MEET CLARA - THE AI BEHIND SMARTER SOFTWARE CHOICES
Best Marketing Automation Software At A Glance
Best for Small Businesses:
Ortto
Best for Mid-Market:
OutboundEngine
Best for Enterprise:
Drip
Best Free Software:
Adwingo
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ortto and how does it work?
Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data.
SW Score Breakdown
Ortto Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is OutboundEngine and how does it work?
OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy.
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SW Score Breakdown
User Sentiment
Austin, Texas
Live Since 2012
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is InfluencerSoft and how does it work?
InfluencerSoft is an innovative product that makes the monetization of websites easy. With InfluencerSoft, user can turn their visitors into customers and generate sustainable, recurring revenue. Guests to their website have become savvier unless they have a great experience with their site, they're liable to walk away without making any purchases. On the contrary, if users utilize all the resources at their disposal to engage them and make them feel like part of the community, they will be sure to stay put and spend money. It is here that InfluencerSoft set itself apart; it can help a user create amazing experiences for our users increasing customer loyalty across the board and leading to increased sales ultimately helping users meet monetization goals. Whether you’re a marketing manager or entrepreneur managing your own e-commerce business, nothing offers as complete a package as InfluencerSoft does. Starting from its intuitive user interface which makes setting up campaigns a breeze, through its powerful insights that enable users to get a better view on how customers interact with their website, everything has been designed with user satisfaction in mind. Upgrade today and unlock potential earnings while making monetization simpler than ever before!
Read moreSW Score Breakdown
InfluencerSoft Pricing
Unsure which SaaS tool fits your needs? Let Clara guide you.
SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveDEMAND and how does it work?
A flexible marketing platform that is designed for the digital marketing agencies and SMB organizations to promote their products and services. The features offered by ActiveDEMAND include email marketing, call tracking, appointment scheduling, lead scoring, event marketing, behavioural segmentation, landing pages, social media and much more. With powerful newsletters and special promotions, you can retain old customers and expand the horizon of your business network. It enables businesses to boost marketing efforts through streamlining campaign management and attribution reporting. Besides, it also integrates your business with other businesses and marketing applications.
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User Sentiment
Alberta, Canada
Live Since 2012
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Drip and how does it work?
Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system.
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User Sentiment
Minneapolis, Minnesota
Live Since 2013
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Salesforce Marketing Cloud Account Engagement (formerly Pardot) and how does it work?
Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.
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SW Score Breakdown
User Sentiment
Atlanta, Georgia
Live Since 2007
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adobe Marketo Engage and how does it work?
Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.
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User Sentiment
San Jose, CA
Live Since 2006
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is User.com and how does it work?
User.com is an intuitive marketing and sales automation software. The platform is held in high esteem for providing the best omnichannel user experience that presents the right message for the right user at the right time. User.com entirely automates a plethora of activities starting from lead generation to sales, besides taking care of the administrative operations while manual labour can be focused on selling only. It caters to all sections of a client organisation and that includes the sales, along with management, marketing, customer and employee support. Quick integrations make it easier for User.com to play along with the preloaded applications in the system and it further captures the behaviour of users with visitor trackers and detailed visitor timelines. That ultimately equip team members with all sorts of accurate data about their customers. Migrating or switching to User.com is again an easy and convenient process that might take a minimum of ten to fifteen hours. User.com brings all information, conversations and deals on a single, interactive platform.
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User Sentiment
Warsaw, Poland
Live Since 2015
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Upland Adestra and how does it work?
Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring.
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User Sentiment
Austin, Texas
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Aritic PinPoint and how does it work?
Aritic PinPoint is a full-stack marketing automation platform that automates the entire business funnel seamlessly. From generating new and quality leads to converting them into brand advocates this platform does it all. The round-the-clock support team of Aritic PinPoint helps industries to create marketing efforts and processes seamlessly. This platform creates unique automated users’ experience workflows to attract and connect leads across multiple online avenues. Also, by elevating the marketing approach, Aritic PinPoint transforms these potential leads into regular customers. Further, this platform uses its bi-directional native CRM integration system to harness the potential of good marketing automation, thus rapidly establishing relationships between prospects and customers. Aritic PinPoint’s marketing automation tools offer detailed performance data, enabling marketing teams to streamline and align several campaigning strategies. This would help the organisations in particular to get higher marketing returns. By obtaining dynamic segment lists, this platform helps to send fitting communication and deliver personalised content for potential buyers. Also, Aritic PinPoint features email automation, contact segmentation, anonymous lead nurturing & tracking among other things.
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User Sentiment
Bangalore, India
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Retention Science and how does it work?
Retention Science facilitates exclusive email marketing automation aimed at e-commerce organisations. The platform is essentially AI-driven and it personalises the messages according to the relevant interests of the customer recipient. This, in turn, eliminates possible time consumption in guesswork, saves a lot of time and boosts the retention capacity through email marketing for the brand in concern. Again, thanks to the AI, Retention Science analyses provided data in a manner that allows it to learn, modify and optimise emails before sending them to the recipients. The intelligent lifecycle automation ensures that no conversation opportunities are allowed to pass by. Retention Science further enables clients to establish connections at every minor step that begins right from welcoming new customers and encouraging repeat purchases. The AI engine predicts ideal subject lines, email content, expected delivery time and relevant product recommendations that ultimately lead to an enhanced amount of revenue generated. The automation workflows can be customised using the drag-and-drop builder, enabling clients to curate flexible campaigns.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Vbout and how does it work?
Vbout is an advanced multi-channel marketing automation solution, ideally suited to all types of enterprises for collecting potential leads and converting them into loyal clients. It provides tools for social media management, email marketing, landing page creation, progressive user profiling, and customer experience building. With Vbout, users get completely customizable features that can be personalized according to personal needs and requirements. It enables lead scoring, ROI tracking, channel management, and campaign segmentation. You can also organize and manage email drip campaigns, and landing pages with Vbout. Lead nurturing and website visitor tracking are also some of the options that are available with this software. You get a super easy and intuitive platform along with unparalleled and personalized support for the best user experience with Vbout. Users can profile their leads, segment their audience, and manage their lists easily with Vbout. It also helps in managing all of your social media platforms and in gaining insightful analytics to improve the progress and growth of your brand. You get a free demo, 24* live support and a quotation based pricing plan with this software.
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User Sentiment
New York, New York
Live Since 2013
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Plezi and how does it work?
Plezi is a software for B2B automation. It helps companies with inbound marketing by assessing their goals and interests. It pushes content automatically which is effective and relevant. Plezi further understands the market as a whole and attracts larger traffic to the company's websites. Furthermore, it provides support leads that accelerate sending of the correct content at the appropriate time. Plezi also improves the buying cycle by providing enhanced monitoring of the lead lifecycle. Also, it synchronises the data of a company with its CRM. It helps companies by guiding them on publishing, automating and promoting each and every piece of content. Plezi analyses the industrial status and further shows the steps to take in order to produce and deliver outstanding content. It has features that provide automated workflow instead of obsolete manual workflow. This helps to find lead actions online in real-time hence enabling data to send content most appropriate accordingly.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is eTrigue and how does it work?
eTrigue software is a Channel Marketing Automation and Digital Concierge to manage campaigns, track prospects with leads. The software offers a Drag & Drop Email Builder to measure the engagement of prospects in your emails. Collaborate with your team and receive alerts to track results with campaigns based with detailed reports via dashboards. Small, Medium companies make use of the software.
Read moreSW Score Breakdown
eTrigue Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Delivra and how does it work?
Delivra is a cloud-based marketing tool for businesses that want to run automated email marketing campaigns. It's appropriate for small to midsize businesses in a range of industries, including education, healthcare, real estate, insurance, and construction. Delivra comes with a number of tools for creating and managing marketing campaigns. Users can develop personalized email campaigns for their target audiences, segment subscribers based on demographics, and create triggered responses based on prospects' behaviors using marketing automation. Users can customize content with Delivra's built-in design tools, which include a drag-and-drop editor, and they can choose from a variety of pre-made email templates for any sort of message. Custom email templates can also be created in-house to match any organization's branding. Weekly reports can be sent directly to a user's inbox to assist them keep track of their progress and top-performing content. Delivra's customer service team can be contacted via email, phone, or by posting a support request on their website.
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User Sentiment
Nashville, Tennessee
Live Since 1999
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Dittofeed and how does it work?
Dittofeed is an innovative new customer engagement platform designed specifically for developers. It’s the first of its kind, open-source omni-channel customer engagement solution on the market and shares a similar value proposition to other well-known customer engagement platforms like Braze, Customer.io, and Segment Engage, just to name a few. With Dittofeed, professionals have access to automated messaging capabilities across numerous channels like email, SMS, and in-app push notifications. This platform helps marketing and growth teams stay organized by tracking customer behaviors for an easier outreach when necessary. Built with reliability in mind, this cutting edge solution is taking the marketplace by storm! Dittofeed is perfect for professionals who are looking to automate their customer engagement and grow their business. With its open source architecture, developers can tailor Dittofeed to suit their needs, enabling them to keep up with trends in their industry and remain competitive.Experience faster customer engagement and increased revenue with Dittofeed's omni-channel customer engagement platform. Unlock the full potential of the customer relationships with Dittofeed!
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Dittofeed Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Iterable and how does it work?
Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time.
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User Sentiment
San Francisco, California
Live Since 2013
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Segmentino and how does it work?
Segmentino is a marketing automation platform that leverages the power of AI to deliver a stellar customer experience. The tool can be used across all digital properties and channels to gain the most out of the intelligent frameworks at play. It uses AI boosted real-time machine learning that offers the best recommendations to users, customised specially for them. The tool can not only be used for web pages but also for email marketing and other campaigns as well. The campaign builder is fully visual and lets users drag and drop to create automated multi-channel communications. A wide variety of triggers is available at the disposal of the marketers, allowing them to seamlessly create the best communication strategy for their users. Measuring the campaign performance is made easy through the intuitive dashboard and it helps in improving them to suit the users need better. Segmentino is scalable for all types of business and boasts of a big data infrastructure.
Read moreSW Score Breakdown
Segmentino Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Act-On and how does it work?
Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.
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User Sentiment
Portland, Oregon
Live Since 2008
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is zigihub and how does it work?
zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, Sales force management, Campaign management, Event Driven Marketing etc. zigihub mobile app not only enables sales teams but tracks all their activities to get the best performance. Integrated with google maps, zigihub sales app ensures that the time of sales people is spent effectively. zigihub is a platform developed and marketed by Kloutix Solutions Pvt. Ltd.
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zigihub Pricing
The Average Cost of a basic Marketing Automation Software plan is $48 per month.
46% of Marketing Automation Software offer a Free Trial , while 21% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Ortto
|
88 | 4.7 |
OutboundEngine
|
88 | 3.8 |
InfluencerSoft
|
88 | 0 |
ActiveDEMAND
|
88 | 4.5 |
Drip
|
88 | 4.4 |
Salesforce Marketing Cloud Account Engagement (formerly Pardot)
|
88 | 3.9 |
Adobe Marketo Engage
|
88 | 0 |
User.com
|
88 | 3 |
Upland Adestra
|
88 | 5 |
Aritic PinPoint
|
88 | 4.7 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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