Home/AB Testing Software/Optimizely
Updated on: March 31, 2020
What is Optimizely ?
Optimizely - AB Testing Software : SaaSworthy.com
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Optimizely

Helps your business grow
(265 Ratings) Write Review

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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Optimizely Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA / (800) 252-9480
Deployment SaaS/Web/Cloud Installed - Mac Category AB Testing Software

Optimizely Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
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Optimizely Pricing
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Optimizely FAQs

Optimizely is AB Testing Software. Optimizely offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor

Learn more about Optimizely features.

Optimizely provides a custom pricing for their software.

Learn more about Optimizely pricing.

No, Optimizely does not offer a free plan.

Learn more about Optimizely pricing.

Yes, Optimizely provides API.

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Optimizely Reviews

OVERALL RATING
4.3
Based on 265 Rating(s)
Rating Distribution
  • 223
  • 34
  • 5
  • 1
  • 2
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Rafael ZorrillaSource : trustradius.com
(Reviewed on 14 February 2020)
Best in class but comes at a higher cost

Use Cases and Deployment Scope

Optimizely is the platform of choice for experimentation and product feature rollout. In my department, Education Services, we partner with schools to improve the digital experience for prospective students. Through analytics and digital UX tools, we identify potential UX friction points or missed business opportunities, we hypothesize a solution and then build that proposed solution in Optimizely. Through Optimizely we build experiments, present to users and through statistical review, we determine results on whether to push to production.

Pros and Cons

  • The ability for general business users to build experiments. No direct need for coding necessary. Caveat, complex feature or product rollouts may need development effort.
  • relatively real-time statistical review of the experiment data.
  • API output.
Edit
  • Management of large volume of experimentation. The ability to review the large scale of the experiment is a convenient manner.
  • The incremental increase in page load time due to the Optimizely snippet.

Likelihood to Recommend

The execution of experiments is good.

The cost is growing significantly more than competitors.
Read Rafael Zorrilla's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 15 January 2020)
Not bad for starting out. Can be used correctly for larger orgs when done right.

Use Cases and Deployment Scope

We run a couple hundred of tests a year around a large portfolio of websites. We use it for all site optimization issues.

Pros and Cons

  • Easy to teach
  • Portable
Edit
  • Awful statistics
  • Poor user interface

Likelihood to Recommend

It's a decent tool for a medium sized company that wants a more plug and play client site optimization tool.
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Verified UserSource : trustradius.com
(Reviewed on 11 January 2020)
Optimizely Review from an OTA Product Manager

Use Cases and Deployment Scope

It is being used to increase conversion in our shopping funnel. The users are mainly the product department -- we build the tests, run them, and relay the results to the rest of the Exec team. Ideas can come from anywhere in the organization.

Pros and Cons

  • It provides an interface to create tests easily.
  • It sends out webinars and best practice emails.
Edit
  • It might be our integration with GA, but it's hard to trust the results at times.
  • Traffic allocation-- this might be our implementation, but the users are never 100% on an A/B test.

Likelihood to Recommend

Optimizely is well suited for testing changes that you may not believe will influence a guests' decision. It's less appropriate for complete funnel changes and overlapping tests.
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Verified UserSource : trustradius.com
(Reviewed on 03 December 2019)
Optimizely a great choice for A/B Testing in Mobile Apps

Use Cases and Deployment Scope

We use it to A/B test features within our mobile applications. The SDK allows us to easily implement feature testing in both the iOS and Android platforms. Without the SDK, we would have to have a lot of custom code splattered throughout the code base which is not ideal. We particularly like the Swift support in iOS.

Pros and Cons

  • Swift support on iOS
  • Custom logger
  • Event tracking/metrics
Edit
  • More documentation samples
  • Video demos
  • Expensive

Likelihood to Recommend

To quickly add A/B Testing to your mobile applications, I can highly recommend the product. It's not free, but you often get what you pay for if you go with a free or open-source solution. If your company has the budget, this tool/SDK is worth the investment and time saved.
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...more
Jon LindemannSource : trustradius.com
(Reviewed on 22 November 2019)
A Powerful Tool, but with Power Comes Responsibility

Use Cases and Deployment Scope

Our Insights & Analytics team is using Optimizely. Some other teams also use it if they need to insert some JavaScript onto a page to test other functionality (such as a chatbot).

It allows us to perform minor A/B testing to determine which changes customers respond to when browsing our site and purchasing our products.

Pros and Cons

  • Insert code as the page is rendering. This can be helpful for quick visual fixes or inserting code for testing.
  • Performing A/B testing for minor visual changes to the site.
  • Collecting all tests in a single interface that allows multiple people to see what's being tested.
Edit
  • It slows down the rendering of a webpage because it's a third-party script. If you set it to render asynchronously or after the page is rendered, you see flickering.
  • This may be how it's implemented, but our web team typically has no idea when tests are going live as there are no notifications set up. Things can get broken on the site without us knowing.
  • There's no easy way to see what tests are running and what they affect without going into the management interface.

Likelihood to Recommend

It's great if you want to do quick and easy testing by inserting a third-party script onto your page. It is also great to make quick visual fixes when a deployment isn't possible.

It's not great (at least it isn't great if you aren't using self-hosting/Optimizely Edge) if you want to have optimal website performance.
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Verified UserSource : trustradius.com
(Reviewed on 01 November 2019)
Good product

Use Cases and Deployment Scope

Used to develop and test iterations for all our 28 web-based services together with analytics, user research and design professionals in the agile environment.

Pros and Cons

  • A/B testing
  • 1 too many tests
  • Hypothesis testing
Edit
  • Export function
  • Freedom to implement
  • Can be used to make bad decisions

Likelihood to Recommend

Web-based basic design changes like buttons are fine but bigger changes are difficult.
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...more
Verified UserSource : trustradius.com
(Reviewed on 01 November 2019)
Good product

Use Cases and Deployment Scope

Used to develop and test iterations for all our 28 web-based services together with analytics, user research and design professionals in the agile environment.

Pros and Cons

  • A/B testing
  • 1 too many tests
  • Hypothesis testing
Edit
  • Export function
  • Freedom to implement
  • Can be used to make bad decisions

Likelihood to Recommend

Web-based basic design changes like buttons are fine but bigger changes are difficult.
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Verified UserSource : trustradius.com
(Reviewed on 30 October 2019)
Optimizely helped me find a optimal purchase plan

Use Cases and Deployment Scope

We used to use it when doing A/B tests on different price plans. Also, UX with and without ads.

Pros and Cons

  • Enables personalization
  • Split testing
Edit
  • Not take a toll on page speed.

Likelihood to Recommend

It was great when testing different subscription plans.
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Verified UserSource : trustradius.com
(Reviewed on 25 October 2019)
Optimizely helps us out in testing times

Use Cases and Deployment Scope

We leverage Optimizely across all our Product Management and Marketing teams. We use it for a range of tasks. The types of tests we run include homepage/landing page optimization, as well as improvements to the user experience further down the 'funnel' (including things like our checkout flow. We typically run A/B tests with it (where we have a variant version of a page compete against our original/control version, although we do occasionally run more sophisticated multivariate tests.

Pros and Cons

  • The user interface is relatively straightforward, making adopting across the company easier.
  • Customer Support is very responsive.
  • Optimizely X Web integrates with digital analytics tools (such as Google Analytics relatively smoothly.
Edit
  • Optimizely Full Stack is difficult to integrate with digital analytics tools (such as Google Analytics.
  • Events can be hard to configure, depending on what kinds of tests you're running.
  • It's not the best solution when you're dealing with users who log in and out of a platform frequently, especially across devices. Sometimes the user IDs get confused and you end up with people seeing a control AND variant version (across different experiences.

Likelihood to Recommend

It's arguably the optimization best tool on the market, but it is also probably the most expensive! If you're a young company/startup, you might want to consider other tools first before 'graduating' to a tool like Optimizely. Conversely, if you're a well-established company and you have the budget, then this is the tool for you.
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Verified UserSource : trustradius.com
(Reviewed on 21 October 2019)
Optimizely Grows With Us

Use Cases and Deployment Scope

Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of experiments, while also managing the tool and vendor relationship. We are also involved in the implementation of the tool across our properties. The actual experiment design is typically handled by another team within the company. At a high level, we use Optimizely for mostly A/B testing of landing page elements to increase conversions or user engagement.

Pros and Cons

  • Account Service - We have had an exceptional experience with our account team.
  • Advanced targeting capabilities - There have been several instances where we have questioned how we are going to segment and target a specific set of users, and thus far Optimizely has always been able to deliver upon our targeting goals.
  • Resources for learning - We've found there to be a considerable amount of documentation on Optimizely's capabilities which has enabled us to look into specific topics on our own.
Edit
  • None at the moment.

Likelihood to Recommend

Optimizely is great for A/B and multivariate testing - it's a very user-friendly experimentation platform that allows us to accomplish our testing goals without using IT resources. We've even used it to roll changes out at 100% (in the short term until IT priorities allow for the changes to be made to a landing page.
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...more
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Download white papers and ebooks on Optimizely View All Downloads

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