MoEngage Pricing: Cost and Pricing plans

MoEngage Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Insights for Marketing Automation Software

The Average Cost of a basic Marketing Automation Software plan is $49 per month.
44% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 19% offer a Freemium Model Allows users to access basic features at no cost..

Pricing Plans

MoEngage Inform Custom

Features

Deliver time-sensitive transactional alerts across channels instantly.
Save 60% on SMS and email spends, and 95% of developer bandwidth.
Channel fallback mechanism switches to the next available channel in case of any failed deliveries.
Reach more customers on mobile devices with increased push notification delivery rates.
Supports 30+ service providers with SDKs in all significant languages.

Growth (Cross-Channel Marketing & Analytics) Custom

Features

Channels
- Mobile App Push Notifications
- Web Push Notifications
- Email
- SMS
- In-app Messages
- On-site Messages
- Cards (Add-on)
- Whatsapp Native (Add-on)
- Personalize (Add-on)
- Facebook Audience Sync
- Google Ads Audience Sync
- Webhooks
Basic Analytics
- Key Metrics
- Acquisition Analytics
- Uninstall Analytics
Customer Journey Analytics
- Custom Dashboards (Add-on)
- User Analysis (Add-on)
- Behavior Analytics (Add-on)
- Funnels (Add-on)
- Retention (Add-on)
- Session and Source (Add-on)
- User Paths (Add-on)
- Open Analytics (Add-on)
Segmentation
- Attribute Segmentation
- Behavioral Segments
- Offline Segment Uploads
- RFM Segments
- Affinity Segments
Campaign Management
- Broadcast Message to a Segment
- Event Triggered Messages
- Location Triggered Messages
- Campaign Tags
- Campaign Control Groups
- Global Control Groups
- Rich Push Templates
- Push Amplification+
- Personalised Message Previews
- Email Inbox Previews
- Localization
- A/B Testing
- Delivery Controls
- Campaign Analytics
- Campaign Attribution
- Campaign Reports
- Preference Management
- Campaign Statistics dashboard
- Push and SMS Template API's
- Alert Management - System Alerts
- UTM Tracking
- Email Domain Reputation Tracking
Flows
- Cross-channel Workflow Builder
- A/B Testing Branches
- Wait Till An Action or Certain Time Period
- Conditional Split
- Error Log
- Flow Sunsetting
- Flow Versioning
- Performance Analytics
- Flow Templates
MoEngage Personalize
- In-Session Attributes (Add-on)
- In-Session User Behavior(Add-on)
- Multi-channel unified experiences (Web, App & others) (Add-on)
- Visual Website Editor (Add-on)
- Custom HTML/JS (Add-on)
- Product Recommendations (Add-on)
MoEnagage Inform
- Single API for Cross-Channel Messaging (Add-on)
- Channel Fallback (Add-on)
- Personalization Support (Add-on)
- Logs and Reporting (Add-on)
Intelligence
- Trigger Delay and Content Optimization
- Predictions (Add-on)
- Merlin AI Copywriter
Message Content Personalization
- User Attributes
- Event Attributes
- Content API
Data
- File User Imports
- AWS Data Imports
- Data Management
- Segment User Exports
- Streams (Add-on)
- Data Warehouse Exports (Add-on)
- Outbound Data Sync (Add-on)
- App Marketplace
User Management Security
- Single Sign-On (SSO)
- 2-Step Verification
- One Time Password (OTP) Verification
- PII Masking
- PII Tokenized Sending (Add-on)
Customer Success ans Support
- Online User/Developer Guide
- Online Helpdesk Support
- Access to Growth Academy and Knowledge Resources
- Implementation Services - Speak to Sales
- Consultation Services and Business Reviews - Speak to Sales

Enterprise (Cross-Channel Marketing & Analytics) Custom

Features

Channels
- Mobile App Push Notifications
- Web Push Notifications
- Email
- SMS
- In-app Messages
- On-site Messages
- Cards (Add-on)
- Whatsapp Native (Add-on)
- Personalize (Add-on)
- Facebook Audience Sync
- Google Ads Audience Sync
- Webhooks
Basic Analytics
- Key Metrics
- Acquisition Analytics
- Uninstall Analytics
Customer Journey Analytics
- Custom Dashboards (Add-on)
- User Analysis (Add-on)
- Behavior Analytics (Add-on)
- Funnels (Add-on)
- Retention (Add-on)
- Session and Source (Add-on)
- User Paths (Add-on)
- Open Analytics (Add-on)
Segmentation
- Attribute Segmentation
- Behavioral Segments
- Offline Segment Uploads
- RFM Segments
- Affinity Segments
Campaign Management
- Broadcast Message to a Segment
- Event Triggered Messages
- Location Triggered Messages
- Device Triggered Messages
- Business Event Triggered Messages
- Campaign Tags
- Campaign Control Groups
- Global Control Groups
- Rich Push Templates
- Push Amplification+
- Personalised Message Previews
- Email Inbox Previews
- Localization
- A/B Testing
- Delivery Controls
- Campaign Analytics
- Campaign Attribution
- Campaign Reports
- Preference Management
- Campaign Statistics dashboard
- Push and SMS Template API's
- Alert Management - System & Custom Alerts
- UTM Tracking
- Email Domain Reputation Tracking
- Content Blocks
Flows
- Cross-channel Workflow Builder
- A/B Testing Branches
- Wait Till An Action or Certain Time Period
- Conditional Split
- Error Log
- Flow Sunsetting
- Debug Flows
- Flow Versioning
- Performance Analytics
- Flow Templates
MoEngage Personalize
- In-Session Attributes (Add-on)
- In-Session User Behavior(Add-on)
- Multi-channel unified experiences (Web, App & others) (Add-on)
- Visual Website Editor (Add-on)
- Custom HTML/JS (Add-on)
- Product Recommendations (Add-on)
MoEnagage Inform
- Single API for Cross-Channel Messaging (Add-on)
- Channel Fallback (Add-on)
- Personalization Support (Add-on)
- Logs and Reporting (Add-on)
Intelligence
- Trigger Delay and Content Optimization
- Predictions (Add-on)
- Intelligent Path Optimizer
- Proactive Assistant
- Best Time to Send
- Most Preferred Channel
- Next Best Action in Flows
- Merlin AI Copywriter
Message Content Personalization
- User Attributes
- Event Attributes
- Item Attribute based catalog filters
- User action based catalog filters
- Content API
- AI Recommendations
Data
- File User Imports
- AWS Data Imports
- Data Management
- Segment User Exports
- Streams (Add-on)
- Data Warehouse Exports (Add-on)
- Outbound Data Sync (Add-on)
- App Marketplace
User Management Security
- Single Sign-On (SSO)
- 2-Step Verification
- One Time Password (OTP) Verification
- Audit Logs
- Firewall
- PII Data Encryption
- PII Masking
- PII Tokenized Sending (Add-on)
- Access Roles
- Teams
- Campaign Approval Workflow
Customer Success ans Support
- Online User/Developer Guide
- Online Helpdesk Support
- Access to Growth Academy and Knowledge Resources
- Implementation Services - Speak to Sales
- Consultation Services and Business Reviews - Speak to Sales

MoEngage Personalize Custom

Features

Leverage the WYSIWYG Editor to Create Personalized Campaigns at Scale.
Refine Web Experiences for Customers Based on Predictions and Affinities.
Run A/B Tests and Optimize with Actionable Insights.
Personalize for Anonymous Visitors Based on Device, Location, Traffic Source, and more.

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 18/12/2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

MoEngage FAQs

How much does MoEngage cost?

MoEngage provides a custom pricing for their software.

Learn more about MoEngage pricing.

Does MoEngage offer a free plan?

No, MoEngage does not offer a free plan.

Learn more about MoEngage pricing.

Compare MoEngage Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
MoEngage	-	-	-		MoEngage Pricing
WebEngage	-	-	-	-	WebEngage Pricing
Hubspot Marketing Hub	18	per month	-	+	Hubspot Marketing Hub Pricing
Selligent	-	-	-	-	Selligent Pricing
EngageBay	11.95	per month	per user	-	EngageBay Pricing
Right On Interactive	300	per month	-	-	Right On Interactive Pricing
Adobe Marketo Engage	-	-	-	-	Adobe Marketo Engage Pricing
Mixpanel	25	per month	-	-	Mixpanel Pricing
SAS Marketing Automation	-	-	-	+	SAS Marketing Automation Pricing
Zoho Marketing Automation	14	per month	-	+	Zoho Marketing Automation Pricing

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MoEngage Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.