A cloud-based real-time personalization platform that empowers digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and attribute reports that give valuable information at your fingertips. The platform tracks each of the customer data so that you can understand the requirements and intent of the website visitors and deliver real-time interaction with relevant information, content, and messages. Evergage also lets you A/B test your content for different audiences to optimize conversion rates.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||Location / Phone Number||Somerville, Massachusetts / +1 888-310-0589|
|Deployment||SaaS/Web/Cloud||Category||Customer Data Platform (CDP)|
Disclaimer: The pricing details were last updated on 16/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Our customer success representative is the best. She's available at all hours and continuously helps us improve our usage of their software. Their usability is top notch and mostly easy for a business guy like me to learn.
Their visual editor has a lot of room for improvement. It's buggy and crashes quite frequently. Luckily, they have a more hands on editor that requires a little knowledge around coding. I've been able to learn and quickly adapt.
Have a few people who know html and css and can dedicate some time to learning this tool.
We're able to A/B test and understand what our customers want to see. We're learning which personalization techniques work and which do not. It's quite cool to do the analysis and derive insights.
The personalization capabilities help us drive more targeted, relevant, successful cross-sell and upsell campaigns to our customers.
Would love to have a library of templates to pull from to help bring our campaigns to the next level, and improve speed to market so we're not dependant on internal resources to design and code.
Personalization, behavioral targeting, ability to launch campaigns quickly - This helps us reach our aggressive cross-sell and upsell goals, provide contextual education to our customers, and update customers with important information/alerts.
It is easy to use for our entire digital and marketing team without having to summon IT for support. We're able to create experience for new users, returning users and dive into more specific groups from there. Cloning and setting up and experience is very easy once you've created some initial templates. Evergage's support team is also always ready to help if we have questions.
Now that our Marketing Managers see how well things our performing, we trying to make sure we're continuing to focus on quality over quantity.
We're using Evergage to serve specific content and message to different segments of users and drive traffic to become leads. We're realizing that leveraging our existing our organic traffic is just as important, if not more important within our marketing mix.
I enjoy the flexibility Evergage gives us in altering the main content of our website without having to go through the front end team
I do wish the Visual Editor was a little more intuitive and little less buggy.
We usually use it to promote campaigns and test different assets
Evergage was a great resource for me, as a new brand manager, to try out and test features in our marketing that provided quick insights about our customers, user experiences, and content. The chance to learn on the go, while not having to worry about significant changes to our strategy was optimal.
My dislikes were not regarding the specific interface with evergage but rather the structure of our account. We had a lead project manager and all requests had to go through that funnel. Things took added time- not to the fault of the evergage but rather our own setup. My recommendation is to ensure each person working with the platform has adequate access.
A single point of contact is great but make sure all necessary parties have access to the platform for the most engaging experience.
I am spending the bulk of time solving problems regarding issues around content. What content speaks to our audience? Does a specific layout of that content work better than others? Can we target specific content to specific audiences and see higher return? From these tests, we have been able to watch how our UX impacts time on our site, have been able to adjust content and layouts according to testing, and make changes that overall created a better customer experience.
PLATFORM that offers behavioral tracking, segmentation, targeting, A/B & multivariate testing, attribution analysis, customer analytics, and 1:1 personalization, recommendations and offers. Multi-channel support: website, web application, mobile web, mobile app, email, and on-site search.Evergage’s Center of Excellence empowers customers to quickly build and deploy personalization campaigns and provides strategic guidance, training and ongoing support at no additional cost.Out-of-the box integrations with CRM, email marketing/marketing automation, plus an extensive API library for connecting with other systems using Evergage Gears™
It requires some time and on boarding to set up the integration with your product and Evergage. For applying elements to you platform, such as pop-up and text overlay, you should know a bit of CSS to make it look pretty. The templates that Evergage provides are not the best looking in terms of UI.
Evergage have had a positive ROI effect on our business, where the tool is enabling different departments solving problems more easily. Marketing gather insight, product team can set up specific flows to track different customer patterns, Tech-pub can add last-minute changes.
Love the personalization features available through the platform, it's not clunky like other tools in particular adobe target.
Analytics and testing information could be better
Have a front end developer manage the tool
Personalization, A/B Testing
Evergage allows us to be extremely nimble and flexible with targeted messaging. We are in the B2B space, and we use the system to relay messages to our current customers. If we need to close the phones or notify customers of downtime, we're able to set up messaging in minutes. The best part is the segmentation - we are able to get extremely granular with who we want to target - something that we haven't been able to find in other platforms.
Some of the reporting is lacking - we're able to see micro level views but have had difficulty tracking macro level analytics.
We are easily able to a/b test messaging, and work in a way to get information to our customers faster than we could without Evergage. We've recently been exploring making changes in our product by testing with Evergage first, then move to our product and engineering teams if the change is successful. It allows us another channel to speak to our customers, instead of constantly bombarding them with emails.
How it's instant. Turning features on and off with the click of a button.
Go for it
Ont he fly hot fixes.
DIrect fixess without deployment.
Definitely the customer support. Their CS team is amazing and always super helpful with any issues that arise. A powerful platform and intuitive to pick up. Useful for anyone needing an ABM web personalization tool or any Ecommerce.
There are some issues with the UI. While it is intuitive to pick up there can be some confusing things with where things are when pulling statistics on a campaign but definitely a minor issue when looking at the platform as a whole.
Definitely listen to best practices from your CSM. They are the best and know the right direction to get you started with Evergage campaigns.
Evergage is helping us fill holes in our data by allowing us to target users with more accuracy. We have realized we can target exactly who we want and when we want in order to get them over any final hurdle that may be impeding a purchase.