some implementation expectations built into the functionality. I suspect that some of the difficulties we've had getting up to speed have been due to our usage not adhering to the intended usage pattern. I'm not sure if we diverted intentionally by choice, by necessity, or because of insufficient guidance.
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Verified UserSource : trustradius.com
(Reviewed on 04 October 2019)
Optimizely Web

Use Cases and Deployment Scope

Optimizely is used by a select few teams to quickly test both new product features, as well as tweaks to existing product features. It allows us to optimize customer conversion and retention through iterative changes to the product. Ultimate, Optimizely allows us to obtain valuable information about our product, so that we can continue to improve the customer experience.

Pros and Cons

  • Easy to use for less technically inclined individuals
  • Ability to target very specific audiences
  • Ability to change traffic allocation of an experiment at any time
Edit
  • Limited flexibility for developers (Optimizely Web)
  • Certain usages can result in performance degradation and/or page flickering, which is detrimental to the user experience
  • Lack of support for persistent / longer running experiments in Optimizely Web

Likelihood to Recommend

Optimizely Web is well suited for individuals or organizations that are interested in improving conversion. A prime example is on a marketing page, where the ultimate goal is to get the user to sign up. Optimizely allows even individuals with less technical knowledge of the product to implement and test changes that can have a large impact on conversion. Optimizely Web is less appropriate for improving retention as long running experiments can be tricky to run. Optimizely Full Stack aims to address this issue and provides a much richer experience for engineers and developers.
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Optimizely Screenshots

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Optimizely Screenshots
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Optimizely Demo -
Optimizely Demo -
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Optimizely screenshot
Optimizely screenshot
Optimizely screenshot: Optimizely performance summaries
Optimizely screenshot: Optimizely's experiment scheduler
Optimizely screenshot: Basic & custom visitor sgementation
Optimizely screenshot: Optimizely's A:B testing
Optimizely Screenshots
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Download white papers and ebooks on Optimizely View All Downloads

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The State of Experimentation Maturity 2018
The optimization industry has transformed over the past decade. Today, leading companies understand that...
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A Blueprint for A/B Testing and Optimization on native Mobile Apps
Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this...
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