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About dotdigital

Dotdigital is an omnichannel marketing automation software, providing comprehensive marketing solutions for B2C, B2B and NFP marketers. As a widely trusted platform, its services are employed by a number of top organisations such as British Airways, Team GB (Olympics), Tottenham Hotspur, Macmillan Cancer Support, and such. This digital marketing platform comes equipped with a variety of exceptional features, enabling businesses to optimise their strategies and execution-related tasks in an efficient manner. It helps users fully automate all communication processes like SMS, email and more facilitating seamless interaction between departments. With segmentation, users can categorise their customers based on purchase behaviours, marketing preferences and demographics. Moreover, a fully customisable campaign promotion facility lets users send one-to-one omnichannel messages and content in real-time. Dotdigital and its data-driven marketing strategy are further empowered with several smart reporting options which let users extract relevant information facilitating better sales. Also, pre-built third-party integration facilities with Shopify plus, Microsoft Dynamics 365, BigCommerce and more enables seamless business process monitoring.

Screenshots & Videos

dotdigital Platform Data
dotdigital Platform Automation
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • 24/7 (Live rep), Business Hours, Online

dotdigital Awards

dotdigital Features

Marketing Automation Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

dotdigital Pricing

Free Trial


Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Disclaimer: The pricing details were last updated on 18/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about dotdigital Pricing.

dotdigital Alternatives

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dotdigital Reviews

User Rating

4.5/5 (Based on 542 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


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Review Summary

Users generally praise the platform for its user-friendly interface, ease of use, and comprehensive set of features. They also appreciate its automation capabilities, email marketing tools, and customer support. However, some users have expressed concerns regarding occasional glitches, limited customization options, and the need for a steeper learning curve for certain functionalities. Overall, users find it to be a reliable and efficient solution for email marketing and marketing automation.


  • Userfriendly interface simplifies email marketing for businesses of all sizes.
  • Advanced automation tools streamline customer journey management.
  • Robust reporting and analytics provide valuable insights for datadriven marketing strategies.


  • Limited design customization options may restrict creativity in email templates.
  • Occasional technical glitches reported by users, requiring customer support intervention.
  • Steep learning curve for users not familiar with email marketing platforms.

Dotdigital User Reviews

AI-Generated from the text of User Reviews

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dotdigital FAQs

What is dotdigital used for?

dotdigital is Marketing Automation Software. dotdigital offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Learn more about dotdigital features.

Does dotdigital provide API?

Yes, dotdigital provides API.

dotdigital Contact

Vendor Details

New York, New York Founded : 1999

Contact Details


Social Media Handles

Grid Report for dotdigital



Team GB
British Airways

dotdigital Integrations


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