Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising
|Support||24/7 (Live rep) Online||Customer Type||Freelancers Large Enterprises Medium Business Small Business|
|API||Contact||San Francisco, CA / (800) 252-9480|
|Deployment||SaaS/Web/Cloud Installed - Mac||Category||AB Testing Software|
Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)
Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)
Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)
Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.
A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.
Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: Their tech is flawless.
They've put a ton of effort on their stats engine - so you can trust their data.
Because the software is so functional and powerful, you'll occasionally need to reference their documentation. Thankfully the documentation is very thorough, concise and helpful.
Cons: It's expensive. Not just subjectively. Relatively, within the split testing technology space, Optimizely is one of the most expensive options.!
Overall: Optimizely is very reliable and powerful. The software has worked flawlessly over the 2 years I've used it.
It has enabled me to run many profitable A/B split tests for a large UK brand.
It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices.
I like the product yet it's overrated and has a few gets in contract.
This instrument can accomplish something other than change catch hues, swap picture, and fix mistakes. I exceedingly prescribe utilizing Optimizely for A/B testing. It works incredible and is extremely useful.
We have expanded the income and change rates, we had the option to run couple of huge tests win and about couple of misfortunes. Yet, the triumphant tests are 100% of guests and we have started to add to the reality, then again the misfortunes tests lead to some subsequent tests which end up as victors too. Likewise, Optimizely offers quickest and most effortless approach to change the substance on pages, this is exceptionally useful device for each office beginning from Marketing. We've had the option to test a few unique varieties of our most visited pages for CRO in days and weeks instead of months. This has expanded the quantity of tests we can keep running on the site at some random time, spared building and structure various long periods of advancement, and improved changes on a few unique pages.
Pros: It was fairly straight forward on how to use it to ensure that we were testing adequate sample sizes in order to get significance from our testing.
Cons: One thing I wish it had was more information about different testing strategies or ways to optimize current practices.
Pros: Optimizely makes it really easy to test multiple scenarios and find the highest converting solution and then implement. Works for paid testing, organic testing, UX testing. You can test any scenario and see what works best for that specific acquisition channel. It's really useful.
Cons: Not incredibly easy to use. Can be time consuming setting up all the different scenarios you need.
Pros: Easy and very functional. Quickly test pages and optimize
Cons: way to expensive - we had to switch to something cheaper
Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.!
They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.!
great product and very helpful support team!
I highly recommend it!
We have increased the revenue and conversion rates, we were able to run few big tests win and some few losses. But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well. In addition, Optimizely offers fastest and easiest way to change the content on pages, this is very helpful tool for every department starting from Marketing, Compliance, Dev and QA to Customer Service.!
Pros: Supereasy to use, implement, track and analyze. Our team uses this frequently and everyone knows how to use it, it's just that easy.
Cons: None. Great tool for optimization from A/B testing.
Pros: Another good, easy-to-use, and cost-competitive option for those looking to test out landing pages.
Cons: No complaints but the platform was used in a very simple manner for what was needed.
Cons: The program has many significant flaws, which at the moment puts the suitability of its use in our company under the pine. First of all - it is unjustifiably expensive, much higher than the cost of competitors. The support service leaves much to be desired, when we had problems, we were looking for a good technical specialist, it's good that we had one. They could not help us solve the problem of flicker and delay time. Also, we are not very happy with how the test results are visualized - it's not convenient to scroll the page for a long time to find the necessary information.
Pros: With Optimizely, the conducting of split testing has become our cup of tea. By the way, we think it should be noted that this feature and not only is available for easy conducting even if you have no programming knowledge or the IT-staff. Besides, our team loves that Optimizely is more accurate than our previous solution, and it is integrated with other important in our workflow tools. Optimizely has quickly become our favorite tool. In terms of functionality, it is similar to Visual Website Optimizer. Optimizely has also a drag-and-drop editor, but it is simpler and has fewer components by default. Besides, we like that the data are presented in a more user-friendly interface. This solution can be used even without knowledge of IT, but some rules should be followed to prevent some typical mistakes during the split testing. For example, it is a must not run the new site without a comparative testing with the old version. This is the first thing you can do if you want to destroy everything you have gained.
Cons: Well, the preview mode of Optimizely was a bit buggy in the previous releases of the program. Besides, the vendor has changed their pricing policy. On the one hand, this is quite an obvious strategy as for the modern tendencies of improvement in prices. But we are deeply aware of the possible unsuitability of such pricing plans for small businesses. Anyway, other aspects of Optimizely's work are highly satisfactory.