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Optimizely

Helps your business grow

(708 Ratings) Write Review

What is Optimizely and how does it work? Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

FOLLOWERS 69,355 30,221 13,188 2,083 3,900

Optimizely Awards

Optimizely Features Show All Features

AB Testing Features

Visual EditorEnables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
Test SchedulingAllows the user to test the application at the scheduled time
Statistical Relevance AnalysisHelps in knowing if the result achieved by testing the data is statistically significant or not
Split TestingSplits web traffic among the different variations of a webpage being tested
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Landing Pages (Web Forms)A webform or a popup which can be used to capture the lead or ask user his preferences
HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.
Funnel AnalysisHelps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
Audience TargetingAllows you to serve different versions of a page to a different set of audience
SurveysOptimize survey response rate with A/B testing

Optimizely Technical details

Support	24/7 (Live rep) Online	Customer Type	Freelancers Large Enterprises Medium Business Small Business
API		Location / Phone Number	San Francisco, CA / (800) 252-9480
Deployment	SaaS/Web/Cloud Installed - Mac	Official Website	https://www.optimizely.com/
Deployment	SaaS/Web/Cloud Installed - Mac	Category	AB Testing Software

Optimizely Pricing

Pricing ModelQuotation Based

Content Cloud

Custom

Included:

Content management
Authoring & layout
Headless API
Approval workflows

Commerce Cloud

Custom

Included:

Multisite & multi-lingual
Visitor targeting
Project collaboration
Inventory & order management

Intelligence Cloud

Custom

Included:

A/B testing & experimentation
Advanced visitor personalization
Collaborate with program management
Deploy on web, in apps and server-side

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Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Optimizely pricing.

Optimizely Alternatives Optimizely Alternatives

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(278 RATINGS) VWO Testing Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B... read more Visit Website Optimizely vs VWO Testing

(156 RATINGS) Adobe Target Adobe Target is a content testing, personalisation and automation solution for businesses to test... read more Visit Website Optimizely vs Adobe Target

(80 RATINGS) LaunchDarkly LaunchDarkly is a feature management platform that helps the users in transporting codes and flags... read more Visit Website Optimizely vs LaunchDarkly

(249 RATINGS) Firebase Firebase is an intuitive mobile application development solution backed by Google. Users can... read more Visit Website Optimizely vs Firebase

(151 RATINGS) AB Tasty A SaaS-based application that enables the web marketing teams to optimize their websites and... read more Visit Website Optimizely vs AB Tasty

(11451 RATINGS) WordPress The software that powers 29% of the total internet and is the most widely used content management... read more Visit Website Optimizely vs WordPress

(201 RATINGS) Contentful A content management software that specializes in managing content across multiple formats of large... read more Visit Website Optimizely vs Contentful

(79 RATINGS) Kameleoon Kameleoon is a robust A/B testing and web personalization platform that helps marketers and product... read more Visit Website Optimizely vs Kameleoon

Optimizely Reviews

OVERALL RATING 4.2 Based on 708 Rating(s)

Rating Distribution

Excellent 57.1 %
Very Good 37.2 %
Average 2.6 %
Poor 2.2 %
Terrible 1 %

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Videos on Optimizely

Optimizely Screenshots

Optimizely screenshot: Optimizely performance summaries

Optimizely screenshot: Optimizely's experiment scheduler

Optimizely screenshot: Basic & custom visitor sgementation

Optimizely screenshot: Optimizely's A:B testing

Optimizely Demo -

Optimizely FAQs

Q. What is Optimizely used for?

Optimizely is AB Testing Software. Optimizely offers the following functionalities:

Visual Editor
Test Scheduling
Statistical Relevance Analysis
Split Testing
Multivariate Testing
Landing Pages (Web Forms)
Heatmaps
Funnel Analysis
Audience Targeting

Learn more about Optimizely features.

Q. What are the top alternatives for Optimizely?

Here`s a list of the best alternatives for Optimizely:

Q. Does Optimizely provide API?

Yes, Optimizely provides API.

Articles on Optimizely

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SaaS Weekly Roundup SaaS weekly roundup #35: Zoom’s skyrocketing valuation, Dialpad acquires Highfive, and more Welcome to another edition of SaaS weekly roundup, where we bring all the major happenings in the... read more

SaaS Talks Interview with Varun Thunuguntla, Marketing Director – Digital Unit at Sonova Group At SaaS Talks, we have focused on the leaders in the SaaS industry. But it’s also important to... read more