MEET CLARA - THE AI BEHIND SMARTER SOFTWARE CHOICES
Best Marketing Automation Software At A Glance
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is INBOX25 and how does it work?
INBOX25 is a leading marketing automation platform provider. An all-in-one Sales and Marketing Platform designed to help your business grow. INBOX25's Marketing Automation is an intuitive choice for businesses worldwide. Visuals-based reporting, easy to set up multi-stage drip campaigns, web page designer, social media management, and smart lead scoring - these and other features are accessible to every user of even the most basic Pro Marketer plan.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sugar Market and how does it work?
Sugar Market (formerly Salesfusion) helps marketers get their websites discovered by combining social media management, SEO, and SEM tools in a single, all-you-need marketing automation software. Sugar Market gives you the tools to set up multi-step nurture campaigns to reach leads with timely messaging. Know what’s working and what’s not with Advanced Analytics, a powerful BI reporting module included with every package. Sugar Market has native integrations with more CRMs than any other marketing automation platform.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MoEngage and how does it work?
MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.
Read more Read lessSW Score Breakdown
User Sentiment
San Francisco, California
Live Since 2019
Unsure which SaaS tool fits your needs? Let Clara guide you.
SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Platformly and how does it work?
Platformly is a marketing automation and business management solution that helps organizations capture and nurture individual leads, understand customers’ journey and generate revenue. The in-built business dashboard within the particular, helps users receive real-time insights into their business data, enabling them to make smarter business decisions in the long run. The link tracking feature provides an additional advantage to understand customer behaviors. Besides, a lead scoring system within the particular, offers absolute flexibility to the sales teams approving greater business. Platformly, helps organizations segregate valuable leads in less time. Through email marketing, they can send the right message at the right time to the right individual. Drag and drop enabled marketing automation feature within the software, helps organizations automate their client engagement levels, including factors like sending welcome emails, text messages, birthday coupons etc. Moreover, it supports seamless integration with multiple useful applications like Zapier, SERPed.net, JotForm, Google Analytics increasing the overall flexibility and adaptability.
Read more Read lessSW Score Breakdown
User Sentiment
Tortola, British Virgin Islands
Live Since 2017
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Vbout and how does it work?
Vbout is an advanced multi-channel marketing automation solution, ideally suited to all types of enterprises for collecting potential leads and converting them into loyal clients. It provides tools for social media management, email marketing, landing page creation, progressive user profiling, and customer experience building. With Vbout, users get completely customizable features that can be personalized according to personal needs and requirements. It enables lead scoring, ROI tracking, channel management, and campaign segmentation. You can also organize and manage email drip campaigns, and landing pages with Vbout. Lead nurturing and website visitor tracking are also some of the options that are available with this software. You get a super easy and intuitive platform along with unparalleled and personalized support for the best user experience with Vbout. Users can profile their leads, segment their audience, and manage their lists easily with Vbout. It also helps in managing all of your social media platforms and in gaining insightful analytics to improve the progress and growth of your brand. You get a free demo, 24* live support and a quotation based pricing plan with this software.
Read more Read lessSW Score Breakdown
User Sentiment
New York, New York
Live Since 2013
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SALESmanago and how does it work?
SALESmanago is a cloud-based online marketing automation platform that provides a complete suite of solutions and capabilities for users to market their products or services. This platform offers highly configurable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels. Users can access several marketing processes such as website visitor tracking and identification, dynamic emails with personalized product offers, direct sales channels, and compelling website content and personalization in ad networks. The tool assists digital marketers to improve their sales and add more value to their brands. The marketing automation feature enables the user to automatically react to behaviors or profile changes identified for contacts recorded in your database. This platform acts as a bridge between the marketing and sales department by building a complete profile of a person in one place.
Read more Read lessSW Score Breakdown
User Sentiment
Krakow, Poland
Live Since 2011
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Freshmarketer and how does it work?
Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is DirectLync and how does it work?
DirectLync is a marketing platform that includes all essential sales and marketing tools in a single package. Digital marketers and teams across companies can use the tool to pre-schedule social media posts and emails. They can also access consistent data sets across multiple channels and automate email campaigns for timely delivery and higher conversions. With DirectLync, users can plan, manage, and enhance all their marketing efforts with messages that increase conversions. Users can create attractive emails, personalize the messages with segmentation, and manage their brand consistency across multiple channels. And by capturing, analyzing, and optimizing customer data, they can uncover new sales and marketing strategies and gain a deeper insight into their buying habits. As a result, more leads can be generated and existing relationships can be nurtured. Users can also generate actionable with the help of engagement statistics across multiple channels and track the activity of prospects across multiple channels.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Net-Results and how does it work?
Net-Results is an excellent marketing automation tool with very powerful segmentation capabilities. Create personalized marketing campaigns with an easy-to-use landing page and email features. Generate new leads and accelerate your sales cycle with powerful data-driven campaigns. Explore insights to better understand campaign performance to improve and adapt quickly.
Read more Read lessSW Score Breakdown
User Sentiment
Denver, Colorado
Live Since 2003
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Eggflow and how does it work?
Eggflow is a compact lead generation and marketing automation solution that empowers eCommerce business owners to enhance their profit margins, facilitating appropriate business growth. The software comes up with a host of lead capturing tools, including landing page builder, pop-up creator, call-to-action generator and responsive landing page templates within itself. Business houses can convert potential leads into loyal customers by segmenting them besides generating personalized nurturing campaigns and robust service experience. Organizations can track down customers, score leads based on their activity levels and set specific goals regarding lead capture and conversion. They can even set up custom email workflow for individual leads, when they meet all the scheduled conditions. Strategic lead guidance along the conversion funnel assures greater conversion rates. Moreover, Eggflow facilitates cost-effective integrations with other email marketing systems, social media platforms and existing CRM such as MailChimp, Hubspot CRM, Sendy, Facebook, Zapier, Google ads, Bigcommerce etc.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Lead Liaison and how does it work?
Lead Liaison offers lead scoring, lead nurturing, lead distribution, and lead tracking as well as marketing automation and lead management solutions. It allows you to customize your lead capturing form to meet your specific business requirements. You can further modify Lead Liaison by branding the theme with your company's colours or logo. You can tailor handwritten letters, postcards, emails, and SMS messages by combining any combination of data from your events. You can generate an unlimited number of users for your mobile application on an unlimited number of mobile devices. GoExhibit!TM, the company's event lead management solution, enables users to create custom forms, deploy mobile devices quickly, manage lead capture using a mobile app, and then segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Lead Liaison developed a set of sales solutions to make sales reps' lives simpler. They employ methodical sales processes to give your organization the competitive advantage it needs to win big in a competitive market. Furthermore, it collects and updates consent in real-time, ensuring that visitors are well-informed and empowered.
Read more Read lessSW Score Breakdown
User Sentiment
Dallas, Texas
Live Since 2008
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Dittofeed and how does it work?
Dittofeed is an innovative new customer engagement platform designed specifically for developers. It’s the first of its kind, open-source omni-channel customer engagement solution on the market and shares a similar value proposition to other well-known customer engagement platforms like Braze, Customer.io, and Segment Engage, just to name a few. With Dittofeed, professionals have access to automated messaging capabilities across numerous channels like email, SMS, and in-app push notifications. This platform helps marketing and growth teams stay organized by tracking customer behaviors for an easier outreach when necessary. Built with reliability in mind, this cutting edge solution is taking the marketplace by storm! Dittofeed is perfect for professionals who are looking to automate their customer engagement and grow their business. With its open source architecture, developers can tailor Dittofeed to suit their needs, enabling them to keep up with trends in their industry and remain competitive.Experience faster customer engagement and increased revenue with Dittofeed's omni-channel customer engagement platform. Unlock the full potential of the customer relationships with Dittofeed!
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emfluence and how does it work?
The emfluence Marketing Platform is guided by feedback from marketing automation platform users like a user. Whether you’re launching your own digital campaigns or managing a brand across multiple channels, we’ve got you covered.
Read lessSW Score Breakdown
User Sentiment
Kansas City, Missouri
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Smoove and how does it work?
Smoove is an All-in-one Platform to automate, get a response from your leads. Develop personalized email templates with custom fields. Convert more visitors to customers with easy drag and drop interface. Engage customers with smart landing pages, pop-ups or personalized forms, and collect all the data needed. Send targeted and personalized texts to your contacts, and optimize smart mobile campaigns.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Right On Interactive and how does it work?
The Engagement Package provides marketing automation and social media marketing tracking, along with everything that is included in the Outreach package. The Lifecycle Package is a signature package for advanced marketing teams who are ready to create customers for life. Marketing starts with consistently engaging customers. The first package, the Outreach Package, focuses on email marketing and web analytics. This information will show you how prospects are engaging with your marketing messages and help you win new business.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is dotdigital and how does it work?
Dotdigital is an omnichannel marketing automation software, providing comprehensive marketing solutions for B2C, B2B and NFP marketers. As a widely trusted platform, its services are employed by a number of top organisations such as British Airways, Team GB (Olympics), Tottenham Hotspur, Macmillan Cancer Support, and such. This digital marketing platform comes equipped with a variety of exceptional features, enabling businesses to optimise their strategies and execution-related tasks in an efficient manner. It helps users fully automate all communication processes like SMS, email and more facilitating seamless interaction between departments. With segmentation, users can categorise their customers based on purchase behaviours, marketing preferences and demographics. Moreover, a fully customisable campaign promotion facility lets users send one-to-one omnichannel messages and content in real-time. Dotdigital and its data-driven marketing strategy are further empowered with several smart reporting options which let users extract relevant information facilitating better sales. Also, pre-built third-party integration facilities with Shopify plus, Microsoft Dynamics 365, BigCommerce and more enables seamless business process monitoring.
Read more Read lessSW Score Breakdown
User Sentiment
New York, New York
Live Since 1999
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Act-On and how does it work?
Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.
Read more Read lessSW Score Breakdown
User Sentiment
Portland, Oregon
Live Since 2008
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adobe Marketo Engage and how does it work?
Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.
Read more Read lessSW Score Breakdown
User Sentiment
San Jose, CA
Live Since 2006
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Plezi and how does it work?
Plezi is a software for B2B automation. It helps companies with inbound marketing by assessing their goals and interests. It pushes content automatically which is effective and relevant. Plezi further understands the market as a whole and attracts larger traffic to the company's websites. Furthermore, it provides support leads that accelerate sending of the correct content at the appropriate time. Plezi also improves the buying cycle by providing enhanced monitoring of the lead lifecycle. Also, it synchronises the data of a company with its CRM. It helps companies by guiding them on publishing, automating and promoting each and every piece of content. Plezi analyses the industrial status and further shows the steps to take in order to produce and deliver outstanding content. It has features that provide automated workflow instead of obsolete manual workflow. This helps to find lead actions online in real-time hence enabling data to send content most appropriate accordingly.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Selligent and how does it work?
Selligent is a marketing automation platform that enables B2C marketers to keep their customers engaged and drive greater ROI from email and digital marketing campaigns. The omnichannel platform allows users to easily launch campaigns and manage consumer interactions across multiple communication channels like email, push notifications, SMS, etc. Its AI capabilities help marketers improve customer experience by optimizing content and customer journeys, in an interactive, relevant, and valuable way. Selligent enables users to build and grow more profitable customer relationships by forwarding relevant and personalized messages to the latter. The platform also helps marketers easily analyze their audiences based on their CRM profile data, actions, or purchase history. Thus enabling marketers to retarget their audience through lifecycle campaigns specially curated for them. The software can also be used to bring all customer interactions and data points within a unified interface, facilitating seamless captures and precise analysis of relevant data. Analytical dashboards and responsive design tools help with seamless analysis and accurate decision-making.
Read moreSW Score Breakdown
The Average Cost of a basic Marketing Automation Software plan is $47 per month.
46% of Marketing Automation Software offer a Free Trial , while 21% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
INBOX25
|
91 | 4.7 |
Sugar Market
|
91 | 4 |
MoEngage
|
90 | 3.8 |
Platformly
|
90 | 4.8 |
Vbout
|
90 | 4.8 |
SALESmanago
|
90 | 3.8 |
Freshmarketer
|
90 | 3 |
DirectLync
|
90 | 5 |
Net-Results
|
90 | 4.5 |
Eggflow
|
90 | 4.8 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
Looking for the right SaaS
We can help you choose the best SaaS for your specific requirements. Our in-house experts will assist you with their hand-picked recommendations.
Want more customers?
Our experts will research about your product and list it on SaaSworthy for FREE.
